Quinoa Seeds Market Trends

Global Quinoa Seeds Market Overview

Quinoa Seeds Market Size was valued at USD 57.01 billion in 2023. The Quinoa Seeds industry is projected to grow from USD 64.88 Billion in 2024 to USD 160.368 billion by 2032, exhibitinga compound annual growth rate (CAGR) of 11.98% during the forecast period (2024 - 2032). Increased health concerns and awareness for low-calorie food products high in calcium and magnesium are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Quinoa Seeds Market Trends

• The rise in demand for fitness is driving the market growth

In today's world, the younger generation is consistently gaining interest in nutritious food, which has increased the demand for sports and nutrition. The concept of healthy food is comparatively new; however, with the gradual increase in its awareness and availability, this industry has witnessed a high rate of market CAGR.

Over the past few years, the number of health-conscious customers worldwide has increased. Individuals are involved in adopting a healthy and lively lifestyle, which has increased the demand for health-oriented food products healthy lifestyle has emerged as a traditional way of life, mainly causing concern about obesity, food sensitivity, and people suffering from other diseases. Hence, the demand for healthy food has increased substantially with the rise in health and wellness awareness among the population.

Additionally, quinoa seeds are finding applications in producing beer, soaps, detergents, fire extinguishers, cosmetics, and pharmaceutical products. Due to technological advancements and increasing investments in R&D activities, the markets are developing quinoa seed varieties that can be cultivated in temperate climates.Quinoa seeds are versatile, easy to organize, and have a nutty flavor, which has increased its market demand. The growth of unawareness among individuals about their health benefits, like improving immunity, promoting healthy gut microbes, and managing hypertension, has increased the consumption of quinoa seeds.These are widely consumed with vegetables and fruits, as flour to fortify food, and in salads, porridge, soups, stews, and shakes. Moreover, the emerging trend of vegan diets and the rise in individuals with gluten intolerance are expected to escalate the Quinoa Seeds market revenue.

Quinoa Seeds Market Segment Insights

Quinoa Seeds Type Insights

Based on type, the Quinoa Seeds market segmentation includes white, black, and red. The white segment dominated the market. The white quinoa, also known as ivory quinoa, is amongst the most widely available ones in the market and accounted for the highest industry share in 2022. Its mild, subtle flavor makes it desirable for beginners, increasing acceptance among consumers relying on a protein diet. Red Quinoa is richer in taste and has a nuttier flavor than white one, making it an easy choice for cold salads as it holds its shape while cooking. On the other hand, black Quinoa is earthy and has a sweeter taste. The availability of wide-ranging products, including purple, orange, pink, grey, green, rainbow quinoa, etc., to be used in various food products will stimulate the quinoa seed market size by 2025.

Quinoa Seeds Category Insights

Based on Category, the Quinoa Seeds market segmentation includes organic, conventional. The organic segment dominated the market. This is due to growing health and environmental awareness among consumers. Quinoa is considered a healthy food, and increasing awareness regarding its nutritional properties led to higher demand.

Figure1: Quinoa Seeds Market, by Category, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Quinoa Seeds Application Insights

Based on Application, the Quinoa Seeds market segmentation includes food & beverages, personal care, and pharmaceuticals. The food & beverages segment dominated the market. Increasing health awareness among consumers, Quinoa is considered a healthy food and is a rich source of protein, fiber, and several essential vitamins and minerals, making it highly nutritious.

Quinoa Seeds Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American quinoa seeds market will dominate, owing to increasing awareness of consuming healthy gluten-free food products. In addition, the better spending power of consumers in the Region has led to improving product sales resulting in growing business size will boost the market growth in this Region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: QUINOA SEEDS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Quinoa Seeds market accounts for the second-largest market share due to the increasing product adoption among consumers. Further, the German Quinoa Seeds market held the largest market share, and the UK was the fastest-growing market in the European Region.

The Asia-Pacific Quinoa Seeds Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and nutrition. Moreover, China’s Quinoa Seeds market held the largest market share, and the IndianQuinoa Seeds market was the fastest-growing market in the Asia-Pacific region.

Quinoa Seeds Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Quinoa Seeds market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The quinoa seeds industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Quinoa Seeds industry to benefit clients and increase the market sector. In recent years, the Quinoa Seeds industry has offered some of the most significant medical advantages. Major players in the Quinoa Seeds market, including Quinoa Foods Company (Bolivia), Northern Quinoa Production Corporation (Canada), Andean Valley Corporation (Bolivia), Quinoa Corporation (US), Keen One Foods LLC (US), The British Quinoa Company (UK), The Hain Celestial Group (US), Dutch Quinoa Group BV (Netherlands), Andean Naturals Inc. (US), Inca Organics (Australia) and others, are attempting to increase market demand by investing in research and development operations.

A snacking company focused on chocolate innovation and sustainable supply chains.Candid Holdings, U.S. based brand, announced the launch of a line of chocolate snacks made with upcycled cacao fruit and organic Quinoa. The product is available in four flavors viz; Pineapple & Coconut, Banana & Nibs, Golden Berry Turmeric & Mango, and Mango & Cinnamon.

Ardent Mills is committed to transforming how the world is nourished. As the premier flour-milling and Ingredient Company, we cultivate the future of plant-based solutions to help our customers and communities thrive. We operate in more than 40 locations specializing in flour, Quinoa, pulses, and organic and gluten-free products that drive emerging nutrition and innovation across plant-based ingredients. Our holistic portfolio empowers us to meet the complex needs of customers today while focusing on the growing needs of tomorrow's consumers.Ardent Mills announced the complete acquisition of Andean Naturals' quinoa sourcing, cleaning, and packaging operation in Yuba City, California. This acquisition is anticipated to help Ardent Mills enter the organic quinoa seeds market.

Key Companies in the quinoa seeds market include

• Quinoa Foods Company (Bolivia)


• Northern Quinoa Production Corporation (Canada)


• Andean Valley Corporation (Bolivia)


• Quinoa Corporation (US)


• Keen One Foods LLC (US)


• The British Quinoa Company (UK)


• The Hain Celestial Group (US)


• Dutch Quinoa Group BV (Netherlands)


• Andean Naturals Inc. (US)


• Inca Organics (Australia)

Quinoa Seeds Industry Developments

March 2020: Candid Holdings, U.S. based brand, announced the launch of a line of chocolate snacks made with upcycled cacao fruit and organic Quinoa. The product is available in four flavors viz; Pineapple & Coconut, Banana & Nibs, Golden Berry Turmeric & Mango, and Mango & Cinnamon.

February 2020: Ardent Mills announced the complete acquisition of Andean Naturals' quinoa sourcing, cleaning, and packaging operation in Yuba City, California. This acquisition is anticipated to help Ardent Mills enter the organic quinoa seeds market.

Quinoa Seeds Market Segmentation

Quinoa seeds Type Outlook

• White


• Black


• Red

Quinoa seeds Category Outlook

• Organic


• Conventional

Quinoa Seeds Application Outlook

• Food & Beverages


• Personal Care


• Pharmaceutical

Quinoa Seeds Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America