The Quinoa Flour market sees a remarkable increase in demand due to a combination of health-focused consumer choices, gluten-free preferences, and quinoa's versatile nature as a healthy alternative. The increasing popularity of gluten-free diets is one of the key trends propelling growth in the Quinoa Flour market. Gluten-free diet: a key trend influencing the growth of the quinoa flour market. An upswing in sales of quinoa flour can be attributed to rising awareness among buyers about its antioxidant effects as well as notable richness in potassium content. Of note, it is highly demanded since it contains more calcium than magnesium, two basic nutrients that prevent us from diseases like osteoporosis or diabetes (Kaminski et al., 2006). The antioxidant properties that are present in this nutritionally rich product have been responsible for playing into both aspects in relation to consumption. (Pisarski & Zalewska-Korona 2018).
Based on these health benefits, a sustained surge is anticipated in global Quinoa Flour demand as forecasted. The multifaceted health advantages Quinua Flour offers are expected to drive its market over the projected period amid growing prioritization toward wellness and nourishment from customers globally. Health-related concerns basically shape trends within this particular industry segment, such as those outlined earlier regarding products being labeled "gluten-free." Diversifying their range of products is yet another prominent direction that characterizes producers working with 'quinoa'. Instead of using only the traditional way, people are looking at this new product to be used in kinds of pasta, snacks, breakfast items, and many others. As it is highly adaptable to different foods and has a relatively mild taste, quinoa flour can easily blend with various dishes. This strategy appeals to a group of people who want to try something new or those needing easy ways to include quinoa flour into their diet.
Meanwhile, there has been expanded production of quinoa beyond its traditional regions, implying that the global availability of the crop has improved. Quinoa cultivation is now being embraced by countries like North America and Europe, apart from South American nations such as Peru and Bolivia, which have continued to be major players in the business (Hossain et al., 2012). Sustainability is becoming a key driver in the Quinoa Flour market. Environmentally conscious consumers are now looking for environmentally friendly food products. Online shopping has increased Quinoa Flour's accessibility throughout the world. Joint ventures between producers of Quinoa Flour and food companies are being formed, resulting in more products containing Quinoa Flour. Price volatility and fair-trade concerns are some of the challenges facing players within this industry.
Global Quinoa Flour Market Overview
Quinoa Flour Market Size is Anticipated to reach USD 321.5 million by 2032, registering a CAGR of 4.85% by 2024-2032 Quinoa flour is witnessing a high demand among consumers due to the health benefits offered by it. Quinoa flour is gluten-free and high in fibre and are used in various food items as substitute to corn or wheat flour. It is enriched with vitamin B complex, magnesium, calcium, iron, and potassium which are vital for human body.
The market players are focusing on their R&D activities to launch new and innovative products using quinoa flour, as there is an increasing demand for gluten-free and low-calorie food products. In addition, the players are also focusing on making such products accessible and visible to the customers across the globe. This is due to rising awareness about its antioxidant properties and it’s also high in potassium among the consumers. Moreover, quinoa flour is high in calcium and magnesium content, which helps in preventing human body from diseases including osteoporosis and diabetes. Thus, these factors are expected to drive the quinoa flour market during the forecast period.
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Segmentation
The global quinoa flour market has been segmented based on type, category, distribution channel, and region.
By type, the global quinoa flour industry has been bifurcated as white, black, and red.
Based on category, the global quinoa flour market has been segregated as organic, and conventional.
On the basis of distribution channel, the global quinoa flour industry has been divided into store-based and non-store-based. Store-based is further divided into hypermarket & supermarket, convenience store, and others. Non-store-based is also further segmented into e-commerce.
The global quinoa flour market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American quinoa flour market has further been segmented into the US, Canada, and Mexico. The European quinoa flour market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The quinoa flour industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The quinoa flour market in the rest of the world has been segmented into South America, the Middle East, and Africa.
Regional Market Summary
Global Quinoa Flour Market Share (%), by Region, 2017
Type: Secondary Types and MRFR Analysis
North America is expected to dominate the quinoa flour market during the forecast period. The region’s dominance can be attributed to various factors such as the presence of large number quinoa flour producers, increasing awareness regarding health benefits of quinoa flour. Quinoa flour provides several health benefits, which leads to its usage in improving bone health, heart health and maintain blood sugar levels. Increasing usage of quinoa flour as a substitute to the traditional flours by European consumers, due to its low glycaemic index is expected to render a significant share of the market to Europe during the upcoming years. However, Asia-Pacific is anticipated to register the highest CAGR due higher inclination of consumers towards using quinoa flour, as it is gluten-free and as well as highly nutritious.
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