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The size of the Quinoa Flour market is influenced by a lot of factors that together define its growth and dynamics. Among the drivers one of them is the growing demand for gluten-free and nutritionally rich alternatives in the food industry. The Quinoa Flour Market is expected to see significant growth, with its market size reaching USD 321.5 million by 2030 at a CAGR rate of 4.85% from 2022 up to 2030. This projected CAGR of 4.85% exemplifies resilience and adaptability on the part of the Quinoa Flour Market, which has always changed with dietary trends, hence meeting consumer needs as they shift towards plant-based and nutritious foods. Quinoa Flour emerges as an important ingredient within this changing landscape due to diverse, sustainable choices being sought by health-conscious consumers.
The predicted market size of USD321.5 million by 2030 also provides proof of how important it is for economic reasons not only within the food industry but also beyond it (Kumar et al., p.21). Factors such as its inherent nutritional benefits and increasing knowledge about gluten-free nature enhance growth across the value chain (Hall & Sobal, p6). Global agricultural conditions play a key role in the quinoa flour market (Kumar et al., p10). The high-altitude regions of South America are where most quinoa cultivation occurs (Liyuan & Siqiong, p8). Weather variations, soil conditions, temperature, and other variables may influence the quality and quantity yield of quinoa crops, thereby affecting availability levels for quinoa flour (Hall & Sobal). Economic factors also play a great role in influencing demand for Quinoa Flour grown products because when it comes to spending habits, people are more likely to pay extra for healthier options such as gluten-free products than ever before, given their disposable incomes have increased over time (Liyuan & Siqiong 8).
Sustainability is also a factor that drives the market of quinoa flour forward. It has been argued that quinoa cultivation requires less water than conventional cereal crops, making it an environmentally friendly option (Kumar et al., p13). Innovations in food technology and processing methods are crucial market factors for Quinoa Flour (Mantilla et al., p.14). In addition to this, government regulations and trade policies are other important factors influencing the quinoa flour market (Liyuan & Siqiong, p11). Trade policies such as quality standards and certifications affect Quinoa Flour's global trade (Hall & Sobal). The competition in this sector is influenced by branding strategies adopted by players within the same industry looking to create their unique brands so as to compete effectively. This means that well-established brands and new entrants increase Quinoa Flour's level of competition in the market. Effective branding, marketing, and communication strategies can also affect consumer choices, which include individuals seeking out trustworthy corporations with good quality products, such as those made from Quinoa Flour.
Quinoa Flour Market Highlights:
Global Quinoa Flour Market Overview
Quinoa Flour Market Size is Anticipated to reach USD 321.5 million by 2032, registering a CAGR of 4.85% by 2024-2032 Quinoa flour is witnessing a high demand among consumers due to the health benefits offered by it. Quinoa flour is gluten-free and high in fibre and are used in various food items as substitute to corn or wheat flour. It is enriched with vitamin B complex, magnesium, calcium, iron, and potassium which are vital for human body.
The market players are focusing on their R&D activities to launch new and innovative products using quinoa flour, as there is an increasing demand for gluten-free and low-calorie food products. In addition, the players are also focusing on making such products accessible and visible to the customers across the globe. This is due to rising awareness about its antioxidant properties and it’s also high in potassium among the consumers. Moreover, quinoa flour is high in calcium and magnesium content, which helps in preventing human body from diseases including osteoporosis and diabetes. Thus, these factors are expected to drive the quinoa flour market during the forecast period.
Key Company News :
- NorQuin (Canada): Invested in expanding quinoa processing facilities to meet growing demand. Partnered with research institutions to develop new quinoa varieties with improved yields and functionality.
- Andean Valley Corporation (Bolivia): Launched a new line of organic quinoa flours targeted at the bakery industry. Focused on sustainable farming practices and fair trade certification.
- King Arthur Flour Company (US): Expanded its online platform for educational resources and recipes using quinoa flour. Introduced new blends incorporating quinoa flour for gluten-free baking.
- Bob's Red Mill Natural Foods (US): Increased its sourcing of quinoa from South American countries and invested in quality control measures. Partnered with non-profit organizations to support quinoa farmers.
Segmentation
The global quinoa flour market has been segmented based on type, category, distribution channel, and region.
By type, the global quinoa flour industry has been bifurcated as white, black, and red.
Based on category, the global quinoa flour market has been segregated as organic, and conventional.
On the basis of distribution channel, the global quinoa flour industry has been divided into store-based and non-store-based. Store-based is further divided into hypermarket & supermarket, convenience store, and others. Non-store-based is also further segmented into e-commerce.
The global quinoa flour market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American quinoa flour market has further been segmented into the US, Canada, and Mexico. The European quinoa flour market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The quinoa flour industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The quinoa flour market in the rest of the world has been segmented into South America, the Middle East, and Africa.
Regional Market Summary
Global Quinoa Flour Market Share (%), by Region, 2017
Type: Secondary Types and MRFR Analysis
North America is expected to dominate the quinoa flour market during the forecast period. The region’s dominance can be attributed to various factors such as the presence of large number quinoa flour producers, increasing awareness regarding health benefits of quinoa flour. Quinoa flour provides several health benefits, which leads to its usage in improving bone health, heart health and maintain blood sugar levels. Increasing usage of quinoa flour as a substitute to the traditional flours by European consumers, due to its low glycaemic index is expected to render a significant share of the market to Europe during the upcoming years. However, Asia-Pacific is anticipated to register the highest CAGR due higher inclination of consumers towards using quinoa flour, as it is gluten-free and as well as highly nutritious.
Recent News:
- January 2024: A study published in the Journal of Food Science and Technology found that quinoa flour can significantly improve the nutritional profile of bread and pasta products.
- December 2023: The Food and Agriculture Organization (FAO) launched a new initiative to promote the cultivation and consumption of quinoa as a sustainable and nutritious crop.
- October 2023: Several leading quinoa flour companies participated in the Gluten-Free Food Expo, showcasing their latest products and innovations.
Global Market, by Type
- White
- Black
- Red
Global Market, by Category
- Organic
- Conventional
Global Market, by Distribution Channel
- Store-Based
- Supermarkets and Hypermarkets
- Convenience store
- Others
- Non-Store-Based
- E-Commerce
Global Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia and New Zealand
- Rest of Asia-Pacific
- Rest of the World (RoW)
- South America
- Middle East
- Africa
Key Players in the Global Market
- Quinoa Foods Company (Bolivia)
- Northern Quinoa Production Corporation (Canada)
- Andean Valley Corporation (Bolivia)
- King Arthur Flour Company, Inc. (US)
- Bob's Red Mill Natural Foods, Inc. (US)
- The British Quinoa Company (UK)
- Nutriwish (India)
- Andean Naturals, Inc. (US)
- Dutch Quinoa Group BV (Netherland)
- Organic Farmers Co. (India).
Intended Audience
- Quinoa flour producers/processors
- Food & beverage manufacturers
- Raw material suppliers and distributors
- Traders, exporters, and importers
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