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Protective Packaging Market Share

ID: MRFR//0812-CR | 119 Pages | Author: Pradeep Nandi| September 2023

Packaging protection is the set of materials collected to hinder productual damages by buildings and environmental conditions during the distribution process. These items are the one which helps the manufacturers with maintaining a cushion effect on the product while they are transported to warehouses. We bring along extra packing bits as well as the overall shipment containers which do not usually constitute the primary packaging material. So the assorted options we have to provide to the customers are cushioning loops, bubble bag, packing foam, air bags, excepting bags, and wrapping papers.

Concerning the selection of good packaging material, it should not only offer protection but also be economically appealing and environmentally safe. The protective packing material is in very wide variety, and for goods of different types and sizes the packaging material can be picked separately. Whereas currently Eco-protective packaging materials composed from byproducts of agricultural processing such as “giftage” are gaining widespread interest.

The escalating trend of purchase of consumer goods along with the growing disposable income level of people is the single factor that hushes the growth of the protective packaging industry. Shipping materials securely assist the buyers in receiving their product undamaged therefore these materials have a huge demand with manufacturers. Furthermore, the e-commerce growth rate surpassed the conventional retail stores by various folds has left the need for all protective packaging considerably increased.

There are continually developing improvements in the packaging and labeling sectors which is leading to the creation of a relevant market for the protective packaging. Using agricultural products waste and producing inexpensive and environmentally friendly packaging will bring quite a lot to the market.The developement of protective packaging as a market share positioning proccess within the overall packaging industry is one of the key factors being utilised by the organizations trying to get an advantage over the competitors. The common strategy is differentiation and involved companies engaged in creating out of ordinary and interesting packaging solutions, which let them to be ahead of other companies. This could be implemented through, perhaps, utilizing materials that have not been used before or combining new technologies to yield higher protection in their packages. Through uniqueness, these companies aim to sway their customers in their favor for those anticipating protection packages that are specialized and high performance.

Additionally, a company may pursue a strategy of cost leadership that undermines competitors by offering products at lower prices. Some manufacturers spend on cost reduction without the performance quality of the product while some focus on providing the bulk product only. By reselling products at wholesale cost, they can compete with the other merchants. Therefore, being desirable for the customers with the tight budgets. Efficient manufacturing means lower costs, greater economy of scale, and smartway handling of assets. Companies would offer low prices and thus capture the huge market segment of these industries as the purchasing power is usually price driven.

Global Protective Packaging Market Overview


Protective Packaging Market Size was valued at USD 30.91 Billion in 2023. The Protective Packaging industry is projected to grow from USD 32.52 Billion in 2024 to USD 49.72 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.45% during the forecast period (2024 - 2032). The growth in demand from the food & beverage and healthcare sectors, and popularity towards online shopping are the key market drivers boosting the growth of the Protective Packaging Market.


Protective Packaging Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Protective Packaging Market Trends




  • Growth in demand from the food & beverage and healthcare sectors and advancement in technology augmenting protective packaging market.




One of the main end-use industries boosting the expansion of the protective packaging market is the food and beverage industry. Another is the healthcare industry. The use of protective packaging in the food and beverage sector helps to guarantee that food products are transported and stored in a fresh, contaminant-free state. The demand for protective packaging is being driven by the expansion of the food and beverage industry, particularly in emerging regions. The demand for packaging solutions that can keep food goods fresh for longer is also growing as convenience foods, such as ready-to-eat meals and snacks, become more popular. Furthermore, protective packaging is employed in the healthcare sector to guarantee the secure and sanitary transportation and storage of medical goods. This is crucial for products susceptible to temperature, light, or moisture changes since protective packaging can keep such products' effectiveness. The demand for protective packaging in this sector is increasing along with the demand for healthcare goods and services, particularly in emerging nations. However, there is a rising need for environmentally friendly and sustainable packaging options in each of these businesses. Businesses in these sectors increasingly seek packaging options that minimize waste and environmental effects while offering essential product protection.


The main trend in the market for protective packaging is technological advancement. Large businesses are concentrating on research and development for new products, like automated, carbon-neutral products. For instance, in February 2022, the Netherlands-based Pregis Corporation, a provider of protective packaging systems and materials, unveiled Renew Zero. This air-cushioning film is recyclable and made of 50% post-consumer recycled material and 50% renewable plant waste, such as cellulose fiber. Renew Zero is carbon-neutral without the need for carbon offset techniques like planting trees and has been approved by European legislation for packaging and packaging waste. The Pregis AirSpeed MINI PAK'R machine, which creates air cushions in five different film configurations using radio frequency identification (RFID) technology, is compatible with the Renew Zero film. RFID technology automatically selects the best seal temperature, airflow, and seal pressure for the film for protective packaging.

In 2019, Macfarlane unveiled biodegradable wine bottle packaging solution providing protection for them.is made from recycled materials primarily using Flexi-Hex which is entirely compostable being free of plastic. The designs consist of concertina-style honeycomb sleeve protectors that form a cushioning layer for the bottles, making them impact resistant.

In June 2019, Pregis LLC, a protective packaging materials and automated systems manufacturer, will be bought by Warburg Pincus, a global private equity fund from Olympus Partners based in Stamford, Connecticut.”


Protective Packaging Market Segment Insights


Global Protective Packaging Application Insights


Based on application, the global protective packaging is segmented into consumer goods, food and beverages, industrial goods, healthcare, automotive, and others. The industrial goods segment is expected to dominate the market during the forecast period. Industrial goods protective packaging is a kind of packing material used to safeguard industrial items while they are being handled, stored, and transported. This packing style is utilized to prevent harm to the product and guarantee that it reaches the end user in good shape. Heavy things are transported and stored on wood, plastic, or metal platforms called pallets. They are built to bear the weight of the goods and keep them from shifting while being transported. The consumer goods segment was the second-largest segment in the protective packaging market. Consumer goods protective packaging is intended to safeguard consumer goods during handling, storage, and travel. This packaging is designed to safeguard the product from harm and guarantee that it gets the customer in excellent shape.


Protective Packaging Function Insights


Protective Packaging Market size includes flexible cushioning, insulation, wrapping, and void-fill. The flexible cushioning segment is estimated to dominate the market during the forecast period. Flexible cushioning is a protective packaging material used to cushion and absorb shock for objects during handling, storage, and transportation. Most flexible cushioning materials are soft and malleable and may mold to the contour of the object they are protecting. Void-fill is the second largest segment of the market. In order to stop products from shifting or moving during transit, which could result in damage, void-fill packaging is a form of protective packaging material used to fill empty areas in containers. To add further security, void-fill packing materials are frequently light and simple to put into empty places in a container.


Protective Packaging Materials Insights


The material segment of the Protective Packaging Market size includes paper and paperboard, foam plastics, plastics, and others. The foam plastics segment is expected to dominate the market during the forecast period. Paper and paperboard are the fastest growing segment in the protective packaging market. The market segment with the largest share was foam plastics. The substantial market share can be due to the products' lightweight, robust thermal insulation and shock-absorbing properties suitable for protective packaging. Products from foam include molded foams, loose fills, foam-in-place polyurethane, and expanded polyurethane foams. Also, the market for packaging made of paper and paperboard and protective packaging is anticipated to increase fastest. The packaging of frozen foods, beverages, medications, aseptic drink containers, cosmetics and perfumes, sweets, paper goods, and cereal boxes are some of the major industries that use paperboard. Throughout the forecast period, there is expected to be an increase in demand for paper and paperboard packaging, particularly from the food and beverage industry and severe limits on the use of plastic bags.

February 2024: The rise of cold chain logistics for perishable goods benefits the protective packaging market. Demand for temperature-controlled packaging solutions like insulated containers and thermal liners increases


Figure 2: Protective Packaging Market, by Material, 2022 & 2032 (USD Million)


Protective Packaging Market


Global Protective Packaging Product Type Insights


The product type segment of the Protective Packaging Market size includes rigid protective, flexible protective, and foam protective. The flexible protective segment is expected to dominate the market during the forecast period. The flexible protective category is anticipated to be the fastest growing in the category. A packing material called flexible protective packaging is used to guard against harm to goods during storage or transportation. Usually, lightweight products that need cushioning and protection from shock, vibration, and impact are packaged in this way. Bubble wrap, air pillows, foam pouches, and padded mailers are a few examples of flexible protective packaging. Practicing wrapping fragile things in bubble wrap, a plastic substance with air-filled bubbles, such as glassware, electronics, and ceramics is usual. Also, the foam protective category held the largest share of the market. Fragile objects are protected with foam packaging, a form of protective packaging material, throughout transport, handling, and storage. Expanded polystyrene foam (EPS), expanded polyethylene foam (EPE), and polyurethane foam are frequently used to make foam packaging (P.U.). Electronic equipment, medical gadgets, and delicate goods are frequently packaged with EPS foam since they are lightweight and strong.


Protective Packaging Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America. The Asia-Pacific protective packaging market accounted for largest market share in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is due to the rising need for safe packaging solutions across a range of sectors, including electronics, healthcare, and e-commerce. Due to the population, urbanization, and industrialization occurring at one of the quickest rates in the Asia Pacific, there is an increased need for protective packaging solutions. Countries including China, Japan, India, South Korea, and Australia are the market's major players. With many competitors active in the market, the protective packaging market in Asia-Pacific is very competitive. The Smurfit Kappa Group, Pregis Corporation, Storopack Hans Reichenecker GmbH, Sealed Air Corporation, and DS Smith plc are a few of the major competitors in the sector.


Figure 3: Protective Packaging Market, by region, 2022 & 2032 (USD Million)


Protective Packaging Market, by region


North America is the second-largest region in the protective packaging market. Numerous end-user sectors, including electronics, automotive, healthcare, and consumer goods, have helped develop and sustain the North American protective packaging market, which is an established and mature market. The United States, one of the world's largest markets for protective packaging, dominates the North American market. The country's strong logistics and transportation system has fueled the market's expansion for protective packaging. Due to the rising need for protective packaging across various end-user industries. Furthermore, there is a growing emphasis on environmentally friendly packaging options, which is anticipated to fuel market expansion in the ensuing years.


Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, France, Italy, UK, Spain, Japan, UAE, South Africa, Saudi Arabia, Argentina, and Brazil.


Protective Packaging Key Market Players& Competitive Insights


Many global, regional, and local vendors characterize the protective packaging market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality packaging products to survive and succeed in an intensely competitive market.


The major players in the market include Packaging Corporation of America, Sealed Air Corporation, Unisource Worldwide, Inc., Macfarlane Group Plc, Max Packaging, Cellofoam North America Inc, Basf Se, Smurfit Kappa Group, Springpack, Pregis Llc, Evocative Design Llc, Universal Protective Packaging, FP International, Bayer Ag, Ach Foam Technologies, Llc, Protective Packaging Solutions and among others. The Protective Packaging Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.


Key Companies in the Protective Packaging Market include.



  • Packaging Corporation of America

  • Sealed Air Corporation

  • Unisource Worldwide, Inc.

  • Macfarlane Group Plc

  • Max Packaging

  • Cellofoam North America Inc

  • Basf Se

  • Smurfit Kappa Group

  • Springpack

  • Pregis Llc

  • Evocative Design Llc

  • Universal Protective Packaging

  • FP International

  • Bayer Ag

  • Ach Foam Technologies, Llc

  • Protective Packaging Solutions


Protective Packaging Industry Developments


In October 2023, DS Smith plc announced the launch of a revolutionary Research & Development (R&D) and Innovation Centre called ‘R8’ in UK. This is an industry-first initiative towards fast tracking radical packaging fulfillment solutions that are developed through collaboration with customers and partners.

In August 2023, DS Smith plc, globally known for its high-quality packaging products, acquired Bosis d.o.o., a leading packaging company in Serbia. This acquisition will fit well within the business’s existing regional packaging presence in Eastern Europe and support its growth strategy in the region.

July 2023 saw Smurfit Kappa Group ploughed over $35 million on a facility spread over 25,000 m2 in Rabat, Morocco. It serves both domestic Moroccan companies as well as global corporations operating in various industries such as industrial, agricultural, FMCG, automotive, pharma and ceramics sectors among others.

In September 2022, Smurfit Kappa Group acquired a packaging plant in Rio de Janeiro. The purchase of PaperBox complements both the company's presence in Brazil and its product portfolio.

Sealed Air Corporation opened SEE Packforum South America last October. The facility is designed to provide customers with immediate access to new package solutions, designs and applications, all driven by technology.

In November 2022, Sonoco Products Company entered into a definitive agreement to purchase the remaining equity interest it does not own on RTS Packaging LLC from joint venture partner WestRock Company and one WestRock paper mill located at Chattanooga, Tennessee.

Protective Packaging Market Segmentation


Protective Packaging Market Application Outlook (USD Million, 2018 -2032)



  • Consumer Goods

  • Food and Beverages

  • Industrial Goods

  • Healthcare

  • Automotive


Protective Packaging Market Function Outlook (USD Million, 2018 -2032)



  • Flexible Cushioning

  • Insulation

  • Wrapping

  • Void-fill


Protective Packaging Market Materials Outlook (USD Million, 2018 -2032)



  • Paper and Paperboard

  • Foam Plastics

  • Plastics


Protective Packaging Market Product Type Outlook (USD Million, 2018 -2032)



  • Rigid Protective

  • Flexible Protective

  • Foam Protective


Protective Packaging Regional Outlook



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • UK

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Rest of Asia-Pacific



  • Middle East and Africa

    • Saudi Arabia

    • UAE

    • South Africa

    • Rest of Middle East and Africa



  • Latin America

    • Argentina

    • Brazil

    • Latin America



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