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Propylene Glycol Market Share

ID: MRFR//4501-HCR | 100 Pages | Author: Anshula Mandaokar| December 2024

In the competitive landscape of the Propylene Glycol (PG) market, companies employ various positioning strategies to gain market share and maintain a competitive edge. One prevalent strategy is differentiation, where companies focus on unique attributes or features of their products to stand out from competitors. For instance, some companies might emphasize the purity or eco-friendliness of their PG, appealing to environmentally conscious consumers. By differentiating their products, companies can attract a specific segment of the market and command premium prices.

Another common strategy is cost leadership, wherein companies aim to become the low-cost producer in the market. This approach involves streamlining operations, optimizing supply chains, and leveraging economies of scale to offer competitive prices. Companies pursuing cost leadership strive to appeal to price-sensitive customers who prioritize affordability over other factors. By offering lower prices than competitors, they can capture a significant portion of the market share, particularly in price-sensitive segments.

Furthermore, companies often adopt a focused or niche strategy, targeting specific market segments with tailored products or services. Rather than competing across the entire market, these companies concentrate their resources on serving a particular niche exceptionally well. For example, a company might specialize in supplying high-purity PG for pharmaceutical applications or focus on catering to the needs of the food and beverage industry. By catering to niche markets, companies can become experts in their field and build strong relationships with customers, thus securing a loyal customer base and maintaining market share.

In addition to product-centric strategies, companies also focus on building strong brand equity to enhance their market positioning. Branding plays a crucial role in influencing consumers' perceptions and preferences. Companies invest in branding activities such as advertising, sponsorships, and endorsements to create a positive image and differentiate themselves from competitors. A strong brand not only attracts customers but also fosters trust and loyalty, making it difficult for competitors to encroach upon market share.

Moreover, innovation is key to staying competitive in the dynamic PG market. Companies that continuously invest in research and development to improve product quality, develop new applications, or enhance manufacturing processes can gain a competitive advantage. By offering innovative solutions that address evolving customer needs or industry trends, companies can carve out a distinct position in the market and capture market share from less innovative competitors.

Collaboration and strategic partnerships also play a vital role in market share positioning. By forming alliances with suppliers, distributors, or complementary businesses, companies can expand their reach, access new markets, and leverage each other's strengths. Strategic partnerships can also lead to synergies that drive innovation, improve operational efficiency, and create value for customers. Through collaborative efforts, companies can enhance their competitive position and strengthen their foothold in the market.

Lastly, market share positioning strategies are not static but require continuous monitoring and adaptation to changing market dynamics. Companies must stay vigilant about competitors' actions, customer preferences, regulatory changes, and technological advancements. By staying agile and responsive, companies can adjust their strategies accordingly, seize emerging opportunities, and defend their market share effectively.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 4.30% (2023-2030)

Global Propylene Glycol Market Overview


The Propylene Glycol Market Size was valued at USD 4.84 Billion in 2023. The Propylene Glycol industry is projected to grow from USD 5.05 Billion in 2024 to USD 7.07 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.34% during the forecast period (2024 - 2032). Propylene glycol is widely used to improve the texture, taste, appearance, and shelf life of various processed foods. Significant increases in processed food consumption due to busy lifestyles, dietary changes, and an increased labor force are some of the major drivers of market growth. However, the growth of the construction and transportation industry has led to an increase in demand for propylene glycol in a variety of industrial chemicals such as cutting fluids, automotive coolants, hydraulics, and brake fluids. It is used as an active ingredient solubilizer and contributes to the growth of the market. Manufacturers in the industry are focusing on bio-based chemicals for the production of propylene glycol due to growing environmental problems that act as another growth factor. In addition, the prevalence of coronavirus disease (COVID-19) has increased the need for propylene glycol in the production of hand sanitizers and surface disinfectants.
Propylene Glycol Market Overview
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Propylene Glycol Market Trends




  • Rising demand for foods and beverages is boosting the propylene glycol market.




The increasing use of the market in processed foods and beverages is estimated to hold the largest market share during the forecast period. Due to the unique properties of propylene glycol, it is widely used in a variety of applications, including personal care products, food products, etc. However, fluctuations in raw material prices and the high investment required for research and development can hamper propylene glycol market over an estimated period. Alternatively, increasing demand for bio-based propylene glycol is expected to provide new opportunities for the propylene glycol market.


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Additionally, the propylene glycol ether market is used in a variety of applications in a variety of industries. Because each application requires specific characteristics and characteristics, manufacturers focus on improving the product mix and providing bespoke and bespoke products to meet customer-specific requirements. In the electronics field, we need bespoke products with special properties and improved quality. Therefore, it is presumed that product differences and adaptations create new development opportunities in the propylene glycol market.


Propylene glycol is a petrochemical product and its quality does not vary from manufacturer to manufacturer. Industrial-grade propylene glycol is used as a raw material for the production of other chemicals. Therefore, it acts as a basic feed with little change when applied. This leaves designers with little room for product differences.

March 2024- Dow has disclosed two novel variants of propylene glycol (PG) solutions in North America, with bio-circular and circular feedstocks, proclaiming a substantial stride towards sustainability. Intended to cater an extensive range of applications, customers can now improve their products with high-performance attributes while guaranteeing externally validated sustainability benefits through a mass balance approach. The mass balance methodology, a feature of this initiative, thoroughly tracks the use of bio-circular and circular materials in PG production across intricate value chains. The technique, lately presented with ISCC PLUS certification in Freeport, Texas, implies a significant achievement as it signifies the first-ever ISCC PLUS certification convened upon a Dow PG production plant in North America. The business sustainability leader for the Americas for Dow Polyurethanes, Thales de Oliviera, showcased pride in this achievement, stating that they are proud to establish a level of superior sustainability in material production within North America, representing their persistent commitment to propelling sustainable production practices and offering eco-friendly products to their valued customers. Corresponding to the escalating demand for circular and bio-circular materials in polyurethane end-markets,


Propylene Glycol Market Segment Insights


Propylene Glycol Grade Insights


The Propylene Glycol market segmentation, based on Grade, includes pharmaceutical, and industrial. The pharmaceutical grade propylene glycol is used as a solvent and extractant in medicines, vaccines, antiseptics, local anesthetics, vitamins, and hormones. It is also used in food and beverages such as biscuits, cakes, and beverages as a solvent, stabilizer, clarifier, thickener, and carrier for flavor. The pharmaceutical-grade propylene glycol also finds application in animal feed to keep it moist, fresh, and chewy for pets and livestock.


Propylene Glycol Source Insights


Based on Source, the Propylene Glycol market segmentation includes bio-based and petroleum-based. The petroleum-based propylene glycol segment dominated the propylene glycol market in 2020. Petroleum-based propylene glycol is used in diverse industries such as automotive, construction, and aerospace among others. The increasing investments in the construction sector, the development of public infrastructure, and government initiatives for the development of smart cities are expected to fuel the growth of this segment.


Propylene Glycol End-Use Insights


Based on End-Use, the Propylene Glycol market segmentation includes food and beverage, automotive, personal care and cosmetics, chemical, pharmaceutical, construction, and others. The automotive segment accounted for a significant share of the propylene glycol market in 2020. Factors such as increasing automotive penetration, rising disposable income, and modernization of vehicles drive propylene glycol market growth. Propylene glycol is used in engine coolants, brake fluids, deicing fluids, and antifreeze for the effective operation of vehicles. Governments across the globe are investing significantly in the development of electric vehicles and offering incentives and schemes to promote their adoption, supporting market growth.


Figure 2: Propylene Glycol Market, by Grade, 2022 & 2030 (USD Billion)Propylene Glycol Market, by GradeSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Propylene Glycol Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific is expected to be the largest and fastest-growing market for propylene glycol in 2017 due to rapid industrialization & urbanization, rising disposable income, changing lifestyles, growing health awareness, and relaxed investment norms. End-use industries such as building & construction, automotive, pharmaceutical, food & beverages, cosmetics & personal care, and chemical are expected to drive the regional propylene glycol demand and are expected to show bolstering demand during the forecast period.


North America was the second largest market for propylene glycol after Asia Pacific in 2017 and is expected to show considerable growth during the forecast period. High demand from building & construction, pharmaceuticals, food & beverages, cosmetics & personal care, chemical, and aerospace is expected to drive the regional propylene glycol market.


Figure 3: PROPYLENE GLYCOL MARKET SHARE BY REGION 2023 (%)PROPYLENE GLYCOL MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe is expected to show steady demand for propylene glycol over the forecast period and the demand is expected to come from the strong automotive industry, food & beverages, cosmetics & personal care, and chemical industry among others.


The Middle East & Africa is expected to show moderate demand for propylene glycol over the forecast period and the demand is expected to come mainly from the construction industry due to ongoing infrastructural projects in Qatar, U.A.E., Kuwait, and Oman.


Latin America is also expected to show moderate growth due to slow overall development and the demand is expected to come mainly from the evolving construction industry in Brazil, Mexico, Chile, and Venezuela.


Propylene Glycol Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Propylene Glycol market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Propylene Glycol industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Propylene Glycol. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Propylene Glycol industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Propylene Glycol industry to benefit customers and expand the market sector. The Low-Profile Additives market has recently given medicine some of the most important advantages. Major Propylene Glycol market players, including LyondellBasell Industries Holdings B.V. (Netherlands), BASF SE (Germany), Archer Daniels Midland Company (US), and others, are attempting to increase market demand by funding R&D initiatives.


LyondellBasell is a petrochemical producer with operations in the United States, Europe, and Asia. The company is the world's largest producer of polypropylene and is also a major producer of polyethylene and propylene oxide. Its chemicals are used in various consumer and industrial end products. Over half of LyondellBasell's production comes from its North American operations.


Also, Archer Daniels Midland (ADM) is an agricultural origination and processing company. It offers a range of products, including specialty food and feed ingredients, animal nutrition solutions, ethanol, and biodiesel, as well as industrial chemicals, fertilizers, plastics, and paper. In addition, the company delivers related logistics, financial, and farmer services.


Key Companies in the Propylene Glycol market include




  • LyondellBasell Industries Holdings B.V. (Netherlands)




  • BASF SE (Germany)




  • Archer Daniels Midland Company (US)




  • Bio-chem Technology Group Company Limited (China)




  • ADEKA CORPORATION (Japan)




  • Chaoyang Chemicals, Inc. (US)




  • Huntsman International LLC. (US)




  • DowDuPont Inc. (US)




  • Manali Petrochemicals Limited (India)




  • HaiKe Chemical Group (China)




Propylene Glycol Industry Developments


September 2023: In September 2023, Dow Company released in Europe low-carbon, bio-based and circular propylene glycol solutions. Such bio-based propylene glycol solutions are versatile enough for use in a range of applications across various industries such as agriculture, pharmaceuticals, cosmetics, fabrics and food.


May 2023: ORLEN Poludnie Plant has implemented the BASE technology to make its production of propylene glycol more sustainable. The first operational year of BioPG plant at ORLEN Poludnie, which is one of the largest contributors in Poland’s biofuels sector, has been completed. By this means, bio-glycerol left over from the biodiesel processing is used to convert into ‘green’ propylene glycol known as BioPG.


In March 2023, Ethos Asset Management Inc USA announced that it had entered into a long-term financing partnership with GreenGlycols® Green Glycols B.V. to construct a facility for producing BioMPG in Delfzijl, Netherlands. Designed for environmentally friendly drop-in USP grade propylene glycol production based on biomass such as corn and soya with reduced GHG emissions footprint (up to 40,000 tones per annum). The technology being licensed by GreenGlycols comes from BASF while Air Liquide will provide engineering support for this initiative. This new alternative can save up to 280k tonnes of CO2 equivalent compared to conventional MPG annually, and commercial output is scheduled for 2025 in order to meet increasing demand within the domain of PG.


In February 2023, ADM invested just over $30 million in Valencia, Spain, establishing a brand-new production unit aimed at satisfying the global increase in demand coming from the probiotics and postbiotics sectors.


In December 2021, Metadynea LLC concluded an agreement with Air Liquide, under which it got engaged in the production of complex small-scale chemistry items. A pyrolysis unit for bio Propylene Glycol production has been put in at the territory of Metadynea Moscow site.


Propylene Glycol Market Segmentation


Propylene Glycol Grade Outlook




  • Pharmaceutical




  • Industrial




Propylene Glycol Source Outlook




  • Bio-Based




  • Petroleum-Based




Propylene Glycol End-Use Outlook




  • Food & Beverage




  • Automotive




  • Personal Care & Cosmetics




  • Chemical




  • Pharmaceutical




  • Construction




Propylene Glycol Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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