Table of Contents
1. EXECUTIVE SUMMARY
1.1. Market Overview
1.2. Key Findings
1.3. Market Segmentation
1.4. Competitive Landscape
1.5. Challenges and Opportunities
1.6. Future Outlook
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope of the study
2.2.1. Research Objective
2.2.2. Assumption
2.2.3. Limitations
3. RESEARCH METHODOLOGY
3.1. Overview
3.2. Data Mining
3.3. Secondary Research
3.4. Primary Research
3.4.1. Primary Interviews and Information Gathering Process
3.4.2. Breakdown of Primary Respondents
3.5. Forecasting Model
3.6. Market Size Estimation
3.6.1. Bottom-Up Approach
3.6.2. Top-Down Approach
3.7. Data Triangulation
3.8. Validation
4. MARKET DYNAMICS
4.1. Overview
4.2. Drivers
4.3. Restraints
4.4. Opportunities
5. MARKET FACTOR ANALYSIS
5.1. Value chain Analysis
5.2. Porter's Five Forces Analysis
5.2.1. Bargaining Power of Suppliers
5.2.2. Bargaining Power of Buyers
5.2.3. Threat of New Entrants
5.2.4. Threat of Substitutes
5.2.5. Intensity of Rivalry
5.3. COVID-19 Impact Analysis
5.3.1. Market Impact Analysis
5.3.2. Regional Impact
5.3.3. Opportunity and Threat Analysis
6. Programmatic Display Advertising Market, BY Ad Format (USD Billion)
6.1. Banner Ads
6.2. Video Ads
6.3. Native Ads
6.4. Rich Media Ads
7. Programmatic Display Advertising Market, BY Advertising Ecosystem (USD Billion)
7.1. Demand-Side Platforms
7.2. Supply-Side Platforms
7.3. Ad Exchanges
8. Programmatic Display Advertising Market, BY Industry (USD Billion)
8.1. Retail
8.2. Finance
8.3. Travel
8.4. Entertainment
8.5. Automotive
9. Programmatic Display Advertising Market, BY Device Type (USD Billion)
9.1. Desktop
9.2. Mobile
9.3. Tablet
10. Programmatic Display Advertising Market, BY Regional (USD Billion)
10.1. North America
10.1.1. US
10.1.2. Canada
10.2. Europe
10.2.1. Germany
10.2.2. UK
10.2.3. France
10.2.4. Russia
10.2.5. Italy
10.2.6. Spain
10.2.7. Rest of Europe
10.3. APAC
10.3.1. China
10.3.2. India
10.3.3. Japan
10.3.4. South Korea
10.3.5. Malaysia
10.3.6. Thailand
10.3.7. Indonesia
10.3.8. Rest of APAC
10.4. South America
10.4.1. Brazil
10.4.2. Mexico
10.4.3. Argentina
10.4.4. Rest of South America
10.5. MEA
10.5.1. GCC Countries
10.5.2. South Africa
10.5.3. Rest of MEA
11. Competitive Landscape
11.1. Overview
11.2. Competitive Analysis
11.3. Market share Analysis
11.4. Major Growth Strategy in the Programmatic Display Advertising Market
11.5. Competitive Benchmarking
11.6. Leading Players in Terms of Number of Developments in the Programmatic Display Advertising Market
11.7. Key developments and growth strategies
11.7.1. New Product Launch/Service Deployment
11.7.2. Merger & Acquisitions
11.7.3. Joint Ventures
11.8. Major Players Financial Matrix
11.8.1. Sales and Operating Income
11.8.2. Major Players R&D Expenditure. 2023
12. Company Profiles
12.1. Sizmek
12.1.1. Financial Overview
12.1.2. Products Offered
12.1.3. Key Developments
12.1.4. SWOT Analysis
12.1.5. Key Strategies
12.2. MediaMath
12.2.1. Financial Overview
12.2.2. Products Offered
12.2.3. Key Developments
12.2.4. SWOT Analysis
12.2.5. Key Strategies
12.3. The Trade Desk
12.3.1. Financial Overview
12.3.2. Products Offered
12.3.3. Key Developments
12.3.4. SWOT Analysis
12.3.5. Key Strategies
12.4. Index Exchange
12.4.1. Financial Overview
12.4.2. Products Offered
12.4.3. Key Developments
12.4.4. SWOT Analysis
12.4.5. Key Strategies
12.5. Amazon
12.5.1. Financial Overview
12.5.2. Products Offered
12.5.3. Key Developments
12.5.4. SWOT Analysis
12.5.5. Key Strategies
12.6. PubMatic
12.6.1. Financial Overview
12.6.2. Products Offered
12.6.3. Key Developments
12.6.4. SWOT Analysis
12.6.5. Key Strategies
12.7. Google
12.7.1. Financial Overview
12.7.2. Products Offered
12.7.3. Key Developments
12.7.4. SWOT Analysis
12.7.5. Key Strategies
12.8. Rubicon Project
12.8.1. Financial Overview
12.8.2. Products Offered
12.8.3. Key Developments
12.8.4. SWOT Analysis
12.8.5. Key Strategies
12.9. Facebook
12.9.1. Financial Overview
12.9.2. Products Offered
12.9.3. Key Developments
12.9.4. SWOT Analysis
12.9.5. Key Strategies
12.10. Verizon Media
12.10.1. Financial Overview
12.10.2. Products Offered
12.10.3. Key Developments
12.10.4. SWOT Analysis
12.10.5. Key Strategies
12.11. Criteo
12.11.1. Financial Overview
12.11.2. Products Offered
12.11.3. Key Developments
12.11.4. SWOT Analysis
12.11.5. Key Strategies
12.12. OpenX
12.12.1. Financial Overview
12.12.2. Products Offered
12.12.3. Key Developments
12.12.4. SWOT Analysis
12.12.5. Key Strategies
12.13. Adobe
12.13.1. Financial Overview
12.13.2. Products Offered
12.13.3. Key Developments
12.13.4. SWOT Analysis
12.13.5. Key Strategies
12.14. AppNexus
12.14.1. Financial Overview
12.14.2. Products Offered
12.14.3. Key Developments
12.14.4. SWOT Analysis
12.14.5. Key Strategies
12.15. Zeta Global
12.15.1. Financial Overview
12.15.2. Products Offered
12.15.3. Key Developments
12.15.4. SWOT Analysis
12.15.5. Key Strategies
13. Appendix
13.1. References
13.2. Related Reports
LIST Of tables
Table 1. LIST OF ASSUMPTIONS
Table 2. North America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 3. North America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 4. North America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 5. North America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 6. North America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 7. US Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 8. US Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 9. US Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 10. US Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 11. US Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 12. Canada Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 13. Canada Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 14. Canada Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 15. Canada Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 16. Canada Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 17. Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 18. Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 19. Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 20. Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 21. Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 22. Germany Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 23. Germany Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 24. Germany Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 25. Germany Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 26. Germany Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 27. UK Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 28. UK Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 29. UK Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 30. UK Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 31. UK Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 32. France Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 33. France Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 34. France Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 35. France Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 36. France Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 37. Russia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 38. Russia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 39. Russia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 40. Russia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 41. Russia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 42. Italy Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 43. Italy Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 44. Italy Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 45. Italy Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 46. Italy Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 47. Spain Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 48. Spain Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 49. Spain Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 50. Spain Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 51. Spain Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 52. Rest of Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 53. Rest of Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 54. Rest of Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 55. Rest of Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 56. Rest of Europe Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 57. APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 58. APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 59. APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 60. APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 61. APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 62. China Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 63. China Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 64. China Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 65. China Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 66. China Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 67. India Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 68. India Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 69. India Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 70. India Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 71. India Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 72. Japan Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 73. Japan Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 74. Japan Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 75. Japan Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 76. Japan Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 77. South Korea Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 78. South Korea Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 79. South Korea Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 80. South Korea Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 81. South Korea Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 82. Malaysia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 83. Malaysia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 84. Malaysia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 85. Malaysia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 86. Malaysia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 87. Thailand Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 88. Thailand Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 89. Thailand Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 90. Thailand Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 91. Thailand Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 92. Indonesia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 93. Indonesia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 94. Indonesia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 95. Indonesia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 96. Indonesia Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 97. Rest of APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 98. Rest of APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 99. Rest of APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 100. Rest of APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 101. Rest of APAC Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 102. South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 103. South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 104. South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 105. South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 106. South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 107. Brazil Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 108. Brazil Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 109. Brazil Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 110. Brazil Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 111. Brazil Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 112. Mexico Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 113. Mexico Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 114. Mexico Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 115. Mexico Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 116. Mexico Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 117. Argentina Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 118. Argentina Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 119. Argentina Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 120. Argentina Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 121. Argentina Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 122. Rest of South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 123. Rest of South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 124. Rest of South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 125. Rest of South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 126. Rest of South America Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 127. MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 128. MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 129. MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 130. MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 131. MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 132. GCC Countries Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 133. GCC Countries Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 134. GCC Countries Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 135. GCC Countries Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 136. GCC Countries Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 137. South Africa Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 138. South Africa Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 139. South Africa Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 140. South Africa Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 141. South Africa Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 142. Rest of MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY AD FORMAT, 2019-2032 (USD Billions)
Table 143. Rest of MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY ADVERTISING ECOSYSTEM, 2019-2032 (USD Billions)
Table 144. Rest of MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY INDUSTRY, 2019-2032 (USD Billions)
Table 145. Rest of MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2032 (USD Billions)
Table 146. Rest of MEA Programmatic Display Advertising Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2032 (USD Billions)
Table 147. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
Table 148. ACQUISITION/PARTNERSHIP
LIST Of figures
Figure 1. MARKET SYNOPSIS
Figure 2. NORTH AMERICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS
Figure 3. US PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 4. US PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 5. US PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 6. US PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 7. US PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 8. CANADA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 9. CANADA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 10. CANADA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 11. CANADA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 12. CANADA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 13. EUROPE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS
Figure 14. GERMANY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 15. GERMANY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 16. GERMANY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 17. GERMANY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 18. GERMANY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 19. UK PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 20. UK PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 21. UK PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 22. UK PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 23. UK PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 24. FRANCE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 25. FRANCE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 26. FRANCE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 27. FRANCE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 28. FRANCE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 29. RUSSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 30. RUSSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 31. RUSSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 32. RUSSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 33. RUSSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 34. ITALY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 35. ITALY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 36. ITALY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 37. ITALY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 38. ITALY PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 39. SPAIN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 40. SPAIN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 41. SPAIN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 42. SPAIN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 43. SPAIN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 44. REST OF EUROPE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 45. REST OF EUROPE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 46. REST OF EUROPE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 47. REST OF EUROPE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 48. REST OF EUROPE PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 49. APAC PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS
Figure 50. CHINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 51. CHINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 52. CHINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 53. CHINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 54. CHINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 55. INDIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 56. INDIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 57. INDIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 58. INDIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 59. INDIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 60. JAPAN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 61. JAPAN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 62. JAPAN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 63. JAPAN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 64. JAPAN PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 65. SOUTH KOREA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 66. SOUTH KOREA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 67. SOUTH KOREA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 68. SOUTH KOREA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 69. SOUTH KOREA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 70. MALAYSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 71. MALAYSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 72. MALAYSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 73. MALAYSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 74. MALAYSIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 75. THAILAND PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 76. THAILAND PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 77. THAILAND PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 78. THAILAND PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 79. THAILAND PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 80. INDONESIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 81. INDONESIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 82. INDONESIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 83. INDONESIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 84. INDONESIA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 85. REST OF APAC PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 86. REST OF APAC PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 87. REST OF APAC PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 88. REST OF APAC PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 89. REST OF APAC PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 90. SOUTH AMERICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS
Figure 91. BRAZIL PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 92. BRAZIL PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 93. BRAZIL PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 94. BRAZIL PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 95. BRAZIL PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 96. MEXICO PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 97. MEXICO PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 98. MEXICO PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 99. MEXICO PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 100. MEXICO PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 101. ARGENTINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 102. ARGENTINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 103. ARGENTINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 104. ARGENTINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 105. ARGENTINA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 106. REST OF SOUTH AMERICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 107. REST OF SOUTH AMERICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 108. REST OF SOUTH AMERICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 109. REST OF SOUTH AMERICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 110. REST OF SOUTH AMERICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 111. MEA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS
Figure 112. GCC COUNTRIES PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 113. GCC COUNTRIES PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 114. GCC COUNTRIES PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 115. GCC COUNTRIES PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 116. GCC COUNTRIES PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 117. SOUTH AFRICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 118. SOUTH AFRICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 119. SOUTH AFRICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 120. SOUTH AFRICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 121. SOUTH AFRICA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 122. REST OF MEA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY AD FORMAT
Figure 123. REST OF MEA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY ADVERTISING ECOSYSTEM
Figure 124. REST OF MEA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY INDUSTRY
Figure 125. REST OF MEA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY DEVICE TYPE
Figure 126. REST OF MEA PROGRAMMATIC DISPLAY ADVERTISING MARKET ANALYSIS BY REGIONAL
Figure 127. KEY BUYING CRITERIA OF PROGRAMMATIC DISPLAY ADVERTISING MARKET
Figure 128. RESEARCH PROCESS OF MRFR
Figure 129. DRO ANALYSIS OF PROGRAMMATIC DISPLAY ADVERTISING MARKET
Figure 130. DRIVERS IMPACT ANALYSIS: PROGRAMMATIC DISPLAY ADVERTISING MARKET
Figure 131. RESTRAINTS IMPACT ANALYSIS: PROGRAMMATIC DISPLAY ADVERTISING MARKET
Figure 132. SUPPLY / VALUE CHAIN: PROGRAMMATIC DISPLAY ADVERTISING MARKET
Figure 133. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2024 (% SHARE)
Figure 134. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019 TO 2032 (USD Billions)
Figure 135. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY ADVERTISING ECOSYSTEM, 2024 (% SHARE)
Figure 136. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY ADVERTISING ECOSYSTEM, 2019 TO 2032 (USD Billions)
Figure 137. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY, 2024 (% SHARE)
Figure 138. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY, 2019 TO 2032 (USD Billions)
Figure 139. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY DEVICE TYPE, 2024 (% SHARE)
Figure 140. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY DEVICE TYPE, 2019 TO 2032 (USD Billions)
Figure 141. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY REGIONAL, 2024 (% SHARE)
Figure 142. PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY REGIONAL, 2019 TO 2032 (USD Billions)
Figure 143. BENCHMARKING OF MAJOR COMPETITORS
