Programmatic Display Advertising Market Research Report Information By Ad Format (Online Video, Online Display, Mobile Video, and Mobile Display), By Type (Private Marketplaces, Real-time Bidding, and Automated Guaranteed), By Industry Vertical (BFSI, Automotive, Healthcare, IT and Telecom, Government, Media, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2032

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET INTRODUCTION

2.1. Definition

2.2. Scope of the Study

2.2.1. Research Objective

2.2.2. Assumptions

2.2.3. Limitations

3. RESEARCH METHODOLOGY

3.1. Overview

3.2. Data Mining

3.3. Secondary Research

3.4. Primary Research

3.4.1. Primary Interviews and Information Gathering Process

3.4.2. Breakdown of Primary Respondents

3.5. Forecasting Model

3.6. Market Size Estimation

3.6.1. Bottom-Up Approach

3.6.2. Top-Down Approach

3.7. Data Triangulation

3.8. Validation

4. MARKET DYNAMICS

4.1. Overview

4.2. Drivers

4.3. Restraints

4.4. Opportunities

5. MARKET FACTOR ANALYSIS

5.1. Value Chain Analysis

5.2. Porter’s Five Forces Analysis

5.2.1. Bargaining Power of Suppliers

5.2.2. Bargaining Power of Buyers

5.2.3. Threat of New Entrants

5.2.4. Threat of Substitutes

5.2.5. Intensity of Rivalry

5.3. COVID-19 Impact Analysis

5.3.1. Market Impact Analysis

5.3.2. Regional Impact

5.3.3. Opportunity and Threat Analysis

6. GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT

6.1. Overview

6.2. Online Video

6.3. Online Display

6.4. Mobile Video

6.5. Mobile Display

7. GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE

7.1. Overview

7.2. Private Marketplaces

7.3. Real-time Bidding

7.4. Automated Guaranteed

8. GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL

8.1. Overview

8.2. BFSI

8.3. Automotive

8.4. Healthcare

8.5. IT and Telecom

8.6. Government

8.7. Media

8.8. Others

9. GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY REGION

9.1. Overview

9.1. North America

9.1.1. US

9.1.2. Canada

9.2. Europe

9.2.1. Germany

9.2.2. France

9.2.3. UK

9.2.4. Italy

9.2.5. Spain

9.2.6. Rest of Europe

9.3. Asia-Pacific

9.3.1. China

9.3.2. India

9.3.3. Japan

9.3.4. South Korea

9.3.5. Australia

9.3.6. Rest of Asia-Pacific

9.4. Rest of the World

9.4.1. Middle East

9.4.2. Africa

9.4.3. Latin America

10. COMPETITIVE LANDSCAPE

10.1. Overview

10.2. Competitive Analysis

10.3. Market Share Analysis

10.4. Major Growth Strategy in the Global Programmatic Display Advertising Market

10.5. Competitive Benchmarking

10.6. Leading Players in Terms of Number of Developments in the Global Programmatic Display Advertising Market

10.7. Key Developments and Growth Strategies

10.7.1. New Product Launch/Service Deployment

10.7.2. Merger & Acquisitions

10.7.3. Joint Ventures

10.8. Major Players Financial Matrix

10.8.1. Sales & Operating Income, 2023

10.8.2. Major Players R&D Expenditure, 2023

11. COMPANY PROFILES

11.1. IPONWEB Limited

11.1.1. Company Overview

11.1.2. Financial Overview

11.1.3. Products Offered

11.1.4. Key Developments

11.1.5. SWOT Analysis

11.1.6. Key Strategies

11.2. Kayzen

11.2.1. Company Overview

11.2.2. Financial Overview

11.2.3. Products Offered

11.2.4. Key Developments

11.2.5. SWOT Analysis

11.2.6. Key Strategies

11.3. Google, LLC

11.3.1. Company Overview

11.3.2. Financial Overview

11.3.3. Products Offered

11.3.4. Key Developments

11.3.5. SWOT Analysis

11.3.6. Key Strategies

11.4. Verizon

11.4.1. Company Overview

11.4.2. Financial Overview

11.4.3. Products Offered

11.4.4. Key Developments

11.4.5. SWOT Analysis

11.4.6. Key Strategies

11.5. Connexity

11.5.1. Company Overview

11.5.2. Financial Overview

11.5.3. Products Offered

11.5.4. Key Developments

11.5.5. SWOT Analysis

11.5.6. Key Strategies

11.6. Xandr

11.6.1. Company Overview

11.6.2. Financial Overview

11.6.3. Products Offered

11.6.4. Key Developments

11.6.5. SWOT Analysis

11.6.6. Key Strategies

11.7. Integrated Ad

11.7.1. Company Overview

11.7.2. Financial Overview

11.7.3. Products Offered

11.7.4. Key Developments

11.7.5. SWOT Analysis

11.7.6. Key Strategies

11.8. Samsung Electronics

11.8.1. Company Overview

11.8.2. Financial Overview

11.8.3. Products Offered

11.8.4. Key Developments

11.8.5. SWOT Analysis

11.8.6. Key Strategies

11.9. Voyage Group

11.9.1. Company Overview

11.9.2. Financial Overview

11.9.3. Products Offered

11.9.4. Key Developments

11.9.5. SWOT Analysis

11.9.6. Key Strategies

11.10. Adobe

11.10.1. Company Overview

11.10.2. Financial Overview

11.10.3. Products Offered

11.10.4. Key Developments

11.10.5. SWOT Analysis

11.10.6. Key Strategies

11.11. LG Electronics

11.11.1. Company Overview

11.11.2. Financial Overview

11.11.3. Products Offered

11.11.4. Key Developments

11.11.5. SWOT Analysis

11.11.6. Key Strategies

11.12. NextRoll, Inc

11.12.1. Company Overview

11.12.2. Financial Overview

11.12.3. Products Offered

11.12.4. Key Developments

11.12.5. SWOT Analysis

11.12.6. Key Strategies

11.13. MediaMath

11.13.1. Company Overview

11.13.2. Financial Overview

11.13.3. Products Offered

11.13.4. Key Developments

11.13.5. SWOT Analysis

11.13.6. Key Strategies

11.14. Magnite, Inc

11.14.1. Company Overview

11.14.2. Financial Overview

11.14.3. Products Offered

11.14.4. Key Developments

11.14.5. SWOT Analysis

11.14.6. Key Strategies

11.15. The trade desk

11.15.1. Company Overview

11.15.2. Financial Overview

11.15.3. Products Offered

11.15.4. Key Developments

11.15.5. SWOT Analysis

11.15.6. Key Strategies

11.16. RythmOne, LLC

11.16.1. Company Overview

11.16.2. Financial Overview

11.16.3. Products Offered

11.16.4. Key Developments

11.16.5. SWOT Analysis

11.16.6. Key Strategies

12. APPENDIX

12.1. References

12.2. Related Reports

LIST OF TABLES

TABLE 1 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, SYNOPSIS, 2019-2032

TABLE 2 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, ESTIMATES & FORECAST, 2019-2032 (USD BILLION)

TABLE 3 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 4 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 5 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 6 NORTH AMERICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 7 NORTH AMERICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 8 NORTH AMERICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 9 US: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 10 US: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 11 US: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 12 CANADA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 13 CANADA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 14 CANADA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 1 EUROPE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 2 EUROPE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 3 EUROPE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 4 GERMANY: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 5 GERMANY: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 6 GERMANY: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 7 FRANCE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 8 FRANCE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 9 FRANCE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 10 ITALY: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 11 ITALY: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 12 ITALY: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 13 SPAIN: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 14 SPAIN: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 15 SPAIN: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 16 UK: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 17 UK: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 18 UK: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 19 REST OF EUROPE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 20 REST OF EUROPE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 21 REST OF EUROPE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 22 ASIA-PACIFIC: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 23 ASIA-PACIFIC: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 24 ASIA-PACIFIC: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 25 JAPAN: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 26 JAPAN: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 27 JAPAN: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 28 CHINA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 29 CHINA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 30 CHINA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 31 INDIA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 32 INDIA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 33 INDIA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 34 AUSTRALIA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 35 AUSTRALIA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 36 AUSTRALIA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 37 SOUTH KOREA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 38 SOUTH KOREA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 39 SOUTH KOREA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 40 REST OF ASIA-PACIFIC: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 41 REST OF ASIA-PACIFIC: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 42 REST OF ASIA-PACIFIC: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 43 REST OF THE WORLD: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 44 REST OF THE WORLD: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 45 REST OF THE WORLD: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 46 MIDDLE EAST: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 47 MIDDLE EAST: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 48 MIDDLE EAST: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 49 AFRICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 50 AFRICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 51 AFRICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

TABLE 52 LATIN AMERICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT, 2019-2032 (USD BILLION)

TABLE 53 LATIN AMERICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)

TABLE 54 LATIN AMERICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD BILLION)

LIST OF FIGURES

FIGURE 1 RESEARCH PROCESS

FIGURE 2 MARKET STRUCTURE FOR THE GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET

FIGURE 3 MARKET DYNAMICS FOR THE GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET

FIGURE 4 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, SHARE (%), BY AD FORMAT, 2023

FIGURE 5 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, SHARE (%), BY TYPE, 2023

FIGURE 6 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, SHARE (%), BY INDUSTRY VERTICAL, 2023

FIGURE 7 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, SHARE (%), BY REGION, 2023

FIGURE 8 NORTH AMERICA: PROGRAMMATIC DISPLAY ADVERTISING MARKET, SHARE (%), BY REGION, 2023

FIGURE 9 EUROPE: PROGRAMMATIC DISPLAY ADVERTISING MARKET, SHARE (%), BY REGION, 2023

FIGURE 10 ASIA-PACIFIC: PROGRAMMATIC DISPLAY ADVERTISING MARKET, SHARE (%), BY REGION, 2023

FIGURE 11 REST OF THE WORLD: PROGRAMMATIC DISPLAY ADVERTISING MARKET, SHARE (%), BY REGION, 2023

FIGURE 12 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET: COMPANY SHARE ANALYSIS, 2023 (%)

FIGURE 13 IPONWEB LIMITED: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 14 IPONWEB LIMITED: SWOT ANALYSIS

FIGURE 15 KAYZEN: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 16 KAYZEN: SWOT ANALYSIS

FIGURE 17 GOOGLE, LLC: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 18 GOOGLE, LLC: SWOT ANALYSIS

FIGURE 19 VERIZON: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 20 VERIZON: SWOT ANALYSIS

FIGURE 21 CONNEXITY.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 22 CONNEXITY.: SWOT ANALYSIS

FIGURE 23 XANDR: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 24 XANDR: SWOT ANALYSIS

FIGURE 25 INTEGRATED AD: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 26 INTEGRATED AD: SWOT ANALYSIS

FIGURE 27 SAMSUNG ELECTRONICS: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 28 SAMSUNG ELECTRONICS: SWOT ANALYSIS

FIGURE 29 VOYAGE GROUP: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 30 VOYAGE GROUP: SWOT ANALYSIS

FIGURE 31 ADOBE: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 32 ADOBE: SWOT ANALYSIS

FIGURE 33 LG ELECTRONICS: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 34 LG ELECTRONICS: SWOT ANALYSIS

FIGURE 35 NEXTROLL, INC: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 36 NEXTROLL, INC: SWOT ANALYSIS

FIGURE 37 MEDIAMATH: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 38 MEDIAMATH: SWOT ANALYSIS

FIGURE 39 MAGNITE, INC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 40 MAGNITE, INC.: SWOT ANALYSIS

FIGURE 41 THE TRADE DESK: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 42 THE TRADE DESK: SWOT ANALYSIS

FIGURE 43 RYTHMONE, LLC: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 44 RYTHMONE, LLC: SWOT ANALYSIS