expected to drive market expansion in the near future at a CAGR of 35.00% during the forecast period 2024 to 2032

Market Research Future (MRFR) has published on the “Global Programmatic Display Advertising Market”.

The market is estimated to register a CAGR of 35.00% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global programmatic display advertising market— IPONWEB Limited, Kayzen, Google, LLC, Verizon, Connexity, Xandr, Integrated Ad, Samsung Electronics, Voyage Group, Adobe, LG Electronics, NextRoll, Inc, MediaMath, Magnite, Inc, The trade desk, and RythmOne, LLC.

Market Highlights

The global programmatic display advertising market has registered a CAGR of 35.00% during the forecast period and is estimated to reach USD 4988.8 billion by 2032.

Programmatic display advertising enables marketers to target customers across a range of platforms, including smartphones, tablets, PCs, and linked TVs, in light of the growing number of connected devices. The frequency and reach of campaigns are increased, and consistent messaging is ensured through cross-device targeting. Additionally, programmatic display advertising is severely hampered by the pervasive usage of ad-blocking software, which lowers the appearance and efficacy of advertisements and affects advertisers' reach and return on investment. Furthermore, platforms for programmatic advertising provide tools and fixes to guarantee brand security and openness in ad placements. To safeguard the integrity and reputation of their brands, advertisers can monitor ad placements, prohibit unwanted websites and apps, and impose brand safety procedures. Moreover, programmatic advertising still faces a significant threat from ad fraud, which costs advertisers billions of dollars a year in fraudulent activities such as click fraud, impression fraud, and non-human traffic (bots). Ad expenditure must be safeguarded, and advertising must be presented to actual human users by advertisers putting fraud detection and prevention mechanisms in place.

Access full report @ https://www.marketresearchfuture.com/reports/programmatic-display-advertising-market-21980

Segment Analysis

The global programmatic display advertising market has been segmented based on ad format, type, and industry vertical.

Based on the ad format, the market is segmented into online video, online display, mobile video, and mobile display. The online video segment was attributed to holding the largest market share in 2023. Consumer behavior has significantly changed, and they are now in favor of watching videos online. Customers are watching more videos online due to the growth of social media video content, streaming platforms, and video-sharing websites. In order to effectively reach and interact with their target audiences, advertisers are eager to take advantage of this trend by investing in online video ad formats.

The global programmatic display advertising market has been segmented based on type into private marketplaces, real-time bidding, and automated guaranteed. In 2023, the private marketplaces segment was anticipated to have the highest market share. Private marketplaces enable publishers and advertisers to interact directly, promoting cooperation and communication between the two sides. In order to achieve their campaign goals and optimize return on investment, advertisers and publishers can collaborate closely to customize ad placements, formats, and targeting strategies.

Based on the industry vertical, the global programmatic display advertising market has been segmented into BFSI, automotive, healthcare, IT and telecom, government, media, and others. The category for BFSI was predicted to hold the largest market share in 2023. Programmatic display advertising is a tool used by BFSI advertisers to improve customer satisfaction by offering tailored ad experiences. By customizing ad content, messaging, and offers to each user's preferences, advertisers may increase engagement and conversion rates through the use of data-driven targeting and dynamic creative optimization.

Regional Analysis

Based on region, the global programmatic display advertising market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The European programmatic display advertising market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The programmatic display advertising market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World's programmatic display advertising market comprises the Middle East, Africa, and Latin America.

The North American regional sector maintained the largest market share. The booming ad tech sector in North America drives innovations in programmatic advertising solutions and technology, making the region a center for technological innovation. Innovative programmatic advertising platforms, algorithms, and targeting tools are created by ad tech businesses in North America to meet the specific requirements and tastes of local publishers and advertisers.

Moreover, the European market has been persistently growing over the forecast period. In Europe, mobile and video consumption has surged due to the popularity of mobile devices and video streaming services. To successfully engage with consumers, advertisers are taking advantage of this trend by investing in programmatic display advertising formats designed for mobile devices and video platforms.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. The diversified and interconnected marketplaces of Asia-Pacific make cross-border trade and commerce easier, giving advertisers the chance to reach a wider audience and target different countries and areas. Programmatic display advertising systems make cross-border targeting possible, enabling marketers to create campaigns customized for particular markets and audience segments.

Furthermore, the rest of the world's programmatic display advertising market is divided into the Middle East, Africa, and Latin America. This growth is attributed to the region's growing internet penetration, digital transformation, brand safety and transparency, and increasing adoption of ad tech, all of which contribute to market expansion.

Key Findings of the Study

• The global programmatic display advertising market is expected to reach USD 4988.8 billion by 2032, at a CAGR of 35.00% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the growing usage of smart devices by both business organizations and private consumers. Businesses are embracing and investing in cutting-edge advertising technology to maintain a strong social media presence.


• Based on ad format, the online video segment was attributed to holding the largest market in 2023.


• IPONWEB Limited, Kayzen, Google, LLC, Verizon, Connexity, Xandr, Integrated Ad, Samsung Electronics, Voyage Group, Adobe, LG Electronics, NextRoll, Inc., MediaMath, Magnite, Inc, The trade desk, and RythmOne, LLC are the key market players.