Table of Content - Programmatic Advertising Market Size, Growth & Outlook-2030

Programmatic Advertising Market Segmentation

Programmatic Advertising Type Outlook (USD Million, 2018-2030)

Movement-based advertising

Movement-based publicizing

Programmatic Advertising Industry Outlook (USD Million, 2018-2030)

Shopper products

Retail

Restaurants

Programmatic Advertising Regional Outlook (USD Million, 2018-2030)

North America Outlook (USD Million, 2018-2030)
- North America Programmatic Advertising by Type
  - Movement-based advertising
  - Movement-based publicizing
- North America Programmatic Advertising by Industry
  - Shopper products
  - Retail
  - Restaurants
- US Outlook (USD Million, 2018-2030)
- US Programmatic Advertising by Type
  - Movement-based advertising
  - Movement-based publicizing
- US Programmatic Advertising Industry
  - Shopper products
  - Retail
  - Restaurants
- CANADA Outlook (USD Million, 2018-2030)
- CANADA Programmatic Advertising by Type
  - Movement-based advertising
  - Movement-based publicizing
- CANADA Programmatic Advertising by Industry
  - Shopper products
  - Retail
  - Restaurants

Europe Outlook (USD Million, 2018-2030)
- Europe Programmatic Advertising by Type
  - Movement-based advertising
  - Movement-based publicizing
- Europe Programmatic Advertising Industry
  - Shopper products
  - Retail
  - Restaurants
- Germany Outlook (USD Million, 2018-2030)
- Germany Programmatic Advertising by Type
  - Movement-based advertising
  - Movement-based publicizing
- Germany Programmatic Advertising Industry
  - Shopper products
  - Retail
  - Restaurants
- France Outlook (USD Million, 2018-2030)
- France Programmatic Advertising by Type
  - Movement-based advertising
  - Movement-based publicizing
- France Programmatic Advertising Industry
  - Shopper products
  - Retail
  - Restaurants
- UK Outlook (USD Million, 2018-2030)
- UK Programmatic Advertising by Type
  - Movement-based advertising
  - Movement-based publicizing
- UK Programmatic Advertising Industry
  - Shopper products
  - Retail
  - Restaurants
- ITALY Outlook (USD Million, 2018-2030)
- ITALY Programmatic Advertising by Type
  - Movement-based advertising
  - Movement-based publicizing
- ITALY Programmatic Advertising Industry
  - Shopper products
  - Retail
  - Restaurants

Research Methodology on Programmatic Advertising Market

Abstract

Programmatic advertising has seen strong growth in recent times, and it is now one of the dominant ways of buying online advertising. This research aims to analyze the current landscape of programmatic advertising and the future of the industry. The study includes a detailed examination of market factors, including the impact of COVID-19, forecasts of market growth and trends, and a look at the competitive landscape. By understanding the factors driving market growth, the research aims to help stakeholders make informed decisions when considering investment and partnerships in the programmatic advertising sector.

Research Methodology

This research study utilized a combination of qualitative and quantitative research methods to provide an in-depth analysis of the programmatic advertising market. To collect the necessary data, primary and secondary research methods were employed. The primary research methods included interviews, surveys, and focus groups. The primary research was conducted with key stakeholders, industry experts, and market participants to obtain a better understanding of the market landscape. To provide additional insights, secondary research methods were used, including desk research and an in-depth study of existing reports and materials related to the programmatic advertising sector.

Data Collection

The research team engaged in a systematic process to collect primary data from key stakeholders in the programmatic advertising market. A survey-based data collection approach is employed to assess the market and competitive environment, consumer preferences, and industry trends. The survey is sent out to experts in the industry to get their feedback on current and future trends in the programmatic advertising market. The survey questions focused on the current market landscape, major market players and trends, as well as forecasted market growth.

In addition, focus groups were conducted with senior executives in the industry to gain more insights into the market. The focus groups were held in two major markets and included questions relating to market segmentation, competitive landscape, and major factors impacting the industry. The interviews were conducted in person and over the phone.

To gain additional data points, secondary research was conducted. This included desk research, as well as a review of existing reports from prominent research organizations. The secondary research is supplemented with primary research to ensure accurate and consistent data points that could be validated.

Data Analysis

The primary and secondary research data are analyzed in-depth. The data is then aggregated to create a comprehensive picture of the programmatic advertising market. The data points were then analyzed to understand the impact of COVID-19 on the market, as well as the long-term outlook and opportunities in the market. Finally, the data was used to create an informative forecast of market growth and trends.

The analysis of the data is structured in such a way as to provide an understanding of the current market conditions, the factors affecting the growth of the market, the competitive landscape, and opportunities in the industry.

Conclusion

The research study is conducted to provide deep insights into the programmatic advertising market. Between primary and secondary research, a detailed understanding of the current market landscape was developed. This included the impact of COVID-19, the competitive environment, trends, and future market growth and opportunities. By understanding these factors more deeply, stakeholders within the industry can make informed decisions when considering investing or partnering in the programmatic advertising market.

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TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION

3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS

4 EXECUTIVE SUMMARY

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 PROGRAMMATIC ADVERTISING MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY DEVICE

6.2.2.1 DESKTOP

6.2.2.2 MOBILES

6.2.2 BY AD FORMATS

6.2.2.1 DESKTOP BANNERS

6.2.2.2 MOBILE BANNERS

6.2.2.3 DESKTOP VIDEOS

6.2.2.4 MOBILE VIDEOS

6.2.3 BY END USERS

6.2.3.1 EDUCATION

6.2.3.2 FINANCE

6.2.3.3 MEDIA & ENTERTAINMENT

6.2.3.4 RETAIL

6.2.3.5 TRAVEL

6.2.4 BY REGION

6.2.4.1 NORTH AMERICA

6.2.4.2 EUROPE

6.2.4.3 ASIA-PACIFI

6.2.4.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 RUBICON PROJECT (U.S.)

7.2.2 ADROLL (U.S.)

7.2.3 ADOBE MARKETING CLOUD (U.S.)

7.2.4 DOUBLECLICK (U.S.)

7.2.5 CHOOZLE (U.S.)

7.2.6 ADREADY (U.S.)

7.2.7 DATAXU (U.S.)

7.2.8 CENTRO, INC. (U.S.)

7.2.9 PULSEPOINT, INC. (U.S.)

7.2.10 OUTBRAIN (U.S.)

7.2.11 OTHERS

LIST OF TABLES

TABLE 1 PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 2 PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 3 PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 4 PROGRAMMATIC ADVERTISING MARKET, BY REGIONS

TABLE 5 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 6 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 7 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 8 U.S. PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 9 U.S. PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 10 U.S. PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 11 CANADA PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 12 CANADA PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 13 CANADA PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 14 GERMANY PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 15 GERMANY PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 16 GERMANY PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 17 U.K. PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 18 U.K. PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 19 U.K. PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 20 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 21 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 22 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 23 FRANCE PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 24 FRANCE PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 25 FRANCE PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 26 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 27 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 28 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 29 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 30 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 31 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY END USERS

LIST OF FIGURES

FIGURE 1 RESEARCH DEVICE

FIGURE 2 PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 3 PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 4 PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)

FIGURE 5 PROGRAMMATIC ADVERTISING MARKET, BY REGIONS (%)

FIGURE 6 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 7 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 8 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)

FIGURE 9 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 10 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 11 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)

FIGURE 12 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 13 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 14 ASIA PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)

FIGURE 15 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 16 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 17 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, END USERS (%)

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Programmatic Advertising Market Research Report Information By Type (Movement-based advertising and Movement-based publicizing), Based on Industry (Shopper products, Retail and Restaurants), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030.

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