Product Configurator Market Overview
Product Configurator Market is projected to grow from USD 2.32 Billion in 2024 to USD 5.16 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.5% during the forecast period (2024 - 2032). Additionally, the market size for Product Configurator was valued at USD 2.10 billion in 2023.
Product configurators are an online tool that allows shoppers/buyers to interact with and customize products to their own desired specifications, thus ensuring that the final product is exactly what they're looking for. Product configurator enables a buyer to visualize products in photorealistic 2D, 3D, and augmented reality, all from a single platform. It allows a customer to click and create complex products, view current pricing, and place orders with confidence. Product configurator tools are used by most industries including energy & power, industrial, automotive, furniture & home goods, fashion brands, among several others.
As per Analyst at MRFR, “The Product Configurator industry has seen several growth factors in recent years, fueled by increasing demand for product customization according to customer’s requirements and rising adoption of product configuration tools among the e-commerce companies”.
Figure 1: Product Configurator Market Size 2024-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Product Configurator Market Trends
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Integration With CRM and ERPS
CRM and ERP connectivity is becoming more prevalent and is essential for enhancing the customer experience, increasing income as a result of connecting two different data systems into one, centralising data, and improving organisational efficiency. A CRM ERP system that is integrated increases organisational productivity by centralising all organisational data on a single platform. For instance, when the ERP and CRM systems are distinct, a salesman must manually enter client and transaction information into their CRM, and a different employee must manually enter the same information into the ERP system.
When ERP and CRM are out of sync, data must be manually entered many times, wasting time, and increasing the risk of errors. This inefficiency increases expenses and lowers corporate productivity.
Sales staff are able to examine all customer data on one platform with an integrated CRM and ERP system, rather than wasting time looking for client data in separate systems. After ERP and CRM integration, the company’s service representatives have access to all of the information they need to provide customer support, make sales, and upsells. The salesperson can also check to see if a product is in stock and look for comparable items to recommend to a customer.
Furthermore, ERP systems with CRM developed on the platform provide a number of benefits. Since all data is updated in real-time, there is no need to wait for batch uploads or middleware connections, and unified ERP and CRM systems are typically less expensive than buying point solutions separately. This will create opportunities for market growth.
Product Configurator Market Segment Insights
Product Configurator Component Insights
Based on component, the Product Configurator Market has been segmented into software and services. Software would be the majority shareholder in 2023, contributing 73 % to the market revenue. Product configurator software is a kind of CPQ software allowing companies to market and manufacture their products more effectively and efficiently. Product configurator software transforms normal products into unique real-time auto-generated with the product description and even more.
The services include integration services, support and maintenance, and others. Integration is the process of bringing together various software and subsystems to create a unified single system. Software integration is one of the major services in the product configuration market, modern consumers demand immediate service often in real-time to meet the demand various programs need to be integrated to have the capability of exchanging information in real-time.
Product Configurator Type Insights
Based on type, the product configurator market has segmented into 2D Product Configurator and 3D Product Configurator. 3D product configurator segmented held the largest market share. 3D visual configurators render realistic interactive views to the consumer and update them in real time while they interact with the product. The 3D visual configurator enables the user to see all sides of the product to ensure that it lives up to their expectations .2D product configurators are the most basic type of setup costs for this visual configurator are the lowest. 2D can layer images on top of one other or employ scalable vector drawings with photo-based textures.
Product Configurator Product Type Insights
Based on the product type, the market has been segmented into complex product configurator and simple product configurator. Among them, simple product configurator segment holds the largest market share. A simple product configurator allows flexibility to group together similar options of components and how many of them are required.
Simple product configurators utilize a set of a product's pre-built equivalents that enable product customization. Complex product configurators are tools enabling users to modify the components of the product so that the product meets their expectations. By automating the process or establishing quotations and specifications, a complex product configurator supports eliminating the ineffective manual approach.
Figure 2: Product Configurator Market, By Product Type, 2024 Vs 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Product Configurator Platform Insights
Based on the platform, the market has been segmented into desktop, web-based and mobile. Among them, desktop segment holds the largest market share. Desktop-based configurators are visual space planning software tools that simplify the selling process of complex products. These types of configurators are majorly used by professionals.
A web-based product configurator is a web-based application typically used by e-commerce websites allowing its users to alter the style, texture, and features of a product in real time. Web-based product configurators can cater to both b B2C as well as B2B depending on the specification of the product. A mobile-based configurator is like a web-based configurator with a slightly different interface. A web-based configurator is majorly used by B2C clients.
Product Configurator Vertical Insights
Based on vertical, the product configurator market has segmented into industrial machinery, energy & power, automotive, furniture & home goods, fashion, and others. Industrial machinery segment held the largest market share. A product configurator is extensively used in the industrial and machinery verticals. Product configurators allow the manufacturer to configure machines, design, and add customization to the product.
Industrial and machinery manufacturers leverage product configurators to deliver personalized products in the highly competitive market. Automotive held the second largest market share in this market. The product configurators used have been rapidly expanding in the automotive sector to target different types of customers including novice buyers to experienced ones. In the automotive industry, product configurators are used to showcase the entire range of vehicles and offer suitable products for the client.
Product Configurator End User Insights
Based on the end users, the market has been segmented into manufacturers, distributors, and e-commerce. Among them, manufacturers segment is the largest segment of the market. Manufacturers at the current time are willing to do whatever they want to increase production effectiveness and profit. Product configurators enable manufacturers to customize different elements of a product's creation and continued use.
It typically incorporates realistic visual changes when custom options are applied, along with 3D renderings of the product, production process, etc. Distribution is a complex industry solo equipment can have many different potential configurations; online success now depends on giving clients a rapid method to configure products. Equipment can be configured by customers and distribution partners to meet certain performance needs. The COVID-19 pandemic has had a positive impact on the growth of the E-Commerce industry. Subsequently, many brands also had to adapt to the change in consumer needs and expectations with a strong focus on improving customer experience.
Product Configurator Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East and Africa and South America. North America accounted for ~ 36 % of product configurator market. North America consists of the U.S., Canada, and Mexico. In North America, the market for industrial machinery is growing. During the projected period, innovation in the production of industrial machinery is anticipated to create rapid technological advancements, boosting the market.
Asia Pacific consists of China, Japan, India, South Korea, and the rest of the Asia Pacific. The market is growing in this region due to increasing demand for product customization according to the customer's requirement in different industry verticals like automotive, industrial machinery, fashion, furniture & home goods, and others. The industrial machinery industry is growing due to the increasing trend toward greater industrial automation, driven by the rising demand for precision manufacturing.
The European region includes the UK, Germany, France, Italy, Spain, and the Rest of Europe. The rising adoption of product configuration tools among European e-commerce companies propels the project configuration market.
Figure 3: Product Configurator Market Size By Region 2024 Vs 2032
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, UK, France, China, Japan, and India, UAE and Saudi Arabia.
Product Configurator Key Market Players & Competitive Insights
The Product Configurator Market is characterized by the presence of many global, regional, and local vendors. The Product Configurator Market has witnessed significant growth over the forecast period due to increasing demand for product customization according to customer’s requirements. There are several domestic, regional, and global players operating in the Product Configurator Market who continuously strive to gain a significant share of the overall market.
During the study, MRFR has analyzed some of the major players in the Product Configurator Market who have contributed to the market growth. During the study, MRFR has analyzed some of the major players in the Product Configurator Market who have contributed to the market growth which include Configit A/S, THREEKIT INC, Revalize, Inc, Resolto Informatik (Configon), Infosys Limited, GoExpedi, 3D Source, KBMax (Epicor Software Corporation), Conga (Apttus), Sofon B.V, Logik.io, Cadesign form, OmegaCube Technologies, AES Technologies (India) Pvt. Ltd, Mercura, OptiProERP Software, Prescient Technologies, Rover Inc, Clarity Web Solutions, MRPeasy, Caliburn Software Limited.
These players focus on expanding and enhancing their product portfolio and services to remain competitive and increase their customer base. Additionally, these players are focusing on partnerships & collaborations to expand their business and customer base to enhance their market position.
Key Companies in the Product Configurator Market include.
- Configit A/S
- THREEKIT INC
- Revalize, Inc,
- Resolto Informatik (Configon)
- Infosys Limited
- GoExpedi
- 3D Source
- KBMax (Epicor Software Corporation)
- Conga (Apttus)
- Sofon B.V
- io
- Cadesign form
- OmegaCube Technologies
- AES Technologies (India) Pvt. Ltd
- Mercura
- OptiProERP Software
- Prescient Technologies
- Rover Inc
- Clarity Web Solutions
- MRPeasy
- Caliburn Software Limited
Product Configurator Industry Developments
- In November 2022, Configit A/S made the latest Configit Ace enterprise-grade product configuration platform release. With this latest release, Configit addresses complexity bottlenecks that make integration implementation, validation, maintenance, and support more difficult. This provides a better end-to-end customer experience throughout the product lifecycle.
- In January 2022, Logik.io launched Configuration by Logik.io on Salesforce AppExchange, which empowers customers to sell more, sell faster, and maintain less by enhancing their quote-to-cash and digital commerce experiences with a high-performance configurator that makes advanced product configurations simple and easy.
Product Configurator Market Segmentation
Product Configurator Component Outlook
Product Configurator Type Outlook
- 2D Product Configurator
- 3D Product Configurator
Product Configurator Product Type Outlook
- Complex product configurator
- Simple product configurator
Product Configurator Platform Outlook
Product Configurator Vertical Outlook
- Industrial Machinery
- Energy & Power
- Automotive
- Furniture & Home Goods
- Fashion
- Others
Product Configurator End User Outlook
- Manufacturers
- Distributors
- E-Commerce
Product Configurator Regional Outlook
- North America
- Europe
- Germany
- UK
- France
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Middle East & Africa
- UAE
- Saudi Arabia
- Rest of MEA
- South America
| Report Attribute/Metric |
Details |
| Market Size 2023 |
USD 2.10 Billion |
| Market Size 2024 |
USD 2.32 Billion |
| Market Size 2032 |
USD 5.16 Billion |
| Compound Annual Growth Rate (CAGR) |
10.5% (2024-2032) |
| Base Year |
2023 |
| Market Forecast Period |
2024-2032 |
| Historical Data |
2019- 2022 |
| Market Forecast Units |
Value (USD Million) |
| Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Component, Type ,Product Type ,Platform ,Vertical ,End User and Region |
| Geographies Covered |
Europe, North America, Asia-Pacific, Middle East & Africa, and South America |
| Countries Covered |
U.S., Canada, Mexico, Germany, UK, France, China, Japan, and India, UAE, and Saudi Arabia. |
| Key Companies Profiled |
Configit A/S, THREEKIT INC, Revalize, Inc, Resolto Informatik (Configon), Infosys Limited, GoExpedi, 3D Source, KBMax,(Epicor Software Corporation), Conga (Apttus), Sofon B.V, Logik.io, Cadesign form, OmegaCube Technologies, AES Technologies (India) Pvt. Ltd., Mercura, OptiProERP Software, Prescient Technologies, Rover Inc., Clarity Web Solutions, MRPeasy, Caliburn Software Limited |
| Key Market Opportunities |
Integration with CRM and ERPS The emergence of extended reality technology |
| Key Market Dynamics |
Increasing demand for product customization according to customer’s requirementsRising adoption of product configuration tools among the e-commerce companies |
Frequently Asked Questions (FAQ) :
The Product Configurator Market size is expected to be valued at USD 2.10 Billion.
The global market is projected to grow at a CAGR of 10.5 % during the forecast period, 2024-2032.
North America had the largest share of the global market.
The key players in the market are Configit A/S, THREEKIT INC, Revalize, Inc, Resolto Informatik (Configon), Infosys Limited, GoExpedi, 3D Source, KBMax (Epicor Software Corporation), Conga (Apttus), Sofon B.V, Logik.io, Cadesign form, OmegaCube Technologies, AES Technologies (India) Pvt. Ltd, Mercura, OptiProERP Software, Prescient Technologies, Rover Inc, Clarity Web Solutions, MRPeasy, Caliburn Software Limited among others.
The 3D Product Configurator dominated the market in 2023.
