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The probiotic drinks market is undergoing dynamic trends driven by a heightened awareness of gut health, increasing consumer interest in functional beverages, and ongoing innovations in the food and beverage industry. A significant trend in this market is the growing popularity of probiotic-infused drinks, particularly as consumers recognize the connection between gut health and overall well-being. Probiotic beverages, ranging from traditional fermented drinks like kefir and kombucha to modern probiotic water and juices, are gaining traction as consumers seek convenient ways to incorporate beneficial bacteria into their diets.
Furthermore, the market is witnessing a surge in the demand for probiotic drinks with diverse and targeted health benefits. Manufacturers are incorporating specific strains of probiotics known for their immune-boosting, digestive, or mood-enhancing properties, addressing consumers' varying health concerns. This trend aligns with the broader movement towards personalized nutrition, where individuals seek products tailored to their specific health needs and preferences.
The functional beverage landscape is evolving, and probiotic drinks are at the forefront of this transformation. With consumers actively seeking beverages that offer more than just hydration, the market for probiotic drinks is expanding to meet these demands. These beverages not only provide hydration but also deliver a range of health benefits associated with improved gut health, digestion, and overall immune function.
The market is experiencing a surge in the popularity of plant-based and dairy-free probiotic drinks. As the demand for plant-based options rises and consumers seek alternatives to traditional dairy, manufacturers are introducing probiotic beverages made from plant-derived sources such as coconut, almond, or soy. This trend caters to a growing segment of the population adopting plant-based lifestyles and those with lactose intolerance, expanding the market's appeal and accessibility.
Moreover, the market is witnessing innovations in flavor profiles and product formulations to enhance the taste and consumer experience of probiotic drinks. Manufacturers are incorporating creative and unique flavors, often combining probiotics with complementary ingredients like fruits, herbs, and botanicals. This trend reflects the industry's commitment to making probiotic consumption enjoyable and appealing to a broader consumer base.
The online retail boom has significantly impacted the distribution and accessibility of probiotic drinks. E-commerce platforms provide consumers with the convenience of exploring and purchasing a diverse range of probiotic beverages from various brands. This digital shift has allowed both established and emerging players in the probiotic drinks market to reach a wider audience, contributing to the globalization of these functional beverages.
However, challenges such as shelf stability, regulatory considerations, and consumer education persist in the probiotic drinks market. Ensuring the viability of probiotics throughout the shelf life of a beverage, especially considering storage conditions and transportation, poses challenges for manufacturers. Navigating regulatory requirements for health claims and labeling adds complexity to product development. Additionally, effective consumer education is essential to communicate the benefits of probiotics, the importance of strain specificity, and dispel misconceptions surrounding these live microorganisms.
Probiotic Drinks Market Highlights:
Global Probiotic Drinks Market Overview
Probiotic Drinks Market Size was valued at USD 22.9 billion in 2023. The Probiotic Drinks market industry is projected to grow from USD 24.82 Billion in 2024 to USD 40.27 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.4% during the forecast period (2024 - 2032). The market has expanded over the years due to the rising demand for functional beverages to promote digestive health ly. Customers are becoming more aware of the product and conscious of its significance for their digestive health. Also, the growing health consciousness among customers, particularly young people, has increased demand for the product. The market has expanded due to the accessibility of ready-to-drink goods for consumption on the go, thus driving the growth of the Probiotic Drinks market. These are just a few of the market drivers that are driving the market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Probiotic Drinks Market Trends
- Growing public knowledge of probiotic drinks to propel market growth
The product's popularity among customers has been fueled by growing public knowledge of its health benefits. According to a poll by Kerry Group, more than 75% of American customers and more than 50% of consumers worldwide are aware of the product's advantages for digestive health. From 2014 to 2019, "microbiome" searches on Google grew by 267%. As a result, probiotic drinks have become more popular as customers' awareness of their health has increased.
Drinking probiotics have been shown to improve immunological function, weight loss, and digestive health by maintaining a healthy balance of stomach bacteria. The liquids encourage regular bowel movements and enhance nutrient absorption. Also, these beverages support mental health because numerous research has demonstrated that gut health is related to mood and mental health. As a result, the substance aids in the reduction of autism, OCD, OCD, and depression. The products may also strengthen the immune system by encouraging the body to produce antibodies. Thus, this factor is driving the market CAGR.
The producers of probiotic beverages have been developing cutting-edge goods with various flavors and eye-catching packaging. The performance levels of the other strains make it easier for the producers to select a strong strain. The most popular strains utilized to make these products are Lactobacillus and Bifidobacterium. Bacillus may be used in even the harshest industrial processes. Thus, it is anticipated that this aspect will accelerate Probiotic Drinks market revenue.
Probiotic Drinks Market Segment Insights
Probiotic Drinks Type Insights
The Probiotic Drinks market segmentation, based on type includes, Fruit-Based, Dairy-Based. The Dairy-Based segment held the majority share in 2022 in the Probiotic Drinks market data. Traditional associations of probiotic beverages include fermented dairy beverages or beverages made with yogurt since probiotics and dairy products get along well. Some of the conventional or regional dairy-based drinks are becoming more and more well-liked worldwide. For instance, kefir, a fermented milk beverage that has historically been drunk in Europe, is becoming increasingly well-known worldwide. Food & Drink International stated in February 2020 that Tesco plc, a supermarket, has seen a 400% increase in demand for kefir in the U.K. during the previous 18 months. Various milk-based products are offered by leading producers such as Yakult Honsha Co., Ltd., Danone S.A., and GCMMF (Amul).
Probiotic Drinks Bacteria Insights
The Probiotic Drinks market segmentation, based on bacteria includes Lactobacillus, Streptococcus, and Bifidobacterium. The Lactobacillus segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2024-2032. The most common strains used to produce these products are Lactobacillus and Bifidobacterium, which have increased demand over the study period. It is the most common type of bacteria used in probiotic drinks due to its gut health-maintaining properties, which aid in proper bowel movements and indigestion., hence contributing in the growth of the Probiotic Drinks market.
Figure 2: Probiotic Drinks Market, by Bacteria, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Probiotic Drinks Distribution Channel Insights
The Probiotic Drinks market segmentation, based on distribution channel includes, Store-Based, Non-Store-Based. The Store-Based segment held the majority share in 2022 in the Probiotic Drinks market data. The three main store-based distribution channels are supermarkets, hypermarkets, and convenience stores. The sales of these beverages have expanded due to more shelf space in physical venues such as supermarkets, convenience stores, grocery stores, health food stores, and pharmacies.
Probiotic Drinks Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Probiotic Drinks market accounted for USD 10.48 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period. In terms of natural products, inclination for healthy food intake, and awareness of health and wellbeing, this region dominates the market. Consumers in this region place a high priority on good diet and everyday health. The use of probiotics to enhance digestive health is being promoted by health professionals and gastroenterologists in the US, which is driving up the price of probiotic beverages. As a result, probiotic beverages like yoghurt and nutritious sour milk goods like kefir and kombucha are becoming more popular in the United States. New product development, partnerships, partnerships, expansions, mergers, and acquisitions are the main strategies used by the organisations in the market.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: PROBIOTIC DRINKS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Probiotic Drinks market accounts for the second-largest market share. Functional drink producers promote probiotic beverages due to their favorable health effects and convenient accessibility to these drinks in various tastes. Moreover, millennials' eagerness to test new products for 'quick health' advantages and the need for essential drinks and supplements among the elderly will fuel the market. Moreover, UK Probiotic Drinks market held the largest market share, and the Germany Probiotic Drinks market was the fastest growing market in the region.
Asia Pacific Probiotic Drinks Market is expected to grow at the fastest CAGR from 2024 to 2032. According to FMI, the market for probiotic drinks in East Asia is predicted to experience significant growth, with China showing the most promise. Yogurts and fermented drinks made from soy, vegetables, or eggs are China's most popular probiotic drinks. Due to their health advantages, yogurt and other probiotic drinks are becoming increasingly popular. However, established and international players like Yakult now face stiffer competition in China thanks to local players like the Mengniu group. Also, the demand for these beverages is rising because of their perceived immunity-boosting properties, particularly among older adults, fueling the market's expansion. Further, the China Probiotic Drinks market held the largest market share, and the India Probiotic Drinks market was the fastest-growing market in the region.
Probiotic Drinks Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Probiotic Drinks market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the Probiotic Drinks industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the Probiotic Drinks industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Probiotic Drinks industry has provided medicine with some of the most significant benefits. The Probiotic Drinks market major player such Nestle S.A., Danone S.A., Amul Industries Pvt Ltd., Bright Dairy & Food Co. Ltd, Bio-K Plus International Inc.
The first of these formats consists of two unique drinks in standard 375ml bottles from Alive Biome, a company specializing in food and beverages and offering the highest-quality probiotics. Probiotics have been demonstrated to be crucial for preserving gut health, promoting the preservation of a healthy body and mind and preventing many common problems linked to nutrition. Alive Biome was founded in October 2016 by two family members from Shropshire, UK, who were concerned about health. AliveBiome, a U.K.-based company specializing in food and beverages, introduced a new probiotic beverage in November 2017 containing live bacteria, herbs, and vitamins. This probiotic beverage comes in 375ml bottles in raspberry and citrus flavors.
American food manufacturer Chobani is known for its strained yogurt. A Turkish businessman named Hamdi Ulukaya created the company in 2005. One of the firms responsible for the widespread adoption of thick, Greek-style yogurt in the US is Chobani. This type of yogurt is higher in protein than regular yogurt. The business has also branched into non-dairy, plant-based goods, including oat milk and dairy-free vegan yogurt. Chobani produces many Greek yogurt items, oat beverages, and snacks. A new plant-based organic beverage made with fermented fruit juice and oats was introduced by Chobani, LLC, in July 2020. These drinks' flavors include vanilla, mixed berry vanilla, banana cream, and strawberry cream.
Key Companies in the Probiotic Drinks market includes
- Nestle S.A.
- Danone S.A.
- Amul Industries Pvt Ltd.
- Bright Dairy & Food Co. Ltd
- Bio-K Plus International Inc.
- Fonterra Co-op Group Ltd
- Cargill Inc.
- Koninklijke DSM N.V.
- PepsiCo Inc.
- GoodBelly Probiotics
Probiotic Drinks Industry Developments
June 2022: The new drinkable yogurt Activa+ was introduced by Danone. Activa+ is a drinkable yogurt with multiple health benefits that contains active probiotic vitamins A, D, and zinc. The product has various flavors, including strawberry, peach, and raspberry.
May 2022: In Singapore, the Fonterra Co-operative brand Nurture debuted its first brand of cultured milk. Low-sugar, probiotic, and vitamin A and D-rich cultured milk promotes immunity and good health.
Probiotic Drinks Market Segmentation
Probiotic Drinks Type Outlook (USD Billion, 2023-2032)
- Fruit-Based
- Dairy-Based
Probiotic Drinks Bacteria Outlook (USD Billion, 2023-2032)
- Lactobacillus
- Streptococcus
- Bifidobacterium
Probiotic Drinks Distribution Channel Outlook (USD Billion, 2023-2032)
- Store-Based
- Non-Store-Based
Probiotic Drinks Regional Outlook (USD Billion, 2023-2032)
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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