Consumer desire in customized health information drives predictive genetic testing and consumer wellness genomics. People research their genetic predispositions to reduce illness risk, optimize lifestyle choices, and manage their health.
This market grows due to genetic technology advances. Advanced bioinformatics and high-throughput sequencing offer more accurate genetic testing. Predictive genetic testing and wellness genomics services become more affordable as genomic sequencing costs fall.
Increased consumer understanding of genetics in health affects the market. Media coverage, education, and healthcare advocacy help people realize how genetic testing might forecast illness vulnerability and implement preventative or early intervention actions.
Consumers may actively engage in healthcare decisions using predictive genetic testing. Understanding genetic predispositions helps people make lifestyle, preventive, and healthcare decisions. This customized decision-making trend pushes predictive genetic testing and wellness genomics.
The popularity of direct-to-consumer genetic testing services drives market growth. Consumers can get genetic insights without healthcare intermediaries from at-home testing kits. It gives customers a more direct and customized contact with their genetic data.
Genomic data complexity requires specialized interpretation services. Companies offering comprehensive and easy-to-use genomic data interpretation tools see demand. The market responds with sophisticated algorithms and platforms that provide actionable insights, improving predictive genetic testing and wellness genomics.
The digital health trend drives predictive genetic testing and wellness genomics integration with digital health platforms. Integration with mobile apps, wearables, and other digital health tools improves the consumer experience and lets people use genetic insights in their daily routines.
The global shift toward preventive healthcare makes predictive genetic testing more important. People are increasingly interested in genetic markers linked to lifestyle-preventable diseases. Genetic testing services support proactive health management, aligning with this prevention focus.
Genetic testing ethics and privacy affect the market. Data security and privacy awareness affects consumer testing willingness. Companies that address these concerns with transparency and strong privacy measures gain an edge in predictive genetic testing and consumer wellness genomics.
Research and collaborations between genetic testing companies, healthcare providers, and research institutions drive market growth. Scientific advances, new genetic markers, and collaborative efforts to expand predictive genetic testing applications improve consumer value.
Report Attribute/Metric | Details |
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Growth Rate | Â Â 5.4% |
The Predictive Genetic Testing & Consumer/Wellness Genomics Market is expected to reach USD 5.4 Billion by 2032 at CAGR 11.2% during the forecast period 2023-2032.
Predictive genetic testing is a technique for predicting illness risk in asymptomatic patients. This method involves examining one's Deoxyribonucleic Acid (DNA) for mutations/modifications in living organism genes. It provides precise next-generation platform sequencing results. It aids in examining genetic conditions in the hunt for a cure. Rising awareness of genetic illnesses, Direct-to-Consumer (DTC) availability of genetic test kits, increased R&D investments, and the trend of a healthy lifestyle are all significant factors driving market expansion.
Wide applications of predictive genetic testing & consumer/wellness, rising awareness of genetic illnesses, availability of genetic test kits to Direct-to-Consumer (DTC), high investments in the R&D sector, and increasing trend of healthy living are driving the market. The high prices of predictive genetic testing, on the other hand, may limit the market's growth in predictive genetic testing and consumer/wellness genomics.
COVID-19 Analysis
Drug creation and research activities have increased due to the COVID-19 pandemic, putting additional strain on the healthcare industry. Although the pandemic had a detrimental impact on supply chains and workforces at first, the increased need for innovative treatments has had a favorable impact on market demand overall.
On a regional and global scale, the pandemic has impacted predictive genetic testing. Increased investments in R&D, rising cancer cases, and increased benefits of Next Generation Sequencing (NGS) in cancer research, involvement of new players with innovative ideas, new start-ups in the genomics market every year, and a wide range of applications are all expected to drive the market forward. Cancer, cardiovascular diseases, and several single-gene illnesses are examples. As a result, COVID-19 has had a favorable impact on predictive genetic testing and the consumer/wellness genomics sector.
Market Dynamics
Drivers
Market Opportunities
Market Restraints
Value Chain Analysis
The global predictive genetic testing & consumer/wellness genomics market is projected to exhibit significant growth over the forecast period, which can be attributed to factors such as the various applications of testing and increasing R&D initiatives. The value chain analysis for the market comprises five major components, which start with research & product development, followed by the manufacturing of the products, distribution & sales, and ends with post-marketing surveillance.
Segment Overview
By Test Type
Predictive testing is becoming more popular because of various variables, including the rising prevalence of genetic disorders, the demand for genetic counseling, and the growing popularity of healthy lifestyle habits. Genetic counseling is a treatment that entails disseminating information about genetic illnesses to persons affected by them. Breast and ovarian cancer, colorectal cancer, Alzheimer's disease, multiple endocrine neoplasia type 2, and hemochromatosis are among the disorders for which it has been used. It is a low-cost, high-efficiency purification process with great precision. Predictive testing can also be tweaked to satisfy the needs of personalized medicine, such as drug safety and cost-effectiveness, which will drive up demand for the category.
Predictive testing held the largest share in the market in 2020 due to its wide applications in genetic disorders.
Consumer genomics is growing in popularity as more people use genealogy services, which provide precise information on relatives and their diseases. Customers and physicians are becoming more aware of genealogical services, and this information is being disseminated to patients. The spread of genetic kits to Direct-to-Consumer (DTC) is propelling the consumer genomics sector. The inexpensive cost of various testing kits also promotes the expansion of predictive genetic testing and consumer/wellness genomics.
Companies are offering paternal and maternal kits, such as FamilyTree DNA (California), AncestryDNA (US), 23andMe, Inc. (US), and MyHeritage (Israel). Moreover, some companies providing food plans and diet services including are My Gene Diet (Australia), Smart DNA (Sweden), and Halo Health International (US).
The market is growing because of increased knowledge of genetic illnesses, healthcare, economical sequencing, and lower kit costs. Several bioinformatics companies offer services such as DNA-based information management or detect wellness; even those who want a career in sports can get information related to genomes to treat aging.
By Application type
Breast and ovarian cancer are serious diseases that are more prevalent in industrialized areas. Breast cancer cases are expected to increase by 10 to 12 percent per year. The incidence of ovarian cancer is far lower than that of breast cancer. The incidence of ovarian cancer, on the other hand, is increasing. Predictive genetic testing to provide information on favorable and negative medical, social, and psychological implications has been distressing to the American Society of Clinical Oncology (ASCO). Biomarker genetic testing is used to diagnose breast and ovarian cancer. It detects gene-gene and gene-environment interaction. BRCA1 and BRCA2 are two pre-tests to detect breast and ovarian cancer. These are driving the market due to affordable price, Direct-to-Customer Service (DTC), and providing both the data such as medical decisions and family planning. Moreover, the rising prevalence in the US is leading the market towards growth.
Breast & ovarian cancer is predicted to have the highest CAGR during the forecast period.
The instrument cardiac biomarker can diagnose Cardiovascular Disease (CVD). Cardiac biomarkers are protein molecules released into the bloodstream when a person experiences a heart issue. It makes a forecast about the patient's risk level. Myocardial infarction, congestive heart failure, and acute coronary syndrome are all cardiovascular disorders. Troponin, Creatine Kinase-muscle/Brain (CK-MB), B-type, natriuretic, peptide, and high sensitivity C reactive protein are examples of CVD testing. The increase in the number of people suffering from various types of cardiac illnesses, as well as the growing elderly population, are driving the market forward.
Furthermore, key factors to drive the market include the rising prevalence of acute coronary artery disease, congestive heart failure, and myocardium infarction.
Multiple polyps are present in the Gastrointestinal Tract (GIT) in colon cancer. Hereditary Nonpolyposis Colon Cancer (HNCC) is the most common autosomal inheritance colon cancer. Because of the high prevalence, this is driving the colon cancer market.Â
Other diseases, including Parkinson's/Alzheimer’s disease, urologic screening/prostate cancer screening, orthopedic & musculoskeletal, and diabetic screening and monitoring, are driving the growth of the predictive genomic and consumer/wellness genomics market.
By Setting Type
By the end of the forecast year, the proteomic market is predicted to generate USD 5,590 million in revenue. The rise in R&D investment, high prevalence, increased government financing, customized medicine research, and medication discovery are important factors driving the growth of the predictive genomic testing and consumer/wellness genomics markets. Cancer, infectious illnesses, diabetes, neurological disorders, immunological diseases, cardiovascular diseases, and other clinical diagnostic applications are expected to boost the market.
The metabolic testing market is growing at a healthy CAGR due to the high prevalence of lifestyle diseases, which fuels the growth of the market. Some other pivotal factors include the advancement of technology, increased healthcare expenditure, growing R&D sector, government initiatives, and rising standard of living, which is driving the growth of the predictive genomic testing and consumer/wellness genomics market.
Genomic testing kits or panels are available in the market to detect inherent diseases in living organisms. The detection procedure begins with collecting samples, which are then sent to a laboratory for analysis. During the forecast period, it is expected to increase significantly. Prenatal & neonatal testing, diagnostic testing, genetic disease identification, pharmacogenomic testing, and predictive & presymptomatic testing are additional test kits utilized in testing. The rising awareness, increased research in personalized medicine, and rising prevalence of genetic disorders are the major growth drivers to hit the market at its peak.
Regional Analysis
The predictive genetic testing & consumer/wellness genomics market based on the region has been segmented into North America, Europe, Asia-Pacific, and the rest of the world.
North America
The presence of key players, rising prevalence of chronic disease, and increasing R&D initiatives for novel therapeutics, well-established healthcare infrastructure, and adoption of advanced technologies is fueling the growth of the predictive genetic testing & consumer/wellness genomics market in North America.
The North American region, comprising the US and Canada, held the largest market share in 2020. Owing to factors such as developed healthcare infrastructure and key players in the region driving growth through novel product launches, expansion, and acquisitions. For instance, in 2021, Illumina (US) collaborated with Helix OpCo (US) to create a nationwide surveillance infrastructure in the USÂ with the support of the CDC to track the emergence and prevalence of developing SARS-CoV-2 strains. Furthermore, the rising cases of Non-communicable Diseases (NCDs) in the region are increasing the demand for more effective therapeutics that supplement growth for the predictive genetic testing & consumer/wellness genomics market. According to the American Cancer Society, in 2020, an estimate revealed that 1.8 million new cases of cancer were diagnosed, and 606,520 cancer deaths were recorded.
Asia-Pacific
Improving healthcare infrastructure, high prevalence of chronic diseases, and rising R&D expenditure, growth in population, increase in disposable income, demands of genetic testing kits, and government funding are anticipated to drive the market growth in the region.
The Asia-Pacific region is expected to show the significant CAGR during the forecast period. This is due to factors like the presence of emerging economies and well-established healthcare infrastructure, making the utilization of predictive genetic test more feasible and accessible. Furthermore, the region's rising R&D spending helps to support the market. For instance, according to the American Association for the Advancement of Science (AAAS), in March 2021, China is predicted to surpass the US as the global leader in R&D spending in 2019, with its R&D investment increasing by 13% compared to 8% in the US.
Additionally, key players are expanding operations in this region, further providing growth for the market. For instance, ARUP Laboratories (US), Genesis Genetics (Michigan), Pathway Genomics (US), Color Genomics Inc. (US), Bureau Gravimétrique International (China), and Myriad Genetics, Inc. (US) are operating to the predictive genetic testing & consumer/wellness genomics.
Competitive Landscape
The industry players are adopting several business strategies to increase their market presence. They are significantly investing in R&D activities to expand their product portfolio, further driving the predictive genetic testing & consumer/wellness genomics market. In addition, the market players are adopting several strategic initiatives such as new product launches, contractual agreements, mergers, and acquisitions, increasing investments, and partnering with other players to expand their global footprint.
One of the key market players, 23andMe, Inc (California), was founded in 2006. Genetic research, consumer genetics, Direct-to-Consumer (DTC) genetic testing, and other services are offered by the company. They have a wide range of predictive test kits in their product offering. In January 2021, the company collaborated with Medscape (New York) and found that physicians are comfortable providing direct-to-consumer services.
List of companies covered in this report:
Recent Developments
Report Overview
The study covers the existing short-term and long-term market effects. It helps decision-makers to draught short-term and long-term business plans by region. The report covers major regions in North America, Europe, Asia-Pacific, and the Rest of the World. The report analyzes market drivers, restraints, opportunities, challenges, Porter's five forces, value chain, and the impact of COVID-19 on the market.
Study Objectives
Market Segmentation:
Global Predictive Genetic Testing & Consumer/Wellness Genomics Market, by Test Type
Global Predictive Genetic Testing & Consumer/Wellness Genomics Market, by Application
Global Predictive Genetic Testing & Consumer/Wellness Genomics Market, by Setting Type
Global Predictive Genetic Testing & Consumer/Wellness Genomics Market, by Region
Intended Audience
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