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Potato chips Market Research Report Information by Type (fried and baked), By Category (organic, and regular), By Flavor (flavored, and plain/salted), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and Online), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032


ID: MRFR/F-B & N/2205-CR | 166 Pages | Author: Pradeep Nandi| July 2024

Potato Chips Market Segmentation


Potato Chips Type Outlook (USD Million, 2018-2032)




  • Fried




  • Baked




Potato Chips Category Outlook (USD Million, 2018-2032)




  • Organic




  • Regular




Potato Chips Flavour Outlook (USD Million, 2018-2032)




  • Flavored




  • Plain/Salted




Potato Chips Distribution Channel Outlook (USD Million, 2018-2032)




  • Supermarkets & Hypermarkets




  • Convenience Stores




  • Online




Potato Chips Regional Outlook (USD Million, 2018-2032)




  • North America Outlook (USD Million, 2018-2032)







    • North America Potato Chips by Type




      • Fried




      • Baked






    • North America Potato Chips by Category




      • Organic




      • Regular






    • North America Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • North America Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • US Outlook (USD Million, 2018-2032)







    • US Potato Chips by Type




      • Fried




      • Baked






    • US Potato Chips by Category




      • Organic




      • Regular






    • US Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • US Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Canada Outlook (USD Million, 2018-2032)







    • Canada Potato Chips by Type




      • Fried




      • Baked






    • Canada Potato Chips by Category




      • Organic




      • Regular






    • Canada Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Canada Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Mexico Outlook (USD Million, 2018-2032)







    • Mexico Potato Chips by Type




      • Fried




      • Baked






    • Mexico Potato Chips by Category




      • Organic




      • Regular






    • Mexico Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Mexico Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Europe Outlook (USD Million, 2018-2032)







    • Europe Potato Chips by Type




      • Fried




      • Baked






    • Europe Potato Chips by Category




      • Organic




      • Regular






    • Europe Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Europe Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Germany Outlook (USD Million, 2018-2032)







    • Germany Potato Chips by Type




      • Fried




      • Baked






    • Germany Potato Chips by Category




      • Organic




      • Regular






    • Germany Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Germany Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • UK Outlook (USD Million, 2018-2032)







    • UK Potato Chips by Type




      • Fried




      • Baked






    • UK Potato Chips by Category




      • Organic




      • Regular






    • UK Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • UK Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • France Outlook (USD Million, 2018-2032)







    • France Potato Chips by Type




      • Fried




      • Baked






    • France Potato Chips by Category




      • Organic




      • Regular






    • France Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • France Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Spain Outlook (USD Million, 2018-2032)







    • Spain Potato Chips by Type




      • Fried




      • Baked






    • Spain Potato Chips by Category




      • Organic




      • Regular






    • Spain Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Spain Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Italy Outlook (USD Million, 2018-2032)







    • Italy Potato Chips by Type




      • Fried




      • Baked






    • Italy Potato Chips by Category




      • Organic




      • Regular






    • Italy Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Italy Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Rest of Europe Outlook (USD Million, 2018-2032)







    • Rest of Europe Potato Chips by Type




      • Fried




      • Baked






    • Rest of Europe Potato Chips by Category




      • Organic




      • Regular






    • Rest of Europe Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Rest of Europe Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Asia-Pacific Outlook (USD Million, 2018-2032)







    • Asia-Pacific Potato Chips by Type




      • Fried




      • Baked






    • Asia-Pacific Potato Chips by Category




      • Organic




      • Regular






    • Asia-Pacific Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Asia-Pacific Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • China Outlook (USD Million, 2018-2032)







    • China Potato Chips by Type




      • Fried




      • Baked






    • China Potato Chips by Category




      • Organic




      • Regular






    • China Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • China Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Japan Outlook (USD Million, 2018-2032)







    • Japan Potato Chips by Type




      • Fried




      • Baked






    • Japan Potato Chips by Category




      • Organic




      • Regular






    • Japan Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Japan Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • India Outlook (USD Million, 2018-2032)







    • India Potato Chips by Type




      • Fried




      • Baked






    • India Potato Chips by Category




      • Organic




      • Regular






    • India Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • India Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Australia & New Zealand Outlook (USD Million, 2018-2032)







    • Australia & New Zealand Potato Chips by Type




      • Fried




      • Baked






    • Australia & New Zealand Potato Chips by Category




      • Organic




      • Regular






    • Australia & New Zealand Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Australia & New Zealand Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • South Korea Outlook (USD Million, 2018-2032)







    • South Korea Potato Chips by Type




      • Fried




      • Baked






    • South Korea Potato Chips by Category




      • Organic




      • Regular






    • South Korea Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • South Korea Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Rest of Asia-Pacific Outlook (USD Million, 2018-2032)







    • Rest of Asia-Pacific Potato Chips by Type




      • Fried




      • Baked






    • Rest of Asia-Pacific Potato Chips by Category




      • Organic




      • Regular






    • Rest of Asia-Pacific Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Rest of Asia-Pacific Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • South America Outlook (USD Million, 2018-2032)







    • South America Potato Chips by Type




      • Fried




      • Baked






    • South America Potato Chips by Category




      • Organic




      • Regular






    • South America Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • South America Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Brazil Outlook (USD Million, 2018-2032)







    • Brazil Potato Chips by Type




      • Fried




      • Baked






    • Brazil Potato Chips by Category




      • Organic




      • Regular






    • Brazil Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Brazil Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Argentina Outlook (USD Million, 2018-2032)







    • Argentina Potato Chips by Type




      • Fried




      • Baked






    • Argentina Potato Chips by Category




      • Organic




      • Regular






    • Argentina Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Argentina Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Rest of South America Outlook (USD Million, 2018-2032)







    • Rest of South America Potato Chips by Type




      • Fried




      • Baked






    • Rest of South America Potato Chips by Category




      • Organic




      • Regular






    • Rest of South America Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Rest of South America Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Middle East & Africa Outlook (USD Million, 2018-2032)







    • Middle East & Africa Potato Chips by Type




      • Fried




      • Baked






    • Middle East & Africa Potato Chips by Category




      • Organic




      • Regular






    • Middle East & Africa Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Middle East & Africa Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • GCC Countries Outlook (USD Million, 2018-2032)







    • GCC Countries Potato Chips by Type




      • Fried




      • Baked






    • GCC Countries Potato Chips by Category




      • Organic




      • Regular






    • GCC Countries Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • GCC Countries Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Turkey Outlook (USD Million, 2018-2032)







    • Turkey Potato Chips by Type




      • Fried




      • Baked






    • Turkey Potato Chips by Category




      • Organic




      • Regular






    • Turkey Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Turkey Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Northern Africa Outlook (USD Million, 2018-2032)







    • Northern Africa Potato Chips by Type




      • Fried




      • Baked






    • Northern Africa Potato Chips by Category




      • Organic




      • Regular






    • Northern Africa Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Northern Africa Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online









  • Southern Africa Outlook (USD Million, 2018-2032)







    • Southern Africa Potato Chips by Type




      • Fried




      • Baked






    • Southern Africa Potato Chips by Category




      • Organic




      • Regular






    • Southern Africa Potato Chips by Flavour




      • Flavored




      • Plain/Salted






    • Southern Africa Potato Chips by Distribution Channel




      • Supermarkets & Hypermarkets




      • Convenience Stores




      • Online






Research Methodology on Potato Chips Market


Abstract


The purpose of this research is to provide a thorough analysis of the global potato chips market. This research looks into the current market trends and potential growth opportunities as well as potential threats that could affect the market. Data from secondary sources such as trade magazines, industry reports, and market research reports are used to help support the analysis of the market. Qualitative and quantitative research methods are employed to evaluate key market drivers and analyze the current market trends.


Introduction


Potato chips are one of the most widely consumed convenient snacks in the world, due to their appetizing taste and pleasing texture. In addition, the widespread availability of a variety of flavours, shapes, and sizes of potato chips has further expanded their popularity amongst consumers. Big-brand players, such as PepsiCo, Frito-Lay, Kraft Foods, and Intersnack are some of the key players in the global potato chips market.


The rising popularity of potato chips, thanks to their convenient packaging, coupled with aggressive marketing strategies by industry players, contributes to the growth of the global potato chips market. Moreover, the incorporation of innovative production technology has further helped in escalating the product demand and strengthening market presence. Factors such as increased disposable income and changing lifestyle have further led to the introduction of healthier alternatives of flavoured potato chips. As such, these factors are expected to fuel the growth of the global potato chips market in the coming years.


Research Methodology


This research employs a mixed-methods approach which combines both qualitative and quantitative data collection techniques as well as both secondary and primary research techniques. The primary aims are to identify current trends in the global potato chips market and assess the potential growth opportunities as well as potential threats that could influence the market. The research begins with a thorough literature review which serves as the basis for the subsequent research plan.


The research design is the foundation for conducting a successful research project. There are several types of research designs that are useful for conducting a successful research project. This research project focuses on both qualitative and quantitative research designs. The qualitative research design includes interviews with industry personnel and focus groups while the quantitative research design includes surveys and data collection methods.


Qualitative Research Methodology


Qualitative research methods are employed to gain in-depth understanding and insights into the market. Semi-structured interviews are conducted with potato chips industry professionals and relevant stakeholders to obtain information regarding the current market dynamics, industry trends and opportunities, and potential threats.


The data collected from the interviews are analyzed and coded to ensure that the data obtained is valid and reliable. Qualitative analysis techniques are utilized to understand current trends, challenges, and potential opportunities in the potato chips market. Additionally, focus groups are utilized in order to determine the acceptance of consumers towards different flavours and types of potato chips.


Quantitative Research Methodology


In addition to the qualitative methods described, quantitative methods are employed in the research. A survey is designed and conducted with a focus on potato chips consumers in order to gain an understanding of the demand for different types of potato chips, pricing preferences, flavour preferences, and distribution channels among other factors. The survey is conducted online using tools such as surveys and online poll platforms. The data collected from the survey is then be analyzed using statistical methods such as correlation and regression analyses, market segmentation and clustering, and forecasting algorithms.


Secondary Data


Secondary research is conducted in order to gain additional insights into the global potato chips market. Secondary data sources such as trade magazines, industry reports, and government databases are utilized to gain understanding of the industry landscape and prevailing trends in the global potato chips market. Additionally, market research reports is used to assess potential opportunities and threats that could influence the market.


Conclusion


This research utilizes a mixed-methods approach to provide a thorough analysis of the global potato chips market and identify key growth opportunities and threats. Qualitative and quantitative research methods are utilized to gain an in-depth understanding of the current potato chip market, potential opportunities, and potential threats. Furthermore, secondary data from a variety of sources are used to gain additional insights into the market.

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TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 20

1.1 MARKET ATTRACTIVENESS ANALYSIS 21

1.1.1 GLOBAL POTATO CHIPS MARKET, BY TYPE 22

1.1.2 GLOBAL POTATO CHIPS MARKET, BY CATEGORY 23

1.1.3 GLOBAL POTATO CHIPS MARKET, BY FLAVOR 24

1.1.4 GLOBAL POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL 25

2 MARKET INTRODUCTION 26

2.1 DEFINITION 26

2.2 SCOPE OF THE STUDY 26

2.3 RESEARCH OBJECTIVE 26

2.4 MARKET STRUCTURE 27

2.5 KEY BUYING CRITERIA 27

3 RESEARCH METHODOLOGY 28

3.1 OVERVIEW 28

3.2 DATA FLOW 30

3.2.1 DATA MINING PROCESS 30

3.3 PURCHASED DATABASE: 31

3.4 SECONDARY SOURCES: 32

3.4.1 SECONDARY RESEARCH DATA FLOW: 33

3.5 PRIMARY RESEARCH: 34

3.5.1 PRIMARY RESEARCH DATA FLOW: 35

3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 36

3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 36

3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 37

3.6.1 CONSUMPTION & NET TRADE APPROACH 37

3.6.2 REVENUE ANALYSIS APPROACH 37

3.7 DATA FORECASTING 38

3.7.1 DATA FORECASTING TECHNIQUE 38

3.8 DATA MODELING 39

3.8.1 MICROECONOMIC FACTOR ANALYSIS: 39

3.8.2 DATA MODELING: 40

3.9 TEAMS AND ANALYST CONTRIBUTION 42

4 MARKET DYNAMICS 44

4.1 INTRODUCTION 44

4.2 DRIVERS 45

4.2.1. SURGE IN SNACKING TREND 45

4.2.2. BURGEONING DEMAND FOR HEALTHY SNACKS 46

4.2.3. DRIVER IMPACT ANALYSIS (2020-2032) 48

4.3 RESTRAINTS 48

4.2.4. AWARENESS REGARDING HEALTH IMPACTS 48

4.2.5. RESTRAINT IMPACT ANALYSIS (2020-2032) 49

4.4 OPPORTUNITY 49

4.4.1 INCREASING DEMAND FOR CLEAN LABEL SNACKS 49

4.2.6. PRODUCT INNOVATION AND DIVERSIFICATION 50

4.5 CHALLENGES 51

4.5.1 ADVERSE CLIMATIC CONDITIONS 51

4.6 COVID-19 IMPACT ANALYSIS 51

4.6.1 IMPACT ON PRODUCTION 51

4.6.2 IMPACT ON SUPPLY CHAIN 52

4.6.3 IMPACT ON PRICING 52

4.6.4 IMPACT ON APPLICATION AREAS 52

4.6.5 IMPACT ON SALES CHANNEL 52

4.6.6 IMPACT ON MANUFACTURERS, & ECONOMIES 53

5 MARKET FACTOR ANALYSIS 54

5.1 VALUE CHAIN ANALYSIS 54

5.1.1 RAW MATERIALS 55

5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING 55

5.1.3 PACKING 56

5.2 SUPPLY CHAIN ANALYSIS 57

5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 57

2.2.1.1. RAW MATERIAL SUPPLIERS 57

2.2.2.2. MANUFACTURERS 58

2.2.2.3. DISTRIBUTION CHANNEL 58

2.2.2.4. END-USER 58

5.2.2 INTEGRATION LEVELS 58

5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 59

5.3 PORTER’S FIVE FORCES MODEL 60

5.3.1 BARGAINING POWER OF SUPPLIERS 60

5.3.2 BARGAINING POWER OF BUYERS 60

5.3.3 THREAT OF NEW ENTRANTS 61

5.3.4 THREAT OF SUBSTITUTES 61

5.3.5 INTENSITY OF RIVALRY 61

6 GLOBAL POTATO CHIPS MARKET, BY TYPE 64

6.1 INTRODUCTION 64

6.2 FRIED 65

6.3 BAKED 66

7 GLOBAL POTATO CHIPS MARKET, BY CATEGORY 68

7.1 INTRODUCTION 68

7.2 ORGANIC 69

7.3 REGULAR 69

8 GLOBAL POTATO CHIPS MARKET, BY FLAVOUR 71

8.1 INTRODUCTION 71

8.2 FLAVORED 72

8.3 PLAIN/SALTED 73

9 GLOBAL POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL 75

9.1 INTRODUCTION 75

9.2 SUPERMARKETS & HYPERMARKETS 76

9.3 CONVENIENCE STORES 77

9.4 ONLINE 78

10 GLOBAL POTATO CHIPS MARKET, BY REGION 80

10.1 OVERVIEW 80

10.2 NORTH AMERICA 82

10.2.1 US 85

10.2.2 CANADA 86

10.2.3 MEXICO 87

10.3 EUROPE 89

10.3.1 GERMANY 92

10.3.2 UK 94

10.3.3 FRANCE 95

10.3.4 SPAIN 96

10.3.5 ITALY 97

10.3.6 REST OF EUROPE 98

10.4 ASIA PACIFIC 99

10.4.1 CHINA 103

10.4.2 JAPAN 104

10.4.3 INDIA 105

10.4.4 AUSTRALIA & NEW ZEALAND 106

10.4.5 SOUTH KOREA 107

10.4.6 REST OF ASIA PACIFIC 108

10.5 SOUTH AMERICA 109

10.5.1 BRAZIL 112

10.5.2 ARGENTINA 113

10.5.3 REST OF SOUTH AMERICA 113

10.6 MIDDLE EAST & AFRICA 115

10.6.1 GCC COUNTRIES 119

10.6.2 TURKEY 120

10.6.3 NORTHERN AFRICA 121

10.6.4 SOUTHERN AFRICA 121

11 COMPETITIVE LANDSCAPE 124

11.1 INTRODUCTION 124

11.2 COMPETITIVE BENCHMARKING 124

11.3 COMPANY MARKET SHARE ANALYSIS, 2023 126

11.4 KEY DEVELOPMENTS & GROWTH STRATEGIES 126

11.4.1 COLLABORATION/ PARTNERSHIP 126

11.4.2 PRODUCT LAUNCH/PRODUCT DEVELOPMENT 128

11.4.3 BUSINESS EXPANSION/ ACQUISITION 129

12 COMPANY PROFILES 131

12.1 PEPSICO 131

12.1.1 COMPANY OVERVIEW 131

12.1.2 FINANCIAL OVERVIEW 132

12.1.3 PRODUCTS OFFERED 132

12.1.4 KEY DEVELOPMENTS 133

12.1.5 SWOT ANALYSIS 134

12.1.6 KEY STRATEGIES 134

12.2 THE CAMPBELL SOUP COMPANY 135

12.2.1 COMPANY OVERVIEW 135

12.2.2 FINANCIAL OVERVIEW 136

12.2.3 PRODUCTS OFFEREDS 136

12.2.4 KEY DEVELOPMENTS 136

12.2.5 SWOT ANALYSIS 138

12.2.6 KEY STRATEGIES 138

12.3 EUROPESNACKS 140

12.3.1 COMPANY OVERVIEW 140

12.3.2 FINANCIAL OVERVIEW 140

12.3.3 KEY DEVELOPMENTS 141

12.3.4 KEY STRATEGIES 141

12.4 LASALLE CAPITAL 142

12.4.1 COMPANY OVERVIEW 142

12.4.2 FINANCIAL OVERVIEW 142

12.4.3 PRODUCTS OFFERED 142

12.4.4 KEY DEVELOPMENTS 143

12.4.5 KEY STRATEGIES 143

12.5 KP SNACKS 144

12.5.1 COMPANY OVERVIEW 144

12.5.2 FINANCIAL OVERVIEW 144

12.5.3 PRODUCTS OFFERED 144

12.5.4 KEY DEVELOPMENTS 145

12.5.5 KEY STRATEGIES 146

12.6 CALBEE 147

12.6.1 COMPANY OVERVIEW 147

12.6.2 FINANCIAL OVERVIEW 148

12.6.3 PRODUCTS OFFERED 148

12.6.4 KEY DEVELOPMENTS 149

12.6.5 SWOT ANALYSIS 150

12.6.6 KEY STRATEGIES 150

12.7 KELLANOVA 151

12.7.1 COMPANY OVERVIEW 151

12.7.2 FINANCIAL OVERVIEW 152

12.7.3 PRODUCTS OFFERED 152

12.7.4 KEY DEVELOPMENTS 152

12.7.5 KEY STRATEGIES 153

12.8 PRINITI FOODS PVT. LTD 154

12.8.1 COMPANY OVERVIEW 154

12.8.2 FINANCIAL OVERVIEW 154

12.8.3 PRODUCTS OFFERED 154

12.8.4 KEY DEVELOPMENTS 154

12.8.5 KEY STRATEGIES 154

12.9 UTZ BRANDS INC 156

12.9.1 COMPANY OVERVIEW 156

12.9.2 FINANCIAL OVERVIEW 157

12.9.3 PRODUCTS OFFERED 157

12.9.4 KEY DEVELOPMENTS 158

12.9.5 SWOT ANALYSIS 159

12.9.6 KEY STRATEGIES 159

12.10 BIKAJI FOODS INTERNATIONAL LTD 160

12.10.1 COMPANY OVERVIEW 160

12.10.2 FINANCIAL OVERVIEW 161

12.10.3 PRODUCTS OFFERED 161

12.10.4 KEY DEVELOPMENTS 162

12.10.5 KEY STRATEGIES 162

12.11 DATA CITATIONS 164

LIST OF TABLES

TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 40

TABLE 2 GLOBAL POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 64

TABLE 3 GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY FRIED 2018-2032 (USD MILLION) 66

TABLE 4 GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY BAKED, 2018-2032 (USD MILLION) 67

TABLE 5 GLOBAL POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 68

TABLE 6 GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY ORGANIC, 2018-2032 (USD MILLION) 69

TABLE 7 GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY REGULAR, 2018-2032 (USD MILLION) 70

TABLE 8 GLOBAL POTATO CHIPS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 71

TABLE 9 GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY FLAVORED, 2018-2032 (USD MILLION) 73

TABLE 10 GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY PLAIN/SALTED, 2018-2032 (USD MILLION) 74

TABLE 11 GLOBAL POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 75

TABLE 12 GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (USD MILLION) 77

TABLE 13 GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY CONVENIENCE STORES, 2018-2032 (USD MILLION) 78

TABLE 14 GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY ONLINE, 2018-2032 (USD MILLION) 79

TABLE 15 GLOBAL POTATO CHIPS MARKET, BY REGION, 2018-2032 (USD MILLION) 80

TABLE 16 NORTH AMERICA POTATO CHIPS MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 84

TABLE 17 NORTH AMERICA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 84

TABLE 18 NORTH AMERICA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 85

TABLE 19 NORTH AMERICA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 85

TABLE 20 NORTH AMERICA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 85

TABLE 21 US POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 85

TABLE 22 US POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 86

TABLE 23 US POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 86

TABLE 24 US POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 86

TABLE 25 CANADA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 86

TABLE 26 CANADA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 87

TABLE 27 CANADA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 87

TABLE 28 CANADA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 87

TABLE 29 MEXICO POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 87

TABLE 30 MEXICO POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 88

TABLE 31 MEXICO POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 88

TABLE 32 MEXICO POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 88

TABLE 33 EUROPE POTATO CHIPS MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 91

TABLE 34 EUROPE POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 91

TABLE 35 EUROPE POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 91

TABLE 36 EUROPE POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 91

TABLE 37 EUROPE POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 92

TABLE 38 GERMANY POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 92

TABLE 39 GERMANY POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 92

TABLE 40 GERMANY POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 92

TABLE 41 GERMANY POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 94

TABLE 42 UK POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 94

TABLE 43 UK POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 94

TABLE 44 UK POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 94

TABLE 45 UK POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 95

TABLE 46 FRANCE POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 95

TABLE 47 FRANCE POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 95

TABLE 48 FRANCE POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 95

TABLE 49 FRANCE POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 96

TABLE 50 SPAIN POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 96

TABLE 51 SPAIN POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 96

TABLE 52 SPAIN POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 96

TABLE 53 SPAIN POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 97

TABLE 54 ITALY POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 97

TABLE 55 ITALY POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 97

TABLE 56 ITALY POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 97

TABLE 57 ITALY POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 98

TABLE 58 REST OF EUROPE POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 98

TABLE 59 REST OF EUROPE POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 98

TABLE 60 REST OF EUROPE POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 98

TABLE 61 REST OF EUROPE POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 99

TABLE 62 ASIA PACIFIC POTATO CHIPS MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 101

TABLE 63 ASIA PACIFIC POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 102

TABLE 64 ASIA PACIFIC POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 102

TABLE 65 ASIA PACIFIC POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 102

TABLE 66 ASIA PACIFIC POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 102

TABLE 67 CHINA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 103

TABLE 68 CHINA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 103

TABLE 69 CHINA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 103

TABLE 70 CHINA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 103

TABLE 71 JAPAN POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 104

TABLE 72 JAPAN POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 104

TABLE 73 JAPAN POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 104

TABLE 74 JAPAN POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 104

TABLE 75 INDIA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 105

TABLE 76 INDIA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 105

TABLE 77 INDIA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 105

TABLE 78 INDIA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 105

TABLE 79 AUSTRALIA & NEW ZEALAND POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 106

TABLE 80 AUSTRALIA & NEW ZEALAND POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 106

TABLE 81 AUSTRALIA & NEW ZEALAND POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 106

TABLE 82 AUSTRALIA & NEW ZEALAND POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 106

TABLE 83 SOUTH KOREA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 107

TABLE 84 SOUTH KOREA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 107

TABLE 85 SOUTH KOREA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 107

TABLE 86 SOUTH KOREA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 107

TABLE 87 REST OF ASIA PACIFIC POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 108

TABLE 88 REST OF ASIA PACIFIC POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 108

TABLE 89 REST OF ASIA PACIFIC POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 108

TABLE 90 REST OF ASIA PACIFIC POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 108

TABLE 91 SOUTH AMERICA POTATO CHIPS MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 110

TABLE 92 SOUTH AMERICA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 111

TABLE 93 SOUTH AMERICA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 111

TABLE 94 SOUTH AMERICA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 111

TABLE 95 SOUTH AMERICA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 111

TABLE 96 BRAZIL POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 112

TABLE 97 BRAZIL POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 112

TABLE 98 BRAZIL POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 112

TABLE 99 BRAZIL POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 112

TABLE 100 ARGENTINA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 113

TABLE 101 ARGENTINA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 113

TABLE 102 ARGENTINA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 113

TABLE 103 ARGENTINA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 113

TABLE 104 REST OF SOUTH AMERICA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 114

TABLE 105 REST OF SOUTH AMERICA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 114

TABLE 106 REST OF SOUTH AMERICA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 114

TABLE 107 REST OF SOUTH AMERICA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 114

TABLE 108 MEA POTATO CHIPS MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 117

TABLE 109 MEA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 117

TABLE 110 MEA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 118

TABLE 111 MEA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 118

TABLE 112 MEA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 118

TABLE 113 GCC COUNTRIES POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 119

TABLE 114 GCC COUNTRIES POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 119

TABLE 115 GCC COUNTRIES POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 119

TABLE 116 GCC COUNTRIES POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 119

TABLE 117 TURKEY POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 120

TABLE 118 TURKEY POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 120

TABLE 119 TURKEY POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 120

TABLE 120 TURKEY POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 120

TABLE 121 NORTHERN AFRICA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 121

TABLE 122 NORTHERN AFRICA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 121

TABLE 123 NORTHERN AFRICA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 121

TABLE 124 NORTHERN AFRICA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 121

TABLE 125 SOUTHERN AFRICA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 122

TABLE 126 SOUTHERN AFRICA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 122

TABLE 127 SOUTHERN AFRICA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 122

TABLE 128 SOUTHERN AFRICA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 122

TABLE 129 COLLABORATION/ PARTNERSHIP 126

TABLE 130 PRODUCT LAUNCH/PRODUCT DEVELOPMENT 128

TABLE 131 BUSINESS EXPANSION/ ACQUISITION 129

TABLE 132 PEPSICO: PRODUCTS OFFERED 132

TABLE 133 PEPSICO: KEY DEVELOPMENTS 133

TABLE 134 THE CAMPBELL SOUP COMPANY: PRODUCTS OFFERED 136

TABLE 135 THE CAMPBELL SOUP COMPANY: KEY DEVELOPMENTS 136

TABLE 136 EUROPESNACKS: PRODUCTS OFFERED 140

TABLE 137 THE J. M. SMUCKER COMPANY: KEY DEVELOPMENTS 141

TABLE 138 LASALLE CAPITAL: PRODUCTS OFFERED 142

TABLE 139 LASALLE CAPITAL: KEY DEVELOPMENTS 143

TABLE 140 KP SNACKS: PRODUCTS OFFERED 144

TABLE 141 KP SNACKS: KEY DEVELOPMENTS 145

TABLE 142 CALBEE: PRODUCTS OFFERED 148

TABLE 143 CALBEE: KEY DEVELOPMENTS 149

TABLE 144 KELLANOVA: PRODUCTS OFFERED 152

TABLE 145 KELLANOVA.: KEY DEVELOPMENTS 152

TABLE 146 PRINITI FOODS PVT. LTD: PRODUCTS OFFERED 154

TABLE 147 UTZ BRANDS INC: PRODUCTS OFFERED 157

TABLE 148 UTZ BRANDS INC: KEY DEVELOPMENTS 158

TABLE 149 BIKAJI FOODS INTERNATIONAL LTD: PRODUCTS OFFERED 161

LIST OF FIGURES

FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL POTATO CHIPS MARKET,2023 21

FIGURE 2 GLOBAL POTATO CHIPS MARKET, BY TYPE, 2023 22

FIGURE 3 GLOBAL POTATO CHIPS MARKET, BY CATEGORY, 2023 23

FIGURE 4 GLOBAL POTATO CHIPS MARKET, BY FLAVOR, 2023 24

FIGURE 5 GLOBAL POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2023 25

FIGURE 6 GLOBAL POTATO CHIPS MARKET: STRUCTURE 27

FIGURE 7 KEY BUYING CRITERIA FOR GLOBAL POTATO CHIPS 27

FIGURE 8 GLOBAL POTATO CHIPS MARKET: MARKET GROWTH FACTOR ANALYSIS (2023-2032) 44

FIGURE 9 GLOBAL SNACK FOOD MARKET ANALYSIS 45

FIGURE 10 GLOBAL FUNCTIONAL AND NATURAL HEALTH FOOD MARKET ANALYSIS 46

FIGURE 11 GLOBAL HEALTHY SNACKS MARKET ANALYSIS BY SEGMENT 47

FIGURE 12 GLOBAL HEALTH AND WELLNESS FOOD MARKET ANALYSIS BY SEGMENT 47

FIGURE 13 GLOBAL CLEAN LABEL FOOD AND DRINK PRODUCTS MARKET COMPARATIVE ANALYSIS 50

FIGURE 14 VALUE CHAIN ANALYSIS: GLOBAL POTATO CHIPS MARKET 54

FIGURE 15 SUPPLY CHAIN ANALYSIS: GLOBAL POTATO CHIPS MARKET 57

FIGURE 16 PORTER’S FIVE FORCES MODEL: GLOBAL POTATO CHIPS MARKET 60

FIGURE 17 GLOBAL POTATO CHIPS MARKET, BY TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 64

FIGURE 18 GLOBAL POTATO CHIPS MARKET, BY TYPE, 2023 (% SHARE) 65

FIGURE 19 GLOBAL POTATO CHIPS MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 68

FIGURE 20 GLOBAL POTATO CHIPS MARKET, BY CATEGORY, 2023 (% SHARE) 68

FIGURE 21 GLOBAL POTATO CHIPS MARKET, BY FLAVOUR, SEGMENT ATTRACTIVENESS ANALYSIS 71

FIGURE 22 GLOBAL POTATO CHIPS MARKET, BY FLAVOUR, 2023 (% SHARE) 72

FIGURE 23 GLOBAL POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 75

FIGURE 24 GLOBAL POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE) 76

FIGURE 25 GLOBAL MARKET: COMPARATIVE ANALYSIS 81

FIGURE 26 GLOBAL POTATO CHIPS MARKET, BY REGION, 2023 (% SHARE) 82

FIGURE 27 NORTH AMERICA MARKET: COMPARATIVE ANALYSIS 83

FIGURE 28 NORTH AMERICA MARKET: SWOT ANALYSIS 83

FIGURE 29 NORTH AMERICA POTATO CHIPS MARKET, BY COUNTRY, 2023 (% SHARE) 84

FIGURE 30 EUROPE MARKET: COMPARATIVE ANALYSIS 89

FIGURE 31 EUROPE POTATO CHIPS MARKET, BY COUNTRY, 2023 (% SHARE) 90

FIGURE 32 EUROPE MARKET: SWOT ANALYSIS 90

FIGURE 33 ASIA PACIFIC MARKET: COMPARATIVE ANALYSIS 100

FIGURE 34 ASIA PACIFIC POTATO CHIPS MARKET, BY COUNTRY, 2023 (% SHARE) 101

FIGURE 35 ASIA PACIFIC MARKET: SWOT ANALYSIS 101

FIGURE 36 SOUTH AMERICA MARKET: COMPARATIVE ANALYSIS 109

FIGURE 37 SOUTH AMERICA POTATO CHIPS MARKET, BY COUNTRY, 2023 (% SHARE) 110

FIGURE 38 SOUTH AMERICA MARKET: SWOT ANALYSIS 110

FIGURE 39 MEA MARKET: COMPARATIVE ANALYSIS 116

FIGURE 40 MEA POTATO CHIPS MARKET, BY COUNTRY, 2023 (% SHARE) 116

FIGURE 41 MEA MARKET: SWOT ANALYSIS 117

FIGURE 42 BENCHMARKING OF MAJOR COMPETITORS 125

FIGURE 43 GLOBAL POTATO CHIPS MARKET: COMPANY MARKET SHARE ANALYSIS, 2023 126

FIGURE 44 PEPSICO: FINANCIAL OVERWIEV SNAPSHOT 132

FIGURE 45 PEPSICO: SWOT ANALYSIS 134

FIGURE 46 THE CAMPBELL SOUP COMPANY: FINANCIAL OVERWIEV SNAPSHOT 136

FIGURE 47 THE CAMPBELL SOUP COMPANY: SWOT ANALYSIS 138

FIGURE 48 KP SNACKS: SWOT ANALYSIS 145

FIGURE 49 CALBEE: FINANCIAL OVERWIEV SNAPSHOT 148

FIGURE 50 CALBEE: SWOT ANALYSIS 150

FIGURE 51 KELLANOVA: FINANCIAL OVERWIEV SNAPSHOT 152

FIGURE 52 UTZ BRANDS INC: FINANCIAL OVERWIEV SNAPSHOT 157

FIGURE 53 UTZ BRANDS INC: SWOT ANALYSIS 159

FIGURE 54 BIKAJI FOODS INTERNATIONAL LTD: FINANCIAL OVERWIEV SNAPSHOT 161

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