Portable Iron Market Analysis

Global Portable Iron Market Overview

Portable Iron Market Size was valued at USD 146.9 Billion in 2022. The Portable Iron industry is projected to grow from USD 155.0 Billion in 2023 to USD 237.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2023 - 2032). The increased need for portable iron due to the noticeable increase of the travel and tourist industry, and rapid urbanization are the main major market drivers boosting market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Portable Iron Market Trends

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  Rising popularity of laundry services is driving the market growth

  
  

The Portable Iron Market is anticipated to increase as a result of the rising popularity of home-based laundry services. The need for laundry services is rising as a result of the increased number of working women and their busy lifestyles. The benefit of using a portable iron is that it can quickly and easily remove creases from garments. They work on a range of textiles and are also easy to store. This is anticipated to support the expansion of the worldwide portable iron market during the course of the projected year.

The demand for travel irons is now being driven mostly by the enormous expansion of the travel and tourism sector, expanding urbanisation, rising income levels, and rising travel activity. Additionally, cordless portable irons are gaining popularity due to their many advantages, such as the convenience of ironing clothes and being charged via a USB port. This is resulting in a good prognosis for the market, along with people's increasing awareness of their overall appearance. Additionally, to make the experience for the consumer simpler and more effective, global product makers are offering cutting-edge travel irons that are equipped with cutting-edge capabilities, like varied temperatures and steam settings for different sorts of materials. In addition to this, the overall sales of travel irons are rising as a result of a heavy dependence on influencer social media marketing, celebrity endorsements, online tutorials, and reviews. Furthermore, key companies in the market are now benefiting from lucrative growth prospects due to the growing reliance on online applications that provide a hassle-free shopping experience with a broad selection, simple returns, quick shipping, and free home delivery capabilities. In addition, the market is expanding due to the new trend of steaming and vertical ironing to remove wrinkles from clothing. Additionally, it is anticipated that in the upcoming years the widespread use of home-sharing websites like Airbnb would have an impact on the sales of travel irons.

The number of people travelling has significantly increased for a variety of reasons, including business and vacation trips. For persons who frequently travel and don't have time to bring their clothes to the laundrette, a mini ironing gadget is the ideal machine. For instance, the "U.S. Travel and Tourism Overview (2019)" report from the U.S. Travel Association, which was released in March 2020, states that domestic leisure and business travel in the U.S. increased in 2019 by 1.9% (1.9 billion person-trips) and 1.1% (464 million person-trips) in comparison to 2018. When on a tour for a longer amount of time, a person does not need to worry about the availability of the hotel's washing and ironing service. Additionally, manufacturers are creating this device with dual voltage settings so that it can run in any country without the use of a voltage converter. For instance, ROWENTA S.A.S. sells the "FIRST CLASS DA1510" portable iron, which works with both 240V and 140V voltages and can be used anywhere in the world. Consumer demand for products is rising as a result of these developments. Thus, driving the Portable Iron market revenue.

Portable Iron Market Segment Insights

Portable Iron: Iron Type Insights

The Portable Iron Market segmentation, based on Iron Type, includes Dry and Steam. Dry segment dominated the global market in 2022. This is because a steam-based product has a built-in water tank and sprayer, which adds weight and creates leaking problems, making this type more portable. However, a steam iron is expected to expand quickly as it is more effective at eradicating wrinkles and creases from clothing.

Portable Iron Soleplate Type Insights

The Portable Iron Market segmentation, based on Soleplate Type, includes Stainless Steel, Ceramic, and Others (Titanium etc.). Stainless Steel segment dominated the Portable Iron Market in 2022. This is due to the fact that steel has a higher durability compared to other materials, is a better heat conductor, and is more resistant to wear and strain. However, as ceramic and titanium plates are lighter in weight than steel and are therefore more advantageous for the iron that needs to be transported, their use is anticipated to rise in portable iron.

Portable Iron Distribution Channel Insights

The Portable Iron Market segmentation, based on Distribution Channel, includes Offline and Online. Offline segment dominated the global market in 2022. This may be the case since offline businesses allow customers to verify the product's weight as well as other features like the operation of a water tank and a steam generator. The consumer's decision to buy is made simpler by this aspect.

Figure 1: Portable Iron Market, by Distribution Channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Portable Iron Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Portable Iron Market dominated this market in 2022 (45.80%). People in this area are more likely to use technologically sophisticated appliances that provide ease and comfort, and they are also willing to pay more for those same products. For instance, according to Statistics Canada's "Survey of Household Spending," which was released in December 2018, the average household expenditure in Canada for appliances was approximately USD 420.68 in 2013 and climbed to approximately USD 517.90 in 2017. Further, the U.S. Portable Iron market held the largest market share, and the Canada Portable Iron market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: PORTABLE IRON MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Portable Iron market is expected to register significant growth from 2023 to 2032. Because formal attire is worn more frequently in the area, product demand is higher. At many events, including meetings, conferences, corporate parties, weddings, and funerals, formal wear is required. Further, the German Portable Iron market held the largest market share, and the U.K Portable Iron market was the fastest growing market in the European region

The Asia Pacific Portable Iron market accounted for the healthy market share in 2022. This might be ascribed to the region's businesses experiencing rapid expansion due to rising globalisation. Due to this issue, there are more business trips because more companies are establishing connections abroad. Moreover, China’s Portable Iron market held the largest market share, and the Indian Portable Iron market was the fastest growing market in the Asia-Pacific region.

Portable Iron Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Portable Iron market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Portable Iron Industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Portable Iron Industry to benefit clients and increase the market sector. In recent years, the Portable Iron Industry has offered some of the most significant advantages to medicine. Major players in the Portable Iron market, including Koninklijke Philips N.V., Panasonic Corporation, Conair Corporation, Sunbeam Products, Inc. ROWENTA S.A.S, Hamilton Beach Brands, Inc., Spectrum Brands, Inc. (RussellHobbs), Bajaj Electricals Ltd., PurSteam USA, and Vornado Air, LLC (Brand Steamfast), are attempting to increase market demand by investing in research and development operations.

Koninklijke Philips NV (Philips) is a diversified technology company that develops and manufactures medical and consumer electronics products. The company offers goods and services in the following industries: diagnostic imaging, enterprise diagnostic informatics, image-guided therapy, ultrasound, monitoring and analytics, sleep and respiratory care, population health management, linked care informatics, and therapeutic care. There are items for skin, hair, and hair removal as well as power toothbrushes, brush heads, baby bottles, sterilisers, breast pumps, shavers, groomers, and trimmers. Additionally, it offers things for oral hygiene and personal care. The company conducts business in the Asia-Pacific area, Europe, and North America. In North Brabant, the Netherlands, Philips has its corporate headquarters.

A variety of electric and electronic goods are developed, manufactured, sold, and serviced by Panasonic Holdings Corp. (Panasonic), originally known as Panasonic Corp. The range of products offered by Panasonic includes air conditioners for individual rooms, TVs, landlines, digital cameras, video equipment, audio equipment for the house, rice cookers, lamps, wiring devices, air conditioners, air purifiers, and bicycles. Additionally, it provides projectors, batteries, electric motors, electronic materials, electronic components, electronic materials, semiconductors, LCD panels, mounting machines, welding equipment, PCs and tablets. The business administers and runs facilities as well as R&D sites across Europe, Asia, the Americas, and Japan. In Japan's Osaka city of Kadoma-shi, Panasonic has its headquarters.

Key Companies in the Portable Iron market include

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  Koninklijke Philips N.V.


• Panasonic Corporation


• Conair Corporation


• Sunbeam Products


• ROWENTA S.A.S


• Hamilton Beach Brands, Inc.


• Spectrum Brands, Inc. (RussellHobbs)


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  Bajaj Electricals Ltd.


• PurSteam USA


• Vornado Air, LLC (Brand Steamfast)

Portable Iron Industry Developments

July 2017: Rowenta introduced the "Steam 'N Press" portable iron, which has the ability to both steam and iron clothing.

September 2017: For their brand-new portable iron steam generator, Spectrum Brands, Inc. submitted a patent application.

Portable Iron Market Segmentation

Portable Iron Iron Type Outlook

• Dry


• Steam

Portable Iron Type Outlook

• Stainless Steel


• Ceramic


• Others (Titanium etc.)

Portable Iron Distribution Channel Outlook

• Offline


• Online

Portable Iron Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America