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Polyvinyl Chloride Market Share

ID: MRFR//0537-HCR | 140 Pages | Author: Priya Nagrale| November 2024

Market share positioning strategies play a crucial role in the competitive landscape of the Polyvinyl Chloride (PVC) market. With PVC being a widely used material in various industries such as construction, automotive, packaging, and healthcare, companies constantly strategize to capture a larger share of this lucrative market. One common approach is differentiation, where companies focus on unique features or benefits of their PVC products compared to competitors. This could involve offering superior quality, innovative formulations, or environmentally friendly options, thereby attracting customers who value these attributes. For example, a company might develop PVC compounds with enhanced durability or sustainability certifications to stand out in the market.

The main reason behind the growth of polyvinyl chloride (PVC) market share is its extensive use in the construction and automotive industry.

Another key strategy is cost leadership, wherein companies aim to offer PVC products at lower prices compared to competitors while maintaining acceptable quality standards. This approach requires efficient operations, economies of scale, and effective cost management practices to drive down production costs. By offering competitive prices, companies can appeal to price-sensitive customers and gain market share, especially in price-driven segments of the PVC market such as pipes and fittings used in infrastructure projects. However, it's essential to balance cost reduction efforts with maintaining product quality and customer satisfaction to avoid compromising brand reputation.

Furthermore, market segmentation is a vital aspect of market share positioning in the PVC industry. Companies analyze the market to identify distinct customer segments with varying needs, preferences, and purchasing behaviors. By understanding these differences, companies can tailor their PVC products and marketing strategies to effectively target each segment. For instance, a company may develop specialized PVC compounds for specific applications like medical devices or automotive interiors, catering to the unique requirements of these niche markets and establishing a stronger foothold.

Additionally, strategic alliances and partnerships can significantly impact market share positioning in the PVC market. Collaborating with suppliers, distributors, or other stakeholders can provide access to new markets, technologies, or distribution channels, thereby expanding market reach and enhancing competitiveness. Joint ventures or mergers and acquisitions also offer opportunities to consolidate market share by combining resources, capabilities, and market presence. For example, a PVC resin manufacturer might form a strategic alliance with a packaging company to jointly develop and market PVC-based packaging solutions, leveraging their respective expertise and networks.

Moreover, brand building and marketing communications are essential elements of market share positioning strategies in the PVC market. Establishing a strong brand identity and promoting brand awareness helps companies differentiate their products and cultivate customer loyalty. Effective marketing campaigns highlighting the benefits, applications, and sustainability aspects of PVC products can influence purchasing decisions and gain market share. Utilizing digital marketing channels, trade shows, and targeted advertising allows companies to reach key stakeholders and reinforce their market positioning.

Furthermore, continuous innovation and product development are critical for maintaining and enhancing market share in the dynamic PVC market. Companies invest in research and development to introduce new PVC formulations, manufacturing processes, or applications that address evolving customer needs and industry trends. By staying ahead of the curve and offering cutting-edge solutions, companies can differentiate themselves and capture market share from competitors. This innovation-driven approach also fosters long-term sustainability and resilience in the face of changing market dynamics and regulatory requirements.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 4.28% (2023-2030)

Global Polyvinyl Chloride Market Overview


The Polyvinyl Chloride Market Size was valued at USD 43.20 Billion in 2022. The Polyvinyl Chloride industry is projected to grow from USD 45.35 Billion in 2023 to USD 60.40 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.28% during the forecast period (2023 - 2030). Polyvinyl chloride (PVC) is an amorphous compound with polar chlorine atoms present in the molecular structure. Due to the chlorine content present in it, PVC has a permanent fire-decelerating property. If we look at the structure of PVC the chlorine atom is attached to every carbon chain present in it which makes the present compound highly rebellious to oxidation reactions and maintains its performance for a long period in turn increasing its durability. Other properties of polyvinyl chloride (PVC) are flexibility, elasticity, impact resistance, anti-fouling, prevention of microbial growth, and anti-mist. It comes under the category of thermoplastics as it is made up of 57% of chlorine and 43% of carbon. It is not dependent upon non-sustainable resources like crude oil or natural gas. In comparison to plastics (such as PE, PP, PS, and PET) that are dependent on oil or gas, polyvinyl chloride (PVC) resin is considered to be more eco-friendly.Polyvinyl Chloride Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Polyvinyl Chloride Market Trends




  • Increasing understanding of how to control market supply and demand




Small and medium-sized businesses are using polyvinyl chloride more frequently as a result of growing public knowledge of its advantages in industrial settings. It's encouraging to see that polyvinyl chloride is becoming more and more popular worldwide in consumer products including athletics, furniture, apparel, and footwear. This is supporting the market's expansion in turn.




  • Rise in the technological advancements




Rising technological advancements in manufacturing technology are further inducing growth in market value. An increasing number of technological advancements driven to minimize production costs and wastage coupled with growth in industrialization has increased the use of roofing materials for sustaining the efficiency of machinery further ensuring a bright future for the market.


To make technical and decorative surface materials for its automotive customers, Continental will use BIOVYN, bio-pvc from INOVYN, in August 2022. This will help it reduce its carbon footprint by producing sustainable bio-based products that meet consumer needs.


Shin-Etsu Chemical Co., Ltd. announced a capital investment of $ 1.25 Billion to enhance their integrated PVC business and raise production levels in 2021.


Polyvinyl Chloride Market Segment Insights


Polyvinyl Chloride Type Insights


The market segmentation, based on Type, includes Flexible, Rigid. The Rigid segment holds the majority share in 2022, contributing to the global Polyvinyl Chloride revenue. Rigid PVC is widely used in construction and building applications due to its excellent properties such as strength, durability, resistance to weather and chemicals, and ease of processing. The rigid PVC segment includes a wide range of products such as pipes, window profiles, decking, fencing, and siding. These products are used in various construction applications, such as plumbing, electrical conduits, and structural components.


Polyvinyl Chloride Application Insights


Based on Application, the market segmentation includes Pipes & Fittings, Films & Sheets, Profiles & Tubes, Cables, Bottles, and Others. The Profiles & Tubes segment dominated the market. Polyvinyl Chloride is widely used in the manufacture of profiles and tubes due to its excellent properties such as strength, durability, resistance to weather and chemicals, and ease of processing.


Polyvinyl Chloride End-Use Insights


Based on End Use, the market segmentation includes ​​​​​​Construction, Automotive, Packaging, Consumer Goods, and Others. The Construction segment is the largest segment of the market. Polyvinyl Chloride is used in various construction applications, such as pipes, window profiles, decking, fencing, and siding. PVC pipes are commonly used for plumbing and irrigation systems, while window profiles and siding are used in building facades and structures. PVC decking and fencing are also gaining popularity due to their durability, low maintenance requirements, and resistance to rot and termites.


Figure 2: Polyvinyl Chloride Market, by Type, 2022 & 2030 (USD Million)Polyvinyl Chloride Market, by TypeSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Polyvinyl Chloride Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific region will dominate this market, and the reason attributed to it is an increase in the production of plastic products. Due to factors like rapid industrialization, growing industrial sectors, and high investments in infrastructure development, China and India are witnessing a notable increase in demand for Polyvinyl chloride (PVC). Also, the increase of Polyvinyl chloride (PVC) in various applications of the construction industry attracted massive investments in this market. During the forecast period, the economies of Latin America such as Mexico and Brazil will be witnessing profitable growth owing to increased growth in the construction industry. The demand for Polyvinyl chloride (PVC) will be immobile in the North American region due to the poor growth of construction properties. Also due to factors like debt crisis, depressed business environment, and slow money recovery, the European region will witness average growth during the forecast period. The poor growth of end-use industries like packaging, consumer goods, construction, etc. the African and Middle East region will also experience stable growth during the assessment period.


Figure 3: POLYVINYL CHLORIDE MARKET SHARE BY REGION 2022 (%)POLYVINYL CHLORIDE MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Polyvinyl Chloride Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Polyvinyl Chloride industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Polyvinyl Chloride industry to benefit customers and expand the market sector. Major market players, including LG Chem, Orbia, SABIC, Tianye Group, Occidental Petroleum Corporation, and others, are attempting to increase market demand by funding R&D initiatives.


LG Chem is a multinational chemical company based in South Korea. LG Chem's energy solutions division focuses on developing and manufacturing lithium-ion batteries for electric vehicles, energy storage systems, and mobile devices. The company is a leading supplier of batteries to the global electric vehicle market and has partnerships with several major automakers. LG Chem's petrochemicals division produces a wide range of products, including basic petrochemicals, synthetic resins, and specialty chemicals. The advanced materials division develops and produces high-performance materials such as OLED display materials, engineering plastics, and carbon fiber composites. The life sciences division focuses on the development and manufacture of pharmaceuticals, medical devices, and biosimilars.


SABIC, or the Saudi Basic Industries Corporation, is a multinational chemical manufacturing company based in Riyadh, Saudi Arabia. SABIC operates in a wide range of industries, including petrochemicals, chemicals, plastics, Agri-nutrients, and metals. The company's product portfolio includes a variety of chemicals and plastics, such as polyethylene, polypropylene, polycarbonate, and engineering thermoplastics. SABIC also produces a range of specialty chemicals and intermediates, including fertilizers, metals, and additives.


Ineos Inovyn, a vinyl manufacturer with its headquarters located in the United Kingdom, has added goods with a higher recycled content and a much lower carbon footprint to its line of polyvinyl chloride (PVC) in 2023. According to the business, Biovyn, the bio-attributed PVC that was introduced in 2019 and is intended to be carbon neutral, is a net zero alternative. According to Ineos Inovyn, Biovyn is being utilized more and more in a variety of industries, including the automotive, building and construction, medical, and fashion.


PVC and TPE Antimicrobial Compounds for Healthcare Applications are being introduced by TekniPlex Healthcare in 2023. Many products that come into touch with patients, such as syringes, catheters, connections, gas hoses, and needle-free injectors, can be made using bacteria-neutralizing chemicals. Polyvinyl chloride (PVC) and thermoplastic elastomer (TPE) compounds made with silver ion technology are available from TekniPlex. In order to create its line of antimicrobial goods, TekniPlex Healthcare combines its extensive selection of medical-grade flexible and rigid PVC compounds, or medical-grade CELLENE® TPE compounds, with natural antimicrobial qualities found in silver ion additions.


Together with MCT Cards & Technology Pvt. Ltd. and NPCI (National Payments Corporation of India), Tide, the top SME-focused business financial platform in the UK, announced today the launch of India's first recycled Rupay card in 2023. Transcorp International Limited is a Reserve Bank of India (RBI) regulated Prepaid Payment Instrument (PPI) license holder.


Key Companies in the Polyvinyl Chloride market include



  • Westlake Chemical Corporation

  • Ineos

  • DCW Ltd

  • Formosa Plastics Corporation

  • Xinjiang Zhongtai Chemical Co. Ltd

  • LG Chem

  • Orbia

  • SABIC

  • Tianye Group

  • Occidental Petroleum Corporation


Polyvinyl Chloride Industry Development


November 2022 DCW Ltd. expanded its Chlorinated Polyvinyl Chloride (CPVC) and Synthetic Iron Oxide Pigment (SIOP) capacity by investing $16 million.


October 2022, TotalEnergies and Valeo have announced an agreement to develop an innovative method for cooling electric vehicle batteries using a new high-performance dielectric liquid. This innovation not only improves the use of electric vehicles, but also reduces the carbon footprint.

August 2022 Continental is to use BIOVYN, bio-attributed PVC, from INOVYN to produce its technical and decorative surface materials for its automotive customers. The agreement will help to reduce its carbon footprint and meet customer demand for sustainable bio-based products.


January 2021: Orbia planned to sell its PVC Unit due to demand constraints. However, the final decision on the divestment is yet to be officially revealed.


In October 2020, Xinjiang Zhongtai Chemical Fukang Energy Company's AGR resin passed the National Standard Project Evaluation; low impact strength is one limitation of commodity polyvinyl chloride resin, so specialized anti-scour polyvinyl chloride resin AGR resin belongs to this category; modified vinyl chloride resin is also embodied.


Polyvinyl Chloride Market Segmentation


Polyvinyl Chloride Type Outlook



  • Flexible

  • Rigid


Polyvinyl Chloride Application Outlook



  • Pipes & Fittings

  • Films & Sheets

  • Profiles & Tubes

  • Cables

  • Bottles

  • Others


Polyvinyl Chloride End-Use Outlook



  • Construction

  • Automotive

  • Packaging

  • Consumer Goods

  • Others


Polyvinyl Chloride Raw Material



  • Ethylene Dichloride

  • Acetylene


Polyvinyl Chloride Regional Outlook




  • North America



    • US

    • Canada


     




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe


     




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific


     




  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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