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    Polyvinyl Butyral Market

    ID: MRFR/CnM/3623-HCR
    200 Pages
    Chitranshi Jaiswal
    September 2025

    Polyvinyl Butyral Market Research Report By Application (Films & Sheet, Adhesive, Binders, Coatings, Others), By End Use (Building & Construction, Automotive, Photovoltaic, Others) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Polyvinyl Butyral Market Report - Global Forecast till 2035 Infographic
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    Polyvinyl Butyral Market Summary

    As per Market Research Future Analysis, the global polyvinyl butyral market is projected to reach over USD 5.46 billion by 2035, growing at a CAGR of 6.98% during the forecast period. Polyvinyl butyral (PVB) is a resin known for its excellent binding efficiency, elasticity, and toughness, widely used in applications such as automotive windshields, laminated safety glass, and construction materials. The demand for PVB is driven by the automotive and construction sectors, with significant growth in the Asia-Pacific region, particularly in China and India. North America follows as the second-largest market, supported by new construction projects. Recent developments include Eastman Chemical's expansion of production capacity and Avient's introduction of sustainable PVB products.

    Key Market Trends & Highlights

    Key trends influencing the polyvinyl butyral market include rising demand in automotive and construction sectors.

    • Global polyvinyl butyral market projected to reach USD 5.46 billion by 2035.
    • CAGR of 6.98% expected during the forecast period.
    • Automotive segment holds around 28% market share.
    • Asia-Pacific region shows steady growth due to expanding automotive and construction industries.

    Market Size & Forecast

    Market Size in 2023 USD 2.49 Billion
    Expected CAGR 6.98%
    Largest Regional Market Asia-Pacific

    Major Players

    Sekisui Chemical Co, Guangdong Tiansheng New Materials, Chang Chun Group, Tianjin Zhaofeng, Eastman Chemical Company, Kuraray, Jiangmen Youfu Chemical, Huanggang Jiahua Technology, Evergreen Chemical, Tianjin Jinhai Chemical.

    Polyvinyl Butyral Market Trends

    In the  Polyvinyl Butyral Market, one clear trend is that there is a growing need for better safety features in cars and buildings. This increase is due to more people being aware of passenger safety and rules in different areas. The move toward more modern windshields that let in lighter and sounder and keep heat out shows that people are becoming more interested in the quality and usefulness of items created using PVB. The rising automotive sector and the requirement for lighter materials to make cars more fuel-efficient are two of the main factors driving the market.

    Also, the growth of the construction industry, especially in developing nations, increases the need for PVB in laminated glass applications, which makes buildings safer and quieter.

    The quest for sustainable practices is particularly important because manufacturers want to find materials that are good for the environment and work well to fulfil rules and customer needs. There are chances to explore new uses for PVB, including solar panels and making construction materials that are good for the environment. More and more people throughout the world are using solar technology, which opens up new ways for PVB to be used in these eco-friendly goods. Recent trends show a move toward recycling and upcycling PVB, which is helping to create a circular economy in the sector.

    These tendencies are changing as companies pay more attention to sustainability and respond to the rising demand from customers for eco-friendly goods.

    As people become more mindful of the environment, the  Polyvinyl Butyral Market is likewise putting more emphasis on creating biodegradable alternatives.

    The demand for polyvinyl butyral is anticipated to rise as industries increasingly prioritize safety and durability in applications such as automotive and construction.

    U.S. Department of Commerce

    Polyvinyl Butyral Market Drivers

    Market Growth Chart

    Growth in Construction Activities

    The Global Polyvinyl Butyral Market Industry is significantly influenced by the expansion of construction activities worldwide. Polyvinyl butyral is utilized in architectural glass applications, enhancing safety and energy efficiency in buildings. As urbanization accelerates, the demand for high-performance glass in commercial and residential structures increases. This trend is particularly evident in emerging economies, where infrastructure development is a priority. The anticipated growth in construction projects is likely to bolster the polyvinyl butyral market, contributing to its projected increase from 2.63 USD Billion in 2024 to 5.46 USD Billion by 2035, with a CAGR of 6.87% from 2025 to 2035.

    Rising Awareness of Energy Efficiency

    The Global Polyvinyl Butyral Market Industry is increasingly influenced by the rising awareness of energy efficiency in building materials. Polyvinyl butyral is known for its ability to enhance the thermal insulation properties of glass, thereby contributing to energy savings in buildings. As consumers and businesses prioritize sustainability, the demand for energy-efficient materials is expected to grow. This trend is particularly relevant in regions where energy costs are high, prompting a shift towards materials that offer better insulation. Consequently, the market for polyvinyl butyral is likely to expand, aligning with the projected growth from 2.63 USD Billion in 2024 to 5.46 USD Billion by 2035.

    Increasing Demand in Automotive Sector

    The Global Polyvinyl Butyral Market Industry experiences a notable surge in demand driven by the automotive sector. Polyvinyl butyral is extensively utilized in the production of laminated safety glass, which is crucial for vehicle windshields and windows. As automotive manufacturers increasingly prioritize safety and durability, the demand for polyvinyl butyral is projected to rise. In 2024, the market value is estimated at 2.63 USD Billion, with expectations to reach 5.46 USD Billion by 2035. This growth reflects a compound annual growth rate of 6.87% from 2025 to 2035, indicating a robust trajectory for the industry in the coming years.

    Regulatory Support for Safety Standards

    The Global Polyvinyl Butyral Market Industry benefits from regulatory support aimed at enhancing safety standards across various sectors. Governments worldwide are implementing stringent regulations regarding safety glass in automobiles and buildings, which necessitates the use of polyvinyl butyral. This regulatory framework not only promotes the adoption of polyvinyl butyral but also encourages manufacturers to comply with safety standards, thereby driving market growth. As safety regulations become more rigorous, the demand for polyvinyl butyral is expected to rise, contributing to the market's anticipated growth from 2.63 USD Billion in 2024 to 5.46 USD Billion by 2035.

    Technological Advancements in Manufacturing

    Technological advancements in the manufacturing processes of polyvinyl butyral are poised to enhance the efficiency and quality of production. Innovations such as improved polymerization techniques and enhanced formulations are likely to reduce production costs and increase output. These advancements may also lead to the development of specialized polyvinyl butyral products tailored for specific applications, thereby expanding the market's scope. As manufacturers adopt these technologies, the Global Polyvinyl Butyral Market Industry could witness a significant transformation, aligning with the projected growth trajectory from 2.63 USD Billion in 2024 to 5.46 USD Billion by 2035.

    Market Segment Insights

    Polyvinyl Butyral Market Segment Insights

    Polyvinyl Butyral Market Segment Insights

    Polyvinyl Butyral Market Application Insights

    Polyvinyl Butyral Market Application Insights

    The  Polyvinyl Butyral Market exhibits notable diversification across its Applications segment, encompassing Films and Sheets, Adhesives, Binders, Coatings, and Others. By 2024, the market valuation for this segment is forecasted to contribute significantly to the overall  Polyvinyl Butyral Market revenue, reaching an estimated 2.63 USD Billion in total.

    The Films and Sheets segment is particularly noteworthy, showcasing a strong valuation of 0.95 USD Billion in 2024, which is expected to nearly double to 1.98 USD Billion by 2035, indicating its essential role in the production of safety glass and automotive windshields.Adhesives follow with a valuation of 0.75 USD Billion in 2024, projected to enhance to 1.56 USD Billion by 2035, driven by increasing demand in the construction and packaging industries where durability and adhesion are paramount.

    The Binders category stands on solid ground with a valuation of 0.50 USD Billion in 2024, growing to 1.05 USD Billion by 2035, as these materials are crucial for applications in the automotive and construction sectors, ensuring stability and strength in composite materials.

    Coatings, although a smaller segment, are expected to increment from 0.30 USD Billion in 2024 to 0.63 USD Billion by 2035; the growth in this area can be linked to the rising need for protective and aesthetic finishes in various industrial applications.Lastly, the Others segment, valued at 0.13 USD Billion in 2024, with a future value of 0.24 USD Billion by 2035, includes niche applications that also play a role in driving innovation within the  Polyvinyl Butyral Market industry.

    Polyvinyl Butyral Market End Use Insights

    Polyvinyl Butyral Market End Use Insights

    The  Polyvinyl Butyral Market has been experiencing steady growth in the End Use segment, with significant applications across various industries. By 2024, the overall market is set to reach a value of 2.63 billion USD, reflecting robust demand. The Building and Construction segment is essential due to its role in enhancing safety, as Polyvinyl Butyral is widely used in laminated glass for facades and windows, improving structural integrity and energy efficiency.

    The Automotive sector also plays a crucial role, utilizing Polyvinyl Butyral in windshields and safety glass, which contributes to passenger safety and comfort.Additionally, the Photovoltaic industry increasingly employs Polyvinyl Butyral in solar panels, benefiting from its excellent adhesion properties that enhance performance and longevity. Other applications further diversify the market, showcasing the material's versatility.

    The growing emphasis on safety regulations and energy efficiency across these industries drives the market's expansion, and the ongoing technological advancements in Polyvinyl Butyral applications provide opportunities for further growth.  Polyvinyl Butyral Market statistics indicate a strong trend toward increasing adoption in response to evolving industry needs, making it a vital component in numerous end-use applications.

    Get more detailed insights about Polyvinyl Butyral Market Report - Global Forecast till 2035

    Regional Insights

    The  Polyvinyl Butyral Market is experiencing significant growth across various regions, expected to reach a market value of 2.63 USD Billion in 2024, with further expansion anticipated towards 5.46 USD Billion by 2035. In particular, the North America market, valued at 0.79 USD Billion in 2024, showcases a majority holding within the overall market landscape, driven by robust demand in automotive and architectural applications.

    Europe follows, valued at 0.65 USD Billion in 2024, as it emphasizes sustainability in construction practices which further boosts the need for products like polyvinyl butyral.The Asia Pacific region also exhibits promising growth with a valuation of 0.82 USD Billion, benefiting from the booming automotive sector and rapid industrialization, thus becoming a significant contributor to  Polyvinyl Butyral Market revenue. South America and Middle East are seen trailing behind with values of 0.21 USD Billion and 0.16 USD Billion respectively, indicating growing but less dominant roles within the  Polyvinyl Butyral Market.

    The combination of increasing industrial activities and rising demand in various sectors underscores the market dynamics in these regions, revealing both challenges and opportunities for future growth.

    Polyvinyl Butyral Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The  Polyvinyl Butyral Market has exhibited significant growth propelled by an increasing demand for safety glass across multiple industries, including automotive, construction, and electronics. The market remains competitive due to the presence of several key players who are engaged in comprehensive R&D, focused on enhancing the properties of Polyvinyl Butyral. Market competitors strive to offer innovative products that cater to evolving consumer demands while also expanding their  reach through strategic partnerships and collaborations.

    As companies aim to strengthen their market position, the attention is frequently given to sustainability and performance improvements, further amplifying competition in the landscape.Sekisui Chemical Co has positioned itself as a formidable entity within the  Polyvinyl Butyral Market, owing to its extensive portfolio of innovative products and applications. The company specializes in PVB films and interlayers, which are integral to enhancing the safety and durability of laminated glass. Its strong emphasis on technological advancements and investment in R&D has enabled Sekisui Chemical Co to consistently deliver high-performance offerings that meet  industry requirements.

    With an expansive  market presence, the company has capitalized on strategic mergers and acquisitions to diversify its product range and increase its footprint in various regions. Sekisui Chemical Co’s emphasis on sustainability in its manufacturing processes and commitment to customer service further amplifies its strengths, making it a key competitor in the market landscape and reinforcing its role as a leader in the polyvinyl butyral sector.

    Key Companies in the Polyvinyl Butyral Market market include

    Industry Developments

    • Q2 2024: Sekisui Chemical Announces Expansion of PVB Film Production Facility in Thailand Sekisui Chemical revealed plans to expand its polyvinyl butyral (PVB) film manufacturing facility in Thailand to meet growing demand from the automotive and construction sectors. The expansion is expected to increase annual production capacity by 20% and be operational by late 2025.
    • Q1 2024: Eastman Launches New High-Performance PVB Interlayer for Architectural Glass Eastman introduced a new PVB interlayer product designed for enhanced acoustic and safety performance in architectural glass applications. The launch targets the premium building segment and supports sustainability goals with increased recycled content.
    • Q2 2024: Kuraray Invests $50 Million in U.S. PVB Film Plant Expansion Kuraray announced a $50 million investment to expand its PVB film production facility in Texas, aiming to serve rising demand from North American automotive and solar panel manufacturers. The project is scheduled for completion in early 2026.
    • Q3 2024: Kuraray Signs Supply Agreement with Major European Automotive OEM for PVB Interlayers Kuraray secured a multi-year contract to supply PVB interlayers to a leading European automotive manufacturer, strengthening its position in the safety glass market and supporting the OEM’s next-generation vehicle platforms.
    • Q2 2024: Eastman Appoints New Vice President for Advanced Interlayers Division Eastman Chemical named Dr. Lisa Chen as Vice President of its Advanced Interlayers Division, overseeing global strategy and innovation for PVB products used in automotive and architectural glass.
    • Q1 2025: Solutia (Eastman) Wins Major Contract for PVB Interlayers in Middle East Infrastructure Project Eastman’s Solutia division secured a contract to supply PVB interlayers for a large-scale infrastructure development in the Middle East, including high-rise buildings and transportation hubs, with deliveries scheduled through 2026.
    • Q4 2024: Sekisui Chemical Launches Eco-Friendly PVB Film for Solar Panel Applications Sekisui Chemical introduced a new eco-friendly PVB film designed for use in photovoltaic modules, featuring improved durability and reduced carbon footprint, targeting the renewable energy sector.
    • Q2 2025: Kuraray Announces Partnership with European Glass Manufacturer for Sustainable PVB Solutions Kuraray entered a strategic partnership with a major European glass producer to develop and commercialize sustainable PVB interlayers with recycled content, aiming to meet stricter environmental regulations in the EU.
    • Q3 2024: Eastman Chemical Expands R&D Center for PVB Interlayer Innovation Eastman Chemical opened a new research and development center focused on advanced PVB interlayer technologies, supporting product innovation for automotive and architectural glass markets.
    • Q1 2024: Kuraray Completes Acquisition of Specialty PVB Film Producer in Germany Kuraray finalized the acquisition of a German specialty PVB film manufacturer, expanding its product portfolio and strengthening its presence in the European safety glass market.
    • Q4 2024: Eastman Chemical Receives Regulatory Approval for New PVB Plant in China Eastman Chemical obtained regulatory clearance to construct a new PVB manufacturing facility in China, aiming to support growing demand from the Asia-Pacific automotive and construction sectors.
    • Q2 2025: Sekisui Chemical Secures Funding for Expansion of PVB Film Production in Europe Sekisui Chemical received funding from European investment partners to expand its PVB film production capacity in the region, targeting increased supply for automotive and solar panel manufacturers.

    Future Outlook

    Polyvinyl Butyral Market Future Outlook

    The Polyvinyl Butyral Market is projected to grow at a 6.87% CAGR from 2024 to 2035, driven by increasing demand in automotive and construction sectors.

    New opportunities lie in:

    • Invest in R&D for advanced PVB formulations to enhance performance.
    • Expand production capacity in emerging markets to meet rising demand.
    • Develop strategic partnerships with automotive manufacturers for tailored solutions.

    By 2035, the Polyvinyl Butyral Market is expected to achieve substantial growth, reflecting evolving industry needs.

    Market Segmentation

    Polyvinyl Butyral Market End Use Outlook

    • Building & Construction
    • Automotive
    • Photovoltaic
    • Others

    Polyvinyl Butyral Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Polyvinyl Butyral Market Application Outlook

    • Films & Sheet
    • Adhesive
    • Binders
    • Coatings
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 2.49(USD Billion)
    Market Size 2024 2.63(USD Billion)
    Market Size 2035 5.46(USD Billion)
    Compound Annual Growth Rate (CAGR) 6.98% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Sekisui Chemical Co, Guangdong Tiansheng New Materials, Chang Chun Group, Tianjin Zhaofeng, Eastman Chemical Company, Kuraray, Jiangmen Youfu Chemical, Huanggang Jiahua Technology, Evergreen Chemical, Tianjin Jinhai Chemical,
    Segments Covered Application, End Use, Regional
    Key Market Opportunities Growing demand in automotive sector, Expansion in construction applications, Increasing use in solar energy, Rising consumer electronics market, Advancements in adhesive technologies
    Key Market Dynamics rising automotive applications, increasing demand from construction, stringent safety regulations, technological advancements in production, growth in electronic industry
    Countries Covered North America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Chitranshi Jaiswal
    Research Analyst Level I

    In her 3 years of experience in the market research field, she has handled critical cross-domain projects. She has an in-depth knowledge of market estimation & analysis, problem-solving, primary as well as secondary research, and team management.She holds an engineering degree and is an MBA professional from a well-known university, capable of evaluating the market and competitive conditions. An exceptional strategist with excellent communication skills and a passion for delivering cutting-edge & practical insights for the market. Proficient in multi-tasking, and can successfully deal with competing demands, while maintaining complete confidentiality. Generated business through active client and project development, networking, and high-quality responses. Her knowledge and skills have helped in making solid business decisions, securing funding from investors, and avoiding business failures.

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    FAQs

    What is the expected market size of the Polyvinyl Butyral Market in 2024?

    The Polyvinyl Butyral Market is expected to be valued at 2.63 USD Billion in 2024.

    What will be the market size of the Polyvinyl Butyral Market by 2035?

    By 2035, the Polyvinyl Butyral Market is projected to reach a value of 5.46 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the Polyvinyl Butyral Market from 2025 to 2035?

    The expected CAGR for the Polyvinyl Butyral Market from 2025 to 2035 is 6.98%.

    Which application segment is expected to dominate the Polyvinyl Butyral Market in 2035?

    The Films & Sheet application segment is projected to dominate the market with an expected value of 1.98 USD Billion in 2035.

    What is the market value of the Adhesive application segment in 2024?

    The Adhesive application segment is valued at 0.75 USD Billion in 2024.

    What will be the market value for Asia Pacific region in 2035?

    The Asia Pacific region is expected to reach a market value of 1.7 USD Billion by 2035.

    Which region is projected to grow the fastest in the Polyvinyl Butyral Market?

    The Asia Pacific region is anticipated to exhibit significant growth in the Polyvinyl Butyral Market.

    What is the market value for the Binders application segment in 2024?

    The Binders application segment is expected to be valued at 0.5 USD Billion in 2024.

    Who are some of the key players in the Polyvinyl Butyral Market?

    Key players in the market include Sekisui Chemical Co, Eastman Chemical Company, and Kuraray among others.

    What is the projected market size of the Coatings application segment by 2035?

    The Coatings application segment is expected to achieve a market value of 0.63 USD Billion by 2035.

    Polyvinyl Butyral Market Report - Global Forecast till 2035 Infographic
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