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Polyurethane Elastomers Market Share

ID: MRFR//3073-HCR | 140 Pages | Author: Priya Nagrale| November 2024

Polyurethane Elastomers Market to stand out and maximize their market share. Here are key strategies adopted by companies in this market:

Diverse Product Portfolio: Companies focus on offering a diverse range of polyurethane elastomers tailored to various industries and applications. This includes elastomers with different hardness levels, flexibility, and resistance properties suitable for applications such as automotive, construction, footwear, and industrial machinery. By providing a comprehensive product portfolio, companies can cater to a broader customer base and address the specific requirements of different industries, thus increasing their market share.

Customization and Tailored Solutions: Companies offer customization options to meet the specific needs of customers. This involves collaborating closely with clients to understand their application requirements, performance expectations, and design specifications. By providing customized formulations, color matching services, and technical support, companies can establish strong partnerships with customers and secure long-term contracts, thereby enhancing their market share and revenue.

Technical Expertise and Innovation: Companies invest in research and development (R&D) to develop innovative polyurethane elastomer formulations and manufacturing techniques. This includes exploring new raw materials, optimizing production processes, and enhancing product performance characteristics such as durability, abrasion resistance, and chemical resistance. By leveraging technical expertise and innovation, companies can introduce unique elastomer solutions that differentiate them from competitors and attract customers seeking high-performance materials for their applications.

Quality Assurance and Compliance: Ensuring product quality and regulatory compliance is crucial for building trust and credibility in the Polyurethane Elastomers Market. Companies implement stringent quality control measures throughout the manufacturing process to maintain consistency, reliability, and safety of their elastomer products. Additionally, companies ensure compliance with relevant regulations and standards governing materials and applications. By prioritizing quality assurance and compliance, companies can earn the trust of customers and gain a competitive advantage in the market, ultimately increasing their market share.

Market Segmentation: Effective market segmentation allows companies to target specific customer segments with tailored elastomer solutions. Companies identify distinct customer groups based on factors such as industry sectors, application requirements, and geographical regions. By developing targeted marketing strategies and product offerings for each segment, companies can maximize their market share by addressing the unique needs of different customer groups effectively.

Strategic Partnerships and Collaborations: Collaboration with strategic partners such as raw material suppliers, distributors, and end-users can help companies expand their market reach and gain a competitive advantage. Partnerships with raw material suppliers ensure a stable supply chain of high-quality elastomer ingredients. Collaborations with distributors facilitate access to new markets and customer segments, while partnerships with end-users provide valuable insights into market trends and customer preferences. By forming strategic partnerships and collaborations, companies can enhance their market share and revenue growth.

Brand Building and Marketing: Building a strong brand presence and effective marketing are essential for attracting customers and gaining market share in the Polyurethane Elastomers Market. Companies invest in brand building initiatives such as advertising campaigns, participation in trade shows, and online marketing strategies to increase brand awareness and visibility. By developing a strong brand identity and communicating key value propositions such as performance, reliability, and customization through marketing channels, companies can differentiate themselves from competitors and influence purchasing decisions, ultimately driving market share growth.

Customer Relationship Management: Establishing and maintaining strong relationships with customers is crucial for gaining market share in the Polyurethane Elastomers Market. Companies invest in customer relationship management initiatives such as providing excellent customer service, offering technical support, and conducting regular customer feedback surveys to build trust and loyalty among customers. By understanding customer needs and preferences and addressing their concerns promptly, companies can enhance customer satisfaction, retain existing customers, and attract new ones, thereby driving market share growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2020
Forecast Period   2022-2030
Growth Rate   5.60% (2022-2030

Global Polyurethane Elastomers Market Overview


Polyurethane, one of the most versatile plastic materials, is a polymer composed of organic units joined by carbamide (urethane) link. This link/bond is formed via an addition reaction between an isocyanate group and polyols or a compound possessing active hydrogen, such as a hydroxyl group. Industrial polyurethane elastomers are mostly based on either MDI or toluene diisocyanate (TDI) prepolymers. These prepolymers for elastomers are generally obtained by reacting polyols with diisocyanate monomers. The polyurethane elastomers serve a broad range of applications where flexibility and durability are of utmost importance, owing to their excellent combination of physical properties such as high durability, good impact resistance, minimal transverse expansion, high volume compressibility, and transparency.


The polyurethane elastomers are broadly classified as thermosetting and thermoplastic elastomers, wherein most of the polyurethane elastomers in the market are based on thermosetting polymers. The primary application served by these elastomers are-manufacture of footwears, automotive suspension bushings, high resilience foam and insulation panels, wheels of a roller coaster, gaskets and foam seals, elevator, surface coatings, sealants, and hoses. In the footwear applications, polyurethane elastomers offer lightweight, high durability owing to the excellent hydrolysis and abrasion resistance, and good compression preventing the formation of wrinkles and maintaining aesthetics.


The global polyurethane elastomers market was valued at around USD 13 billion in 2018 and is projected to register a CAGR of about 5.60% during the review period, from 2024-2032. High demand for polyurethane elastomers in the footwear industry, coupled with the resurgence of the global footwear industry, is expected to be one of the prominent growth drivers of the global market. Increasing active and fitness conscious among the consumers has given rise to the athleisure movement. The active consumers are gravitating towards shoes that fit for every occasion, that is, both athletic and casual for their daily activities. This is likely to drive demand for lightweight, comfortable & durable, and attractive shoes. With the increase in prominence for casual sports footwear, the need for reliable materials is expected to grow significantly and hence for polyurethane elastomers. The growth of the footwear industry in 2018 was majorly driven by an increase in consumption in the critical Asian manufacturing countries, increased export flows to the developed economies, and the increase in the average export prices of footwear.


The automotive industry is the other major consumer of polyurethane elastomers, wherein the elastomers are used to manufacture exterior & interior components and vibration control components, for lightweighting. Increasing consciousness about safety during the operation of automobiles and rising concerns for fuel efficiency are the key factors favoring demand for high-performance plastics in the automotive industry. The increasing need for lighter vehicles for reducing the CO2 emissions and improving the fuel efficiency of conventional fuel cars, the demand for polyurethane elastomers is expected to increase in the years to follow.


The fluctuations in crude oil prices are anticipated to be a critical challenge for the manufacturers operating in the global market growth during the review period. Nevertheless, the growing popularity of bio-based polyurethane elastomers is likely to propel the growth of the global market in the years to follow.


Key Players


Tosoh Corporation (Japan), Dow (US), BASF SE (Germany), Covestro AG (Germany), Huntsman International LLC (US), LANXESS (Germany), The Lubrizol Corporation (US), Trelleborg (Sweden), Herikon (The Netherlands), Argonics, Inc (US), and VCM Polyurethanes Pvt. Ltd (India) are some of the key players operating in the global polyurethane elastomers market.


Global Polyurethane Elastomers Market Share, by End-Use Industry, 2018 (%)  Polyurethane Elastomers Market


Source: MRFR Analysis


Regional Analysis


The global polyurethane elastomers market has been segmented into five key regions, namely Asia-Pacific, Europe, North America, Latin America, and the Middle East & Africa. In 2018, Asia-Pacific held a market share of over 50% of the global market and was projected to be the leading regional market in the years to follow. Increased spending on consumer goods and footwear owing to the increase in per capita expenditure of the individuals and rising demand for high-performance sports footwear in the developing economies, is the key factor boosting the growth of the footwear industry in the region. China is the largest producer of footwear globally, was the largest country-level market for polyurethane elastomers in the region. Moreover, expanding the automotive and construction industries in the region is further expected to propel the growth of the regional market. The automotive industry in the economies of India, China, Japan, South Korea, and Thailand are expected to be the primary consumers of the polyurethane elastomers in the regional market in the years to follow.


Europe is expected to be the second-largest regional market, which is primarily attributed to the high product demand automotive industry in the region. Stringent environmental regulations about the emissions from automobiles are expected to boost demand for polyurethane elastomers in the lightweighting applications in this industry. Moreover, the reshoring of the footwear production industry, particularly in Western & Central Europe is likely to drive regional market growth.


The regional market in the Middle East & Africa is expected to be the other fast-growing regional market on account of the expanding automotive sector in the region.


Market Segmentation


The global polyurethane elastomers market has been segmented on the basis of type, end-use industry, and region.


Based on type, the global polyurethane elastomers market has been classified as thermoset PU elastomers and thermoplastic PU elastomers.


By end-use industry, the global polyurethane elastomers market has been divided into footwear, automotive, machinery, building & construction, medical, and others.


The global polyurethane elastomers market has been studied with respect to five key regions—Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa.

Recent Development


October 2023: a Seoul private equity firm, Glenwood Private Equity, acquired 100% of SKC’s shares in SK pucore, a producer of poliurethanes. Accordingly, the petrochemical subsidiary of SKC was sold to another private equity firm at KRW 410.3 billion (USD 304.1 million) with an aim to focus on semiconductor and EV battery materials that will drive the PU elastomers market.


August 2023: Covestro AG has started manufacturing polyurethane elastomer systems in its new plant in Shanghai. The investment is undisclosed (in the double-digit EUR Million range). This is part of a series investments in elastomers raw materials made by the company over the past years with plants located in Thailand and Spain.


July 2023: Nordmann announced selling polyurethane elastomers produced by Era Polymers from Australia across Germany, Belgium, Holland, Italy, Finland, Sweden and Switzerland. The latter is specialized in developing and producing prepolymer systems for polyurethane elastomers production for the automotive sector, which has spread over six production sites where its capacity reaches more than 400 thousand tons per year.


In November 2021, Covestro AG intends to build a new plant for PU elastomer systems in Shanghai to meet growing global demand, especially coming from the APAC region. The German supplier’s facility will be part of the integrated site worth EUR 3.5 billion euros located in Shanghai, due to become operational at the beginning of the year two thousand twenty-three.


Intended Audience



  • Polyurethane elastomers manufacturers

  • Traders and distributors of polyurethane elastomers

  • Research and development institutes

  • Potential investors

  • End users

  • Nationalized laboratories

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