Plus Clothing Market Size was valued at USD 291.5 Billion in 2022. The plus size clothing industry is projected to grow from USD 308.69 Billion in 2023 to USD 488.317 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024 - 2032). One of the main market driver propelling the plus size clothing market's expansion is the growing awareness of body positivity in plus size apparel. Brands have been compelled to prioritize the plus-size market as a result of consumers' growing acceptance of varied body forms. Consequently, we've seen an increase in stylish, inclusive, and well-fitting apparel alternatives for people of all sizes.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Plus-size women’s clothes is bigger clothing made specifically for larger-framed ladies. Plus-size clothing fits a wide range of body shapes. National differences in sizes ((US) 12/(UK) 16), etc., may exist. Businesses are also using terminology other than plus size to describe their products, such as curvaceous, super sizes, and extended sizes. These terms work well to draw customers because they sound less uncomfortable than plus size or enormous. A lot of focus has been placed on activist movements that demand mainstreaming and acceptance of non-straight-A-size body types in retail environments. This has opened up the runways to plus-size models. Moreover, a growing number of plus-size departments and product lines have been added by dedicated businesses like Eloquii, which Walmart just acquired, and traditional retailers like Forever 21, Torrid, and Hot Topic. Furthermore gaining popularity on Instagram are plus-size influencers. Nonetheless, the increasing popularity of plus size fashion and the rising self-confidence of large women promote the wearing of larger sizes. Women are becoming more affluent, which drives demand for plus-size women's clothes and the market's growth. This is because plus-size clothing alternatives and fashion trends are always evolving.
Throughout the projection period, demand for plus size clothes will be fueled by consumer encouragement to embrace their image in bigger fashion, thanks to celebrities and the positive perception of plus size clothing in general. Furthermore, in response to the growing demand from young people who prefer wearing big apparel, some producers are actively developing enormous clothing. Designers and retailers have observed an increase in the sales of plus-size clothes and are focusing on the launch of new goods to meet the demand for plus-size clothing. Over the projection period, profitable market prospects will be generated by the acceleration of the industry's general expansion due to consumer preferences.
There is fierce competition among manufacturers in the plus-size clothes sector. Therefore, the primary driver of the market's growth is the introduction of new products, which are supported by marketing campaigns and promotional events hosted by well-known producers and designers. Additionally, as the market for fashionable clothing expands, producers are working to introduce new categories in an effort to draw in more customers worldwide. The goal of merchants is to introduce plus-size clothing in response to the growing demand for this type of apparel. For instance, Walmart introduced Terra and Sky, a new plus-size brand, in 2018 in an effort to draw in more customers. Furthermore, a variety of plus-size apparel is available from high-street plus-size clothing companies including Marks & Spencer, New Look, and River Island in order to meet demand. Thus, driving the plus size clothing market revenue.
The Plus Size Clothing Market segmentation, based on type includes Casual Wear, Formal Wear, Sportswear, and Others. The casual wear segment dominated the market. This is explained by the increased acceptance and adoption of casual clothing among people for social gatherings, which has increased demand. Furthermore, the need for plus size apparel that is both comfortable and smart-casual has increased due to the rise in the plus size millennial population.
The Plus Size Clothing Market segmentation, based on gender, includes Male and Female. The male category generated the most income. The demand for plus size clothes is fuelled by the growing number of obese men. A number of well-known manufacturers have reinforced their brand positioning for plus size clothes for obese individuals as a result of the preference for plus size apparel due to its comfort and good feel.
The Plus Size Clothing Market segmentation, based on age group, includes Below 15, 16 to 59, and 60 & Above. The 16 to 59 category generated the most income. The market has grown as a result of population expansion and an increase in obese individuals between the ages of 16 and 59. Plus size apparel preferences and choices have also taken advantage of the market's overall growth. In the next years, the market is anticipated to be driven by the expanding millennial generation, population growth, and an increase in fashion consciousness.
Figure 1: Plus Size Clothing Market, by Age Group, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Plus Size Clothing Market segmentation, based on price point, includes Economy, Mid-Range, and Premium. The mod-range category generated the most income. Mid-range plus-size apparel is designed to appeal to a wide market. It features garments constructed from durable, high-quality fabrics. Customers seek out good value when purchasing mid-range plus-size clothing.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American plus size clothing market area will dominate this market due to the high proportion of fat residents and the high cost of clothing purchased by those who prefer larger sizes. The high frequency of obesity-related problems and the strong demand for stylish yet comfortable plus-size clothes contributed to this region, which comprises the US and Canada, accounting for a sizable portion of the market.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: PLUS SIZE CLOTHING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe plus size clothing market accounts for the second-largest market share because body positivity and inclusivity are becoming more popular. Offering plus-size apparel that fits with shifting consumer demands is something that several European manufacturers have accomplished quite well. Additionally, by providing a wider selection of plus-size products, national and international brands take advantage of this potential. Further, the German plus size clothing market held the largest market share, and the UK plus size clothing market was the fastest growing market in the European region
The Asia-Pacific Plus Size Clothing Market is expected to grow at the fastest CAGR from 2023 to 2032. The need for fashionable apparel that seems like it belongs on their peers is growing, and this is causing the Asia Pacific market to expand overall. Furthermore, the Asia-Pacific area is becoming a new hotspot for the expansion of the plus-size clothing industry due to the expanding middle-class population and their shifting lifestyle preferences. Moreover, China’s plus size clothing market held the largest market share, and the Indian plus size clothing market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the plus size clothing market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, plus size clothing industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global plus size clothing industry to benefit clients and increase the market sector. In recent years, the plus size clothing industry has offered some of the most significant advantages to medicine. Major players in the plus size clothing market are attempting to increase market demand by investing in research and development operations includes PUNTO FA, S.L., ADIDAS AG., RALPH LAUREN CORPORATION., NIKE, INC., WHP GLOBAL., HENNES & MAURITZ AB (H&M)., CAPRI HOLDINGS LIMITED., UNDER ARMOUR, INC., PUMA SE, and ASOS PLC.
The athletic goods and equipment company Puma SE (Puma) creates, develops, and sells clothing, accessories, and shoes for kids, adults, and every age group. The PUMA, stichd, and Cobra Golf brand names are used by the corporation to market its products. It also grants permission for a number of independent businesses to manufacture and sell watches, accessories, eyeglasses, and fragrances. Via licensed and company-owned retail locations, e-commerce sites, and wholesale, the business sells goods directly to consumers.
Retailers of fashionable clothing and accessories include H & M Hennes & Mauritz AB (H&M), a division of Ramsbury Invest AB. Products from the company include blazer suits, t-shirts, sweatshirts, lingerie, and shorts, cardigans, shirts, sports and swimwear, sweaters, and shirts. Along with cosmetics, it also sells home goods, watches, sunglasses, jewelry, hats, gloves, belts, and suspenders. The brands that the corporation sells its goods under include Sellpy, Arket, Monki, Weekday, Afound, COS, and H&M.
Plus Size Clothing Industry Developments
July 2023: In order to help customers choose the ideal plus-size clothing, Dia & Co. launched a virtual styling service that pairs clients with personal stylists. With an emphasis on inclusivity, the company increased the range of sizes it offered, providing even more choices.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 291.5 Billion |
| Market Size 2023 | USD 308.69 Billion |
| Market Size 2032 | USD 488.317 Billion |
| Compound Annual Growth Rate (CAGR) | 5.90% (2024 -2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024 -2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Gender, Age Group, Price Point, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | PUNTO FA, S.L., ADIDAS AG., RALPH LAUREN CORPORATION., NIKE, INC., WHP GLOBAL., HENNES & MAURITZ AB (H&M)., CAPRI HOLDINGS LIMITED., UNDER ARMOUR, INC., PUMA SE, and ASOS PLC. |
| Key Market Opportunities | · Changing Fashion Landscape and Growing Emphasis on Diversity |
| Key Market Dynamics | · Increasing Movement and Self-Awareness for Body Positive · Rising Obese Population |
Frequently Asked Questions (FAQ) :
The Plus Size Clothing Market size was valued at USD 291.5 Billion in 2022.
The global market is projected to grow at a CAGR of 5.90% during the forecast period, 2024-2032.
North America had the largest share in the global market
The key players in the market are PUNTO FA, S.L., ADIDAS AG., RALPH LAUREN CORPORATION., NIKE, INC., WHP GLOBAL., HENNES & MAURITZ AB (H&M)., CAPRI HOLDINGS LIMITED., UNDER ARMOUR, INC., PUMA SE, and ASOS PLC.
The casual wear category dominated the market in 2022.
The male category had the largest share in the global market.
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