Pet Tech Market Research Report By Product Type (Wearable Pet Trackers, Pet Monitoring Devices, Automated Pet Feeders, Pet Grooming Devices, Pet Health and Wellness Devices), By Pet Type (Dogs, Cats, Fish, Birds, Other Pets), By Application (Health and Fitness Tracking, Location Tracking and Monitoring, Pet Training and Behaviour Management, Nutrition and Feeding Management, Pet Grooming and Hygiene) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Industry Size, Share and Forecast to 2032

Global Pet Tech Market Overview

Pet Tech Market Size was estimated at 10.16 (USD Billion) in 2022. The Pet Tech Market Industry is expected to grow from 10.52(USD Billion) in 2023 to 35.62 (USD Billion) by 2032. The Pet Tech Market CAGR (growth rate) is expected to be around 15.8% during the forecast period (2024 - 2032).

Key Pet Tech Market Trends Highlighted

Key market drivers for the Pet Tech Market include rising pet ownership, increasing disposable income, and advancements in technology. Opportunities to be explored or captured in this market involve the development of innovative products and services that cater to the growing need for convenience, health, and safety of pets. 

Emerging trends in recent times include the proliferation of wearable devices that track pet activity, location, and health, the integration of AI and machine learning to enhance pet care and behavior monitoring, and the rise of pet-focused subscription boxes that offer personalized products and services tailored to individual pet needs. These trends are expected to continue shaping the pet tech market in the coming years, driving growth and innovation in the industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pet Tech Market Drivers

Increasing Adoption of Smart Home Devices

One of the issues that determine the growth of the Pet Tech Market is the increase in the production and sale of this equipment. These technologies become more popular, and manufacturers produce and sell many pet tech devices, including Feeders, Harnesses, Collars and straps. The development of the smart home device market also actively influences the pet tech market. The clients who buy smart home systems, smart speakers, thermometers, etc., become fond of using this equipment in other spheres of their lives, including keeping their pets safe. 

In this case, they buy smart pet feeders for their animals. They are controlled by a smartphone as a remote device. Smart pet cameras, another pet tech product, help pet owners keep a closer eye on their pets, and with two-way audio, pet owners even talk to their pets when they are not at home. Hence, the sale of smart home devices can act as a driving force of growth in the global pet technology market.

Growing Demand for Pet Healthcare and Wellness Products

Another major driver of growth in the Pet Tech Market is the increasing demand for pet healthcare and wellness products. As pet owners get more conscious about their pet’s health and wellness, they spend more on products that can allow them to keep their pets healthy and happy. Many pets tech devices now span activity tracker, GPS tracker, and they do monitor the pet’s health. For example, an activity tracker can allow the pet owner to monitor its activity and intervene when it seems that the pet is not getting enough exercise.

At the same time, a GPS tracker can allow the pet owner to track the location of the pet in case it gets lost. Last and not least, a pet health monitor can be used to monitor the pet’s heart rate among all of these other vital signs and to issue a warning when there are early signs of sickness. The growing demand for these and similar pet healthcare and wellness products is likely to remain a major driver of growth in the Pet Tech Market in the upcoming years.

Increasing Popularity of Pet Adoption

The increasing popularity of pet adoption is becoming of great importance in the growth of the Pet Tech Market Industry. Hence, it has been observed that as more and more people keep on adopting pets, the more they also become interested in pet tech devices. In more elaborate terms, these pet tech devices are influencing the rate of pet adoption and are. As a result, driving growth in global pet tech. There are several devices that are regarded as pet tech devices, including pet grooming products, pet training devices, and pet toys.

Pet grooming products can help pet owners to keep their pets clean and well-groomed. Pet training devices can help pet owners in training their pets. On the other hand, pet toys can help pet owners to provide pets with mental and physical stimulation. There are several pet tech devices, as discussed above, and they are important for pet owners. The increasing rate of pet adoption is becoming of great importance, and it is expected that the growth of the Pet Tech Market Industry will continue to expand in the coming years.

Pet Tech Market Segment Insights

Pet Tech Market Product Type Insights

The product type-based segmentation reveals essential insights into the market. Product type is subdivided into several narrowed-down categories, including wearable pet trackers, pet monitoring devices, automated pet feeders, pet grooming devices, and pet health and wellness devices. The first types have already witnessed broad adoption, with the rising number of customers searching for opportunities to track their furry friends’ location, activity level, sleep duration, etc.

Monitoring pets in real-time is understandable and enables owners to leave without having to worry about their animals. The second type is also accepted, with a number of pet owners using automated portions to feed their animals even when owners are not at home. Pet grooming devices are also widely utilized, with many pet owners using electric pet hair brushes or even nail-grinding machines. At the same time, the pet health and wellness devices type seems promising, as many pet owners would like to keep their animals as healthy as possible. For example, many expensive Smart collars provide a variety of sensors to monitor temperature and heart rate and include an emergency button to check if the pet has run away or hurt themselves.

Pet Tech Market data shows that all these subtypes have outstanding potential for growth in the market. However, the wearable pet tracker is expected to be the most significant device with its permanent impressive share of market revenue. Automated feeders and monitoring devices have the greatest growth rates as they will be used by the most significant number of pet owners. Grooming and wellness devices are also expected to increase steadily.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pet Tech Market Pet Type Insights

The Pet Type segment of the Pet Tech Market is categorized into Dogs, Cats, Fish, Birds, and Other Pets. Among these, Dogs and Cats hold the largest market share due to their popularity as companion animals and the wide range of tech products available to them. The Dog segment is expected to grow significantly in the coming years, driven by rising pet adoption rates and increasing disposable income. The Cat segment is also anticipated to witness steady growth, attributed to the growing trend of cat ownership and the development of innovative tech products tailored to their needs.

Fish, Birds, and Other Pets, while representing a smaller market share, are also experiencing growth due to advancements in pet tech solutions for these animals.

Pet Tech Market Application Insights

The Pet Tech Market is segmented by application into Health and Fitness Tracking, Location Tracking and Monitoring, Pet Training and Behaviour Management, Nutrition and Feeding Management, and Pet Grooming and Hygiene. The Health and Fitness Tracking segment is expected to account for the largest share of the market in 2023, with a market value of USD 2.9 billion, representing 17% of the global market. This segment is expected to continue to dominate the market over the forecast period, with a projected market value of USD 5.9 billion by 2032.

The Location Tracking and Monitoring segment is expected to grow at the highest CAGR of 9.2% over the forecast period, driven by the increasing adoption of GPS and RFID technology in pet tracking devices. The Pet Training and Behaviour Management segment is expected to account for a significant share of the market, with a market value of USD 2.4 billion in 2023. The Nutrition and Feeding Management segment is expected to witness steady growth over the forecast period, with a projected market value of USD 3.2 billion by 2032. The Pet Grooming and Hygiene segment is expected to account for a smaller share of the market, with a market value of USD 1.8 billion in 2023.

Pet Tech Market Regional Insights

The Pet Tech Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest regional market, accounting for over 40% of the global market share in 2023. The region is home to a large number of pet owners and has a well-developed pet care industry. Europe is the second largest regional market, followed by APAC. The APAC region is expected to grow at the highest CAGR during the forecast period, driven by rising pet ownership and increasing disposable income. South America and MEA are relatively smaller markets, but they are expected to witness significant growth in the coming years.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pet Tech Market Key Players And Competitive Insights

Since there is a rising demand for the pet tech market, the companies that work in this sphere are always in the process of widening and improving the existing product range. Sometimes, the companies that work on a new product are first able to enter the new market and get the biggest market share there. The development of the pet tech market has been successfully elevated by its power of innovation and the emergence of new and effective products on the market.

A number of the most significant pet tech market players are always under threat to stay behind other players, and they invest in R, which is the most significant part of the profits they receive. The development of the Pet Tech Market is impacted by the growing popularity of pet ownership and the increase in disposable income of pet owners.

Since the pet tech market is characterized by a significant level of fragmentation, a lot of companies, regardless of their size, work in it. As regards the key players of the companies that work in this market, it is possible to name Petcube, FitBark, Whistle Labs, and Tractive among them. The product range of these companies includes pet trackers, activity monitors, and smart pet feeders.

In addition, a significant number of other companies are also present in this market and produce similar products. In terms of the competition between these companies, it is possible to note that Petcube is a company that produces the same range of products and is the key competitor of FitBark. At the present moment, Petcube is going to enter new markets such as Asia and Latin America, but they have a significant presence in the USA and Europe.

Key Companies in the Pet Tech Market Include

• PetPace


• Pawbo+ Interactive Pet Camera Treat Dispenser


• Whistle 3 GPS Pet Tracker


• PitPat


• Fi Collar


• Tractive GPS Dog Tracker


• Petcube Bites 2 Pet Camera Treat Dispenser


• Eyenimal Automatic Cat Feeder 2.0


• Furbo Dog Camera Treat Tossing


• SureFeed Microchip Pet Feeder


• Automatic Cat Feeder with Microchip


• Jiobit Tag


• PetChatz HDX Interactive Video Pet Treat Camer


• PetSafe Healthy Pet Simply Feed Automatic Dog and Cat Feeder


• Petlibro Automatic Cat Feeder

Pet Tech Market Industry Developments 

Increased adoption of pet wearables: Tracking devices, such as GPS collars and activity monitors, are becoming increasingly popular among pet owners, providing insights into their pets' health and well being.

Growing demand for pet healthcare technology: Advancements in veterinary medicine are driving the demand for sophisticated diagnostic tools, surgical equipment, and remote monitoring systems.

The emergence of smart pet feeders and toys: Automated feeding systems and interactive toys are gaining traction, offering convenience and mental stimulation for pets.

Rise of pet-centric subscription boxes: Monthly subscription services tailored to pets' specific needs, including food, treats, and grooming supplies, are experiencing growth.

Integration of artificial intelligence (AI): AI-powered solutions are being used to enhance pet care experiences, from personalized recommendations to automated customer support.

Pet Tech Market Segmentation Insights

Pet Tech Market Product Type Outlook

• Wearable Pet Trackers


• Pet Monitoring Devices


• Automated Pet Feeders


• Pet Grooming Devices


• Pet Health and Wellness Devices

Pet Tech Market Pet Type Outlook

• Dogs


• Cats


• Fish


• Birds


• Other Pets

Pet Tech Market Application Outlook

• Health and Fitness Tracking


• Location Tracking and Monitoring


• Pet Training and Behaviour Management


• Nutrition and Feeding Management


• Pet Grooming and Hygiene

Pet Tech Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa