Pet Oral Care Products Market Overview
Pet Oral Care Products Market Size was estimated at 7.12 (USD Billion) in 2022. The Pet Oral Care Products Market Industry is expected to grow from 7.95 (USD Billion) in 2023 to 21.6 (USD Billion) by 2032. The Pet Oral Care Products Market CAGR (growth rate) is expected to be around 11.74% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Pet Oral Care Products Market Trends Highlighted
The pet oral care products market is projected to grow significantly in the coming years, driven by rising pet ownership, increasing awareness of dental hygiene for pets, and the launch of innovative products. Key drivers of the market include the growing demand for pet dental care services as well as the increasing availability of pet oral care products in a variety of formats and flavors.Opportunities for growth in the pet oral care products market include the development of new products tailored to specific pet needs, the expansion of distribution channels, and the adoption of pet oral care products by a wider range of pet owners. Recent trends in the market have included the growing popularity of natural and organic pet oral care products, the launch of products designed for specific breeds of pets, and the increasing use of technology to improve pet oral care.
Pet Oral Care Products Market Drivers
Increasing Awareness of Pet Dental Health
People who own pets are increasingly realizing that taking care of the dental health of their domestic friends is of greater essence. This has been highly brought about by an increased number of people owning pets and the rise in scientific research revealing the hazards of poor oral care of pets in relation to being prone to other diseases such as heart diseases, kidney malfunctions, and diabetes. There has thus been a real need for these pet owners to buy items to enhance the clean nature of their pets’ teeth and make them healthier.This situation will enhance the growth of the Pet Oral Care Products Market Industry over the forecast period as pet owner’s awareness of the significance of their pets’ oral care will increase. Also, the higher population of pets being attacked by dental diseases will play a significant role in fostering this market industry growth. Furthermore, the increase in the number of pets that are being insured by their owners in the pet insurance companies will trigger the growth of this market.Its growth will also be as a result of the increased availability of these products in the online platforms.
Rising Prevalence of Dental Diseases in Pets
There is a growing number of dental diseases in pets. It is happening because pets start to live longer, people feed them with processed foods, and pets receive neither daily nor weekly dental care. Therefore, dental diseases can lead to many problems pain, discomfort, and even the inability to eat. However, in the worst-case scenario, the disease can lead to death. The corresponding Pet Oral Care Products Market Industry is expected to grow significantly during the projected period.
Growing Popularity of Pet Insurance
The popularity of pet insurance is on the rise. This is due to a number of factors, including the increasing cost of veterinary care, the growing number of pet owners, and the rising awareness of the importance of pet health. Pet insurance can help pet owners cover the costs of unexpected veterinary expenses, including dental care. The Pet Oral Care Products Market Industry is expected to witness significant growth over the forecast period, owing to the growing popularity of pet insurance.
Pet Oral Care Products Market Segment Insights
Pet Oral Care Products Market Product Type Insights
The Pet Oral Care Products Market is segmented on the basis of product type, which includes toothpaste, dental chews and treats, toothbrushes, oral spray and rinses, and water additives. Toothpaste Toothpaste is the most widely used pet oral care product. It is available in a variety of flavors and formulations to meet the needs of different pets. Toothpaste helps to remove plaque and bacteria from teeth, and it can also help to freshen breath. Dental Chews and Treats Dental chews and treats are another popular pet oral care product. They are designed to help clean teeth and freshen breath.Dental chews and treats are often made with ingredients that are beneficial for dental health, such as enzymes and probiotics. Toothbrushes Toothbrushes are used to brush pets' teeth. They are available in a variety of sizes and shapes to accommodate different pets. Toothbrushes can be used with toothpaste or water to help remove plaque and bacteria from teeth. Oral Spray and Rinses Oral sprays and rinses are used to freshen pets' breath. They can also help to remove plaque and bacteria from teeth. Oral sprays and rinses are often used in conjunction with other pet oral care products, such as toothpaste and dental chews.Water Additives Water additives are used to add fluoride or other beneficial ingredients to pets' water. Fluoride can help to strengthen teeth and prevent cavities. Water additives can be a convenient way to improve pets' dental health. The Pet Oral Care Products Market is expected to grow significantly in the coming years. This growth is being driven by a number of factors, including the increasing awareness of the importance of pet dental health, the growing number of pet owners, and the increasing availability of pet oral care products.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Pet Oral Care Products Market Pet Type Insights
The Pet Type segment considerably influences the Pet Oral Care Products Market. In 2023, the dog segment is leading the market, and the largest share of the Pet Oral Care Products Market revenue can be explained by the popularity of dogs as the most numerous according to the pet’s type and the increasing knowledge of the pet owners about the oral health of their animals that influences the growth of the target market. Additionally, the cat segment will demonstrate the relatively high rate of growth caused by the increasing popularity of cats in the role of companion animals.Small mammals, such as rabbits and ferrets, also influence the market growth, although to a lesser degree in comparison to dogs and cats. The Pet Oral Care Products Market segment is represented by birds, and fish is the smallest but diversifying group. In general, the constant tendency is the increase in the number of pet animals in the world; thus, the potential consumer demand for pet oral care products will also increase.
Pet Oral Care Products Market Distribution Channel Insights
The distribution channel segment plays a crucial role in shaping the Pet Oral Care Products Market revenue. Veterinary clinics hold a significant share of the market, driven by the presence of qualified veterinarians who can provide professional advice and treatment. Pet supply retailers cater to a wide range of pet owners, offering a diverse selection of oral care products. Online retailers are gaining traction due to their convenience and accessibility, particularly among urban pet owners. Grooming salons offer oral care services as part of their grooming packages, providing an additional revenue stream.Pet specialty stores focus exclusively on pet supplies, often carrying a premium range of oral care products for discerning pet owners.
Pet Oral Care Products Market Ingredients Insights
The Pet Oral Care Products Market is segmented by ingredients into enzymes, antibacterials, fluoride, antioxidants, and natural ingredients. The enzymes segment is expected to grow at the highest CAGR during the forecast period due to the increasing demand for products that can effectively remove plaque and bacteria from pets' teeth. Antibacterials are another important segment, as they help to prevent and treat gum disease and other oral infections. Fluoride is also an essential ingredient in pet oral care products, as it helps to strengthen teeth and prevent cavities.Antioxidants help to protect teeth and gums from damage caused by free radicals, while natural ingredients are becoming increasingly popular due to their gentle and effective nature. The Pet Oral Care Products Market is expected to reach a value of USD 10.8 billion by 2024, growing at a CAGR of 7.9%.
Pet Oral Care Products Market Function Insights
The Function segment of the Pet Oral Care Products Market is categorized into Tartar and Plaque Removal, Bad Breath Control, Gum Health Maintenance, Tooth Whitening, and Overall Oral Hygiene. Tartar and Plaque Removal holds the largest market share, followed by Bad Breath Control. The increasing awareness of pet dental health, coupled with the growing popularity of pet adoption, is driving the demand for pet oral care products. Additionally, the rising disposable income of pet owners and the expanding pet care industry are contributing to the growth of this segment.The segment is expected to witness significant growth in the coming years, owing to the increasing adoption of advanced dental care practices for pets.
Pet Oral Care Products Market Regional Insights
The regional market segmentation of the Pet Oral Care Products Market offers crucial insights into the geographical distribution of market size, growth patterns, and competitive landscapes. North America holds a significant share of the market, driven by factors such as rising pet ownership, growing awareness of pet dental health, and the presence of leading market players. Europe follows closely, with a strong demand for premium pet care products and a focus on pet well-being. The Asia-Pacific region is expected to witness substantial growth in the coming years, fueled by increasing pet adoption rates and the emergence of new market entrants.South America and the Middle East and Africa (MEA) regions also present growth opportunities, although they currently account for a smaller share of the Pet Oral Care Products Market revenue.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Pet Oral Care Products Market Key Players And Competitive Insights
Major players in the Pet Oral Care Products Market industry are constantly innovating and launching new products to cater to the growing demand for pet oral care products. Leading Pet Oral Care Products Market players are focusing on developing products that are effective, safe, and affordable. The Pet Oral Care Products Market development is being driven by the increasing awareness of pet owners about the importance of oral hygiene for their pets. The Pet Oral Care Products Market Competitive Landscape is expected to remain competitive in the coming years, with new players entering the market and existing players expanding their product portfolios.Mars, Incorporated is a leading company in the Pet Oral Care Products Market industry. The company offers a wide range of pet oral care products under the brands Pedigree, Iams, and Eukanuba. Mars, Incorporated is focused on developing innovative pet oral care products that are effective and safe. The company has a strong distribution network and a loyal customer base.Colgate-Palmolive is a major competitor in the Pet Oral Care Products Market industry. The company offers a wide range of pet oral care products under the brand Hill's Science Diet. Colgate-Palmolive is focused on developing pet oral care products that are effective, safe, and affordable. The company has a strong distribution network and a loyal customer base.
Key Companies in the Pet Oral Care Products Market Include
- Procter Gamble Company
- Ceva Santé Animale
- Idexx Laboratories, Inc.
- Heska Corporation
- Zoetis Inc.
- Mars Incorporated
- Dechra Pharmaceuticals PLC
- Unilever PLC
- ColgatePalmolive Company
- Bayer AG
- Spectrum Brands Holdings, Inc.
- Virbac S.A.
- Patterson Companies, Inc.
- Vetoquinol SA
Pet Oral Care Products Market Industry Developments
The pet oral care products market is projected to reach USD 21.6 billion by 2032, exhibiting a CAGR of 11.74% during the forecast period (2024-2032). The market growth is attributed to increasing pet ownership, rising awareness about pet dental health, and the growing disposable income of pet owners. Recent news developments include the launch of new products, such as enzymatic toothpaste and water additives, by major players. Furthermore, the market is witnessing the emergence of smart pet oral care devices, which offer advanced features such as automated brushing and real-time monitoring.
Pet Oral Care Products Market Segmentation Insights
- Pet Oral Care Products Market Product Type Outlook
- Toothpaste
- Dental Chews and Treats
- Toothbrushes
- Oral Spray and Rinses
- Water Additives
- Pet Oral Care Products Market Pet Type Outlook
- Dogs
- Cats
- Small Animals
- Birds
- Fish
- Pet Oral Care Products Market Distribution Channel Outlook
- Veterinary Clinics
- Pet Supply Retailers
- Online Retailers
- Grooming Salons
- Pet Specialty Stores
- Pet Oral Care Products Market Ingredients Outlook
- Enzymes
- Antibacterials
- Fluoride
- Antioxidants
- Natural Ingredients
- Pet Oral Care Products Market Function Outlook
- Tartar and Plaque Removal
- Bad Breath Control
- Gum Health Maintenance
- Tooth Whitening
- Overall Oral Hygiene
- Pet Oral Care Products Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
7.12 (USD Billion) |
| Market Size 2023 |
7.95 (USD Billion) |
| Market Size 2032 |
21.6 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
11.74% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Procter Gamble Company, Ceva Santé Animale, Idexx Laboratories, Inc., Heska Corporation, Zoetis Inc., Mars Incorporated, Dechra Pharmaceuticals PLC, Unilever PLC, ColgatePalmolive Company, Bayer AG, Spectrum Brands Holdings, Inc., Virbac S.A., Patterson Companies, Inc., Vetoquinol SA |
| Segments Covered |
Product Type, Pet Type, Distribution Channel, Ingredients, Function, Regional |
| Key Market Opportunities |
Rising pet adoption increasing disposable income, growing awareness of pet oral health, expanding pet insurance coverage and technological advancements |
| Key Market Dynamics |
Rising pet adoption rates Increasing demand for pet health products. Technological advancements Growing awareness of pet oral hygiene Expanding distribution channels. |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Pet Oral Care Products Market was valued at 7.95 Billion USD in 2023 and is expected to reach a value of 21.6 Billion USD by 2032, exhibiting a CAGR of 11.74% during the forecast period.
The market is segmented into five major regions, namely North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America and Europe collectively account for a significant share of the market, driven by increasing pet ownership, rising disposable income, and growing awareness about pet health and well-being.
Pet oral care products are primarily used for preventing and treating oral diseases in pets. The major applications include dental chews and treats, toothbrushes and toothpaste, oral rinses, and dental wipes. Dental chews and treats hold the largest market share due to their convenience and effectiveness in maintaining oral hygiene.
The key competitors in the market include Mars, Incorporated, Colgate-Palmolive, Spectrum Brands Holdings, Inc., Virbac, and Bayer Animal Health. These companies offer a wide range of pet oral care products, including dental chews, toothbrushes, toothpaste, and oral rinses, and are engaged in various strategies, such as product innovation and acquisitions, to expand their market presence.
The increasing awareness about pet dental care, growing pet ownership rates, and rising disposable income are the primary factors driving the growth of the market. Additionally, technological advancements in pet oral care products, such as the development of enzymatic toothpaste and antimicrobial dental chews, are further contributing to market expansion.
The market faces certain challenges, including the high cost of dental care for pets, limited access to veterinary services in some regions, and the availability of counterfeit or low-quality products. However, increasing consumer awareness and the growing popularity of pet insurance are expected to mitigate these challenges.
The key trends include the growing adoption of e-commerce for pet product purchases, increasing demand for natural and organic oral care products, and the development of innovative products such as water additives and dental probiotics. These trends are transforming the market and creating opportunities for industry participants.
The COVID-19 pandemic had a moderate impact on the market. While there was an initial decline in demand due to disruptions in supply chains and reduced consumer spending, the market rebounded as pet owners prioritized pet health and well-being during the pandemic.
The future growth prospects are positive, with the market anticipated to continue expanding at a steady pace. Increasing pet ownership, rising health consciousness among pet owners, and technological advancements are expected to drive sustained growth in the years to come.
Regulatory considerations vary across different regions. Pet oral care products are typically regulated as veterinary medical devices or consumer products, depending on their intended use and ingredients. Manufacturers must comply with applicable regulations to ensure product safety, efficacy, and quality.
