Persulfates Market Share

Persulfates Market Share Analysis

The global cosmetics market has consistently demonstrated year-on-year growth since 2014, with particular emphasis on the skincare products sector. Notably, the skincare products market, a significant consumer of anti-aging products, has exhibited almost double the growth rate of the overall cosmetics market. In 2019, it recorded a remarkable 9% growth, surpassing the 5% growth observed in the global cosmetics market during the same period.
Within the realm of cosmetics, inorganic salts such as ammonium persulfate, potassium persulfate, and sodium persulfate play crucial roles as oxidizing agents. These persulfates, either individually or in combinations, find applications in various cosmetic products. Mixtures of ammonium persulfate, potassium persulfate, and sodium persulfate, for instance, are integral components in formulations for hair colorants, hair lighteners, and hair bleaches. Ammonium persulfates specifically contribute to eye makeup preparations, tonics, dressings, and other hair grooming aids, while sodium persulfates are employed in dentifrices. Potassium persulfates, on the other hand, feature prominently in tonics, dressings, and other hair grooming aids.

An analysis of ingredients used in cosmetics, specifically in hair coloring and hair bleaching products, reveals shifting trends over the years. According to 2017 VCRP data comparing concentrations between 1995 and 2015, ammonium persulfate decreased from 60% in 1995 to 44.1% in 2015, potassium persulfate increased from 60% to 72.5%, and sodium persulfate decreased from 60% to 33.4%. This evolving landscape indicates a dynamic industry responding to changing consumer preferences and technological advancements.

As individuals increasingly allocate resources to cosmetic products, the demand for persulfates is anticipated to witness a significant upswing in the coming years. Several factors contribute to the robust growth of the cosmetics market, including the expansion of the middle and upper-income classes, the identification of new consumer demographics such as seniors and men, the impact of the digital revolution in engaging with consumers online, and the prevalence of e-commerce, which extends the beauty industry's reach to a more extensive global consumer base. In essence, these drivers underscore the thriving and evolving nature of the cosmetics market, with persulfates playing a vital role in its continued advancement.