Personalized Gifts Market Analysis

Global Personalized Gifts Market Overview

Personalized Gifts Market Size was valued at USD 30,754.10 million in 2023. The Global Personalized Gifts industry is projected to grow from 2024 to USD 53,948.50 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.5 % during the forecast period (2024 - 2032).

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Personalized Gifts Market Trends

There are various trends which are expected to boost the growth of the personalized gifts industry reflecting changing consumer preferences, technological advancements, and evolving business strategies. Consumers are becoming more environmentally conscious, leading to a growing interest in gifts that are crafted from sustainable materials or produced through eco-friendly processes. Personalized items made from recycled materials or with minimal environmental impact are gaining popularity, aligning with the broader global shift towards sustainable practices. Further, the integration of advanced technologies like AR and VR are expected to boost the growth of the personalized gifts market. Such technologies offer consumers interactive and immersive experiences, allowing them to visualize customized products before making a purchase. Personalized e-cards, virtual gift certificates, and customized digital artwork have gained traction, providing a convenient and thoughtful way to connect with others, especially during times when physical gatherings may be limited. Social media's pervasive influence is shaping trends in the personalized gifts market, with consumers seeking shareable and visually appealing items. The desire for gifts that can be showcased on social media platforms is driving the demand for aesthetically pleasing and Instagram-worthy personalized products. Businesses are leveraging social media as a marketing tool, utilizing influencers and user-generated content to showcase their personalized gifts and reach a wider audience. The corporate sector's increasing interest in personalized corporate gifts is also a noteworthy trend. Companies are recognizing the value of personalized items as meaningful gestures for clients, employees, and business partners. Personalized corporate gifts, ranging from branded merchandise to custom gift baskets, are being used as effective tools for relationship building and brand promotion.

Therefore, the personalized gifts market is dynamic and responsive to changing consumer behaviors, technological innovations, and societal shifts. The trends mentioned above indicate a continued emphasis on sustainability, technology integration, digital personalization, DIY culture, social media aesthetics, corporate gifting, and the lasting impact of the COVID-19 pandemic on the industry's landscape. Staying attuned to these trends will be crucial for businesses in the personalized gifts market to meet evolving consumer expectations and sustain growth in this competitive and rapidly evolving market.

Global Personalized Gifts Segment Insights

Global Market Product Type Insights

Based on product type, the Personalized Gifts Market has been segmented into edibles, photo frames & home décor, personalized accessories, and others. The edibles segment is further segmented into chocolate, biscuits, baked snacks, and others.  The edibles segment accounted for the largest market share of 38.24% in 2023 and is likely to register a CAGR of 6.48% during the projected period. Whereas the photo frames & home decor segment will likely register the highest CAGR of 7.97% during the projected period.

Edibles personalized gifts refer to food items or treats that are customized with a unique design, message, or image, making them a thoughtful and personal way to show appreciation or celebrate special occasions. These gifts can range from chocolate bars with printed messages or logos, to personalized cookies or cakes, and even customized beverages or candies. The process of creating personalized edibles involves using various techniques such as printing, molding, or coating to add the desired designs onto the food item. This process allows for a wide range of customization options, from simple text messages to intricate images or logos.

Corporate entities also recognize the value of personalized edibles as effective marketing tools and employee rewards. Custom-branded chocolates, cookies, or other confectionery items can help build brand awareness and loyalty among customers and employees alike. Personalized edibles can also serve as creative and delicious alternatives to traditional promotional merchandise. Personalized edibles have gained significant popularity in recent times due to their ability to evoke emotions and create memorable experiences. They make excellent gifts for various occasions such as birthdays, anniversaries, weddings, corporate events, and holidays. For instance, a personalized birthday cake with a favorite character or message can bring joy and excitement to children, while a box of customized chocolates with a heartfelt message can express deep affection and love on romantic occasions. With the rise of online shopping platforms and easy delivery options, personalized edibles have become easily accessible and convenient to purchase.

The chocolate segment is a significant part of the personalized gifts market under the edibles category. Chocolate, derived from cacao beans, comes in various forms such as solid blocks, truffles, coated nuts, and more. It is known for its rich taste, versatility, and ability to be easily molded or decorated, making it an ideal choice for creating unique and customizable presents. There are different types of personalized chocolates including molded chocolates, chocolate truffles, coated nuts, custom-shaped chocolate bars, and others. Molded chocolates are created by pouring melted chocolate into molds shaped like animals, letters, numbers, or symbols. Once set, they can be wrapped individually or presented in boxes. Coated nuts covered entirely or partially in chocolate, are often used for special occasions like weddings or corporate events. Truffles are round balls & other shapes that are made from chocolate ganache (chocolate mixed with cream), which can be rolled in various coatings like cocoa powder, chopped nuts, or sprinkles. They can also be infused with flavors such as raspberry, orange, or mint. These chocolate truffles are often gifted in box packaging customized according to client requirements and are used as corporate gifting for special occasions and as return gifts.

Baked snacks, apart from biscuits, cover a variety of sweet and savory delicacies produced mainly from flour, sugar, eggs, and other components. Pastries, cakes, muffins, bread, brownies, pretzels, popcorn, crackers, and other items fall under this category. Unlike biscuits, which are typically unleavened and crisp, these baked items might be leavened or unleavened and come in various textures and tastes. They come in diverse flavors, shapes, and sizes, making them suitable for all age groups and occasions. For instance, children may prefer decorated sugar cookies or colorful cupcakes, whereas adults might opt for artisanal bread, gourmet pastries, or designer cakes. Moreover, baked snacks can easily be packaged attractively, enhancing their gift value. Personalization options for baked snacks are vast and varied. From monogrammed birthday cakes to custom cookie favors at weddings, there seems no limit to creativity when it comes to designing baked goods as presents. Edible images, messages, logos, and even 3D designs can be incorporated using techniques such as fondant decoration, airbrushing, and edible printing. Additionally, dietary requirements and preferences, such as gluten-free, vegan, or lactose intolerance, can also be catered to, ensuring inclusivity.

They are one of the most common personalized desserts and are available in various flavors and styles, such as chocolate, vanilla, red velvet, and so on. Pastries are another popular choice for personalized gifts, especially fruit tarts, and quiches. Muffins are a wonderful breakfast or snack alternative and are commonly personalized with various flavors and toppings, such as blueberries, bananas, nuts, etc. When giving baked snacks (besides biscuits) as personalized presents, consumers generally examine several aspects to ensure the gift fits the recipient's tastes and interests. Some essential considerations include flavor, allergies, presentation, and occasion. Increasing technological innovation and the launch of new machines from equipment manufacturers are driving the growth of the segment in the global market. For instance, in 2021, DTM Print, a printing solution company launched a new desktop printer named Eddie developed to perform designs at a faster rate and larger surfaces of baked goods. The product helps in overcoming the trouble of printing one baked goods at a time that occurs in manual printing.

Other segment comprises the rest of the personalized edible products that are presented as gifts in bulk and small units like nuts, popcorn, candy & candy jars, ice cream topping kits, food hampers combining different personalized edibles like chocolate, baked snacks, biscuits, and others, and similar product categories. One of the primary reasons for the consumer preferences for other segment edibles personalized gifts is that they are positioned as unique and distinct from the rest of the types giving more degree of customization and personalization. In today's world, where experiences and memories matter more than material possessions, edible personalized gifts provide a way to create a lasting impression on the recipient. Whether it is a birthday, anniversary, holiday, or corporate event, these gifts stand out from the standard flowers, chocolates, or wine bottles. They show that the giver has taken the time to select a special treat that reflects the recipient's tastes and personality.

Figure 1: Global Personalized Gifts, by Product Type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Global Market End User Insights

Based on the end user, the Personalized Gifts Market has been segmented into men, women, unisex, and kids. The unisex segment accounted for the largest market share of 41.58% in 2022 and is likely to register a CAGR of 7.33% during the projected period. Whereas the women segment will likely register a CAGR of 6.66% during the projected period.

The men segment comprises individuals who identify as male or masculine and are interested in buying or receiving personalized gifts.  This demographic group encompasses different age ranges, income levels, geographical locations, and cultures. Men have certain distinctive qualities that set them apart from other end users in the personalized gifts market. The different factors include the taste for practicality, emotional connection, and durability.  Men generally opt for functional and practical items over decorative ones. They prefer personalized gifts that serve a purpose, such as customized phone cases, watches, wallets, keychains, and tech accessories. However, this factor has been witnessing a gradual shift among the younger consumer groups owing to societal changes and other consumer buying behavior. While men prioritize practicality, they also seek emotional connections through personalized gifts. Customized items like engraved jewelry, monogrammed clothing, and personalized artwork evoke strong feelings and sentimental values. They appreciate durable goods that match their active styles and prefer personalized gifts made from high-quality materials that can withstand daily wear and tear, such as leather products, tools, and sporting equipment.

The women's segment in the Personalized Gifts Market includes female consumers who purchase personalized items for themselves or as presents for others. Women are distinguished from other consumer groups by their distinct qualities, tastes, and purchasing patterns. They enjoy customizing things to reflect their uniqueness and express their sense of style. Women favor personalized presents way more than the other segments because they believe they add a special touch to any event, be it self-gifting or for others. Customized jewelry, home décor products, kitchenware, apparel, and accessories are the most popular personalized gift items among women. Custom-made necklaces, bracelets, earrings, and rings are highly sought after by women, combining style and sentimentality. Engravings, birthstones, and initials add a personal touch, transforming jewelry items into cherished keepsakes. Women's end-user segment is characterized by their increasing preferences for cozy and welcoming spaces that reflect their personalities. For female co-workers, friends, and acquittances, women tend to buy personalized home décor pieces like throw pillows and blankets engraved with photo memories as they allow them to express their token of love & affection along with enhancing the home’s ambiance.

The unisex segment in the Personalized Gifts Market includes a wide range of gift items that are suitable for both men and women. This segment accounts for a share of 41.58% of the total market in 2023, as many consumers prefer gifts that are gender-neutral and can be enjoyed by anyone. Unisex gifts are highly sought after due to their versatility and inclusivity, making them appropriate for various occasions. Unisex gifts are not limited to any specific gender, making them an excellent choice for friends, family members, and colleagues. They are ideal for birthdays, anniversaries, graduations, holidays, and even casual events. Moreover, unisex gifts are becoming increasingly popular as corporate gifts, particularly those related to brand merchandise, employee appreciation, and team-building activities. The list of personalized gift options that are part of the unisex segments includes t-shirts & hoodies, mugs, hats, home décor, tech accessories, and stationary. These products are customized with names, initials, funny quotes, pictures, patterns, and other such creative options.

The kids' segment is defined by the age range of the recipients, which typically falls between 0-18 years old. Within this bracket, there are subgroups based on age, such as infants (0-2 years), toddlers (3-5 years), school-aged children (6-12 years), and teenagers (13-18 years). Each subgroup has its own set of preferences and requirements when it comes to personalized gifts. When choosing personalized gifts for kids, safety, durability, educational value, creativity, and entertainment are critical factors that parents or caregivers consider. Personalized toy sets, photo albums, stationery sets, lunchboxes, and water bottles are some of the commonly gifted personalized gift products to kids by parents, coaches, teachers, classmates, and friends on various milestones and celebratory events, such as birthdays, holidays, school graduation, and achievements as a way to motivate further. The type of personalized gifts to kids varies from culture to culture and region to region depending on the type of festivals, significance & importance of gifting, and others. 

Figure 2: Global Personalized Gifts, by End User, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Personalized Gifts Market Distribution Channel Insights

Based on the distribution channel, the Personalized Gifts Market has been bifurcated into offline and online. The offline segment which is further segmented into hypermarkets/supermarkets and specialty stores has accounted for the largest market share of 56.73% in 2022 and is likely to register a CAGR of 5.13% during the projected period. Whereas the online segment which is analyzed by further bifurcation into e-commerce and company website is likely to register the highest CAGR of 8.09% during the projected period.

The offline sales channel refers to the traditional method of selling personalized gifts through physical stores, like hypermarkets/supermarkets and specialty stores. This channel allows customers to select the products personally, providing them with a tactile experience before making a purchase. Offline sales channels enable manufacturers to connect directly with their customers, allowing them to understand their preferences, tastes, and expectations. This interaction helps manufacturers tailor their products and services according to customer demands. Physical stores serve as a representation of a brand's identity, allowing manufacturers to create a lasting impression on customers. Through clever store designs, attractive displays, and engaging staff, manufacturers can reinforce their brand image and build customer loyalty. Offline sales channels permit manufacturers to deliver personalized service to their clients. Trained sales representatives can assist customers in selecting the ideal gift, address any questions or concerns, and provide expert advice, leading to increased customer satisfaction.

The Personalized Gifts Market has been growing steadily over the years, and one of the key drivers of this growth is the online sales channel. With the rise of e-commerce and digital technologies, online sales channels have become an essential part of the personalized gifts market. There are several advantages of online sales channels that make them attractive to both manufacturers and consumers. From a manufacturer's perspective, online sales channels provide an opportunity to reach a wider audience and expand their customer base beyond local markets. Online platforms offer various tools and services that enable manufacturers to showcase their products, connect with potential customers, and manage orders efficiently. Additionally, online sales channels eliminate the need for physical storefronts, reducing overhead costs and allowing manufacturers to pass the savings onto their customers. From a consumer's perspective, online sales channels offer several benefits, including convenience, flexibility, and variety. Consumers can browse and purchase personalized gifts from anywhere, at any time, without having to physically visit a store. Online platforms provide a wide range of products to choose from, making it easier for consumers to find unique and customized gifts that meet their specific needs. Moreover, online sales channels often offer competitive pricing, free shipping, and easy returns, making the overall shopping experience more enjoyable and hassle-free.

Several factors contribute to the popularity of online sales channels for personalized gifts. One of the primary factors is the increasing internet penetration rate worldwide. As more people gain access to the internet and become comfortable shopping online, the demand for personalized gifts sold through online channels continues to grow. Another factor is the changing lifestyle and preferences of consumers. With the rise of dual-income households and busier schedules, consumers have less time to physically visit stores and prefer the convenience of online shopping. Furthermore, the COVID-19 pandemic has accelerated the shift towards online shopping, as people have become more conscious of social distancing and avoiding crowded areas. It also shifted the culture of gifting drastically, for instance, the online searches for the word “online gifts” have observed a surge of around 80% globally in 2020 compared to pre-pandemic times as per Google consumer insights data and it is also highlighted by the industry experts that the frequency & occasion of gifting has changed. Presently, before the pandemic gifts were presented for normal occasions like first-time meetings, to celebrate small milestones, and others whereas in pre-pandemic only traditional events were occasions of gift exchanges. Technological advancements have also played a vital role in the growth of online sales channels. Improved user interfaces, advanced search filters, and high-quality product images have made it easier for consumers to navigate and find the perfect personalized gift online. The integration of artificial intelligence and machine learning algorithms enables online platforms to suggest products based on a consumer's browsing history and preferences, creating a more personalized shopping experience.

Figure 3: Global Personalized Gifts, by Distribution Channel 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Personalized Gifts Market Region Insights

North America region is valued at USD 10,030.1 million in 2022 and is expected to create an absolute dollar opportunity of USD 6,495.31 million for the players operating in the region between 2023 and 2032. The region represents the revenue generated from three countries the US, Canada, and Mexico. Experiential gifting has gained popularity in recent years, with consumers prioritizing experiences and memories over material possessions. Personalized gifts often offer a way to combine the two, providing a tangible keepsake that commemorates a special experience or moment. According to a periodical survey conducted by MRFR among Americans regarding their gifting ideas for holiday & festive occasions have highlighted that around 67% of the population in 2023 prefer consumer goods like clothing, accessories, and home décor that have a personal touch rather than gift products that are usually on premium pricing range. It was mentioned by the consumers that even premium generic products that are over and above USD 100 are no longer appealing in terms of expressing one’s emotion and gratitude.

Moreover, around 52% of the population list the long-lasting impression of personalized as one of the key reasons for its increasing preference among regular gift choices. In terms of a gift-giver perspective, around 70% believe that gifting a personalized product involving a touch of memories and connectivity provides them with a higher level of satisfaction. However, the decrease in average personal disposable income among the US population in 2022 and 2023 compared to the levels recorded in 2021 is hampering the sales of personalized gift sales in the region owing to the higher inflation impact on the budget for non-essential goods including gifts.  

The region accounted for 30.16% market share in 2023 and is poised to reach USD 16,218.1 million by 2032. Europe region analysis includes Germany, the UK, France, Spain, Italy, and the Rest of Europe countries' performance in the sales and distribution of personalized gifts. The European population has a long-standing preference for hand-made and intricate products, which can be traced back to the continent's rich history of artisanal craftsmanship and cultural heritage. This innate inclination towards quality, uniqueness, and authenticity has contributed to the growing trend of personalized gifting in the region. One of the primary reasons for the popularity of personalized gifts in Europe is the cultural emphasis on craftsmanship and quality. European consumers have a deep appreciation for handmade products, which is reflected in their willingness to pay premium prices for unique, high-quality items. This inclination towards handmade products is driven by a desire for authenticity, exclusivity, and individuality. Moreover, the European population places great importance on aesthetics and design. The region has a rich history of art, architecture, and design, which has cultivated a keen eye for detail and a love for beautiful, well-crafted objects. Personalized home decor gifts that are tailored to an individual's taste and style are therefore highly sought after for gifting on various occasions like weddings, housewarming, and others as they offer a way to express one's personality and flair.

The Asia-Pacific region is a significant contributor to the Personalized Gifts Market, with a large presence of the young adult population in India and China. These two countries are particularly influential in shaping the regional market, owing to their massive populations and rapidly growing economies. In recent years, there has been a notable shift in the gifting culture in Asia-Pacific, driven by the increasing influence of Western culture and the growing popularity of personalized gifts.

One of the key factors driving the personalized gifts market in Asia-Pacific is the large presence of young adults in India and China. As per the article “National Youth Policy – Will it help India reap the promised demographic dividend?” India has the largest share of youth - defined as individuals in the age group less than 35 years in 2021 among the global countries amounting to 808 million. This number represents a share of around 66% of the total population of the country. It is further estimated by experts that the country will remain young in 2030, even after the forecasted dwindling of the population in the age group 15-29. Though the youth population is decreasing in China compared to its historical numbers and levels owing to population control measures it accounts for a huge base of youth (aged between 14 to 35) population of 400 million, as per the country’s seventh national census -2020. These countries have a huge youth population, many of whom are exposed to Western culture through social media, television, and movies. As a result, they are increasingly drawn to Western-style festive celebrations and parties in addition to their traditional festival and special occasions, which has led to a surge in demand for personalized gifts that cater to these events. The influence of Western culture on the gifting culture in Asia-Pacific is not limited to festivals alone. The concept of romantic love, which is deeply rooted in Western culture, has also gained traction in the region, especially among young adults. This has led to a growing demand for personalized gifts that cater to couples, such as customized photo frames, jewelry, and stuffed animals.

The Middle East and Africa (MEA) region, comprising Northern Africa, Southern Africa, Turkey, and Gulf Cooperation Council (GCC) countries, holds immense cultural significance when it comes to the practice of giving gifts. This tradition is deeply rooted in the history and values of various communities across MEA, making it an integral aspect of social interactions and relationships. In recent times, this customary practice has gained further momentum due to the surge in international tourism, leading to significant growth prospects for the personalized gifts market in the region.  In many Middle Eastern and African societies, hospitality and generosity are considered fundamental aspects of their rich cultural heritage. These values extend beyond mere acts of kindness; they form the foundation upon which strong bonds are built between individuals and communities. Gift-giving plays a crucial role in reinforcing these connections, serving not just as tokens of appreciation but also as symbols of respect, friendship, and goodwill. For instance, in Arabic cultures, offering guests a gift during their visit is seen as a sign of warmth and respect. Similarly, among various African tribes, exchanging presents is believed to bring prosperity and blessings. Moreover, in some regions like Turkey, it is commonplace to present small gifts when visiting friends or family members, emphasizing the importance of maintaining harmonious relationships.

Figure 3: Global Personalized Gifts, by region, 2023 & 2032 (USD Million)

Global Personalized Gifts Key Market Players & Competitive Insights

The Personalized Gifts Market is likely to grow with a CAGR of 6.5% during the forthcoming years. The major factors associated with the surging demand for personalized gifts are the growing popularity of online shopping, rising demand for unique and meaningful gifts, and rise of DIY culture. The growing popularity of online shopping has provided consumers with convenient access to a diverse range of customizable options, allowing them to tailor gifts to individual preferences. In addition, the skyrocketing demand for demand for unique and meaningful gifts among the individuals to enhance their personal connections in their relationships are bolstering the overall market growth across the globe. Moreover, the rise of the do-it-yourself (DIY) culture has empowered people to show their creativity and craft personalized items, promoting a desire for customized gifts that have sentimental value. These are the major factors that are driving the market growth in the Personalized Gifts Market during the forecast period. Furthermore, social media influence, and corporate gifting trends are the major factors which are creating opportunities for the Personalized Gifts Market during upcoming years. Security and privacy concerns, and cost constraints are the major restraints that have been considered for the analysis of the Personalized Gifts Market. However, counterfeiting, intellectual property infringement, and quality concerns are the major challenges which are anticipated to hamper the overall market growth during forthcoming years. Based on the above-mentioned market dynamics the players associated with the Personalized Gifts Market can create their offerings as well as expand their geographic presence to gain momentum and increase their profitability in the global market.

• Mondelēz International, Inc.


• Mars Incorporated


• The Walt Disney Company


• The Coca-Cola Company


• Marks and Spencer Group plc


• Ferrero Group


• Shutterfly


• Dylan's Candy Bar


• Custom Gift Co - Executive Online Retail Ltd


• Masilo

Personalized Gifts Product Type Outlook

• Edibles
  
  
  
  • Chocolate
  
  
  • Biscuits
  
  
  • Baked Snacks
  
  
  • Others
  
  
  
  


• Photo Frames & Home Decor


• Personalized Accessories

Personalized Gifts End User Outlook

• Men


• Women


• Unisex


• Kids

Personalized Gifts Distribution channel Outlook

• 
  

  Offline

  
  
  
  
  • Hypermarkets
  
  
  • Supermarkets
  
  
  • Specialty Store
  
  
  
  


• 
  

  Online

  
  
  
  
  • E-commerce
  
  
  
  
  
  
  • 
    

    Company Website

    
    
  
  
  
  

Personalized Gifts Regional Outlook

• 
  

  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• 
  

  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  

  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  

  Rest of the World

  
  
  
  
  • 
    

    Middle East

    
    
  
  
  • 
    

    Africa

    
    
  
  
  • 
    

    Latin America