INCREASING AWARENESS OF ECO-FRIENDLY GIFTS
People across the globe are becoming highly aware of the importance of the environment. The environmental concerns have increased to a greater extent, and with that, the concept of eco-friendly or going eco-friendly has progressed. This is giving rise to sustainable and eco-friendly products among consumers. However, the market of eco-friendly gifts is still not successful enough in grabbing the attention of the consumers due to the limited availability of eco-friendly gifting products in the market. Eco-friendly gifts can be a nice way to make friends or family feel special while also showing care about the environment. Some of the eco-friendly gifts might include candles, eco-friendly mobile phone covers, backpacks made from recyclable materials, utensils made out of bamboo, and straw bags, among others.
With the increasing awareness of eco-friendly products, some players are entering the market of eco-friendly gifts. For instance, in June 2019, SFIDANTE Inc. launched an eco-friendly personalized photo gift service “OKURU” in Singapore. Thus, eco-friendly gifts offer lucrative growth opportunities to the existing players in the personalized gifts market.
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