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Personal Loans Market Share

ID: MRFR//10499-HCR | 128 Pages | Author: Shubham Munde| December 2024

The personal loans market is a dynamic and competitive region inside the monetary services enterprise, characterized by a wide range of lenders presenting diverse loan products to fulfill the wishes of clients. In this extraordinarily competitive panorama, market share positioning techniques are important for corporations seeking to set up a sturdy presence and gain an aggressive part inside the market. One generic positioning approach inside the Personal loans market is the focal point on specialized mortgage merchandise tailor-made to precise client segments. Lenders are developing customized loan services designed to satisfy the particular desires of various client demographics, including people with varying credit score profiles, earnings stages, and economic desires. By customizing loan products to cater to unique customer segments, lenders aim to position themselves as vendors of tailor-made and bendy solutions, thereby attractive to a diverse range of borrowers searching for personalized lending alternatives.
Moreover, the emphasis on virtual lending platforms and streamlined application processes is a considerable market positioning method. With the growing demand for convenience and efficiency, creditors are prioritizing the development of virtual platforms that offer seamless and user-pleasant loan utility experiences. By offering intuitive and cell-pleasant software procedures, lenders aim to cater to the needs of debtors seeking a hassle-unfastened and expedited loan application process. This awareness of digital lending and streamlined software methods serves as a key motive force in attracting clients who prioritize comfort and accessibility in their borrowing experience. In addition to the industry-specific focus on strategic partnerships, user enjoyment, and customer service are critical elements in market proportion positioning. Lenders are focusing on presenting remarkable customer support and assistance all through the loan application and repayment manner, aiming to distinguish themselves by presenting a personalized and supportive borrower experience. By prioritizing client pleasure and responsiveness, lenders can construct consideration and loyalty among borrowers, in the long run, influencing purchaser retention and referral business. This approach enables lenders to put themselves as vendors of patron-centric and dependable lending answers, catering to the desires of borrowers searching for a wonderful and supportive borrowing enjoy.
Moreover, concept management and brand positioning are integral components of market proportion strategies in the Personal loans market. Lenders are actively carrying out economic education tasks, content advent, and participation in network activities to set themselves up as relied-on advisors within the realm of private finance. By sharing valuable insights and first-rate practices, lenders can construct credibility, accept them as true, and have visibility inside the market, ultimately influencing customer notions and market share. Thought leadership efforts also contribute to strengthening brand identification and positioning lenders as dependable companions in the realm of personal loans.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 32.50% (2023-2032)

Personal Loans Market Overview


Personal Loans Market Size was valued at USD 49.3 Billion in 2022. The Personal Loans market Employment Status is projected to grow from USD 65.3 Billion in 2023 to USD 620.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 32.50% during the forecast period (2023 - 2032). Personal loans are drawing more customers because to low interest rates and increasing borrowing limits, which is a key market drivers in the market's expansion.


Figure 1: Personal Loans Market, 2018 - 2032 (USD Billion)

Personal Loans Market Overview1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Personal Loans Market Trends


Numerous benefits provided by personal loans is driving the market growth


Due to its numerous benefits, personal loans are generally well-liked by consumers. Most of the time, the loan amount can be accepted without any type of security. Another significant advantage of personal loans is that they enable management of numerous credit cards with varied interest rates and payment due dates. Additionally, borrowers can simplify their monthly payments and save money for future financial consequences if they are authorized for a personal loan with an interest rate lower than their credit cards. Therefore, the benefits that personal loans provide are a major force behind the growth of the sector. The cost of borrowing through personal loans may include fees and penalties. Some loans have origination fees that range from 1% to 6% of the loan amount. Either the charges are built into the loan amount or deducted from the funds provided to the borrowers. Additionally, if the borrower pays the sum in full before the loan's term expires, many lenders charge prepayment costs. When borrowers don't read the small print of terms, such as fees and penalties, before applying for a personal loan, consumers also come to distrust lenders. This serves as a key roadblock to the growth of the personal loans market. 


The market for personal loans has grown as a result of an increase in the adoption of cutting-edge technologies like chatbots, IoT, AI, and big data analytics. Additionally, as digitization continues to grow, suppliers of personal loans look forward to making swift investments in customer interaction by offering digital and voice-activated assistants. Furthermore, chatbots—software programs used to conduct online chat conversations—are often employed by businesses that provide personal loans because they provide more individualized and user-friendly experiences for clients. Additionally, more entrepreneurs are developing creative personal lending programs with the aid of advanced technology; one such firm is Zopa, a Person-2-Person platform for personal loans. It gives customers access to loans from a variety of lenders or investors, as well as a credit card for use both online and offline and a fixed-term savings account. These firms assist customers in obtaining loans from the comfort of their homes.


One major trend in the personal loan business is the increase in the use of cloud-based personal loan servicing software. The flexibility and cost advantages of cloud services are driving a rapid global expansion of cloud computing. Worldwide, businesses are concentrating their efforts on lowering overall CAPEX and pushing emerging technologies with lower CAPEX. Small businesses and start-ups are utilizing Cloud solutions to take advantage of the scalability of the hardware and resources offered by internet service providers. Organizations don't need to build their own data centers because they can grow their workload as needed. Thus, driving the Personal Loans market revenue.


Personal Loans Market Segment Insights


Personal Loans Type Insights


The Personal Loans Market segmentation, based on type, includes P2P marketplace lending and balance sheet lending. P2P marketplace lending segment dominated the global market in 2022. When compared to other forms of loans, this one is easier to obtain, offers investors more returns, and has a lower interest rate. These benefits are boosting demand in this market segment and helping the personal loan industry expand.


Personal Loans Age Insights


The Personal Loans Market segmentation, based on age, includes less than 30, 30-50, and more than 50. The 30-50 segment dominated the Personal Loans Market in 2022. This is due to the rise in demand for personal loans for a variety of purposes, including buying a home, a car, and other items.


Personal Loans Marital Status Insights


The Personal Loans Market segmentation, based on marital status, includes married, single, and others. Single segment dominated the Personal Loans Market in 2022. This can be attributable to the rise in single people's demand for personal loans to make purchases.


Personal Loans Employment Status Insights


The Personal Loans Market segmentation, based on employment status, includes salaried and business. Salaried segment dominated the global market in 2022. The demand for personal loans is rising among those with salaried employment.


Figure 2: Personal Loans Market, by Employment Status, 2022 & 2032 (USD Billion)


Personal Loans Market, by Employment Status, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Personal Loans Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Personal Loans Market dominated this market in 2022 (45.80%). This is because the nations in this region, including the US, are among the technological leaders and early adopters of technologies like artificial intelligence (AI) and the Internet of Things (IoT). The leading commercial lending institutions in this area, like Goldman Sachs, American Express, and Bank of America Corp., are investing in AI and IoT technology by releasing new applications and user interfaces to better serve their clients. Further, the U.S. Personal Loans market held the largest market share, and the Canada Personal Loans market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: PERSONAL LOANS MARKET SHARE BY REGION 2022 (USD Billion)


PERSONAL LOANS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Personal Loans market accounted for the healthy market share in 2022. This is due to the rapid expansion of online loan application services, with the United Kingdom accounting for a substantial portion of the industry. The United Kingdom's personal loan industry is growing quickly as a result of the rising number of lenders from traditional financial institutions and banks operating there. Further, the German Personal Loans market held the largest market share, and the U.K Personal Loans market was the fastest growing market in the European region


The Asia Pacific Personal Loans market is expected to register significant growth from 2023 to 2032. This is because young people in emerging nations are applying for loans more frequently, consumption-driven credit products have grown quickly, and more people may now access loans to raise their standard of living. The expansion of loans in mature economies like Singapore is boosting market growth in the Asia Pacific region. Moreover, China’s Personal Loans market held the largest market share, and the Indian Personal Loans market was the fastest growing market in the Asia-Pacific region.


Personal Loans Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Personal Loans market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Personal Loans Industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Personal Loans Industry to benefit clients and increase the market Age. In recent years, the Personal Loans Industry has offered some of the most significant advantages to medicine. Major players in the Personal Loans market, including Social Finance, Inc., American Express, DBS Bank Ltd, Avant, LLC, Barclays Plc, Prosper Funding LLC, Wells Fargo, Truist Financial Corporation, Lendingclub Bank, and Goldman Sachs, are attempting to increase market demand by investing in research and development operations.


To individuals, MSMEs, the public and agricultural sectors, financial institutions and trusts, as well as non-resident Indians, HDFC Bank Ltd. (HDFC) offers personal and corporate banking, private and investment banking, and other associated financial solutions. It offers a variety of deposit services and card products, loans for homes, automobiles, trucks, and other personal and professional needs, insurance for life, health, and non-life hazards, and investment options like mutual funds, bonds, shares, and derivatives. In addition, HDFC offers services like trade financing, project and structured finance, cash management, customized banking solutions, foreign exchange, internet banking, and payment and settlement services, among others. Through a network of branches, ATMs, phone banking, net banking, and mobile banking, the bank conducts business across India. In addition to representative offices in Kenya and the UAE, it maintains branches abroad in Bahrain, Hong Kong, and the UAE. Mumbai, Maharashtra, India is home to the headquarters of HDFC. Every eligible Indian citizen will be able to apply for open-market, 10-second personal loans starting in 2023.


Personal and business banking services, as well as other relevant financial solutions, are offered by Axis Bank Ltd (Axis Bank). Accounts, deposits, cards, loans, investment options, NRI services, and agricultural and rural banking are all part of personal banking. Business banking includes treasury services such foreign exchange, derivatives trading, equities and mutual fund investing, corporate accounts, corporate loans, capital market services, trade, and FX. The bank also offers insurance plans for life, health, travel, automobiles, and businesses. It provides services to NRI clients, corporations, SMEs, and individuals. It is active in Bangladesh, Singapore, the UAE, Bangladesh, the UK, and India. The headquarters of Axis Bank are in Mumbai, Maharashtra, India. The Account Aggregator (AA) framework, which provides simple and quick access to customers' financial information in a secure manner, is how Axis Bank began disbursing loans in 2022.


Key Companies in the Personal Loans market include



  • Social Finance, Inc.

  • American Express

  • DBS Bank Ltd

  • Avant, LLC

  • Barclays Plc

  • Prosper Funding LLC

  • Wells Fargo

  • Truist Financial Corporation

  • Lendingclub Bank

  • Goldman Sachs


Personal Loans Industry Developments


November 2022: In collaboration with TCS, ICICI Bank plans to provide retail lending services, like as credit cards, auto loans, and personal loans, through the digital lending platform "iLens".


Personal Loans Market Segmentation


Personal Loans Type Outlook



  • P2P Marketplace Lending

  • Balance Sheet Lending


Personal Loans Age Outlook



  • Less Than 30

  • 30-50

  • More Than 50


Personal Loans Marital Status Outlook



  • Married

  • Single

  • Others


Personal Loans Employment Status Outlook



  • Salaried

  • Business


Personal Loans Regional Outlook




  • North America


    • US

    • Canada




  • Europe


    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific


    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World


    • Middle East

    • Africa

    • Latin America



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