Personal Care Packaging Market Trends

Global Personal Care Packaging Market Overview

The  Personal Care Packaging Market Size was valued at USD 31.40 Billion in 2023. The Personal Care Packaging industry is projected to grow from USD 33.72 Billion in 2024 to USD 55.70 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.47% during the forecast period (2024 - 2032). The industry needs novel package designs and materials as consumers demand portable, lightweight, and simple packaging options, which are the key market drivers enhancing market growth.                       

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Personal Care Packaging Market Trends

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  Increasing demand for convenience and portability in personal care products powering the market growth

  
  

Market CAGR will increase because consumers are increasingly looking for products that fit their busy daily schedules without creating hassles in today's fast-paced world. Consumers want packaging options that are user-friendly, simple to use, and portable, and this need for ease extends to the packaging of personal care goods. The frantic and always-on-the-go nature of modern lifestyles is one of the main factors driving the desire for ease in personal care packaging. Due to their busy schedules and propensity for multitasking, people rarely have time for personal care rituals. As a result, people favor goods packaged in a way that makes daily tasks easier. Packaging designs that make it simple to open and use the product, including flip-top caps, pump dispensers, or single-use sachets, are highly valued.

The demand for portable personal care packaging has also increased as travel and tourism have grown. As more people travel for business, pleasure, or other reasons, there is a demand for products that can be easily transported while traveling without taking up much room, causing leakage, or spilling. Consumers are increasingly favoring packaging options for travel that also abide by transportation laws, like travel-sized bottles or resealable pouches. The aging population is another element influencing the demand for convenience. Personal care products tailored to senior citizens' particular needs are becoming more and more necessary as the world's population ages. For those with a weakened grip or dexterity, simple packaging to hold, open, and administer is crucial. To improve the convenience for elderly consumers, manufacturers are taking note of this demographic transition and introducing user-friendly package features, including larger caps, easy-to-read labels, and ergonomic designs. The desire for convenience in personal care packaging has also been strongly influenced by the growth of e-commerce and online purchasing. Consumers are increasingly ordering personal care products online and having them delivered to their homes because of the rising popularity of online shopping platforms. In this situation, it is essential to have packaging that is simple to handle, strong, and protective so that the products can reach customers in the best possible shape. Additionally, packaging that allows for simple resealing or portion control can be useful for online buyers who might not utilize the entire product simultaneously.

Due to these customer expectations, the personal care packaging market is experiencing a boom in creative packaging designs and materials. Manufacturers are spending money on R&D to produce convenient packaging options without sacrificing the product's quality or safety. For instance, there is a rising trend toward using environmentally friendly and sustainable packaging materials that cater to consumer tastes and lessen the impact on the environment, such as bioplastics or recycled materials. In conclusion, the personal care packaging market is being driven by the rising demand for convenience and mobility in personal care goods. Manufacturers are reacting by creating inventive packaging solutions that satisfy consumers' priorities for usability, portability, and efficient packaging. The sector is anticipated to continue changing due to the continual improvements in packaging materials and designs, providing customers with a more practical and pleasurable personal care experience. Thus, driving the Personal Care Packaging market revenue.

In June 2023, there is a quote that comes to mind when designing sustainable packaging: “The best is the enemy of the good.” That means that it is important for you to improve and make incremental changes that will promote its sustainability rather than waiting until all the problems are addressed. This has been approached by Puracy, a plant-based cleaning and personal care products company, with respect to their packaging. Since launching its first household cleaning product a decade ago, the Austin Company based in Texas has moved from single-use plastic packaging into refill bottles, then pouches, and finally, now Clean Can refillable package- featuring the most convenient consumer-friendly design. The clean can system comprises an aluminum standard beverage can holding the refillant, which easily snaps inside a reusable bottle, as well as a disposable PETG base with a screw-on top and pump or trigger spray.

Personal Care Packaging Market Segment Insights

Personal Care Packaging Product Insights

The  Personal Care Packaging market segmentation is based on products, including bottles, cans, tubes, pouches, and others. The most popular item in the market for personal care packaging is bottles. They provide a flexible and practical packaging option for personal care items, including shampoos, lotions, and body washes. Bottles can be customized to fulfill individual product needs because they are available in various forms, sizes, and materials. They are well-liked for maintaining product integrity because of their popularity and ability to be quickly sealed. Additionally, bottles offer a user-friendly experience with features like pump dispensers or flip-top tops, increasing consumer convenience.

Personal Care Packaging Materials Insights

The  Personal Care Packaging market segmentation is based on materials, including plastic, glass, metal, and others. In the personal care packaging market, plastic is the most frequently utilized material. Its appeal is a result of its adaptability, affordability, and lightweight. Plastic packaging provides manufacturers a wide selection of alternatives for diverse product categories, including bottles, jars, tubes, and closures. Plastic packaging can also be easily modified, opening up appealing designs and branding possibilities. Despite the growing emphasis on sustainability, plastic still dominates the market because of its practicality, toughness, and easy availability.

Figure 1: Personal Care Packaging Market, by Materials, 2022 & 2032 (USD Billion)                   

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Personal Care Packaging Application Insights

The  Personal Care Packaging market segmentation is based on applications, including cosmetics, fragrances, hair care, and others. The most popular products in the personal care packaging market are cosmetics. Cosmetics require a wide range of container options due to the variety of makeup, skincare, and beauty products. Jars, compacts, tubes, and bottles with pump dispensers are typical forms of packaging. The packaging design frequently prioritizes product safety, usability, and visual appeal. Cosmetic packaging may include features such as dropper applicators or airless pumps to preserve product freshness and ensure exact application. Visually appealing packaging is very important to the cosmetics sector because it draws clients in and conveys a sense of luxury and premium quality.

Personal Care Packaging Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The personal care packaging market is most frequently connected with North America. Due to its sizable consumer base, high disposable income, and the prominence of top personal care and cosmetic brands, it has a sizable market share. The region's focus on sustainable development and product innovation also helps it stand out in the market.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: PERSONAL CARE PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)                       

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Personal Care Packaging market accounts for the second-largest market share. Due to its strong emphasis on sustainability, strict packaging waste and recyclability rules, and a mature personal care business prioritizing high-quality and creative packaging solutions, Europe is the region most widely acknowledged in the market.  Further, the German Personal Care Packaging market held the largest market share, and the UK Personal Care Packaging market was the fastest growing market in the European region.

The Asia-Pacific Personal Care Packaging Market is expected to grow fastest from 2023 to 2032. Due to its sizable population, rising disposable incomes, expanding urbanization, and rising demand for personal care goods, Asia Pacific is the region that is most commonly acknowledged for the market. These factors contribute to the region's huge customer base and market growth. Moreover, China’s Personal Care Packaging market held the largest market share, and the Indian Personal Care Packaging market was the fastest growing market in the Asia-Pacific region.

Personal Care Packaging Key Market Players & Competitive Insights

The leading market players will grow with an increased CAGR during the forecast period due to a widening footprint in terms of sales of revenue. Market participants are also undertaking various strategic activities to expand their  footprint, with important market developments including new Product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The market leaders in the Personal Care Packaging industry will focus on expanding their presence in international markets.

Market leaders in the  Personal Care Packaging industry will focus on investing heavily within their regional and local prominences. During the forecast period, the  Personal Care Packaging industry will explode with developments within their fields. Major Personal Care Packaging market players include Amcor Limited, WestRock Company, Bemis Company, Inc., Taiwan Glass (Taiwan), Sonoco Products Company, and Albéa Services S.A.S., attempting to increase market demand by investing in research and development operations.

Amcor Limited is a leader in the packaging industry, offering cutting-edge and environmentally friendly packaging solutions to various industries. Amcor has a long history of more than 150 years and has become a reliable partner for packaging needs worldwide. Amcor, an Australian company established in 1860 and headquartered in Melbourne, employs about 47,000 people worldwide. The company offers various packaging goods and services to food, beverage, healthcare, personal care, home care, and other industries. Amcor's commitment to sustainability and innovation is one of its main competitive advantages. The business works to develop packaging options that reduce their negative effects on the environment while yet satisfying its clients' changing needs. Amcor prioritizes responsible packaging techniques, which include lowering waste, raising recycling rates, and maximizing resource usage throughout the product lifecycle.

Known for offering cutting-edge and environmentally friendly packaging solutions to various industries, Bemis Company, Inc. Bemis has a history spanning more than 165 years and has become a reliable partner for packaging needs worldwide. Bemis, which was established in 1858 and had its headquarters in Neenah, Wisconsin, serves clients all over the world and has operations in several nations. The business offers various packaging goods to food and beverage, pharmaceutical, personal care, and other industries. Bemis takes great pleasure in its dedication to sustainability and innovation. The business is committed to creating packaging solutions that preserve and improve product integrity while having a less negative impact on the environment. Bemis prioritizes sustainability in all aspects of their business, aiming to provide packaging that is recyclable, reused, and made from renewable resources whenever practical.

Key Companies in the Personal Care Packaging market include

• Amcor Limited


• WestRock Company


• Bemis Company, Inc.


• Taiwan Glass (Taiwan)


• Sonoco Products Company


• Albéa Services S.A.S.


• Ampac Holdings, LLC


• AptarGroup

Personal Care Packaging Industry Developments

January 2022: PragmatIC Semiconductor, a pioneer in extremely low-cost electronics, received a strategic investment from Amcor Plc. Smart packaging applications will be possible thanks to this technology throughout the product's lifetime, from production and supply chain management to customer involvement and material recovery.

In November 2023, Quadpack offers five new lipsticks made from single recyclable material. The five items, including two refillable forms and designs constructed of polypropylene, polyethylene, and aluminum, have a higher level of sustainability according to the advanced quad pack’s grading methodology (PIP). There is something for everyone in this wide variety of shapes, functionalities and movements. It can accommodate a variety of formulas ranging from lip color to blush and concealer even solid perfumes.

In March 2023, ITC’s Savlon Glycerin Soap significantly modified soap packaging. The PET film used to wrap the ITC Savlon product is the first of its kind made from 70% recycled plastic materials. This initiative represents a dramatic breakthrough in integrating sustainability into Indian consumers’ daily lives.

January 2022: The bestselling Vitamin C face cleanser from WOW Skin Science, a Body Cupid Pvt Ltd division in India, will now be packaged in paper tubes starting in January 2022. With its #WOWGreenHands initiative, the company boosted its environmental awareness campaign to advance its goal of becoming a completely green and plastic-positive brand. One of the first tactics used in this campaign was to produce new packaging for its products using recycled materials while retaining the convenience of use.

In July 2023, Ampacet released the ‘After the Storm’ collection worldwide, which addresses these queries. It boasts vibrant colors reminiscent of periods between storms and construction phases while incorporating an invigorating water droplet effect aimed at boosting shelf appeal for wellness & beauty items such as health and beauty products. After the storm, the collection kicks off with Aporic Purple, which shows Brain Fog highlighting unclearness. Apriori draws strength from memory so individuals get empowered, while Neuro Spark ignites their creativity towards future prospects. Cyber Leaf plus Hypnautic calls on customers to adopt new ways of life for improved mental health and the environment.

In October 2022, Beco, a Mumbai-based D2C sustainable home & personal care brand, introduced its first-ever Tetra-Pak refill solution for home care products. One example of this would be Beco’s tetra-pak, which is a more sustainable alternative to plastic refill pouches often used for laundry detergent or dishwashing liquid, among others (Beco, n.d.). The lid and leakage-proof lining are the only parts made out of plastics in this tetra-pak, which is 94% plastic-free (Beco, n.d.). For Beco, innovation and customer experience excellence will drive them into the most sustainable brand for home & personal care in India. Today, the brand is going through a major change as it repositions itself and attempts to become one of the leading participants in the green goods market; this reflects its core value of sustainability as well as its commitment to ensuring a zero-waste future on earth.

Personal Care Packaging Market Segmentation

Personal Care Packaging Product Outlook

• Bottles


• Cans


• Tubes


• Pouches


• Others

Personal Care Packaging Materials Outlook

• Plastic


• Glass


• Metal


• Others

Personal Care Packaging Diagnostic Application Outlook

• Cosmetics


• Fragrances


• Hair Care


• Others

Personal Care Packaging Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America