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Packaging Laminates Market Share

ID: MRFR//10864-HCR | 128 Pages | Author: Pradeep Nandi| November 2024

Within the Packaging Laminates Market, companies employ a spectrum of market share positioning strategies to establish a competitive stronghold and cater to the diverse needs of the packaging industry. A central strategy revolves around material innovation. Companies invest in research and development to create laminates that offer enhanced barrier properties, ensuring the protection and preservation of packaged goods. By incorporating features such as high puncture resistance, moisture barrier, and extended shelf life, brands position themselves as providers of reliable and advanced packaging solutions, gaining favor among manufacturers in various sectors.

Pricing strategies play a pivotal role in determining market share within the Packaging Laminates Market. Some companies adopt a cost leadership approach, positioning their laminates as cost-effective and versatile for a broad range of packaging applications. This strategy is effective in attracting cost-conscious clients seeking efficient packaging solutions. Conversely, premium pricing strategies focus on positioning laminates as high-quality, specialized materials. Brands that emphasize superior printability, advanced barrier technologies, and customizable features target clients in industries where packaging plays a crucial role in brand identity and product differentiation.

Effective marketing is fundamental to market share positioning within the Packaging Laminates Market. Companies invest in comprehensive marketing campaigns to showcase the unique features and benefits of their laminates. Emphasizing sustainability, ease of use, and compatibility with various printing techniques, brands create engaging content that resonates with packaging professionals and decision-makers. Digital platforms, industry events, and collaborations with packaging trade publications provide avenues for brands to increase visibility and credibility within the market.

Optimizing distribution channels is integral to market share positioning. Strategic partnerships with packaging converters, food manufacturers, and consumer goods companies ensure that laminates reach a wide range of industries. Collaborations with distributors and packaging suppliers contribute to the accessibility and availability of laminates, enabling brands to meet the diverse demands of clients in different sectors.

Strategic collaborations and partnerships within the Packaging Laminates Market contribute significantly to market share positioning. Aligning with packaging machinery manufacturers, sustainability organizations, and industry associations allows companies to stay abreast of trends and innovations. Collaborations can lead to joint research and development efforts, resulting in the creation of laminates that meet evolving industry standards and address emerging packaging challenges.

Sustainability has become a focal point in market share positioning within the Packaging Laminates Market. With increasing environmental awareness, brands that prioritize recyclability, use of eco-friendly materials, and reduced carbon footprint appeal to environmentally conscious clients. Highlighting these sustainability initiatives through certifications, labeling, and marketing campaigns not only attracts a specific segment of the market but also positions the brand as socially responsible and aligned with global sustainability goals.

Consumer education is crucial in market share positioning within the Packaging Laminates Market. Brands invest in informative content that educates clients on the benefits of specific laminates for their packaging needs. Providing insights into barrier properties, printability, and end-of-life considerations empowers clients to make informed decisions, fostering long-term partnerships and brand loyalty.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 5.50% (2023-2032)

Global Packaging Laminates Market Overview


Packaging Laminates Market Size was valued at USD 6.0 Billion in 2022. The Packaging Laminates industry is projected to grow from USD 6.33 Billion in 2023 to USD 9.71 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2023 - 2032). Growing demand for high-performance packaging materials with superior barrier properties, shelf life extension, and sustainability features are the key market drivers boosting market growth.


Packaging Laminates Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Packaging Laminates Market Trends




  • Growing awareness regarding the use of eco-friendly packed products is aiding the market growth




The market for packaging laminates is seeing a notable trend in the growing use of environmentally friendly and sustainable materials. Businesses and consumers alike are seeking packaging choices that reduce their carbon footprint as they place an increasing amount of importance on environmental sustainability. As a result, laminates composed of recyclable materials, biodegradable films, and laminates derived from biomass are becoming increasingly popular. In order to produce cutting-edge, ecologically responsible laminates that have the required barrier qualities, brands are devoting resources to research and development.


The market for packaging laminates is expanding due to the increase in demand for flexible packaging. This trend is explained by its affordability, portability, and ease of use. Due to their barrier qualities, laminates are essential to flexible packaging since they shield the contents from the outside environment. Flexible packaging is becoming more and more popular in a number of sectors, including personal care, food and beverage, and healthcare. It prolongs the shelf life of goods and increases customer appeal with eye-catching designs and useful features, which fuels the demand for effective and superior laminates.


In terms of printing technology, packaging laminates are evolving and growing. Vibrant and intricate packaging designs are now possible because of the rise in popularity of digital and high-definition laminate printing. For brands to stand out from the competition and attract customers on crowded store shelves, this trend is crucial. Furthermore, interactive components like QR codes and augmented reality on laminates are finding their way into smart packaging, which improves consumer interaction and offers useful product information.


Packaging laminates present a plethora of personalization and branding options. Brands are using laminates to communicate their distinct identities through creative finishes, colors, and designs. Products with interactive packaging, distinctive shapes, and special coatings have a more appealing appearance. Additionally, laminates give marketers a platform to tell stories and communicate product features, which helps them emotionally connect with customers. In a crowded market, customized laminates appeal to a wide range of customer tastes and market niches, enabling brands to differentiate themselves and establish a solid reputation. Thus surging the Packaging Laminates market revenue.


Packaging Laminates Market Segment Insights


Packaging Laminates Material Insights


The Packaging Laminates Market segmentation, based on Material, includes Aluminium Foil, Paper and Paperboard, Metallized PP, Metallized BOPP, Metallized OPP, Metallized CPP, Metallized PET, Metallized PA, Metallized PE, Metallized PVC, and Others (PVC, EVOH, etc.). The aluminum foil segment dominates the market for packaging laminates. Its remarkable ability to fend off light, air, moisture, and pollutants is what gives it its domination and guarantees the preservation and security of things that are packaged. Because aluminum foil laminates are so good at preserving the freshness and quality of products, they are widely utilized in a variety of industries, including food, beverage, and pharmaceutical. Aluminum foil's expansion in the packaging laminates market is also being driven by its eco-friendliness, affordability, and lightweight nature, which are qualities that are in line with the growing need for convenient and sustainable packaging solutions.


Packaging Laminates Thickness Insights


The Packaging Laminates Market segmentation, based on Thickness, includes Up to 30 Micron Packaging Laminates, 30-45 Micron Packaging Laminates, 45-60 Micron Packaging Laminates, and Above 60 Micron Packaging Laminates. The 30-45 Micron Packaging Laminates market sector is the largest in the packaging laminates industry. The reason for this segment's supremacy is the equilibrium it achieves between packaging flexibility and strength. Laminates in this thickness range give the best possible protection from the outside elements while also allowing for the flexibility required for efficient packing procedures.


Packaging Laminates Application Insights


The Packaging Laminates Market segmentation, based on the End-User Industry, includes Aseptic Packaging and Non-Aseptic Packaging. Non-Aseptic Packaging is the biggest market sector for packaging laminates. The widespread usage of laminates in a variety of non-aseptic packaging applications across industries is responsible for this supremacy. Products that don't need a sterile environment but need to be well protected from outside factors like moisture, air, and light are frequently packaged using non-aseptic materials. Non-aseptic packaging laminates are widely used in the food, beverage, and consumer products industries because of their versatility and capacity to preserve product freshness and quality. Furthermore, non-aseptic packaging laminates are widely used due to their affordability and ease of manufacture, which has resulted in a notable increase in this market sector for packaging laminates.


Figure 1: Packaging Laminates Market, by Application, 2022 & 2032 (USD Billion)


Packaging Laminates Market, by Application


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Packaging Laminates End-use Insights


The Packaging Laminates Market segmentation, based on End-Use, includes Packaging Laminates Salty Snacks, Confectionery, Tea and coffee, Ready Foods, Meat, Poultry, Seafood, Fruits and vegetables, Packaging Laminates for Pharmaceuticals, Packaging Laminates for Cosmetics and personal Care, and Others. Packaging laminates for food is the largest segment in the packaging laminates market, with the Ready to Eat Foods and Confectionery sub-segments being the main drivers of this growth. Laminates offer essential protection against environmental elements, and efficient and robust packaging is vital to ensuring the freshness and flavor of ready-to-eat foods. Conversely, confectionery items frequently require aesthetically pleasing packaging, and laminates enable vivid graphics and branding. Furthermore, the increasing inclination of consumers towards packaged snacks and convenient food options for on-the-go increases the need for durable and adaptable laminates, hence driving the growth of this packaging laminates market segment.  


Packaging Laminates Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America is the market with the largest size for packaging laminates. The need for efficient and adaptable laminates is being driven by factors such as a thriving food and beverage sector, a rise in demand for flexible packaging, advancements in sustainable laminates, and a rising inclination towards packaged and convenience meals.


Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: PACKAGING LAMINATES MARKET SHARE BY REGION 2022 (USD Billion)


PACKAGING LAMINATES MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe will be the second-largest market region for Packaging Laminates in 2022. The region's need for laminates is increased by factors such as the well-established food and pharmaceutical industries, strict legislation encouraging eco-friendly packaging, a strong focus on sustainability, and consumers' growing preference for convenient and aesthetically pleasing packaging. Similarly, the German Packaging Laminates market held the major market share, and the UK Packaging Laminates market was the fastest-growing market in the European region.


The Asia-Pacific Packaging Laminates Market is expanding at the quickest rate in the coming years. Growing populations, fast urbanization, rising disposable income, the expansion of the food and beverage industry, and the need for flexible and sustainable packaging solutions are all contributing to the region's growth and raising the demand for laminates. Furthermore, China’s Packaging Laminates market held the largest market share, and the Indian Packaging Laminates market was the fastest-growing market in the Asia-Pacific region.


Packaging Laminates Key Market Players & Competitive Insights


Leading market players are dominating the industry in the very competitive Packaging Laminates market. Market participants concentrate on strategic alliances, mergers, and acquisitions to broaden their product lines and increase their footprint throughout the world. Moreover, companies are focused on market developments such as research and development initiatives to propel laminate advancements with an emphasis on cost-effectiveness, improved barrier qualities, and sustainability. The Packaging Laminates industry is changing quickly, with a focus on eco-friendly products, effective packaging, and enhanced customer experiences.


Competition among market competitors to stay ahead in this dynamic landscape is fueled by the market's quick evolution, which emphasizes eco-friendly solutions, effective packaging, and improved consumer experience in the global Packaging Laminates industry. Major players in the Packaging Laminates market, including CoverisHoldings S.A, Schur Flexibles Holding GmbH, Amcor Plc., Cosmo Films Ltd., Uflex Ltd., Jindal Poly Firms Limited, ProAmpac LLC, WINPAK LTD, Mondi Group Plc., and Berry Global Group Inc.


A multinational provider of packaging solutions is Coveris Holdings S.A. It was founded in 2013 and has its headquarters in Luxembourg. It has operations throughout Asia, the Middle East, Europe, and the Americas. Coveris is an industry leader in offering adaptable and environmentally friendly packaging solutions to a range of sectors, including personal care, food, beverage, agriculture, and healthcare. Their packaging laminate products come in a variety of forms, such as multi-layer films, bags, sachets, and pouches. These laminates have outstanding barrier qualities that guarantee the integrity and freshness of the product, making them appropriate for a range of packaging requirements in various industries and line with sustainability objectives.


Switzerland is home to Amcor Plc, a leading provider of packaging solutions worldwide. Amcor has a long history that dates back to the 1860s. It now employs thousands of people worldwide and works in over 40 countries. Packaging laminates are among the many packaging solutions that the company specializes in offering. Amcor offers packaging laminates with exceptional barrier capabilities to maintain product freshness and quality. These laminates are made of flexible, multi-layered materials. These laminates are widely utilized in a variety of industries, including food, medicine, pharmaceuticals, and personal care, and they focus on sustainability and innovation in packaging technology while satisfying the wide range of packaging needs of consumers.


Key Companies in the Packaging Laminates market include



Packaging Laminates Industry Developments


June 2023: TIPA has declared its exclusive collaboration with Ispak with the aim of introducing biodegradable packaging to the Turkish market, expanding the businesses' global reach, and tackling plastic pollution.


April 2022: Novolex, a US-based packaging development business, has introduced their Power Prep fresh food packaging, which consists of an insulated wrap that is laminated. The packaging, which is made of Novolex paper and is intended to keep food fresh as it goes from freezing to thawing to reheating, was created by Bagcraft.


Packaging Laminates Market Segmentation


Packaging Laminates Material Outlook



  • Aluminium Foil

  • Paper and Paperboard

  • Metallized PP

  • Metallized BOPP

  • Metallized OPP

  • Metallized CPP

  • Metallized PET

  • Metallized PA

  • Metallized PE

  • Metallized PVC

  • Others (PVC, EVOH, etc.)


Packaging Laminates Thickness Outlook



  • Up to 30 Micron Packaging Laminates

  • 30-45 Micron Packaging Laminates

  • 45-60 Micron Packaging Laminates

  • Above 60 Micron Packaging Laminates


Packaging Laminates Application Outlook



  • Aseptic Packaging

  • Non-Aseptic Packaging


Packaging Laminates End-use Outlook



  • Packaging Laminates for Food

  • Salty Snacks

  • Confectionery

  • Tea & Coffee

  • Ready to eat Foods

  • Meat, Poultry, & Seafood

  • Fruits & Vegetables

  • Packaging Laminates for Pharmaceuticals

  • Packaging Laminates for Cosmetics & Personal Care

  • Others


Packaging Laminates Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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