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Consumers want snacks that are easy to carry around with them. There are big changes in this market because more and more people want better snack options. Some kinds of pretzels are made with clean ingredients, whole grains, and less salt. They want to find people who care about their health.
 
Adding new flavors is a big part of making the packaged pretzels business grow. These days, people are more likely to try new things. To meet this need, a lot of different kinds of pretzels with various tastes are being created. A lot of new tastes are coming out for snacks, which is great for people who like to switch things up. Other than garlic and salt, there are also honey mustard, jalapeño, and cinnamon sugar, which are called "unique tastes."
As e-commerce and online shopping sites grow, so does the way that packaged pretzels are sold. On the Internet, there are many names and styles to try on, so people can do it at their own pace. It's easier to see and find packaged pretzel goods on e-commerce sites because they are better for marketing and sales. Digital material is being bought by more and more people. People are changing how and what they buy in a bigger way.
People want healthy, hand-made snacks at work. People want tasty snacks that aren't just peanuts or other popular foods. They want to try the ones that are made by hand and often have interesting shapes, tastes, and good materials. More and more things are becoming expensive, which means that people want to eat in better and more elegant ways.
The market changes a lot when new ways of packing things are used. Companies that make wrapped pretzels are always looking for better ways to package them because more and more people care about the environment. More and more, people are picking things that are better for the earth, like things that can be used again or things that break down naturally. To meet this need, businesses in the field are working hard to come up with eco-friendly ways to pack.
Why do people around the world eat different foods? This has changed how much the market wants fancy, spiced pretzels. People are ready to try new kinds of snacks. This has caused new, foreign tastes to become popular in the packaged pretzels business. People are becoming more flexible about what they eat, as shown by this trend. They can now eat a pretzel with tastes from all over the world.
Packaged Pretzels Market Highlights:
Global Packaged Pretzels Market Scenario
Packaged Pretzels Market Size is projected to reach USD 2,498.94 Million by 2032, at a CAGR of 3.2% from 2024 to 2032. The demand for packaged pretzels is increasing owing to consumer inclination toward convenience snacking. Nuts, sugar, salt, glazes, seeds, and chocolate are some of the common seasonings for pretzels. Packaged pretzels are hard pretzels that are manufactured with wheat flour, water, yeast, leavening agents, shortening, salt, and sugar. Manufacturers of packaged pretzels are offering innovatively packaged pretzels to stay ahead in the competition. For instance, Pretzels, Inc. offers packaged pretzels with fillings of peanut butter. Also, Mr. Pretzels offers chocolate pretzels, cinnamon pretzels, and sesame seed pretzels. The increasing demand for gluten-free products among consumers across the globe is also creating opportunities for the players, which are offering options of gluten-free pretzels to consumers.
The outbreak of COVID-19 globally has resulted in creating immense pressure across supermarkets & hypermarkets, convenience stores, and food suppliers. This has led to an increased sale of convenience foods such as packaged pretzels as the consumers are involving in pantry stockpiling of shelf-stable foods. The stockpiling practice has led to a sudden hike in the market value of the global packaged pretzels market in 2020, which will normalize with a stable situation from the outbreak. In response to coronavirus pandemic, consumers are put under lockdown with several countries imposing stay-at-home orders. This is rapidly accelerating the transition to e-commerce.
Market Synopsis
Global Packaged Pretzels Market has witnessed moderate growth in recent years. In recent years, consumers have shifted from traditional three-course meal per day to snacking or multiple small meals throughout the day. The rising number of consumer stores, increasing brand visibility along with changing eating habits among consumers have escalated the demand for packaged pretzels. To cater to the trending consumer needs, market players are focusing on the launch of innovative products such as gluten-free, and novel flavors. Moreover, manufactures have adopted innovative and unique packaging solutions that help to preserve the freshness and shelf life of the product.
Market USP
Innovations in product flavors
Market Drivers
- Increasing demand for convenience snacks: Rapid changes in consumer taste and preferences in recent years, along with the changing lifestyle has resulted in a high dependency on convenience snacks such as pretzels. The trend of consumption of convenience snacks started in western countries and has spread to other regions rapidly.
- Rising product preference while consuming beverages
- Growth of the organized retail sector in developing countries
Market Restraints
- Intense competition from other food snacks
Segmentation
By Shape
- Twists: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. The wide availability of products among various manufacturers is anticipated to drive the demand for twists shaped packaged pretzels among consumers.
- Minis
- Sticks
- Others
By Category
- Gluten-Free: This segment accounted for the lower market share in 2019 and is projected to grow at the highest growth rate during the forecast period. The growth of the gluten-free segment can be attributed to the increasing number of consumers with celiac diseases across the globe. Furthermore, the rising incidences of obesity, diabetes, and other diagnosed food intolerances are propelling the demand for gluten-free products, including gluten-free packaged pretzels.
- Conventional
By Distribution Channel
- Store-Based: The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, and others. The supermarkets and hypermarkets sub-segment is expected to be the largest as these channels account for the maximum sales of packaged pretzels. Convenience stores also play a significant role in the distribution of packaged pretzels.
- Non-Store-Based
By Region
- North America: North America dominated the global packaged pretzels market in 2019 and is expected to continue dominating the market during the forecast period. The consumer inclination toward intermediate snacking is anticipated to boost the demand for the packaged pretzels industry. Moreover, expanding the food industry and a wide variety of products by various manufacturers is further propelling the growth of the packaged pretzels market.
- Europe
- Asia-Pacific: Asia-Pacific is expected to grow at a moderate pace during the forecast period. The significant factors for the rising demand for packaged pretzels are the increasingly hectic lifestyles of the consumers, coupled with the popularity of convenient food products in the emerging economies.
- Rest of the World
Key Players
- Conagra Brands, Inc. (US)
- Auntie Anne's, Inc. (US)
- PepsiCo (US)
- Herr Foods Inc.(UK)
- J&J SNACK FOODS CORP (US)
- Mars, Incorporated (US)
- Nestle S.A. (Switzerland)
- Pretzels (US)
- Pretzels, Inc. (US)
- Snyder's-Lance, Inc. (US)
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