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Many things cause the company that packs pretzels to grow and change. It's important to move this place because more and more people need food that is easy to get and carry. These days, people want snacks that are easy to make and taste good. People often choose packaged pretzels when they want a tasty snack that is easy to carry and keep for a long time.
The market for packaged pretzels changes a lot because people want different things and their tastes change over time. A lot of different flavors and spices are made by companies to keep up with changing tastes. These range from the classic salted pretzel to mixes that you can't find in any other food. Businesses need to be able to guess and adapt to changing buyer tastes in order to get people to buy new and different snacks.
What changes in the packaged pretzels business are how the shops are set up and how the pretzels are supplied. You can buy a lot of different kinds of food in shops, gas stops, and online. This changes the size of the market and how simple it is for people to use. Getting your brand known in new places and working with shops can be helped by building good relationships with them. It's also easy to meet all of your customers' needs and wants when you offer new box designs and sizes. This makes the whole experience better for them.
There is a big effect on the packaged pretzels market on how much people know about health. It's important to have pretzels that are low in chemicals and salt and made from whole grains because more people want healthy snacks. Better for you pretzels are being made because more people want snacks that are both tasty and good for them.
Marketing and image plans are very important if you sell packaged pretzels. In a market with lots of other goods, yours needs to stand out. A strong name, good promotion, and unique style can help them do this. In the snack business, there is a lot of competition. To get and keep customers who stick with you, you need to build a strong brand and make it clear what makes packaged pretzels unique.
The time of year and sales events can also change the market for packaged pretzels. Around holidays, events, and big birthdays, companies often come out with new tastes or box designs. People are typically very excited at certain times, and this way makes the most of those times. It also makes people happy and unique, which makes them more likely to buy again.
Packaged Pretzels Market Highlights:
Global Packaged Pretzels Market Scenario
Packaged Pretzels Market Size is projected to reach USD 2,498.94 Million by 2032, at a CAGR of 3.2% from 2024 to 2032. The demand for packaged pretzels is increasing owing to consumer inclination toward convenience snacking. Nuts, sugar, salt, glazes, seeds, and chocolate are some of the common seasonings for pretzels. Packaged pretzels are hard pretzels that are manufactured with wheat flour, water, yeast, leavening agents, shortening, salt, and sugar. Manufacturers of packaged pretzels are offering innovatively packaged pretzels to stay ahead in the competition. For instance, Pretzels, Inc. offers packaged pretzels with fillings of peanut butter. Also, Mr. Pretzels offers chocolate pretzels, cinnamon pretzels, and sesame seed pretzels. The increasing demand for gluten-free products among consumers across the globe is also creating opportunities for the players, which are offering options of gluten-free pretzels to consumers.
The outbreak of COVID-19 globally has resulted in creating immense pressure across supermarkets & hypermarkets, convenience stores, and food suppliers. This has led to an increased sale of convenience foods such as packaged pretzels as the consumers are involving in pantry stockpiling of shelf-stable foods. The stockpiling practice has led to a sudden hike in the market value of the global packaged pretzels market in 2020, which will normalize with a stable situation from the outbreak. In response to coronavirus pandemic, consumers are put under lockdown with several countries imposing stay-at-home orders. This is rapidly accelerating the transition to e-commerce.
Market Synopsis
Global Packaged Pretzels Market has witnessed moderate growth in recent years. In recent years, consumers have shifted from traditional three-course meal per day to snacking or multiple small meals throughout the day. The rising number of consumer stores, increasing brand visibility along with changing eating habits among consumers have escalated the demand for packaged pretzels. To cater to the trending consumer needs, market players are focusing on the launch of innovative products such as gluten-free, and novel flavors. Moreover, manufactures have adopted innovative and unique packaging solutions that help to preserve the freshness and shelf life of the product.
Market USP
Innovations in product flavors
Market Drivers
- Increasing demand for convenience snacks: Rapid changes in consumer taste and preferences in recent years, along with the changing lifestyle has resulted in a high dependency on convenience snacks such as pretzels. The trend of consumption of convenience snacks started in western countries and has spread to other regions rapidly.
- Rising product preference while consuming beverages
- Growth of the organized retail sector in developing countries
Market Restraints
- Intense competition from other food snacks
Segmentation
By Shape
- Twists: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. The wide availability of products among various manufacturers is anticipated to drive the demand for twists shaped packaged pretzels among consumers.
- Minis
- Sticks
- Others
By Category
- Gluten-Free: This segment accounted for the lower market share in 2019 and is projected to grow at the highest growth rate during the forecast period. The growth of the gluten-free segment can be attributed to the increasing number of consumers with celiac diseases across the globe. Furthermore, the rising incidences of obesity, diabetes, and other diagnosed food intolerances are propelling the demand for gluten-free products, including gluten-free packaged pretzels.
- Conventional
By Distribution Channel
- Store-Based: The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, and others. The supermarkets and hypermarkets sub-segment is expected to be the largest as these channels account for the maximum sales of packaged pretzels. Convenience stores also play a significant role in the distribution of packaged pretzels.
- Non-Store-Based
By Region
- North America: North America dominated the global packaged pretzels market in 2019 and is expected to continue dominating the market during the forecast period. The consumer inclination toward intermediate snacking is anticipated to boost the demand for the packaged pretzels industry. Moreover, expanding the food industry and a wide variety of products by various manufacturers is further propelling the growth of the packaged pretzels market.
- Europe
- Asia-Pacific: Asia-Pacific is expected to grow at a moderate pace during the forecast period. The significant factors for the rising demand for packaged pretzels are the increasingly hectic lifestyles of the consumers, coupled with the popularity of convenient food products in the emerging economies.
- Rest of the World
Key Players
- Conagra Brands, Inc. (US)
- Auntie Anne's, Inc. (US)
- PepsiCo (US)
- Herr Foods Inc.(UK)
- J&J SNACK FOODS CORP (US)
- Mars, Incorporated (US)
- Nestle S.A. (Switzerland)
- Pretzels (US)
- Pretzels, Inc. (US)
- Snyder's-Lance, Inc. (US)
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