Global Packaged Burgers Market Overview
Packaged Burgers Market Size was estimated at 152.73 (USD Billion) in 2022. The Packaged Burgers Industry is expected to grow from 162.24 (USD Billion) in 2023 to 279.4 (USD Billion) by 2032. The Packaged Burgers Market CAGR (growth rate) is expected to be around 6.23% during the forecast period (2023 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Packaged Burgers Market Trends Highlighted
The packaged burgers market showcases a growing trend toward premiumization and customization. Consumers seek convenient yet flavorful meal options, driving demand for gourmet burgers with unique flavors and toppings.
Health-conscious customers are also influencing the market, leading to the emergence of healthier options such as plant-based and low-carb burgers.
The rise of e-commerce and home delivery services is expanding the distribution channels, enabling consumers to enjoy packaged burgers from the comfort of their homes.
Innovation in packaging and the use of sustainable materials are also key trends, catering to environmental concerns and the demand for eco-friendly products.
Packaged Burgers Market Drivers
Changing Consumer Preferences, A Shift Towards Convenience and Health
Consumers today are increasingly embracing convenience and health consciousness in their food choices. The demand for packaged burgers has grown significantly as they offer a quick and convenient meal option while catering to health-conscious consumers.
Packaged burgers are often perceived as healthier alternatives to traditional burgers, as they are often made with leaner meats and whole-wheat buns. Moreover, the availability of various flavors and options, including plant-based and gluten-free burgers, has further expanded the consumer base for packaged burgers.
The growing popularity of home delivery and meal kit services has also contributed to the surge in demand for packaged burgers, as they offer an easy and convenient way to enjoy restaurant-quality burgers at home.
Expansion of Retail Distribution Channels Supermarkets and Online Platforms
The Packaged Burgers Market has witnessed a significant expansion in retail distribution channels, particularly supermarkets and online platforms. Supermarkets have dedicated freezer sections for packaged burgers, making them easily accessible to consumers during their regular grocery shopping trips.
The rise of online grocery shopping has further broadened the distribution reach of packaged burgers, allowing consumers to order them conveniently from their homes.
Online platforms offer a wide selection of packaged burgers, including premium and niche brands, which cater to the diverse preferences of consumers.
Technological Advancements Improved Packaging and Preservation Techniques
Advancements in packaging and preservation technologies have played a crucial role in the growth of the Packaged Burgers Market. Innovative packaging solutions, such as modified atmosphere packaging (MAP) and vacuum packaging, have extended the shelf life of packaged burgers while maintaining their quality and freshness.
These technologies prevent the growth of bacteria and preserve the Flavor and texture of the burgers. Additionally, the development of sous vide cooking techniques has enabled the production of high-quality packaged burgers with consistent doneness and tenderness.
These technological advancements have contributed to the increasing popularity and acceptance of packaged burgers among consumers.
Packaged Burgers Market Segment Insights
Packaged Burgers Market Distribution Channel Insights
Distribution Channel Segment Insights and Overview The distribution channel segment plays a crucial role in the Packaged Burgers Market, influencing market growth and consumer behavior. The segment comprises various channels through which packaged burgers reach end-consumers, each with its unique characteristics and dynamics.
Retail Stores account for a significant share of the Packaged Burgers Market revenue. These stores offer a wide assortment of packaged burgers from different brands, providing consumers with convenience and choice.
The presence of large retail chains with extensive distribution networks contributes to the growth of this channel. Supermarkets/Hypermarkets are another key distribution channel, offering a comprehensive selection of packaged burgers alongside other grocery items.
These stores cater to consumers seeking one-stop shopping experiences and often feature promotional campaigns and discounts. Convenience Stores are gaining popularity due to their convenient locations and extended operating hours. They offer a limited but curated selection of packaged burgers, targeting consumers seeking quick and easy meal options.
Online Retailers are rapidly emerging as a significant distribution channel, driven by the growth of e-commerce. Online platforms provide consumers with access to a vast range of packaged burgers, including specialty and premium brands.
The convenience of home delivery and the ability to compare prices and reviews contribute to the growth of this channel. Food Service Outlets include restaurants, fast-food chains, and cafes that offer packaged burgers as part of their menus. These outlets cater to consumers seeking freshly prepared burgers in a dining setting.
The growth of the food service industry positively impacts the demand for packaged burgers in this channel. Overall, the distribution channel segment in the Packaged Burgers Market is highly competitive, with each channel striving to meet the evolving needs of consumers.
The growth of online retailers and convenience stores is expected to continue, while traditional channels such as retail stores and supermarkets/hypermarkets will maintain their importance due to their established presence and wide reach.
Understanding the dynamics of each distribution channel is essential for manufacturers and retailers to optimize their strategies and capture market share in the Packaged Burgers Market.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Packaged Burgers Market Flavor Insights
The Packaged Burgers Market segmentation by Flavor includes Beef, Turkey, Chicken, Vegetarian/Vegan, and Other Flavors (Lamb, Fish, etc.). Beef holds the largest market share due to its widespread popularity and familiarity among consumers.
In 2023, the Beef segment accounted for over 55% of the Packaged Burgers Market revenue. Turkey and Chicken flavors are also gaining popularity due to their perceived health benefits and leaner protein content.
The Vegetarian/Vegan segment is expected to witness significant growth over the forecast period, driven by the rising demand for plant-based alternatives.
Other Flavors, such as Lamb and Fish, cater to niche market segments and contribute a smaller share of the overall market.
Packaged Burgers Market Packaging Type Insights
The Packaged Burgers Market is segmented into Fresh Packaged and Frozen Packaged. The Frozen Packaged segment is expected to hold a larger market share in 2023, owing to the increasing demand for convenience food products.
The growing popularity of quick-service restaurants and the rising number of working professionals are driving the growth of this segment. The Fresh Packaged segment is also expected to witness significant growth during the forecast period due to the increasing health consciousness among consumers and the growing demand for natural and organic products.
Packaged Burgers Market Size Insights
The Packaged Burgers Market segmentation, by size, comprises Single-Serve and Family Packs. Among these, the Single-Serve segment held the largest market share and is expected to maintain its dominance throughout the forecast period.
The growth of this segment can be attributed to the increasing popularity of convenience foods, as well as the growing number of single-person households. The Family Pack segment, on the other hand, is expected to witness significant growth over the forecast period, owing to the rising demand for frozen and convenience foods among families.
Packaged Burgers Market Additives Insights
The Additives segment of the Packaged Burgers Market is projected to witness significant growth in the coming years, driven by the increasing demand for healthier and more convenient food options. Organic, clean labels and gluten-free additives are gaining popularity among health-conscious consumers, who are willing to pay a premium for products that meet their dietary needs.
The Additives segment is expected to account for a significant share of this growth as consumers increasingly seek out products that meet their specific dietary needs and preferences.
Packaged Burgers Market Regional Insights
The Packaged Burgers Market is expected to reach a valuation of USD 279.4 billion by 2032, exhibiting a CAGR of 6.23% during the forecast period. Regionally, North America held the largest market share in 2023, accounting for over 35% of the revenue.
The region's dominance can be attributed to the presence of major fast-food chains and a high demand for convenient and affordable food options. Europe and APAC are also significant markets, with Europe expected to Register a CAGR of 5.8% and APAC at 7.2% during the forecast period.
South America and MEA are relatively smaller markets but are projected to witness steady growth in the coming years.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Packaged Burgers Market Key Players and Competitive Insights
Major players in the Packaged Burgers Market are constantly innovating and developing new products to meet the changing needs of consumers. Leading Packaged Burgers Market players are investing heavily in research and development to create new flavors and varieties of burgers that appeal to a wider range of consumers.
The Packaged Burgers Market is also seeing a growing trend towards healthier and more sustainable products as consumers become more conscious of their health and the environmental impact of their food choices.
One of the key competitors in the Packaged Burgers Market is Conagra Brands, Inc. The company offers a wide range of frozen and refrigerated burgers under the Banquet, Healthy Choice, and Marie Callender's brands. Conagra Brands is also investing in new product development, such as the recent launch of its plant-based Incredible Burger.
Another major competitor in the Packaged Burgers Market is Kellogg Company. The company offers a range of frozen burgers under the MorningStar Farms brand. Kellogg Company is also investing in new product development, such as the recent launch of its Incogmeato burger, which is made with soy and wheat protein.
Nestlé S.A. is another major competitor in the Packaged Burgers Market. The company offers a range of frozen and refrigerated burgers under the Stouffer's and Lean Cuisine brands. Nestlé S.A. is also investing in new product development, such as the recent launch of its plant-based Awesome Burger.
Key Companies in the Packaged Burgers Market Include
- Danish Crown
- JBS SA
- Minerva Foods S.A.
- Seaboard Corporation
- Cargill
- OSI Group
- WH Group
- BRF S.A.
- Tyson Foods
- Marfrig Foods S.A.
- Moy Park
- Pilgrim's Pride
- JBS S.A.
- West Liberty Foods
- Vion Food Group
Packaged Burgers Market Developments
In 2023, the market was valued at 162.24 billion USD. Rising urbanization, evolving consumer preferences, and increasing disposable income are driving market growth. The growing popularity of convenience foods, coupled with the expansion of the foodservice industry, is further propelling the demand for packaged burgers.
Recent news developments include the launch of plant-based and premium packaged burger offerings by major players like Tyson Foods and Nestle. Moreover, the adoption of innovative packaging solutions to enhance shelf life and product quality is shaping the market landscape.
Key market participants are focusing on strategic partnerships and acquisitions to expand their product portfolio and geographical reach.
Packaged Burgers Market Segmentation Insights
- Packaged Burgers Market Distribution Channel Outlook
- Retail Stores
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retailers
- Food Service Outlets
- Packaged Burgers Market Flavor Outlook
- Beef
- Turkey
- Chicken
- Vegetarian/Vegan
- Other Flavors (Lamb, Fish, etc.)
- Packaged Burgers Market Packaging Type Outlook
- Fresh Packaged
- Frozen Packaged
- Packaged Burgers Market Size Outlook
- Packaged Burgers Market Additives Outlook
- Organic
- Clean Label
- Gluten-Free
- Low Fat/Sodium
- High Protein
- Packaged Burgers Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
152.73(USD Billion) |
| Market Size 2023 |
162.24(USD Billion) |
| Market Size 2032 |
279.4(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
6.23% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Danish Crown, JBS SA, Minerva Foods S.A., Seaboard Corporation, Cargill, OSI Group, WH Group, BRF S.A., Tyson Foods, Marfrig Foods S.A., Moy Park, Pilgrim’s Pride, JBS S.A., West Liberty Foods, Vion Food Group |
| Segments Covered |
Distribution Channel, Flavor, Packaging Type, Size, Additives, Regional |
| Key Market Opportunities |
Growing Health Consciousness  Expanding E-commerce  Rising Demand in Developing Countries  Increasing Disposable Income  Product Innovation |
| Key Market Dynamics |
Growing health consciousness  Increasing demand for convenience food  Expansion of retail channels  Innovation in product offerings  Rising disposable income |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The packaged burgers market is expected to reach USD 162.24 billion by 2023 and is projected to Register a CAGR of 6.23% from 2024 to 2032, reaching USD 279.4 billion by the end of the forecast period.
North America is the largest market for packaged burgers, followed by Europe and Asia-Pacific. Emerging markets in Asia-Pacific, such as China and India, are expected to drive growth in the coming years.
Packaged burgers are primarily used in the food service industry, including restaurants, fast food chains, and convenience stores. They are also gaining popularity in retail channels, such as supermarkets and hypermarkets.
Major players in the packaged burgers market include Tyson Foods, Inc., JBS S.A., Cargill, Incorporated, OSI Group, LLC, and Marfrig Foods S.A.
Key trends in the packaged burgers market include the growing popularity of premium and gourmet burgers, the increasing demand for plant-based burgers, and the rising adoption of e-commerce channels for burger purchases.
The packaged burgers market faces challenges such as rising raw material costs, intense competition, and changing consumer preferences.
The packaged burgers market is expected to continue growing in the coming years, driven by factors such as the increasing demand for convenience foods, the growing popularity of burgers as a meal option, and the rising disposable income in emerging markets.
Key opportunities for growth in the packaged burgers market include the development of new and innovative products, the expansion into new markets, and the adoption of e-commerce channels.
Key threats to growth in the packaged burgers market include the rising popularity of plant-based burgers, the increasing health consciousness among consumers, and the economic slowdown in some regions.
Key recommendations for success in the packaged burgers market include focusing on innovation, expanding into new markets, and adopting e-commerce channels.
