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Outdoor Flooring Market Share

ID: MRFR//5164-HCR | 100 Pages | Author: Pradeep Nandi| November 2024

In the competitive landscape of the Outdoor Flooring Market, companies utilize various strategies to position themselves strategically and capture market share effectively. One primary strategy is differentiation, where companies focus on offering unique features or attributes in their outdoor flooring solutions to stand out from competitors. This could involve providing a wide range of materials such as wood, composite, stone, or concrete, each with distinct aesthetic and functional properties. Additionally, companies may differentiate their offerings by offering innovative design options, customizable patterns, or specialized surface treatments that enhance durability, slip resistance, and weather resistance. By providing value-added features that cater to specific customer preferences and project requirements, companies can differentiate their outdoor flooring products and attract customers seeking tailored solutions for their outdoor spaces.

The important driving force which develops the Outdoor Flooring Market is the usage of outdoor flooring enhances the aesthetic look of the buildings and also improves pedestrian movement. People are preferring the Outdoor Flooring Market product in recent days because of its benefit like they have better resistance to climate, moisture and also can have high strength quality and has the long term durability.

Another crucial strategy in the Outdoor Flooring Market is customer segmentation and targeting. Companies analyze the diverse needs and preferences of different customer segments, such as residential, commercial, or public projects, and tailor their outdoor flooring offerings accordingly. For instance, residential customers may prioritize aesthetics, ease of installation, and low maintenance options for their outdoor decks or patios, while commercial clients such as hotels, restaurants, or retail spaces may require durable, high-traffic flooring solutions that also offer visual appeal. By aligning their product offerings with the specific requirements of different customer segments, companies can effectively penetrate target markets and capture significant market share within each segment.

Furthermore, strategic partnerships and collaborations play a significant role in market share positioning within the Outdoor Flooring Market. Companies often collaborate with architects, designers, landscape contractors, and construction firms to co-develop customized flooring solutions for specific projects or applications. By leveraging each other's expertise and resources, companies can enhance the functionality, design versatility, and installation efficiency of their outdoor flooring products, gain access to new markets, and strengthen their competitive position in the outdoor flooring industry.

Moreover, innovation and continuous product development are essential for maintaining a competitive edge and securing market share in the Outdoor Flooring Market. Companies invest in research and development to explore new materials, manufacturing techniques, and design innovations that improve performance, sustainability, and aesthetic appeal. This involves developing outdoor flooring products with advanced features such as UV resistance, thermal stability, or eco-friendly attributes to meet evolving customer demands and industry standards. By offering innovative flooring solutions that address emerging trends in outdoor living spaces, companies can position themselves as leaders in the market and gain a competitive advantage over rivals.

Additionally, effective marketing and branding strategies are crucial for market share positioning in the Outdoor Flooring Market. Companies invest in building strong brand identities and communicating the value proposition of their outdoor flooring products to customers. This could involve showcasing the durability, versatility, and design options of their flooring solutions through various marketing channels, such as digital platforms, trade shows, or outdoor living expos. By establishing a compelling brand presence and conveying a message of quality, style, and reliability, companies can attract customers and gain market share in a competitive landscape.

Furthermore, cost leadership is another significant strategy employed by companies in the Outdoor Flooring Market to capture market share. By optimizing production processes, sourcing materials efficiently, and leveraging economies of scale, companies can offer cost-effective outdoor flooring solutions without compromising on quality or design options. This strategy appeals to price-sensitive customers, particularly in the residential market segment, where budget considerations play a significant role in purchasing decisions. By providing competitive pricing while maintaining product quality and design flexibility, companies can gain market share and establish themselves as preferred suppliers of outdoor flooring solutions in the Outdoor Flooring Market.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 5.90% (2024-2032)

Global Outdoor Flooring Market Overview


Global Outdoor Flooring Market Size was valued at USD 1.7 Billion in 2022. The outdoor flooring market industry is projected to grow from USD 1.8 Billion in 2023 to USD 2.847 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024 - 2032). Due to an increase in construction activity, there is a significant demand in the outdoor flooring industry for more effective flooring solutions. High resistance and durability, as well as the quickly expanding construction sector in emerging nations, are the main market drivers anticipated to propel the market for outdoor flooring.                        Outdoor Flooring Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Outdoor Flooring Market Trends




  • Surge in popularity of thermally treated wood is driving the market growth




The surge in popularity of thermally treated wood has led to a large uptake among end users in both commercial and residential settings. Wooden tiles that have been thermally treated offer a variety of qualities, including dimensional stability, weather resistance, and water repellency. Additionally, demand for thermally treated timber parquets for deck and swimming pool areas, particularly in Europe, encourages market expansion. For instance, consumption of hardwood parquet goods increased dramatically in 2019 in nations including France, Poland, Spain, and Austria, according to the European Federation of the Parquet Industry (FEP). Additionally, because of their aesthetic appeal and vintage elements, oak floors in outdoor areas help people perceive their value as being higher. The market CAGR for outdoor flooring is thus expected to develop over the projected period due to an increase in the adoption of thermally treated wood.


There are porches, patios, backyards, and pool edges on row houses, bungalows, villas, and condos. The slow population growth and rises in the disposable income of the majority population in a number of developing countries, such India and Brazil, are contributing to the expansion of the outdoor flooring market. The growing popularity of remodeling and renovations in developed countries like the U.S., the U.K., and Germany is also expected to boost market expansion in these countries. In addition, public places like ports, parks, airports, bus and train stations, government buildings, and utilities draw huge numbers of people. This calls for large areas that outdoor flooring can protect. In addition, PPPs (public-private partnerships) can add to the funding for building public infrastructure. Therefore, possibilities for market expansion in outdoor flooring would be presented by rising public infrastructure investment over the forecast period.


The surge in disposable income and more knowledge of beautiful outdoor designs have transformed the trend for outdoor home remodeling among residential end-users, particularly in urban regions. When renovating the exterior of a residential structure, curb appeal—also known as the property's attractiveness—is vital because most purchasers prefer remodeling before buying or renting a home. Additionally, according to Home Advisor, a digital marketplace, consumer expenditure on home repair projects increased by nearly 17% between 2018 and 2019. Thus, driving the outdoor flooring market revenue.


Outdoor Flooring Market Segment Insights


Outdoor Flooring Type Insights


The global outdoor flooring market segmentation, based on type includes Wood, Ceramics, Concrete and Others. The ceramics segment dominated the market. A significant market share for these tiles is largely attributed to their color, design, and texture versatility. For instance, because to technological advancements, ceramic tiles can now be made with textures and looks that are exactly like those of wood, stone, concrete, and terrazzo. Due to their adaptability, high mechanical susceptibility, low care requirements, and durability, they are also the ideal material for outdoor flooring solutions. Thus, ceramic tiles can be used as outdoor flooring in a variety of commercial, academic, and office structures.


Outdoor Flooring Application Insights


The global outdoor flooring market segmentation, based on application, includes Residential, Commercial, Public Sector and Others. The commercial category generated the most income. The expansion can be linked to the rise in building projects around the world, including those for new businesses like retail stores and offices. Additionally, a significant element influencing demand for ODFL in this market is the expansion of current office spaces. Depending on the type of flooring being utilised, there are many purposes for outdoor flooring in homes. A variety of outdoor flooring options are available for use in both indoor and outdoor situations.


Figure 1: Global Outdoor Flooring Market, by Application, 2022 & 2032 (USD Billion)                              Global Outdoor Flooring Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Outdoor Flooring Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American outdoor flooring market area will dominate this market. The region's rapidly expanding construction industry is the primary factor supporting the growth of the regional market. Due to the increase in population, countries like Mexico, the US, and Canada are also suddenly seeing a spike in demand for single-family homes and residential units. This rapid increase in demand is also likely to have an impact on the regional market's growth.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GLOBAL OUTDOOR FLOORING MARKET SHARE BY REGION 2022 (USD Billion)                          GLOBAL OUTDOOR FLOORING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe outdoor flooring market accounts for the second-largest market share. The use of wood, composite wood patios, and parquet is significantly more common in this area because of the extreme cold. The region is also focused on resource efficiency and investing in eco-friendly technologies as part of the European Green Deal project of the European Commission in order to support the building and renovation industry. The plan urges remodeling both public and private buildings to achieve double growth rates. Further, the German outdoor flooring market held the largest market share, and the UK outdoor flooring market was the fastest growing market in the European region


The Asia-Pacific Outdoor flooring Market is expected to grow at the fastest CAGR from 2023 to 2032 because the building sector is expanding swiftly and raw supplies are readily available. Additionally, there are more new construction projects and greater infrastructure development in countries with quickly rising economies like Bangladesh, India, Malaysia, China, Indonesia, and Malaysia. This expands the range of exterior flooring alternatives available for commercial buildings like offices, bus and train stations, shopping centers, airports, and educational institutions. Moreover, China’s outdoor flooring market held the largest market share, and the Indian outdoor flooring market was the fastest-growing market in the Asia-Pacific region.


Outdoor Flooring Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the outdoor flooring market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the outdoor flooring industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global outdoor flooring industry to benefit clients and increase the market sector. In recent years, the outdoor flooring industry has offered some of the most significant advantages to the market. Major players in the outdoor flooring market attempting to increase market demand by investing in research and development operations include Armstrong Floorings Inc, Beaulieu international group N.V., Citadel Floors, Ecore International, Mohawk Industries, Mats Inc, and Fiberon.


Manufacturers of recycled rubber products in North America include ECORE International. Their offerings include recycled rubber flooring, sports surfaces, load securement, playground safety surfacing, and recycled rubber impact sound-attenuating underlayments. The business transforms used tire rubber into goods for flooring, surfaces, and insulation. ECORE International provides services to clients in the global building, industrial, commercial, leisure, and sports products sectors. In July 2020, the Rx collection flooring, which is specifically designed for fitness, courts, and residential areas, has also been introduced to the market by Ecore International.


For both residential and commercial environments, Mohawk Industries Inc. produces and distributes flooring products. Ceramic and porcelain tiles, vinyl tiles, carpets, laminates, rugs, laminates, wood, stone, insulation boards, and sheet vinyl flooring are among the company's product offerings. Chipboards, roofing components, medium-density fiberboards, insulation boards, and other wood products are also designed and produced by it. The company distributes the goods through a number of channels, including owned and franchised operations, independent specialty retailers, builders, wholesalers, home center retailers, mass merchants, E-commerce, distributers, commercial end users, floor covering retailers, ceramic specialists, company-operated service centers and department stores.


Key Companies in the outdoor flooring market include



Outdoor Flooring Industry Developments


July 2022: A recent message to Mohawk workers stated that the acquisition of Foss Floors by Mohawk Industries "will add new product categories and create tremendous opportunities for our business."


February 2021: Armstrong Flooring's two most recent ranges of luxury flooring are Exchange and Theorem. For category-leading scratch, stain, and scuff performance, both collections include a unique Diamond 10 Technology 2.5 mm structure with a 20 mil wear layer. They were both created in the USA with pride.


July 2020: Aurora flooring, which incorporates rubber wear layer fusion, is a new product from Ecore International Limited Company. This is made specifically for the residential and healthcare sectors.


Outdoor Flooring Market Segmentation


Outdoor Flooring Material Outlook (USD Billion, 2018-2032)



  • Wood

  • Ceramics

  • Concrete

  • Others


Outdoor Flooring End User Outlook (USD Billion, 2018-2032)



  • Residential

  • Commercial 

  • Public Sector

  • Others


Outdoor Flooring Regional Outlook (USD Billion, 2018-2032)




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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