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OSS BSS Market

ID: MRFR/ICT/9627-HCR
100 Pages
Garvit Vyas
October 2025

OSS/BSS Market Size, Share and Trends Analysis Report By Deployment Model (On-premises, Cloud-based, Hybrid), By Services (Network management, Service orchestration, Revenue management, Customer relationship management), By Business Function (Telecommunications, Media and entertainment, Energy and utilities, Government and public safety), By Vertical Markets (Communication service providers, Media companies, Energy and utility companies, Government agencies) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and... read more

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Summary Table of Contents Segmentation Download PDF

OSS BSS Market Summary

As per MRFR analysis, the OSS BSS Market Size was estimated at 19.24 USD Billion in 2024. The OSS BSS industry is projected to grow from 20.73 USD Billion in 2025 to 43.69 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 7.74 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The OSS BSS market is experiencing robust growth driven by technological advancements and evolving consumer demands.

  • Cloud adoption continues to dominate the OSS BSS market, particularly in North America, as organizations seek scalable solutions.
  • AI and automation integration is becoming increasingly prevalent, enhancing operational efficiency across the Asia-Pacific region.
  • Data analytics utilization is on the rise, enabling companies to derive actionable insights and improve decision-making processes.
  • The emergence of 5G technology and the growing importance of customer experience management are key drivers propelling the demand for cloud-based and hybrid solutions.

Market Size & Forecast

2024 Market Size 19.24 (USD Billion)
2035 Market Size 43.69 (USD Billion)
CAGR (2025 - 2035) 7.74%

Major Players

Amdocs (IL), Oracle (US), Ericsson (SE), Nokia (FI), Huawei (CN), Ciena (US), ZTE (CN), Netcracker (US), Comarch (PL)

OSS BSS Market Trends

The OSS BSS Market is currently experiencing a transformative phase, driven by the increasing demand for digital services and the need for enhanced operational efficiency. Service providers are increasingly adopting cloud-based solutions, which facilitate scalability and flexibility in operations. This shift towards cloud technology appears to be a response to the growing complexity of network management and customer service requirements. Furthermore, the integration of artificial intelligence and machine learning into OSS BSS systems is likely to enhance decision-making processes and automate routine tasks, thereby improving overall service delivery. In addition, the OSS BSS Market is witnessing a surge in the adoption of analytics tools, which enable organizations to derive actionable insights from vast amounts of data. This trend suggests a growing recognition of the importance of data-driven strategies in optimizing performance and customer satisfaction. As competition intensifies, companies are increasingly focusing on customer experience management, indicating a shift towards more personalized service offerings. Overall, the OSS BSS Market is poised for continued growth, with technological advancements playing a pivotal role in shaping its future landscape.

Cloud Adoption

The OSS BSS Market is seeing a notable shift towards cloud-based solutions, which offer enhanced scalability and flexibility. This trend is driven by the need for service providers to manage complex networks and deliver efficient customer service.

AI and Automation Integration

The integration of artificial intelligence and automation technologies into OSS BSS systems is becoming more prevalent. This development is expected to streamline operations, improve decision-making, and enhance service delivery.

Data Analytics Utilization

There is a growing emphasis on the use of analytics tools within the OSS BSS Market. Organizations are increasingly leveraging data insights to optimize performance and enhance customer satisfaction, reflecting a shift towards data-driven strategies.

OSS BSS Market Drivers

Growing Demand for Digital Transformation

The Global OSS BSS Market Industry experiences a robust demand for digital transformation as enterprises seek to enhance operational efficiency and customer engagement. Organizations are increasingly adopting cloud-based solutions, which facilitate real-time data processing and analytics. This shift is driven by the need for agility and scalability in service delivery. For instance, telecommunications companies are leveraging OSS BSS Market solutions to streamline their operations and improve service quality. As a result, the market is projected to reach 19.2 USD Billion in 2024, indicating a strong trend towards modernization and innovation in the sector.

Market Segment Insights

By Deployment Type: Cloud-Based (Largest) vs. Hybrid (Fastest-Growing)

In the OSS BSS market, the deployment type segment is characterized by a diverse range of solutions, including On-Premises, Cloud-Based, and Hybrid models. Cloud-Based deployment has emerged as the largest segment due to its scalability, flexibility, and cost-effectiveness, appealing to a broad spectrum of businesses looking to optimize their operations. In contrast, Hybrid deployment is gaining traction, presenting a unique combination of both on-premises and cloud solutions, allowing businesses to tailor their systems according to specific needs. The growth trends in this segment are driven by the increasing demand for digital transformation across industries. Organizations are rapidly adopting cloud solutions to enhance operational efficiency and reduce time-to-market for new services. Furthermore, the ongoing advancements in technology and the shift towards remote operations have significantly contributed to the rising popularity of Hybrid deployment, making it the fastest-growing model in the market.

Cloud-Based (Dominant) vs. Hybrid (Emerging)

The Cloud-Based deployment type stands out in the OSS BSS market as the dominant solution, largely because of its ability to deliver services over the internet, enabling businesses to scale their operations without the need for substantial investment in physical infrastructure. This model offers enhanced data storage, real-time analytics, and seamless collaboration across teams, making it an attractive option for modern enterprises. On the other hand, Hybrid deployment is classified as an emerging trend. It combines the strengths of both on-premises and cloud solutions, allowing organizations to maintain critical operations in-house while leveraging cloud capabilities for enhanced flexibility and scalability. This adaptability is particularly attractive to businesses looking to optimize their resources amidst varying operational demands.

By Solution Type: Billing and Revenue Management (Largest) vs. Customer Management (Fastest-Growing)

In the OSS BSS market, the solution type segment showcases distinct distribution dynamics among its key components. Billing and Revenue Management continues to lead with the largest market share, driven by the necessity for efficient billing systems in telecommunications and service providers. Following closely, Network Management balances the need for infrastructure optimization, while Customer Management has emerged as a critical player focusing on enhancing customer experiences and retention strategies, reflecting the industry's shift towards customer-centric practices. Growth trends indicate a robust expansion trajectory across all segments, particularly fueled by technological advancements and increasing demand for seamless network services. As organizations increasingly prioritize customer experience and operational efficiency, Service Assurance is gaining traction as well, evolving to address the complexities of modern networks. The convergence of digital services and traditional telecommunication infrastructures is likely to drive accelerated growth, especially in Customer Management, signifying a transformation within the OSS BSS landscape.

Billing and Revenue Management (Dominant) vs. Customer Management (Emerging)

Billing and Revenue Management remains the backbone of revenue optimization strategies for telecom and service providers in the OSS BSS market. This segment is characterized by its comprehensive analytics and automation capabilities, which enable organizations to manage billing processes effectively and maximize revenue streams. As digital services proliferate, the ability to integrate various billing systems is crucial. In contrast, Customer Management is emerging rapidly, focusing on enhancing service quality and personalization. This segment leverages advanced analytics and artificial intelligence to understand customer behavior better, allowing organizations to adapt offerings accordingly. As consumer expectations evolve, Customer Management is set to become vital as it supports the transition towards more agile and responsive service frameworks.

By End User: Telecommunications Service Providers (Largest) vs. Managed Service Providers (Fastest-Growing)

In the OSS BSS market, Telecommunications Service Providers hold a significant share, outpacing other segments due to the demand for integrated solutions that enhance operational efficiencies and customer experience. This segment is leading the market as companies invest heavily in updating their infrastructure to adapt to new technologies and consumer expectations. Managed Service Providers also contribute to the market, providing specialized services that appeal to businesses looking to outsource their operational needs.

Telecommunications Service Providers (Dominant) vs. Managed Service Providers (Emerging)

Telecommunications Service Providers are the dominant players in the OSS BSS market, focused on optimizing operations through innovative software solutions that enhance service delivery and customer interaction. They are effectively positioned to leverage advancements in cloud computing and automation, ensuring robust connectivity and data management. On the other hand, Managed Service Providers are emerging as important players, offering tailored solutions that meet specific business needs. They focus on providing flexibility and scalability to enterprises, allowing them to adapt quickly to market changes without the burden of heavy investments in internal resources.

By Functionality: Operational Support Systems (Largest) vs. Integration Solutions (Fastest-Growing)

In the OSS BSS market, the Operational Support Systems (OSS) hold a substantial market share, driven by the need for efficient network management and service delivery functions. Businesses are increasingly relying on these systems to enhance operational efficiency and streamline processes, which has solidified their dominant position. Meanwhile, Integration Solutions are gaining traction as companies prioritize seamless data and service integration to improve agility and responsiveness in their offerings.

OSS (Dominant) vs. Integration Solutions (Emerging)

Operational Support Systems (OSS) are integral to telecom operators, providing essential functionalities like network management, fault handling, and service provisioning. Their significance in ensuring operational efficiency makes them a dominant force in the OSS BSS market. In contrast, Integration Solutions are becoming increasingly essential as businesses look to unify various systems and applications. As organizations move towards digital transformation, the demand for these solutions is rising rapidly, marking them as emerging players that facilitate business agility by enabling real-time data exchange and interoperability across platforms.

By Service Type: Consulting Services (Largest) vs. Support and Maintenance Services (Fastest-Growing)

In the OSS BSS market, the distribution of services is diverse, with Consulting Services holding the largest market share. This segment serves as a critical component for organizations looking to optimize their operations and enhance their service delivery. Support and Maintenance Services closely follow, playing a significant role in ensuring the systems remain functional post-implementation. Their importance is recognized by service providers, who prioritize these offerings to maintain customer satisfaction and operational efficiency. The growth trends in this segment indicate a robust increase in demand for Support and Maintenance Services, primarily driven by the ongoing digital transformation in various sectors. Organizations are increasingly seeking specialized support to manage complex systems and emerging technologies effectively. Furthermore, the rise of cloud-based solutions has led to an increased reliance on support services, positioning them as the fastest-growing segment within the OSS BSS framework.

Consulting Services (Dominant) vs. Implementation Services (Emerging)

Consulting Services have established themselves as the dominant force within the OSS BSS market by offering expertise that enables companies to navigate the complexities of operational support and business support systems. These services typically include strategic analysis, system integration, and process optimization. Conversely, Implementation Services represent an emerging segment, gaining traction as organizations look for efficient ways to deploy solutions. While they may not yet command the same market presence as Consulting, Implementation Services are pivotal in bridging the gap between consulting insights and practical application, highlighting the need for seamless transitions that foster successful utilization of OSS BSS solutions.

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Regional Insights

North America : Market Leader in OSS BSS

North America continues to lead the OSS BSS market, holding a significant share of 9.62 in 2024. The region's growth is driven by rapid technological advancements, increasing demand for digital transformation, and supportive regulatory frameworks. The push for 5G deployment and cloud-based solutions further fuels market expansion, as businesses seek to enhance operational efficiency and customer experience. Key players like Oracle, Amdocs, and Ciena dominate the competitive landscape, leveraging their innovative solutions to capture market share. The U.S. remains the largest contributor, with Canada also showing promising growth. The presence of major telecom operators and a robust IT infrastructure solidify North America's position as a hub for OSS BSS solutions.

Europe : Emerging OSS BSS Hub

Europe's OSS BSS market is poised for growth, with a market size of 5.77. The region benefits from a strong emphasis on regulatory compliance and digital transformation initiatives. The European Union's focus on enhancing connectivity and promoting 5G technology acts as a catalyst for market expansion, driving demand for advanced OSS BSS solutions. Leading countries such as Germany, the UK, and France are at the forefront, with key players like Ericsson and Nokia actively participating in the market. The competitive landscape is characterized by a mix of established firms and innovative startups, fostering a dynamic environment for OSS BSS development. The region's commitment to sustainability and digital innovation further enhances its attractiveness for investment.

Asia-Pacific : Rapid Growth in OSS BSS

The Asia-Pacific OSS BSS market, valued at 3.43, is experiencing rapid growth driven by increasing mobile penetration and digital transformation initiatives. Countries like China and India are leading the charge, with significant investments in telecommunications infrastructure and a growing demand for cloud-based solutions. Regulatory support for 5G rollout and smart city initiatives further propels market expansion. The competitive landscape features major players like Huawei and ZTE, alongside local firms that are innovating to meet regional demands. The presence of a large consumer base and a shift towards digital services are key factors driving the OSS BSS market in this region. As businesses adapt to changing consumer behaviors, the demand for integrated solutions continues to rise.

Middle East and Africa : Emerging OSS BSS Opportunities

The OSS BSS market in the Middle East and Africa is valued at 0.42, with significant growth potential driven by increasing mobile connectivity and digital transformation efforts. Governments in the region are investing heavily in telecommunications infrastructure, aiming to enhance service delivery and customer experience. Regulatory initiatives aimed at promoting competition and innovation are also key growth drivers. Countries like South Africa and the UAE are leading the way, with key players such as Comarch and local telecom operators actively participating in the market. The competitive landscape is evolving, with a focus on adopting advanced technologies to meet the growing demand for OSS BSS solutions. As the region continues to develop, opportunities for growth and investment are becoming increasingly attractive.

OSS BSS Market Regional Image

Key Players and Competitive Insights

The OSS BSS Market is currently characterized by a dynamic competitive landscape, driven by rapid technological advancements and the increasing demand for digital transformation across various sectors. Key players such as Amdocs (IL), Oracle (US), and Ericsson (SE) are strategically positioning themselves to leverage these trends. Amdocs (IL) focuses on enhancing customer experience through innovative solutions, while Oracle (US) emphasizes cloud-based offerings to streamline operations. Ericsson (SE) is investing heavily in 5G technologies, which is reshaping the competitive environment by pushing other players to adapt quickly to new standards and capabilities.

The market structure appears moderately fragmented, with several key players exerting considerable influence. Business tactics such as localizing manufacturing and optimizing supply chains are becoming increasingly important as companies seek to enhance operational efficiency and reduce costs. The collective influence of these major players is shaping a competitive environment where agility and responsiveness to market demands are paramount.

In November 2025, Amdocs (IL) announced a strategic partnership with a leading telecommunications provider to enhance its cloud-based OSS solutions. This collaboration is expected to facilitate the integration of advanced analytics and AI capabilities, thereby improving service delivery and operational efficiency. Such partnerships are indicative of a broader trend towards collaborative innovation in the OSS BSS space.

In October 2025, Oracle (US) launched a new suite of AI-driven BSS solutions aimed at optimizing revenue management for telecom operators. This move is significant as it aligns with the growing trend of AI integration within the industry, allowing operators to better predict customer behavior and tailor their offerings accordingly. The introduction of these solutions may enhance Oracle's competitive positioning by addressing the evolving needs of its clients.

In September 2025, Ericsson (SE) expanded its portfolio by acquiring a software company specializing in network automation. This acquisition is likely to bolster Ericsson's capabilities in providing end-to-end OSS solutions, particularly in the context of 5G networks. The strategic importance of this move lies in Ericsson's commitment to maintaining its leadership in the rapidly evolving telecommunications landscape.

As of December 2025, current competitive trends in the OSS BSS Market are heavily influenced by digitalization, sustainability, and the integration of AI technologies. Strategic alliances are increasingly shaping the landscape, as companies recognize the need for collaboration to drive innovation. Looking ahead, competitive differentiation is expected to evolve, with a shift from price-based competition towards a focus on technological innovation and supply chain reliability. This transition underscores the importance of agility and responsiveness in meeting the demands of a rapidly changing market.

Key Companies in the OSS BSS Market include

Industry Developments

  • Q2 2024: Amdocs Launches New Generative AI-Powered OSS/BSS Suite for Telecom Operators Amdocs announced the launch of a new OSS/BSS suite powered by generative AI, designed to help telecom operators automate network management and enhance customer experience. The suite integrates advanced AI capabilities for real-time analytics and service orchestration.
  • Q2 2024: Ericsson and Google Cloud Announce Strategic Partnership to Accelerate OSS/BSS Cloud Transformation Ericsson and Google Cloud entered a strategic partnership to jointly develop cloud-native OSS/BSS solutions for telecom operators, aiming to accelerate digital transformation and support 5G deployments.
  • Q2 2024: Netcracker Technology Wins Major OSS/BSS Contract with Telenor for 5G Rollout Netcracker Technology secured a contract with Telenor to provide OSS/BSS solutions supporting the operator’s 5G network rollout, focusing on automation, service orchestration, and customer management.
  • Q3 2024: OSS/BSS Startup Totogi Raises $25 Million Series A to Expand Cloud-Native Platform Totogi, a cloud-native OSS/BSS startup, raised $25 million in Series A funding to accelerate product development and expand its global footprint in telecom software.
  • Q3 2024: Cognizant Appoints New Global Head of OSS/BSS Practice Cognizant announced the appointment of a new global head for its OSS/BSS practice, aiming to strengthen its leadership and drive innovation in telecom software services.
  • Q4 2024: Nokia Launches Next-Generation OSS/BSS Platform for Private 5G Networks Nokia unveiled a next-generation OSS/BSS platform tailored for private 5G networks, offering enhanced automation, security, and integration capabilities for enterprise customers.
  • Q4 2024: Infosys Partners with AWS to Deliver Cloud-Based OSS/BSS Solutions Infosys announced a partnership with AWS to deliver cloud-based OSS/BSS solutions, enabling telecom operators to modernize legacy systems and improve operational efficiency.
  • Q1 2025: Telefonica Selects Oracle for OSS/BSS Modernization Project Telefonica selected Oracle to modernize its OSS/BSS infrastructure, focusing on cloud migration, automation, and improved customer experience for its European operations.
  • Q1 2025: Mavenir Secures OSS/BSS Contract with Dish Wireless for 5G Expansion Mavenir won a contract to supply OSS/BSS solutions to Dish Wireless, supporting the company’s ongoing 5G network expansion and service innovation.
  • Q2 2025: Huawei Launches AI-Driven OSS/BSS Platform for Telecom Operators Huawei launched a new AI-driven OSS/BSS platform aimed at telecom operators, featuring advanced analytics, automation, and support for multi-cloud environments.
  • Q2 2025: Subex Announces Partnership with Microsoft to Deliver OSS/BSS on Azure Subex announced a partnership with Microsoft to deliver OSS/BSS solutions on Azure, enabling telecom operators to leverage cloud scalability and AI-powered analytics.
  • Q3 2025: OSS/BSS Provider Openet Acquired by Amdocs to Strengthen 5G Portfolio Amdocs acquired Openet, a leading OSS/BSS provider, to enhance its 5G portfolio and expand its capabilities in cloud-native telecom software.

Future Outlook

OSS BSS Market Future Outlook

The OSS BSS Market is projected to grow at a 7.74% CAGR from 2024 to 2035, driven by digital transformation, increased automation, and the demand for enhanced customer experiences.

New opportunities lie in:

  • Integration of AI-driven analytics for predictive maintenance
  • Development of cloud-native OSS/BSS solutions for scalability
  • Expansion into emerging markets with tailored service offerings

By 2035, the OSS BSS Market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

OSS BSS Market End User Outlook

  • Telecommunications Service Providers
  • Managed Service Providers
  • Enterprises

OSS BSS Market Service Type Outlook

  • Consulting Services
  • Implementation Services
  • Support and Maintenance Services

OSS BSS Market Functionality Outlook

  • Operational Support Systems
  • Business Support Systems
  • Integration Solutions

OSS BSS Market Solution Type Outlook

  • Network Management
  • Service Assurance
  • Billing and Revenue Management
  • Customer Management

OSS BSS Market Deployment Type Outlook

  • On-Premises
  • Cloud-Based
  • Hybrid

Report Scope

MARKET SIZE 202419.24(USD Billion)
MARKET SIZE 202520.73(USD Billion)
MARKET SIZE 203543.69(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)7.74% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledAmdocs (IL), Oracle (US), Ericsson (SE), Nokia (FI), Huawei (CN), Ciena (US), ZTE (CN), Netcracker (US), Comarch (PL)
Segments CoveredDeployment Type, Solution Type, End User, Functionality, Service Type
Key Market OpportunitiesIntegration of artificial intelligence and machine learning in OSS BSS Market enhances operational efficiency and customer experience.
Key Market DynamicsRising demand for integrated solutions drives competition and innovation in the Operations Support Systems and Business Support Systems market.
Countries CoveredNorth America, Europe, APAC, South America, MEA
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FAQs

What is the current market size of the OSS BSS Market?

The OSS BSS Market is expected to be valued at USD 19.23 billion in 2024.

What is the projected market size of the OSS BSS Market in 2032?

The OSS BSS Market is projected to reach USD 40.54 billion by 2034, exhibiting a CAGR of 7.74% from 2025 to 2034.

Which region is expected to hold the largest market share in the OSS BSS Market?

North America is expected to account for the largest market share in the OSS BSS Market, owing to the presence of a large number of telecom operators and the early adoption of advanced technologies in the region.

Which application segment is anticipated to grow at the fastest rate in the OSS BSS Market?

The network management segment is expected to grow at the fastest rate in the OSS BSS Market, driven by the increasing demand for efficient network operations and the need for real-time monitoring and optimization of network performance.

Who are some of the key competitors in the OSS BSS Market?

Some of the key competitors in the OSS BSS Market include Ericsson, Huawei, Nokia, Oracle, and Amdocs.

What are the key growth drivers for the OSS BSS Market?

The increasing adoption of 5G technology, the growing demand for cloud-based OSS/BSS solutions, and the need for improved customer experience are some of the key growth drivers for the OSS BSS Market.

What are the challenges faced by the OSS BSS Market?

The lack of skilled professionals, the high cost of implementation, and the complexity of integrating OSS/BSS systems with legacy systems are some of the challenges faced by the OSS BSS Market.

What are the opportunities for growth in the OSS BSS Market?

The growing demand for real-time analytics, the increasing adoption of artificial intelligence (AI) and machine learning (ML), and the emergence of new technologies such as blockchain and IoT are some of the opportunities for growth in the OSS BSS Market.

What is the impact of the OSS BSS Market on the telecommunications industry?

The OSS BSS Market plays a crucial role in the telecommunications industry by enabling operators to manage their networks, services, and customers more efficiently and effectively.

What are the trends shaping the OSS BSS Market?

The trends shaping the OSS BSS Market include the adoption of cloud-based solutions, the increasing use of AI and ML, and the emergence of new technologies such as 5G and IoT.

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