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The organic soaps market is experiencing a notable surge in popularity as consumers increasingly prioritize natural and sustainable skincare options. One prominent market trend is the growing awareness of the potential harm associated with synthetic chemicals present in conventional soaps. This consciousness has caused a trend of shifting the preferences of consumers towards natural soap that are made from plant-based ingredients, essential oils and other natural parts. In addition, the market for organic soaps is being fueled by a preference for products that are free from harsh chemicals, artificial fragrances and preservatives and that, therefore, tend to be more pure.
Another important trend that has been witnessed in the organic soaps market is that there is a keen focus on green and cruelty free effects. Consumers are shifting the way they consume as they are more environmentally conscious and seeking products that align with their values of sustainability. Organic soaps makers are now in line with this trend by implementing eco friendly packaging, using biodegradable materials and ensuring that their production processes have low impact on the environment. Besides, even consumers whose main concern is animal welfare are attracted by cruelty-free aspect which encourages brands to display those certifications on their products loudly.
The global increased organic products shopping is intertwined with several important factors that create a trend of a changing consumer’s choice. Another catalyst is the increasing preference for and awareness of organic foods, and consumers paying attention to their health, which are pros of organic foods. It is also accentuated by the fast growing organized retail sector that provides a wider selection of organic products to the customers within a unified shopping space. The mainstreaming of organized retail creates awareness in the market to the extent that organic products are being accessed widely thereby increasing consumer visibility and perception of the advantages of these products.
The social media and the e-commerce platforms are the major factors in dictating the organic soaps market trends. Customers now have the ability to assess and evaluate products they use with help of reviews, testimonials and social media influencers, that determine consumers purchase decisions. The brands that are directly connecting with their customers and talking about their organic soap with natural ingredients and benefits are the ones that are going ahead in this competition.
Moreover, the COVID-19 pandemic has further propelled the demand for organic soaps, as hygiene consciousness has reached new heights. Consumers are not only focusing on cleanliness but also on the quality of the products they use for personal care. This has led to a surge in online sales of organic soaps, with consumers opting for the convenience and safety of shopping from home.
Organic Soaps Market Highlights:
Organic Soaps Market Scenario
The Organic Soaps Market size is projected to reach approximately USD 432 million by 2032, at a CAGR of 8.2% from 2024 to 2032. The demand for organic soaps is increasing owing to consumer inclination towardorganic beauty and personal care products.Organic soap is used for face and body cleansing. Organic soaps are manufactured with organically certified ingredients and oils. These soaps normally include aloe vera, beeswax, honey, turmeric, glycerin, and other natural purifying ingredients. Moreover, the support from the government for the promotion of organic products is also expected to uplift the market growth. Media promotion andcelebrity endorsementsare creating an opportunistic market for the players in the organic soaps industry.
Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review
The outbreak of COVID-19 across the globe has resulted in a lockdown of cities, border restrictions, and breakdown of transportation networks. Organic Soaps Market is projected to have a significant impact on the commodities supply chains, international trade, and manufacturing operations across the world. The production of organic soap starts with the procurement of raw materials. With barriers to the cross-border transportation of the commodities due to the pandemic, the organic soap manufacturers have become dependent on the local raw material suppliers resulting in an increase in the bargaining power of suppliers. Therefore, the outbreak of COVID-19 is anticipated to impact the market, along with factors such as low production capacities and logistics issues. However, the outbreak of COVID-19 has certainly created awareness of health among consumers.
A significant change has been observed in consumer buying behavior due to the COVID-19 pandemic. As stay-at-home restrictions started, consumers gravitating towards personal hygiene that catered to new normal.
Market Synopsis
The organic soaps market has witnessed moderate growth in recent years. The growing acceptance oforganic soaps in the personal care industry as consumers shift their focus from conventional soaps is anticipated to drive the demand for organic soaps globally.The wide availability of the product with different ingredients such as Canadian pine, lavender, cardamom, white sage, among others,has escalated the demand for organic soaps. Moreover, the rising demand fororganic personal careproductshas encouraged market players to launch innovative products to cater to the increasing consumer demand. Also, endorsement by celebritieshas considerably contributed towards the growth of the global market.
Market USP
Availability of Premium Organic Soaps
Organic Soaps Market Drivers
- Rising Demand for organic products:The organic segment of personal care products is growing at a phenomenal rate across the globe. Consumers around the world are becoming more aware of the adverse impact of chemicals on health. This increasing awareness has made them health conscious, because of which they prefer products with minimal or no chemicals. Consumers are also concerned about the impact of chemicals on the environment and health, leading to a shift to organically cultivated and processed products.
- Mounting growth of the organized retail sector
- Increasing per capita disposable income
- Government initiatives for the promotion of organic products
Organic Soaps Market Restraints
- Stringent regulations for organic products
Segmentation
By Form
- Liquid: The segment accounted for the largest revenue share and is expected to maintain its dominance during the forecast period due to the ease in availability of products. Attractive product packaging and the growing trend of organic soaps owing to the influence of social media is expected to propel the growth of the segment during the forecast period.
- Bar
- Paper
By Distribution Channel
- Store-Based: The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, and others. The supermarkets and hypermarkets sub-segment isexpected to be the largest as these channels account for the maximum sales of organic soaps. Convenience stores also play a significant role in the distribution of organic soaps.
- Non-Store-Based
By Region
- North America: North Americaaccounted for the largest market share in the global organic soaps market in 2019 and is expected to show the same trend during the study period. The key manufactures are emphasizing the promotional activities to create strong awareness among the consumers regarding new product launches, which will accelerate the growth of the North American market. Moreover, manufacturers are focusing on expanding their product presence to capture the regional market. For instance, in January 2019, Pangea Organics, Inc.launchedAlpine Provisions, an olive- and coconut-oil cleanser.
- Europe
- Asia-Pacific
- Rest of the World
Key Players Organic Soaps Market
- Unilever plc (UK)
- Osmia Organics (US)
- Lush (UK)
- Oregon Soap Company (US)
- EO Products (US)
- Pangea Organics, Inc. (US)
- Rocky Mountain Soap Company Inc.(Canada)
- Brittanies Thyme (US)
- Neal's Yard (Natural Remedies) Limited (UK)
- Khadi Natural (India)
- Rocky Mountain Soap Market
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