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Organic Natural Feminine Care Market Share

ID: MRFR//5972-CR | 111 Pages | Author: Kinjoll Dey| February 2019

The global organic and natural feminine care market is experiencing robust growth, poised to reach USD 3,990.9 million by 2023 from USD 2,654.3 million in 2017, reflecting a notable CAGR of 7.06% during the forecast period from 2018 to 2023. Asia-Pacific led the market in 2017, commanding a substantial 43.6% share, followed by the Americas and Europe with shares of 27.7% and 24.5%, respectively.

The market segmentation is based on product types and distribution channels, providing insights into the diverse landscape of the organic and natural feminine care sector.

Product Segmentation:
The global organic and natural feminine care market, categorized by product types, includes sanitary pads, tampons, panty liners and shields, and others. Among these, sanitary pads emerged as the dominant product, claiming a significant market share of 63.2% in 2017, with a market value of USD 1,677.8 million. The sanitary pads segment is projected to sustain a robust CAGR of 6.43% during the forecast period, reflecting the enduring popularity of this essential feminine care product. Tampons, while accounting for a slightly smaller market share of 22.3% in 2017, are expected to exhibit the fastest CAGR of 8.67%, underlining a growing consumer preference for this product category.

Distribution Channel Insights:
The distribution channels play a crucial role in the accessibility and availability of organic and natural feminine care products to consumers. Major distribution channels in this market include supermarkets, pharmacies, convenience stores, e-commerce, and others. E-commerce has emerged as a significant contributor to the market, offering consumers the convenience of online shopping for feminine care products. Supermarkets and pharmacies also play a vital role in reaching a wider consumer base.

Market Drivers:
Several factors contribute to the burgeoning growth of the organic and natural feminine care market. One primary driver is the rising demand and consumer interest in organic and natural menstrual products. Consumers are increasingly seeking products that are not only environmentally friendly but also gentle on the skin. The shift towards non-genetically modified (non-GMO) certified organic cotton, free from artificial dyes, rayon, and fragrances, reflects this growing preference.

Health considerations are another pivotal factor driving market growth. Concerns about toxic shock syndrome (TSS) associated with conventional menstrual products have prompted individuals to explore safer alternatives, boosting the demand for organic and natural options. Government initiatives and awareness campaigns advocating the benefits of these products further contribute to their increasing popularity.

Challenges:
Despite the positive trajectory, the market faces challenges that could impede its growth. The high cost associated with organic and natural feminine care products remains a significant barrier. These products often come at a premium due to the use of organic materials and sustainable manufacturing processes.

Additionally, the limited availability of organic and natural feminine care products in conventional retail channels such as supermarkets may hinder widespread adoption. Strategic partnerships with retailers and an expansion of distribution channels are potential strategies to address this challenge.

In conclusion, the global organic and natural feminine care market is witnessing substantial growth, driven by health-conscious consumers, awareness campaigns, and product innovations. While challenges such as cost implications and distribution constraints exist, the market's trajectory suggests a shift towards more sustainable and health-oriented choices. As manufacturers continue to address these challenges through innovation and collaboration, the organic and natural feminine care market is poised to maintain its upward trajectory, meeting the evolving demands of consumers seeking safer and eco-friendly alternatives.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate   6.20%

Organic and Natural Feminine Care Market Overview


Organic & Natural Feminine Care Market Size was valued at USD 0.70 Billion in 2023. The Global Organic & Natural Feminine Care industry is projected to grow from USD 0.75 Billion in 2024 to USD 1.32 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.35% during the forecast period (2024 - 2032).


Organic products can reduce the probability of acquiring cancer and other chronic diseases.Organic and natural feminine hygiene products, also known as menstrual products, are derived from organic cotton. The biodegradable nature of these products makes it appealing to women who use it to treat sensitive skin and tissues in the vaginal area.


Initiatives by nations to create awareness and negate the taboo of menstruation is likely to induce massive demand for organic and natural feminine care products. In May 2018, the government of India launched an affordable pad under a special scheme to make it available for women in rural areas. But shortage of organic and natural feminine care products in supermarkets can act as a growth deterrent in the organic natural feminine care market.


Segmentation Overview


The organic and natural feminine care market is segmented on the basis of product and distribution channel. Products include sanitary pads, panty liners & shields, and tampons. Major distribution channels considered for the sale of these products include supermarkets & hypermarkets, retail pharmacies, and online purchase.


Regional Overview


Based on regions, the organic natural feminine care market is segmented into North America, South America, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA). North America is projected to lead the market in 2023. Thanks to high awareness of feminine care among women. In addition, easy availability at retail and online channels can also be a factor fueling the market growth. APAC is expected to exhibit a robust CAGR over the forecast period owing to high scope for organic feminine care products in India, China, and South Korea. The high retention capacity of these products is primarily driving the demand in the region.


Competitive Landscape


Prominent players in the organic and natural feminine care market report include Procter & Gamble (U.S.), Armada & Lady Anion (Australia), Bodywise Limited (U.K.), Corman USA Inc. (U.S.), GladRags (U.S.), Heyday Care LLP (India), Maxim Hygiene (U.S.), Apropos (U.S.), Purganics (India), Rael (U.S.), Saathi (India), The Honest Company Inc. (U.S.), Tosama (Slovenia), and Veeda USA (U.S.).


The organic natural feminine care market is characterized by novel product launches and collaborations. This is exemplified by the rebranding of the Organyc line of products by Corman. It collaborated with reputed e-tailers such as CVS Pharmacy and Amazon in order to make its products available to a large audience simultaneously.


Research Methodology


At Market Research Future, we consider the proper blend of accurate, reliable, and relevant data as of prime importance. Our data analysts are adept in exactly interpreting data and gaining appropriate information. The primary research includes a head-to-head interview with eminent market insiders who know the market like the back of their hand. The secondary method amplifies pertinent factors of the market that can positively influence the market during the forecast period. Other credible sources such as annual reports, publications by relevant associations, and SEC filings do play an integral part in the planning of the report. To maintain an objective analysis, we have included several proprietary standards for the estimation and validation of market data. Top-down and bottom-up approaches are a part of this analysis for a holistic understanding of the market, and the endeavor is to provide our client with an edge that would help them gain insights.


For the scope of the report, the organic and natural feminine care market is segmented in the following manner


Product



  • Panty Liners & Shields

  • Sanitary Pads

  • Tampons


Distribution Channel



  • Online Purchase

  • Retail Pharmacies

  • Supermarkets & Hypermarkets


Region



  • North America

    • The U.S.

    • Canada

    • Mexico



  • South America

    • Brazil

    • Rest of South America



  • Europe

    • Western Europe

      • The U.K.

      • France

      • Germany

      • Italy

      • Spain

      • Rest of Western Europe



    • Eastern Europe



  • Asia Pacific (APAC)

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Rest of Asia Pacific



  •  The Middle East & Africa (MEA)

    • The Middle East

    • Africa



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