Organic Juices Market Share

Global Organic Juices Market Overview

Organic juices market size was valued at USD 40.9 Billion in 2023. The organic juices market is projected to grow from USD 42.86 Billion in 2024 to USD 62.37 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2024 - 2032). An increase in the usage of fruit juices, changes in consumer preferences and tastes, and increasing health consciousness of the growing middle-class population are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Organic Juices Market Trends

• The rising popularity of ready-to-drink juice products is driving the market growth.

Market CAGR for organic juices is driven by the rising popularity of ready-to-drink juice products due to the busier lifestyle. Packaged drink products provide convenience to the customer to enjoy a healthy lifestyle without expending extra hours in its preparation. With the expansion in employment and rapid urbanization in emerging economies, including India and China, consumers are continuously looking for healthy and tasty juice products. These juices are packaged in plastic bottles and glass bottles, enabling consumers to carry them around easily; hence, their demand among the younger generation is increasing rapidly.

Additionally, the demand for organic juices is gaining popularity worldwide due to the increasing health consciousness of the growing middle-class population. Like the health and wellness trends, the trend of detoxification is also followed by consumers. Fruit and vegetable juices are vital in cleansing the body and promoting weight loss. It is why people prefer organic juices over beverages with additives and other nutrients. In February 2022, Pure Green launched the new Pink Grape Cold-Pressed Juice made with dragon fruit, grape, lemon, Himalayan salt, and microflora of probiotics.

The enhanced demand for organic products among consumers and changes in consumer lifestyles are the key factors driving the organic drinks market revenue. The industry has grown due to the accessibility of organic drinks, which are widely available at retail establishments. The use of synthetic products may be outlawed by governments in some nations, which will spur additional growth in organic products and the market for organic beverages. Due to the positive impact on health that consuming natural products has, demand for them has generally increased on the market. Customers are drawn to natural, nutritious food goods in particular. Organic beverages have an advantage over other items in their category worldwide since they are not made with artificial components.

Manufacturers have focused on new product improvements to improve sales of their products. Demand for green drinks is anticipated to rise during the forecast period due to the convenience associated with packaging and the benefits associated with nutrient content. Manufacturers are introducing new flavors, such as green juice consisting of coconut water, leafy greens, cucumber, and splash pineapples, to influence growing demand among health-conscious customers and to address the demand for healthy and natural juices. Also, the introduction of smooth green mixes with apple, mint, pineapple, and cucumber is expected to boost the growth of the cold-pressed juice market during the forecast duration.

Organic Juices Market Segment Insights

Organic Juices Type Insights

The organic juices market segmentation, based on type, includes fruits {apple, orange, grapes, pineapple, and others}, vegetables {beetroot, and others}, and blends. The blends segment dominated the market, accounting for 35% of market revenue (15.00 Billion). In developing economies, category growth is driven as a combination of fruit and vegetables allows customers to enjoy a wide range of advantageous compounds in a single drink without individually purchasing other products. Blended juice with a more increased concentration of leafy vegetables delivers consumers with higher nutritional credentials than fruit-based juices. However, fruits are the fastest-growing category as fruit juices are available in a wide variety ranging from citrus fruits to tropical fruits. Since these juices provide nutritional value additions, they are preferred by most of the population.

Organic Juices Distribution Channel Insights

The organic juices market segmentation, based on distribution channel, includes store-based {hypermarkets & supermarkets, convenience stores, and others} and non-store-based. The store-based category generated the most income (70.4%) due to the availability of a tremendous range of products with various discount offers, making them one of the most preferred distribution channels by customers. The ability to physically verify these products and expert assistance by sales representatives drives the market growth. However, non-store-based is the fastest-growing category, as customers can purchase products from the convenience of their homes.

Organic Juices Packaging Type Insights

The organic juices market segmentation, based on packaging type, includes bottles, cartoons, and others. The bottles category generated the most income as it is the most widely utilized material for juice packaging. Since such packaging materials are lightweight, they allow easier transportation of products. However, cartoons are the fastest-growing category as this material assist to keep the juice fresh and is non-toxic. Also, cartoons are available in different colors making the product packaging highly attractive to consumers.

Figure 1: Organic Juices Market by Packaging Type, 2024 & 2032 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Organic Juices Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American organic juices market will dominate, owing to growing consumer inclination towards healthy beverages and replacing carbonated soft drinks in their diet. Adopting new dietary styles, such as veganism, will boost market growth in this region. Moreover, US organic juices market held the largest market share, and the Canadian organic juices market was the fastest-growing market in the North American region.

Further, the prominent countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: ORGANIC JUICES MARKET SHARE BY REGION 2024 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's organic juices market accounts for the second-largest market share due to the increasing focus on preventive healthcare and increased awareness of human health and well-being. Further, the German organic juices market held the largest market share, and the UK organic juices market was the fastest-growing market in the European region.

The Asia-Pacific organic juices market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to the expansion in disposable income that has enabled consumers to spend more on premium and healthy food products in this region. Moreover, China’s organic juices market held the largest market share, and the Indian organic juices market was the fastest-growing market in the Asia-Pacific region.

Organic Juices Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the organic juices market grow even more. Market participants are also undertaking numerous strategic activities to enhance their footprint, with important market developments such as new product establishment, mergers and acquisitions, higher investments, contractual agreements, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the organic juices industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the organic juices industry to benefit clients and increase the market sector. Major players in the organic juices market, including Coca-Cola, Santa Cruz Organic, Parkers Organic Juices PTY LTD, 1915 Organic, Lakewood Juice Company, Hain Celestial Group, Suja Life LLC,., and others, are attempting to increase market demand by investing in research and development operations.

The Hain Celestial Group Inc manufactures and markets organic and natural products. The company's product portfolio includes infant, toddler, and kid food products; rice and grain-based products; plant-based beverages and frozen desserts; flour and bakery products; cereal bars; canned, chilled fresh, aseptic, and instant soups and yogurts. Hain Celestial markets products under Soy Dream, The Greek Gods, Spectrum, Sun-Pat, Westbrae, Natumi, Ella's Kitchen, and Celestial Seasonings brand names. The firm sells its products through specialty and natural food distributors, supermarkets, natural food stores, convenience stores, mass-market and e-commerce retailers, drug store chains, food service channels, and club stores. In December 2021, The Hain Celestial Group Inc. acquired snack brands ParmCrisps and Thinsters. According to the company, the strategy behind this acquisition is to offer consumers fruit and vegetable juice with every purchase. Thus, the company is trying to create a brand image and sustain a point of dominance.

Dole Food Company, commonly known as Dole, is a multinational food and beverage company that primarily focuses on producing and distributing fresh fruits, vegetables, and other food products. The company is one of the world's largest producers and distributors of fresh fruits and vegetables. The company was founded in 1851. It has since grown into a major player in the food industry. Dole's product portfolio includes many fruits, such as bananas, pineapples, grapes, strawberries, and other fresh produce. In November 2021, Dole Sunshine India launched its 100% natural pineapple juice with pure fruity goodness. The new beverage is manufactured with natural pineapple, enriched with vitamin C and no added sugars and preservatives.

Raw Juicery, a well-known name in the health and wellness business, today announced the debut of a new line of organic juice cleanses, which are intended to aid in detoxification and overall health improvement. This new range demonstrates the company's dedication to producing high-quality, nutrient-dense goods that encourage a better living.

Suja Organic, the market leader in cold-pressed, organic beverages, today announced the introduction of Suja Organic Protein Shakes, a new range of boosted ready-to-drink (RTD) protein. It contains 16g of plant-based protein derived from peas, rice, and hemp, as well as convenient, visible plant nutrition. Available in three flavors: vanilla cinnamon, chocolate, and coffee bean. Suja Organic's new product offering signals its foray into the rapidly expanding RTD protein market.

Key Companies in the Organic Juices market include

• 24 MANTRA ORGANIC


• W. Knudsen Family


• Organic Valley


• Suja Life LLC


• Danone


• Coca-Cola


• Santa Cruz Organic


• Parkers Organic Juices PTY LTD


• 1915 Organic


• Lakewood Juice Company


• Hain Celestial Group


• James White Drinks


• Evolution Fresh


• Purity Organic


• Uncle Matt's

Organic Juices Industry Developments

In 2023, Uncle Matt's Organic®, the nation's best-selling organic orange juice brand, will introduce a new functional juice-based beverage to its portfolio. Introducing Uncle Matt's Organic® Superfruit Punch! This delectable beverage, which contains an exceptional blend of real superfruits such as dark sweet cherries, blueberries, and black elderberry, will captivate the taste buds of the entire family. The antioxidant-rich beverage is only 45 calories per 8 oz cup and contains no cane sugar or preservatives.

April 2021: Dabur's leading brand Real Activ launched a fruit and veggie juice with carton packaging to boost immunity and gut & heart health. It is available in Apple, Beetroot + Carrot, Cucumber + Spinach, Orange + Carrot, and Fibre + multi-fruit variants

August 2020: Jijuan Beverages launched a new Rainforest Not-From-Concentrate (NFC) series of beverages with 100% pure juice and no added sugar and preservatives. The new products especially target consumers seeking healthier alternatives to carbonated beverages.

Organic Juices Market Segmentation

Organic Juices Type Outlook

• Store-Based
  
  
  
  • Hypermarkets & Supermarkets
  
  
  • Convenience Stores
  
  
  • Others
  
  
  
  


• Non-Store-Based

Organic Juices Regional Outlook

• US


• Canada

• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe

• China


• Japan


• India


• Australia


• South Korea


• Australia


• Rest of Asia-Pacific

• Middle East


• Africa


• Latin America