Organic Chips Market Trends

Global Organic Chips Market Overview

Organic Chips Market is expected to register a CAGR of 6.45% from 2024-2032 and reach USD 23.70 billion by the end of 2032.  The organic chips market trend is depicting a steady change in the eating habits of the population. This fact is majorly driving the global sales of organic chips owing to consumers’ shift towards eating between meals in a day. Additionally, the propelling market trends of consumption of clean-label food products on a global level are expected to drive the market during the forecast period that will be ending in 2032.

The market is further, expecting an increase in the availability of advanced distributing channels and networks for organic chips including in places like the hyper/supermarkets is expected to fuel the demand. Manufacturers in the global market premises are focusing on targeting the demographic of urban consumers willing to switch from conventional and other baked chips to healthier alternatives. They are majorly strategizing on involving more product variations and portfolios for the target audience in the portfolio to grab the attention of the target consumers.

COVID 19 Analysis

Also, with the alarming rate at which the fatal infection and the coronavirus pandemic is spreading, the target customers are recognizing this as an excellent opportunity to self- introspect and further, opt for the needful marketing changes in terms of leading a healthier lifestyle and consuming more variable market products that are organic and make use of the natural ingredients and elements. However, there has been a rising degree of demand that is unable to keep pace with the disruptions that are currently prevalent in the demand and supply chain mechanism of the market services and products.

The changing degree of lifestyle and eating preferences of the global target audience is pushing the key market players to produce the same and develop a satisfied and reliable base of steady target consumers during the forecast period that ends in 2032.

Market Dynamics

Drivers

The organic chips market share is witnessing a growth in the rising degree towards health awareness and demand for chemical-free food products are the major factors propelling the market growth based on the predictions for the forecast period that will be ending in 2032. The market trends suggest that there has been a high degree of funding and investment in the research and development sector that is expected to fuel the revenue of the major players in the organic chips market.

Restraints

The organic chips market value is at the stake of rising during the ongoing forecast period owing to the lack of awareness amongst the target consumers followed by their altered ability to fund the purchases because of the lifestyle and preference changes that have been introduced because of the pandemic during 2021 followed by its repercussions in the ongoing forecast period that will be ending in 2032.

Technology Analysis

The product segment of the global organic chips market is being categorized as vegetables, fruits, cereal, and grain. The vegetable product segment is likely to hold the largest share of the overall revenue, due to its easy availability and popularity. Also, the funding and ready investments are giving rise to the demand. In addition, the prevalence of the consumer preference for potato chips over any other fruit chips is another factor driving the growth of the market segment.

Apart from vegetables, cereal and grain chips are other inclusions that are expected to witness high growth due to awareness of the health benefits of cereals and grains. Also, there has been an increasing demand for spices in these organic products in the Asian Pacific region that has provided opportunities to the players for their product portfolio expansion to maintain a strong foothold in the market during the period ending in 2032.

Study Objectives

• The organic chips market report helps to project the CAGR rate at which the organic chips market size and share are expected to grow during the ongoing forecast period of 2024-2032. The curated report also helps to have an idea about the predicted final market value by the end of the period. The report further, considers these predictions as the base to help the potential investors and the global target audience understand the revenue potential of the market segments that are functional across various global regions.


• The global organic chips industry helps to analyze the rising degree of competition amongst the prominent market players and predict the companies and the global regions that will be witnessing the maximum propelling of the market operations during the ongoing forecast period from 2024 that will be ending in 2032.


• The market report further helps to consider the propelling recent developments that are being undertaken by the market players during the period ending in 2032. The global market report also aims to have a fair discussion of the market dynamics that is the drivers, opportunities, challenges, and restraints that are crucial for knowing the accuracy of the growth predictions for the market during the ongoing forecast period.

Market Segmentations

The organic chips have been segmented based on source, distribution channels, and region. The global market segmentation is helping in expanding the revenue potential of the market followed by their rising need to meet the vibrant needs of the global target audience. The global market segmentations have the following sub-segments.

Based on the Source

The global organic chips have been classified, based on source, and includes sub-segments like vegetables, fruits, chips & grains, and others.

Based on the Distribution Channel

The global organic chips market has been segmented, based on the distribution channel, into store-based and non-store-based sub-segments. The store-based segment has further been sub-segmented into supermarkets and hypermarkets, convenience stores, amongst others.

Based on the Global Market Regions

The global organic chips have been analyzed for their functioning in four key regions. These are North America, Europe, Asia-Pacific, and the rest of the world. The North American organic chips market share has further been segmented into the US, Canada, and Mexico.

Regional Insights

In 2021, the North American market had held the largest share of 34.2% in terms of revenue. There has been growing popularity of organic chips and the rising prevalence of obesity in the countries such as the U.S. are the trends that have propelled the market growth in the region. Another factor boosting the market growth in North America is that there is a strong presence of the key market players in the country such as Kettle Foods, Inc. (U.S.), Luke's Organic, General Mills Inc., and others like The Hain Celestial Group, Inc. (U.S.). The Asian Pacific market is expected to witness the fastest growth in the market over the forecast period that will be ending in 2032 due to improving economic conditions and the growing disposable income of consumers in the participating region.

Competitive Landscape

The organic chips market is growing because of the performance that has been recorded by the following market players:

• Tyrrells Potato Crisps Limited (UK)


• Saratago Potato Chips LLC (US)


• Kettle Foods, Inc. (US)


• Navitas Organics (US)


• Popchips (US)


• FZ Organic Food (Netherlands)


• Rhythm Superfoods, LLC. (US)


• Cussons Australia Pty Ltd (Australia)


• Luke’s Organic (US)


• Late July Snacks LLC (US)


• General Mills Inc. (US)

Recent Developments

• Kettle Foods introduces a brand-new range of "Simply Organic" chips that include distinct flavours and uncluttered, easily identifiable ingredients.


• Based on the product type segment of the organic chips market, the fruit organic chips are projected to expand at an excellent CAGR of 4.6% in terms of revenue over the forecast period that is projected to be ending in 3038. The vegetable product segment dominated the global market with a share of 34.9% during the historic forecast period that had ended in 2021.


• The North American market had dominated the market in 2021, which constituted 34.2% of the organic chips market share. This trend is projected to resume over the next few years, as a part of the ongoing forecast period that will be ending in 2032.


• The participating regional countries such as Germany and France are expected to be the major markets. This is due to the high disposable income of the consumers, followed by the population in the countries like India, China, and Japan in the Asian Pacific region.


• Various producers and market manufacturers are concentrating on product lines and portfolio expansion to fulfill the propelling consumer demand for a variety in the organic chips market like taste-wise and estimating existing and future demand patterns from upcoming application segments.

Report Outlook

The organic chips market report has been prepared to understand the propelling market dynamics that will have an impact on the functioning of the market during the forecast period that ends in 2032. The report will help to understand the basis of the market segmentation to meet the rising needs of the audience and the developments that have been undertaken during the period.