Organic Bakery Products Market Trends

Global Organic Bakery Products Market Overview

The Organic Bakery Products Market Size was valued at USD 74.8 billion in 2023. The organic bakery products industry is projected to grow from USD 79.66 Billion in 2024 to USD 116.23 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.5% during the forecast period (2024 - 2032). The expanding food sector, increased product innovation by bakery products manufacturers, and rising consumer preference for clean-label and organic products due to rising quality and safety concerns are the key market drivers boosting the  organic bakery products market share.Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Organic Bakery Products Market Trends

• Increase in demand for free-from-food products to propel market growth

Organic bakery products like cookies, rolls, biscuits, savory snacks, bread, cakes, and others are increasing in popularity as consumer preferences shift towards healthier and organic options. These products are higher in protein, dietary fiber, calcium, and other minerals, and they are free of synthetic chemicals and pesticides, making them healthier than conventional bakery products. People with celiac disease, as well as the general health-conscious population, consume gluten-free foods. The demand for gluten-free products stems from the notion that sugar-free and gluten-free foods can aid in weight loss and managing other health issues such as diabetes, obesity, and indigestion. Thus, organic bakery products that claim to be fat-, sugar-, gluten-free, whole wheat, and salt-free are growing popular among health-conscious customers.

Moreover, celiac disease, also known as gluten-sensitive enteropathy or celiac sprue, is an immune reaction to gluten, a protein found in barley, wheat, and rye used to produce various bakery products. Eating gluten creates an immune reaction in the small intestine in people with celiac disease. The Celiac Disease Foundation estimated that approximately 1 in 100 people worldwide had the celiac disease in 2021. Similarly, Beyond Celiac estimates that 1 in 133 Americans, or about 1% of the population, have celiac disease. This contributes to the demand for organic bakery products that are free of gluten.

Moreover, consumers prefer natural, vegan, and additive-free products, which has resulted in the launch of numerous free-from products by key players, propelling the expansion of organic bakery products market revenue. Furthermore, the government's increased support for organic food consumption due to the associated health benefits is expected to drive the growth of the organic bakery products market CAGR.

Organic Bakery Products Market Segment Insights

Organic Bakery Products Type Insights

Based on type, the organic bakery products market segmentation includes bread & rolls, savory snacks, cakes & pastries, cookies & biscuits, and others. The bread & rolls segment held the majority share in 2022, contributing to around 35-37% of the organic bakery products market revenue. Bread and rolls are the staple food in most developed countries. Bread with whole grains, high fiber content, and gluten-free ingredients is in high demand. A growing consumer preference for a protein-rich diet has resulted in the development of protein fortification in the bread and rolls segment. In the bread-making process, dough workability and bread volume are critical factors. These kinds of organic products are becoming increasingly popular among health-conscious consumers. Moreover, the growing disposable income of the population will contribute to increased demand for organic bread products in the coming years. The busy lifestyles of consumers have facilitated the rapid expansion of the bread manufacturing sector, which has prompted the development of new organic bakery products to satisfy the escalating demand from consumers.

June 2019: Grupo Bimbo S.A.B. de C.V. introduced a new line of organic bread under the Brownberry, Arnold, and Oroweat brands in the United States to respond to the growing consumer demand for organic bakery products.

Figure 1:  Organic Bakery Products Market, by Type, 2022 & 2030 (USD Billion)Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Organic Bakery Products Category Insights

The category has bifurcated the organic bakery products market data into gluten-free and conventional. The gluten-free segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period 2022-2030. These product categories do not cause health issues like bloating, digestive problems, diabetes, or obesity, driving the segment's market expansion. Additionally, rising living standards and altered lifestyles impact consumer preferences. Low-calorie, gluten-free, egg-free, and fresh organic bakery products are becoming increasingly popular across the globe. Moreover, as the Agriculture & Horticulture Development Board in the United Kingdom reported, the gluten-from food market is expected to grow at a 10% annual rate for the next three years, with bakery products and cookies accounting for approximately 35% of the free-from food category. As a result, gluten-free, organic bakery products have a lucrative market growth opportunity.

May 2022: Prodigy, a UK-based organic bakery products company, launched the 'Phenomenoms' line of plant-based chocolate biscuits. The plant-based biscuits are gluten-free and contain half the sugar of a traditional chocolate biscuit. Additionally, it has no palm oil, refined sugars, or prebiotic fiber. The biscuits come in two varieties, Prodigy Phenomenoms Chocolate Oaties and Prodigy Phenomenoms Chocolate Digestives, and are made in a 'thins' format.

Organic Bakery Products Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The European Organic Bakery Products market accounted for USD 34.25 billion in 2022 and will likely exhibit a significant CAGR growth over the study period. In European nations, bakery items are consumed as a staple food. The European market is well-established regarding product offerings, distribution networks, supply chains, regulatory regulations, innovation platforms, and customer preferences. In addition, there is a noticeable change in the European organic bakery products sector owing to healthy food concerns, surging disposable income, and a higher demand for handy food products. Cakes, desserts, and cookies fall into the category of indulgences, where inventions and new product developments are increasingly seen. The emergence of a healthy lifestyle has boosted German breakfast food sales. In Europe, new startups establish themselves, bringing more outlets and new baking technology.

Further, the major countries studied in the market report are the U.S., Germany, Canada, France, the UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.

Figure 2:  ORGANIC BAKERY PRODUCTS MARKET SHARE BY REGION 2022 (%)Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

The North American organic bakery products market accounts for the second-largest market share. A well-established food and beverage industry and increasing consumer adoptions of a healthy lifestyle within regional countries are expected to propel the organic bakery products market forward. The United States, Canada, and Mexico are among the countries with the highest consumption of organic bakery products. Additionally, North American consumers are interested in organic bread and roll as breakfast foods, which will drive market sales. Moreover, increasing consumer demand for clean-label, gluten-free bakery products and increasing organic producers are expected to impact regional market growth positively. Consumers also want transparency and integrity in the food supply chain and food free of toxic synthetic additives, driving up demand for organic bakery products in the region. Further, the U.S. organic bakery products market held the largest market share, and the Canadian organic bakery products market was the fastest-growing market in the North American region.

The Asia-Pacific Organic Bakery Products Market is projected to grow at the fastest CAGR from 2022 to 2030. A growing population and a shift in consumer preferences away from rice towards wheat-based foods like bread, as well as the preference of the emerging middle class for convenient packages of baked cookies, are driving the market for organic bakery products in the region. South Asian emerging markets, on the other hand, are driving biscuits and bread sales due to the increased demand for convenient packaged foods. Trends in health and well-being continue to influence the development of new products in the Asia Pacific organic bakery products industry. Moreover, China’s organic bakery products market held the largest market share, and the Indian organic bakery products market was the fastest-growing market in the Asia-Pacific region.

Organic Bakery Products Key Market Players & Competitive Insights

The organic bakery products industry is highly competitive, especially given the significant presence of numerous  and regional players. Major market players invest heavily in researching and developing innovative methods and technologies for manufacturing organic and gluten-free bakery products. Competitors in the organic bakery products industry are also searching for novel approaches to increase the shelf life of their products.

The organic bakery products market major players, such as Nutri-Bake Inc, Flowers Food, Soyfoods Ltd, Manna Organics LLC, and others, use various corporate strategies, such as product innovations and developments, to meet the needs of consumers. In addition, market participants are launching new products, entering contracts, acquiring companies, increasing R&D investments, and working with other organizations, among other significant market developments, to expand their footprint. One of the central business strategies manufacturers use in the organic bakery products industry to benefit customers and expand the market sector is local manufacturing to lower operating costs.

Mondelez International Inc is a multinational food and beverage corporation. The company manufactures and sells packaged food products such as snacks, beverages, cheese, ready-to-eat meals, and other organic bakery products. Mondelez International's products are sold all over the world. Mondelez International Inc. purchased Chipita SA, a multinational baker of packaged pastries and cakes, in January 2021. The company produced various goods, primarily sold under 7Days, Chipicao, and Fineti brands, including croissants, bagels, biscuits, cake bars, and spreads. Mondelez intends to use Chipita's Central and Eastern European distribution system to broaden its regional distribution while introducing its brands to new countries in the region and beyond.

Also, Finsbury Food Group Plc is a specialty bakery manufacturing company based in the United Kingdom of cake, bread, and breakfast products. The company sells bread and cakes under various brands and distribution channels, providing its branded and licensed bread and cakes to retailers and the food service sector throughout Europe and the United Kingdom. Finsbury Food Group introduced organic Bundt cakes in September 2021 to expand its Mary Berry supermarket cake selection to serve the organic bakery products industry. Organic Bundt cakes are available in two flavors: chocolate and lemon. The chocolate cake has icing and hand-decorated Belgian dark & white chocolate curls. The lemon cake has lemon curd drizzle and lemon icing.

Key Companies in the organic bakery products market include

• New Horizon Foods Inc (US)


• Nutri-Bake Inc (Canada)


• Soyfoods Ltd (UK)


• Rudi’s Organic Bakery (US)


• Cress Spring Bakery (US)


• Flowers Food (US)


• Grupo Bimbo (Mexico)


• Healthybake (Australia)


• Finsbury Food Group (UK)


• Manna Organics LLC (US)


• Natures Bakery Cooperative (US)


• Toufayan Bakery Inc (US)


• Alvarado Street Bakery (US)


• United States Bakery (US)

Organic Bakery Products Industry Developments

July 2021: Grupo Bimbo SAB de CV, a bakery product manufacturer & marketer based in Mexico, has purchased Emmy's Organics Inc for an undisclosed sum. Grupo Bimbo SAB de CV hopes to diversify its product line by acquiring this company and expanding its offerings to include cookies and sweet bakery items. Emmy's Organics Inc is a company based in the United States that makes ultra-premium organic cookies.

May 2020: Flowers Foods Inc has introduced organic burger buns in response to rising consumer demand for organic bakery products. The product was introduced in the United States and is the company's newest innovative product line for better serving its customers.

Organic Bakery Products Market Segmentation

Organic Bakery Products Type Outlook

• Breads & Rolls


• Savory Snacks


• Cakes & Pastries


• Cookies & Biscuits


• Others

Organic Bakery Products Source Outlook

• Gluten-Free


• Conventional

Organic Bakery Products Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America