info@marketresearchfuture.com   📞  +1 (855) 661-4441(US)   📞  +44 1720 412 167(UK)
Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

Operational Intelligence Market Share

ID: MRFR//4417-HCR | 100 Pages | Author: Aarti Dhapte| December 2024

Operational Intelligence (OI) is a lively and fast-growing market that focuses on real-time analytics and insights for improving business operations. In this competitive landscape, market share positioning strategies play an important role in determining the success of Operational Intelligence solution providers. Differentiation is one dominant strategy where firms emphasize unique features and functions that distinguish their Operational Intelligence solutions from competitors. It could involve innovative algorithms, advanced analytics, or industry-specific functionalities. By providing something distinct, companies can target a niche market segment or stand out in the wider market, thus capturing a large portion of the market.
Another vital approach is price leadership, where companies aim to provide operational intelligence solutions at lower costs than their rivals. This method can be particularly powerful in cost-sensitive markets or when targeting sustainable customers. Companies may sometimes concentrate on a given industry or vertical to adapt their Operational Intelligence solutions to the unique requirements of that sector. This strategy, called market differentiation, allows companies to focus their efforts on understanding and addressing the specific challenges faced by businesses in a particular industry. By specializing in a specific domain, firms can establish themselves as industry leaders and capture a large share of that market.
Collaboration and strategic partnerships are also key aspects of market share positioning in the Operational Intelligence space. Creating alliances with other tech providers, industry experts, or complementary service providers can expand a firm's reach and capabilities. These collaborations enhance overall value but also create opportunities for cross-selling and joint ventures, thereby enabling firms to tap into new markets and acquire additional market share as well. Moreover, paying keen attention to customer satisfaction and building lasting relationships could be an effective strategy for market share positioning. Satisfied customers are more likely to renew contracts, recommend services to others, and provide positive testimonials – all these contribute immensely towards an organizational reputation as well as its market share. Delivering excellent customer service, continuous improvement based on customer feedback, and proactive problem-solving can help companies solidify their position in the Operational Intelligence marketplace.

Operational Intelligence Market Overview


The global Operational Intelligence market is expected to reach USD 6.2 Billion growing at a CAGR of approximately 10.45% during the forecast period 2022-2030. Globally, it has been found that operational intelligence is found to be the ultimate generation of business intelligence. Moreover, business intelligence and operational intelligence are enabling the business to put forward the transformation of the operational units which elaborates the decision making by using some of the specific tools. The operational intelligence market scenario gives deeper insights about the marketing network along with details about the IT systems. It moreover identifies the patterns and the activity of the operational network which avoids the breaching up of data.


COVID 19 Analysis


Due to the outbreak of the COVID throughout the world, the tracking up of changes within the market took place. There was a change within the market whereas the supply chain was interrupted. A change in behavior within the users was marked. After considering the impact of COVID, the rise and change in marketing trends took place during the market forecast period. This pandemic hampered the growth of the market whereas deterioration of the revenues was marked. The manufacturing unit experienced a severe interruption in production. As a precautionary measure, the government has imposed certain lockdowns and shutdowns for controlling the spread of the pandemic. This has hampered intelligence projects all across the world.


Market Dynamics




  • Drivers




High growth in popularity of the internet along with the unification of operational intelligence with the former operational intelligence market. Organizations are investing much more in the unified solutions of the operational services along with the business services which helps in improving the handling power and decision-making power abilities of the services.




  • Opportunities




That organizations playing a role in improving the efficiency of the operational activities and its productivity raises the opportunity of the market. Operational intelligence market growth takes place due to adopting in-depth data analysis for identifying the risk associated with the future. The rapid change in business environments improves the operational intelligence business. Moreover, the operational intelligence technology provides a unified, flexible, and provides for decision making for the management of senior authorities among any premises. Here the solutions of OI are strategically and deliberately rarely used by the operational organization for reducing the costs and enhancing a competitive gain in the business. These have the power of converting the raw materials along with customer data into their useful form which has helped other companies to overpower the key players. Moreover, the insights from the data analysts help them answer more critically thereby increasing the efficiency of the supply chain.




  • Challenges




Increase in adoption of the operational intelligence market has created new challenges within the market. Much priority has been given to data-driven operational strategies and continuously increasing the business data across the industries of end-users.




  • Restraints




An absence of appropriately more critically skilled professionals along with the creating complexity in transferring of data is the restraining factor of operational intelligence market growth. High costs of the types of equipment pull up the market demand, deteriorating the growth. Expansion of the market has aroused up the cost of the first investment, increasing the implementation process owing to the increase in demand and customization of the product. The complexity in programming facilities as well as integrating the data includes some of the additional costs along with time. Besides it, the vendors charge a huge sum on the software updates.


Market Segmentation




  • By Type




Globally the operational intelligence market is being divided into type, deployment, vertical segment, and applications. The global operational intelligence market is divided into enterprise manufacturing operational services, software related to enterprise intelligence software, IT services intelligence units and security of the enterprise. This was classified based on type. Besides it, the operational intelligence market experiences high growth due to the rise in urbanization and using up more of the resources for reaching out to more of the customers on a global scale. As per the deployment, the industry is being divided into cloud and on-premise. As per the application, the market is being divided into the supply chain and logistics along with assembly-line quality insurance, maintenance for preventing any threats, optimization for exploration and production facilities, analysis against the smart meter, and many more. As per the vertical sector, the operational intelligence market is being divided into manufacturing, BFSI, healthcare, oil and gas, automotive, and many more. The end-user industry in the retail sector accounts to cover 16% of the operational intelligence market share during the market forecast period. Moreover, the retail sector gives out and raises the volume of transaction data that is being collected from certain systems like financial, point of scale, and on scale systems. The data so collected can be helped to process and achieve some of the customer insights where understanding the need of the customer in a better way and performing well in the market. Vendors of the market here provide insights to improve the management skills in better quality.




  • By Technology




Technology led to the development of gas turbines, by improving the renewable sources of energy and using the technologies for a digital solution has propelled up the market scenario. This has added to the improvement of the global operational intelligence market. This in turn steers up the intelligence industry along with the power industry.


Regional Insights


As per the region-wise analysis, it was found that the North American region covers the major operational intelligence market share throughout the globe. North American region includes the region of the United States and a Canadian region which coversv42% of the major market share. Moreover, the United States is considered to be the most dominating country on a global scale due to the presence of certain operational key players operating here. Besides it, the US region has raised the emergence towards the use of mobile and cloud-based integrated solutions. It was followed by the European and the Asia Pacific region. Moreover, the United States and Canadian regions showed a high rise in operational intelligence market growth. This region has a definite and well-established operational infrastructure which allows the market for better and faster implementing the technologies on the market. Moreover, the global market is covered by all the above regions. Here the Asia Pacific region grows at exponential growth and a high rate. The growth here takes place due to the adoption of new and innovative cloud technology along with carrying out the new process for the adoption of new technology and computing applications across various vertical units.


Competitive Landscape


Some of the major players of operational intelligence market are:

  • Axway Inc.

  • OpsVeda Inc. (United States)

  • Splunk Inc. (United Nations)

  • Siemens (Germany), Flexeye Ltd (United Kingdom)

  • Open text Corporation (Canada)

  • Intelligence Indicted Inc.(United States)

  • Oversight System Inc.(United States)

  • Starview Inc. (United States)

  • SQLsteam

  • Software AG (Germany)

  • Visionwaves BV (Germany)

  • Spacetime insight Inc.(United States)

  • Vitria technology Inc(United States)


The rise in growth and demand for cloud-based analytical solutions and the rise in popularity of cloud computing services are the other most important driving forces of the operational intelligence market. These key players are playing a major role by focussing on certain strategies like developing partnerships, acquisitions, mergers, agreements along with launching new products for rising the operational intelligence market profit.

Recent Developments



  • Opentext in July 2019, along with collaboration with Mastercard raises the financial efficiencies throughout the supply chain where the initiation is taken in the automotive industry.

  • A famous French startup company in March 2019, published software that specialized in driving up the event of API management where the launching of Amxay software took place.

  • The invention of the most popular version 8.0 in its collaboration with JUNI was put forward by OpsVeda.


Report Overview


From the Operational intelligence market report, you will find major scope about the components like deployment mode, hardware, software, and some of the services. The report signifies the total market revenue which is calculated as a sum of software and service equipment. The report doesn't summarize the revenue of the hardware component.

Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.