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Open IoT Platform Market Share

ID: MRFR//2609-HCR | 100 Pages | Author: Aarti Dhapte| December 2024

In the dynamic landscape of the Open IoT Platform Market, market share positioning strategies play a pivotal role in determining the success and sustainability of businesses. One prevalent approach employed by companies within this sector involves differentiation through technological innovation. By continuously enhancing their platforms with cutting-edge features and functionalities, businesses aim to carve out a distinct niche for themselves. This could involve the integration of advanced analytics capabilities, support for emerging IoT protocols, or the implementation of robust security measures to address evolving threats in the interconnected ecosystem. Through such differentiation, companies strive to attract tech-savvy consumers who prioritize performance and versatility in their IoT solutions.


Another strategy involves targeting specific industry verticals or use cases. Rather than offering a generic IoT platform, companies tailor their offerings to cater to the unique requirements and challenges faced by industries such as healthcare, manufacturing, or smart cities. By aligning their platforms closely with the needs of these verticals, businesses can establish themselves as specialized providers with deep domain expertise. This targeted approach not only enhances customer satisfaction but also fosters long-term partnerships with organizations seeking tailored IoT solutions that deliver tangible business outcomes.


Moreover, strategic partnerships and alliances play a significant role in expanding market reach and penetration. By collaborating with established players in complementary domains such as cloud computing, telecommunications, or hardware manufacturing, IoT platform providers can leverage existing networks and distribution channels to access a broader customer base. Such partnerships may involve joint marketing initiatives, co-development of integrated solutions, or interoperability agreements aimed at ensuring seamless compatibility between different IoT ecosystems. By forging strategic alliances, companies can accelerate their growth trajectory and strengthen their competitive position in the market.


Additionally, pricing and packaging strategies are instrumental in capturing market share and driving adoption. In a crowded marketplace, offering flexible pricing models such as subscription-based plans, pay-per-use options, or tiered pricing structures can appeal to a diverse range of customers with varying budget constraints and usage patterns. Moreover, bundling IoT platform services with complementary offerings such as device management, data analytics, or consulting services can create additional value propositions for customers while increasing revenue streams for providers. By aligning pricing strategies with market demand and perceived value, businesses can effectively differentiate themselves from competitors and capture a larger share of the market.


Furthermore, customer-centricity lies at the heart of successful market share positioning strategies in the Open IoT Platform Market. By prioritizing user experience, ease of integration, and ongoing support and maintenance, companies can cultivate strong customer relationships and foster loyalty in an increasingly competitive landscape. This entails offering intuitive user interfaces, comprehensive documentation, developer-friendly APIs, and responsive customer support channels to address any issues or concerns promptly. By focusing on delivering exceptional value and exceeding customer expectations, businesses can not only retain existing clients but also attract new ones through positive word-of-mouth referrals and endorsements.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate   22%

Open IoT Platform Market Overview


The global open (Internet of Things) platform market is estimated to reach up to USD 58.4 Billion by the year with a CAGR of 22%. The rapid growth is caused by a rise in demand for industrial automation among the manufacturing industries.


Primarily, the IoT devices collect data regarding and performance from the sensors. This is done by analytical calculation in a particular network or sharing some data to a cloud platform. The IoT platform can connect with different hardware devices like mobiles, personal computer, laptops, fitness devices, control systems, etc.


There is a high demand for centralised monitoring, cost-effective and intelligent devices, safe, reliable and strong network connectivity, and cloud systems usage. The Open IoT Platform Market will grow at a very rapid rate in the coming few years. 


Figure 1: Open IoT Platform Market Size, 2020-2030 (USD Billion)


Open IoT Platform Market Overview1
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


COVID-19 Analysis


The coronavirus or COVID-19 outbreak has largely affected the Open IoT Platform Market. Due to the lockdown for several months, there has been a continuous slowdown that affected businesses worldwide. 


Reports say that if the COVID-19 outbreak remains for the upcoming months, the industry will face huge problems due to the unavailability or shortage of necessary materials. It has reduced the growth of the IoT market, mainly among the manufacturing industries.


Several countries have lifted the lockdown, but the numbers of coronavirus cases are still scaring everyone. The Open IoT Platform Market will see a significant rise in the prices and demands of the materials.


Market Dynamics




  • Drivers 




As per the Open IoT Platform Market Research Report, the significant expansion of the internet connection, usage of mobile handsets, and rise in the new mobile technologies are considered the Iot market drivers. The increasing demand for cloud storage, various usages of data like downloading, transferring, and uploading main factors of growth of IoT platforms.




  • Opportunities




Wireless networks will largely dominate the IoT platform. The quality of the 5G network will help the IoT industry to thrive. Many countries have developed various research and development policies, and 5G connectivity will increase the IoT demand.




  • Restraints




The spike in the IoT market demand will be beneficial, but it will also increase the fear of breaching the privacy and security concerns among users. Reports say that over 70% of devices that is used in IoT comprise serious security hazards.




  • Challenges 




The Open IoT Platform Market Research Report says that it will have a huge lack of funds or investments initially. The IoT enhances the manufacturing process and ensures proper usage, reliability, and better returns. Though, initially, the IoT dominated industries require heavy investments at the beginning. The investments will be used for improving the hardware such as sensors, cloud storage, technical assistance and labour.




  • Cumulative Growth Analysis




According to Open IoT Platform Market Research Report, the global market of IoT will generate a CAGR of 154.5% during the forecast period of 2019-2025. The global IoT market platform plays a significant role in transmitting their data or connecting the project to the internet. The Iot platforms are the main elements of the IoT, which plays a significant role to connect the virtual world to the real world. It helps to establish communication among various objects, control data flow, application development, etc. 




  • Value Chain Analysis




The Open IoT Platform Market will boost network connectivity among devices such as sensors, mobile phones, laptops, fitness bands, smart homes, etc. In the next few years, we will be surrounded by Iot led devices such as Iot homes, transportation, etc. On the industrial platform, the devices can also be connected to different machines in the factories and the cameras and sensors to manage effortlessly.


Segment Overview


The Global Open IoT Platform market is divided into several segments: deployment, size, industry, and component.


By Deployment-



  • On-Premise

  • Cloud


By Component-



  • Services

  • Hardware

  • Software


By Size-



  • Small and Medium Enterprises

  • Large Enterprises


By Industry-



  • Retail

  • Manufacturing

  • Automotive

  • Healthcare


By Application-



  • Database Management

  • Devise Management

  • Processing and Application

  • Other various applications


Regional Analysis


The open Iot Platform Market's regional segmentation is divided into three segments. Europe, Middle-East and Africa, South America and Asia-Pacific. According to reports, the IoT market is largely dominated by the North-American region. It is because the people adopt the latest technology at a very early stage than compared to others. Oracle Corporation, Google Inc., and IBM Corporation are the leading companies in the Iot market.


The Asia-Pacific region is expected to reach the highest CAGR in the forecast period (2019-2025). It is because global leading companies like Ericsson and Samsung having a strong presence in this region. One of the major factors for the rapid growth of the open Iot platform market in Asia-Pacific is that the population adopt smart devices earlier than in other regions. 


The European region holds the second-largest share in the open Iot Platform Market. This region has highly invested in this field for research and development. It plays a crucial role in the enhancement and development of Iot technologies and necessary services.


The IoT platform is gradually rising in the Middle East and African region. According to GlobalData, various stakeholders identify the key areas for improvement as the IoT platform is still in the early stages under these regions. In upcoming years, Africa and the Middle East will be the fastest region to generate IoT after Asia. 


Competitive Landscape


The open IoT platform market has emerged as a highly competitive market due to various market key players worldwide. The companies use various market strategies to improve the service and maintain their position in the global market.


Cisco system has emerged as one of the key market players in the open IoT market platform research report. It has been providing various services such as retail, transportation, manufacturing, etc. Companies have invested a large amount in research and development to improve its services and provide solutions to 67,000 growing businesses worldwide.  


Here are some of the key market players of open IoT market platform



  • Cisco Systems Inc. (US)

  • Bosch Software Innovations GmbH (Germany)

  • Siemens (Germany)

  • Wipro Ltd. (India)

  • Microsoft Corporation (US)

  • Google Inc. (US)

  • Oracle Corporation (US)

  • Amazon.com.Inc. (US)

  • SAP SE (Germany)

  • Huawei Technologies Co.Ltd.

  • Intel Corporation (US)

  • PTC Inc. (US)


Recent Developments


In April 2024, Qualcomm Technologies, the US giant in the semiconductor industry, introduced industrial and embedded AI platforms and micro-power Wi-Fi SoC (system on a chip). This was announced at the Embedded World Exhibition and Conference taking place in Nuremberg, Germany. At the event, over 35 companies, including distributors of embedded design centers and independent software vendors, showcased solutions powered by Qualcomm processors across various sectors of robotics, manufacturing, and automotive solutions. The new QCC730 Wi-Fi solution and RB3 Gen 2 Platform will enhance support for on-device AI functionalities as well as high performance and connectivity for IoT products and applications.


In June 2022, Siemens AG launched an open digital business platform called Siemens Xcelerator to speed up digital transformational efforts and value creation for customers of all sizes across industries like buildings, grids, mobility, etc. The business platform makes it easy to scale fast with digital transformation. The curated portfolio contains digital services from Siemens plus some Internet of Things (IoT) enabled hardware/software from different certified third parties; there is also a growing partner ecosystem along with an evolving marketplace facilitating customer interactions/transactions.


In July 2024, Orange Energies said that it is opening its African Digital Platform known as Orange Smart Energies to all energy producers in Africa. Their aim is to increase energy inclusion through the provision of prepaid access through solar kits and smart meters only. This IoT platform provides a solution to the profitability challenges faced by energy producers in Africa, reducing non-payment risk. Developed by Orange with further improvements made during the year 2021, Orange Smart Energies is now a software platform accessible to all energy producers in Africa as well as the Middle East, where payment is guaranteed by their customers via mobile money.


In October 2023, the Microsoft Azure Incubations team was excited about Radius; this is a cloud-native application platform that helps developers work with cloud-native applications according to best practices of cost, operations, and security that the company uses by default. It is an open-source project for deploying applications across private cloud, Microsoft Azure, and Amazon Web Services with more cloud providers in the future. To get started or learn more about Radius, visit radapp.io, join the discussions on Discord, or join an upcoming community meeting.


Market Segmentations


By Components



  • Solutions

  • Services


By Deployment



  • Cloud

  • On-Premise


By Solutions or Applications



  • Surveillance

  • Application management

  • Device Management

  • Data Management


By User-End Industry



  • Manufacturing

  • Healthcare

  • Automotive

  • Other industries

  • Retail 


By Region



  • Europe

  • North America

  • Asia-Pacific

  • Middle East Latin America

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