Online Smartphone And Tablet Games Market Size was estimated at 0.072 (USD Billion) in 2022. The Online Smartphone And Tablet Games Market Industry is expected to grow from 0.079 (USD Billion) in 2023 to 0.35 (USD Billion) by 2032. The Online Smartphone And Tablet Games Market CAGR (growth rate) is expected to be around 21.5% during the forecast period (2024 - 2032).
The online smartphone and tablet games market is experiencing remarkable growth, driven by the increasing proliferation of mobile devices and the rising popularity of mobile gaming. One of the key drivers of this growth is the availability of a vast selection of games, ranging from casual puzzle titles to immersive action-adventure experiences. These games offer a convenient and engaging form of entertainment, catering to a wide range of demographics and preferences.
Opportunities within the market lie in the expansion of emerging markets, where smartphone and tablet penetration is growing rapidly. Developers are recognizing the potential of these markets and are tailoring their games to meet the specific cultural and economic needs of these regions. Additionally, advancements in mobile technology, such as 5G connectivity and improved graphics capabilities, are creating opportunities for developers to create more immersive and compelling gaming experiences.
Recent trends in the market include the rise of cloud gaming, which allows users to stream games directly to their devices without the need for expensive hardware. This trend is expected to gain further traction as mobile networks become faster and more reliable. Furthermore, the growing popularity of esports is attracting significant investment in mobile gaming, with tournaments and leagues offering lucrative prizes and fostering a competitive gaming community.
Figure1: Online Smartphone And Tablet Games Market, 2018 - 2032 (USD Billion)
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The surging popularity of mobile gaming is a key driver of the Online Smartphone And Tablet Games Market Industry. The convenience and accessibility of smartphones and tablets have made gaming more accessible than ever before. With a large and growing user base, mobile games offer a vast market for developers and publishers. The increasing availability of high-quality games and the development of new technologies, such as augmented reality and virtual reality, are further fueling the growth of the mobile gaming market.
The rapid pace of technological advancements is another major driver of the Online Smartphone And Tablet Games Market Industry. The development of new technologies, such as 5G networks and cloud gaming, is enabling new possibilities for mobile gaming. 5G networks offer faster speeds and lower latency, which is essential for seamless streaming and multiplayer gaming experiences. Cloud gaming allows users to access high-quality games without the need for expensive hardware, making gaming more accessible to a wider range of users.
The growing popularity of esports is also driving the growth of the Online Smartphone And Tablet Games Market Industry. Esports involves competitive video gaming, with players competing for prizes and recognition. The rise of mobile esports is attracting a large and enthusiastic audience, which is driving investment in mobile games and creating new opportunities for game developers.
The Online Smartphone And Tablet Games Market is segmented into Platform (Smartphones, Tablets), Type (Action, Arcade, Adventure, Strategy, Simulation, Role-Playing, Puzzle, Sports, Racing, Casual), and Region (North America, Europe, Asia-Pacific, South America, Middle East Africa). The Smartphone segment held the largest market share in 2023, accounting for over 80% of the Online Smartphone And Tablet Games Market revenue. The growth of the segment is attributed to the increasing penetration of smartphones worldwide and the availability of a wide range of games in app stores.
The growth of the market is attributed to the increasing popularity of mobile gaming, the growing penetration of smartphones and tablets, and the increasing availability of high-quality games. The Online Smartphone And Tablet Games Market is highly competitive, with a number of major players operating in the market. Some of the key players in the market include Tencent, NetEase, Activision Blizzard, Electronic Arts, and Nintendo. These companies are investing heavily in developing new games and technologies to stay ahead of the competition.
Figure2: Online Smartphone And Tablet Games Market, By Platform, 2023 & 2032 (USD billion)
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The Online Smartphone And Tablet Games Market is segmented into various genres, including Action, Adventure, Arcade, Board, Card, Casino, Casual, Educational, Fighting, Music, Puzzle, Racing, Role-Playing, Simulation, Sports, and Strategy. Among these, the Casual genre is projected to dominate the market in 2023, with a revenue of USD 49.5 billion. The popularity of casual games can be attributed to their accessibility, simplicity, and wide appeal across different demographics. Action and Adventure games are also expected to witness significant growth, owing to the increasing adoption of immersive gaming experiences and the availability of high-quality graphics on smartphones and tablets.
The Role-Playing genre is anticipated to hold a substantial market share due to the growing popularity of role-playing games on mobile devices. Other genres, such as Strategy, Simulation, and Puzzle, are also expected to contribute to the overall market growth.
The Online Smartphone And Tablet Games Market is segmented by Monetization Model into Free-to-Play, Paid, and Freemium. The Free-to-Play segment is expected to hold the largest market share in 2023, accounting for over 90% of the Online Smartphone And Tablet Games Market revenue. The Paid segment is expected to grow at a CAGR of 8% during the forecast period, while the Freemium segment is expected to grow at a CAGR of 9%. The growth of the Paid segment is attributed to the increasing popularity of subscription-based services, while the growth of the Freemium segment is attributed to the increasing number of games offering in-app purchases.
The Age Group segment plays a crucial role in shaping the Online Smartphone And Tablet Games Market. Children, teens, and adults exhibit distinct gaming preferences and patterns, driving market growth and segmentation. Children Children are a significant demographic in the Online Smartphone And Tablet Games Market, contributing to a substantial portion of revenue. They are drawn to visually appealing, interactive games that offer educational or entertainment value. The segment is expected to witness steady growth in the coming years due to the increasing penetration of smartphones and tablets among children.
Teens Teens represent a highly engaged segment in the Online Smartphone And Tablet Games Market. They are known for their preference for competitive, multiplayer games that offer social interaction and a sense of community. The segment is expected to drive market growth with the rising adoption of gaming consoles and the increasing popularity of esports. Adults Adults constitute a growing segment in the Online Smartphone And Tablet Games Market. They are typically interested in immersive, story-driven games that offer a form of escapism or relaxation.
The segment is expected to benefit from the increasing availability of high-quality games on mobile devices and the growing trend of casual gaming among adults.
The Online Smartphone And Tablet Games Market is segmented by Game Type into Single-Player and Multiplayer. In 2023, the Multiplayer segment held the largest market share of 65.4% and is expected to continue its dominance throughout the forecast period. The growth of the Multiplayer segment can be attributed to the increasing popularity of online multiplayer games, such as massively multiplayer online role-playing games (MMORPGs) and battle royale games. These games allow players to interact with each other in real time, creating a more immersive and engaging gaming experience.
The Single-Player segment, on the other hand, is expected to grow at a slower pace due to the increasing popularity of multiplayer games. However, the segment is still expected to account for a significant share of the market, as there is still a large demand for single-player games, particularly among casual gamers.
The Online Smartphone And Tablet Games Market is segmented into North America, Europe, APAC, South America, and MEA. The APAC region is expected to dominate the market with a market value of USD 72.98 billion by 2024, owing to the increasing smartphone and tablet penetration, coupled with the rising disposable income of consumers in the region. North America and Europe are also expected to witness significant growth in the coming years. The increasing popularity of online gaming, the growing number of mobile gamers, and the availability of high-speed internet connectivity are some of the key factors driving the growth of the Online Smartphone And Tablet Games Market.
Figure3: Online Smartphone And Tablet Games Market, By Regional, 2023 & 2032 (USD billion)
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Major players in the Online Smartphone And Tablet Games Market are continuously looking for ways to increase their market share and profitability. By understanding the competitive landscape, businesses can make informed decisions about their product offerings, pricing, and marketing strategies. This, in turn, helps them to gain a competitive edge and stay ahead of the competition.
The Online Smartphone And Tablet Games Market industry is constantly evolving, with new players entering the market and established players expanding their offerings. Leading Online Smartphone And Tablet Games Market players are investing heavily in research and development to stay ahead of the competition and offer innovative products and services.
One of the key competitive strategies in the Online Smartphone And Tablet Games Market is to focus on developing high-quality games that offer a unique and engaging experience. By doing so, companies can attract and retain a loyal customer base. In addition, companies are also focusing on developing games that can be played on multiple platforms, such as smartphones, tablets, and PCs. This allows them to reach a wider audience and increase their revenue potential.
Another key competitive strategy is to focus on building a strong brand identity. By creating a recognizable brand, companies can differentiate themselves from the competition and create a strong connection with their customers.
A prominent player in the Online Smartphone And Tablet Games Market is Rovio. The company is known for its popular Angry Birds franchise, which has been downloaded over 4 billion times worldwide. Rovio has a strong focus on developing high-quality games that offer a unique and engaging experience. The company also has a strong brand identity, which has helped it to attract and retain a loyal customer base.
Another key player in the Online Smartphone And Tablet Games Market is Supercell. The company is known for its popular Clash of Clans and Clash Royale games. Supercell has a strong focus on developing games that are easy to learn but difficult to master. The company also has a strong track record of success, with both Clash of Clans and Clash Royale being among the highest-grossing mobile games in the world.
Apple Inc.
Nintendo Co., Ltd.
Tencent Holdings
Glu Mobile Inc.
Google LLC
NetEase Inc.
Microsoft Corporation
Zynga Inc.
Sony Group Corporation
Gameloft SE
Activision Blizzard Inc.
Rovio Entertainment Ltd.
TakeTwo Interactive Software, Inc.
Electronic Arts Inc.
The Online Smartphone And Tablet Games Market is projected to reach USD 247.45 billion by 2032, exhibiting a CAGR of 8.48% during the forecast period 2024-2032. The growth of the market can be attributed to increasing smartphone and tablet penetration, advancements in mobile technology, and rising disposable income.
According to a recent report by Newzoo, the mobile gaming market is expected to reach USD 136.2 billion in 2023, accounting for 53% of the total gaming market. The report also highlights that emerging markets such as Asia-Pacific and Latin America are expected to drive the growth of the mobile gaming market in the coming years.
Recent developments in the market include the launch of new games such as Pokemon GO and Fortnite, which have gained immense popularity among users. Additionally, the introduction of 5G technology is expected to further enhance the gaming experience, leading to increased adoption of online smartphone and tablet games.
| Report Attribute/Metric | Details |
| Market Size 2022 | 0.072(USD Billion) |
| Market Size 2023 | 0.079(USD Billion) |
| Market Size 2032 | 0.35(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 21.5% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Apple Inc. , Nintendo Co., Ltd., Tencent Holdings, Glu Mobile Inc., Google LLC, NetEase Inc., Microsoft Corporation, Zynga Inc., Sony Group Corporation, Gameloft SE, Activision Blizzard Inc., Rovio Entertainment Ltd., TakeTwo Interactive Software, Inc., Electronic Arts Inc. |
| Segments Covered | Platform, Genre, Monetization Model, Age Group, Game Type, Regional |
| Key Market Opportunities | Gamification personalization in-app purchases Cloud gaming cross-platform play Augmented reality AR and virtual reality VR Esports tournaments competitive gaming Advertising branded content influencer marketing |
| Key Market Dynamics | The rapid development of technology Growing popularity of mobile gaming Increasing disposable income High demand for casual and social games Expansion of esports and competitive gaming |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The online smartphone and tablet games market is expected to reach a valuation of USD 0.079 billion in 2023 and is projected to grow at a CAGR of 21.5% to reach USD 0.35 billion by 2032.
The growth of the online smartphone and tablet games market is attributed to factors such as the increasing popularity of mobile gaming, the growing adoption of smartphones and tablets, the rising disposable income in emerging markets, and the advancements in technology.
Asia-Pacific is the largest market for online smartphone and tablet games, followed by North America and Europe. Emerging markets such as China, India, and Brazil are expected to drive the growth of the market in the coming years.
Some of the key competitors in the online smartphone and tablet games market include Tencent, NetEase, Activision Blizzard, Electronic Arts, and Nintendo.
Some of the key trends shaping the online smartphone and tablet games market include the rise of cloud gaming, the growing popularity of esports, and the increasing adoption of augmented reality and virtual reality in gaming.
The online smartphone and tablet games market faces challenges such as intense competition, the need for continuous innovation, and regulatory issues related to in-game purchases.
The online smartphone and tablet games market offers significant growth opportunities due to the increasing popularity of mobile gaming, the growing adoption of smartphones and tablets in emerging markets, and the advancements in technology.
Online smartphone and tablet games find applications in various segments, including entertainment, education, and healthcare.
The online smartphone and tablet games market is expected to grow at a CAGR of 8.48% from 2024 to 2032.
Factors such as the increasing popularity of mobile gaming, the growing adoption of smartphones and tablets, the rising disposable income in emerging markets, and the advancements in technology are expected to drive the growth of the online smartphone and tablet games market.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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