Online Classified Market Analysis

In-depth Analysis of Online Classified Market Industry Landscape

The surge in the use of mobile devices like smartphones, laptops, and tablets is causing a major shift in the digital landscape. A report from GSMA Intelligence in 2018 predicts a global increase of around 20% in smartphone adoption from 2017 to 2025. This rise is closely tied to the growing access to the internet in both developed and emerging economies, leading to a significant boost in mobile advertising across different business sectors. Notably, emerging economies such as China, India, Brazil, Mexico, and some European nations are witnessing a notable uptick in mobile advertising.

This is mainly because consumers are changing their preferences from traditional brick-and-mortar retail stores to online platforms like Flipkart, Amazon, and eBay. Several factors contribute to the growth of mobile advertising, including the expansion of 3G and 4G networks, the increasing affordability of smartphones and data plans, and the rising popularity of social media and various online services. GSMA Intelligence points out that developed economies in North America and Europe have already established themselves as leaders in marketing, using methods like email campaigns, social media promotions, and content marketing. In these regions, marketers have successfully utilized various promotional techniques. Furthermore, substantial investments by major e-commerce players such as Amazon, Flipkart, and Alibaba are driving extensive advertising through mobile devices.

This includes not only smartphones but also desktops, laptops, and tablets in the Asia-Pacific region, particularly in countries like China and India. In essence, the rise in mobile device usage is transforming the way businesses promote their products and services. The increasing availability of smartphones, coupled with advancements in network technologies and the popularity of online platforms, is reshaping the advertising landscape. This shift is not only evident in developed economies but is also making significant waves in emerging markets, signifying a global transformation in the way businesses connect with consumers.