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Oleo Chemicals Market Share

ID: MRFR//3483-HCR | 138 Pages | Author: Chitranshi Jaiswal| November 2024

In the competitive landscape of the Oleo Chemicals Market, market share positioning strategies play a pivotal role in determining the success and sustainability of companies operating within it. One of the primary strategies employed by players in this market is differentiation. Companies seek to differentiate their products based on various factors such as quality, purity, sustainability, and functionality. By offering unique value propositions, companies can carve out a distinct market segment and capture a larger share of the market.

Rapid use of soaps & detergent products owing to supplement the expanding global population.

Another crucial strategy is pricing. Pricing plays a significant role in market share positioning, as it directly impacts the affordability and perceived value of products. Companies may adopt a penetration pricing strategy to gain a larger market share by setting prices lower than competitors. Alternatively, they may opt for a premium pricing strategy, positioning their products as high-quality or premium offerings to target niche segments willing to pay a premium for superior products.

Distribution channels also play a vital role in market share positioning. Companies may focus on expanding their distribution networks to reach a broader customer base efficiently. This could involve establishing partnerships with distributors, retailers, or entering into strategic alliances with other companies to leverage their distribution channels. By ensuring widespread availability of their products, companies can increase their market penetration and capture a larger share of the market.

In addition to differentiation, pricing, and distribution, branding and marketing efforts are essential for market share positioning in the Oleo Chemicals Market. Building a strong brand identity and effectively communicating the value proposition of products to consumers can help companies stand out in a crowded market. This may involve investing in advertising campaigns, sponsorships, and other promotional activities to raise brand awareness and influence consumer perceptions positively.

Furthermore, innovation is key to maintaining a competitive edge and driving market share growth in the Oleo Chemicals Market. Companies that invest in research and development to develop new and improved products or processes can attract customers seeking innovative solutions. By continually innovating, companies can stay ahead of competitors and capture market share by offering products that address evolving customer needs and preferences.

Moreover, strategic partnerships and collaborations can also contribute to market share positioning in the Oleo Chemicals Market. By collaborating with other companies in the value chain or complementary industries, companies can access new markets, technologies, or resources that enhance their competitive position. Strategic partnerships can enable companies to leverage each other's strengths and create synergies that drive mutual growth and market share expansion.

Lastly, geographical expansion is another important strategy for market share positioning in the Oleo Chemicals Market. Companies may target new geographic regions or international markets to diversify their customer base and reduce dependence on a single market. This could involve establishing local manufacturing facilities, distribution centers, or forming partnerships with local players to gain a foothold in new markets. By expanding geographically, companies can unlock new growth opportunities and strengthen their market position globally.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2023
Forecast Period   2024 to 2032
Growth Rate   7.5%

Global Oleo Chemical Market Overview


Oleo Chemicals Market Size was valued at USD 23.25 billion in 2023. The Oleo Chemicals Market industry is projected to grow from USD 25.22 Billion in 2024 to USD 47.13 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024 - 2032). Oleochemicals are organic compounds derived from natural vegetable oils, animal fats, rendered fats, lard, and fish. In recent times, the demand for the oleochemicals that are derived from the fatty acids, glycerine, and methyl esters are gaining momentum. The key factors like green chemicals, environmentally friendly, bio-degradable, and significant others have propelled the overall growth of the Oleo Chemicals industry. Also, the increasing price of petrochemicals is presenting lucrative opportunities for the overall growth of the Oleochemicals industry. 

Oleo Chemicals Market Overview


The manufacturers are involved in the production of bio-surfactants, bio-lubricants, and bio-polymers in the place of petrochemicals and thereby presenting favorable conditions for the growth of the oleochemicals industry. The changing attitude of the consumers towards organic products in cosmetics, baby care products, and food additives are further propelling the overall growth of the oleochemicals industry.


Emery Oleochemicals introduced its new LOXIOL metal filament products for additive manufacturing at Formnext 2022. Mery Oleochemicals of Düsseldorf, Germany, introduced its innovative LOXIOL metal filament products for additive manufacturing at Formnext 2022. The LOXIOL metal filament products increase the company's options in the AM market for Fused Filament Fabrication (FFF), which is a Material Extrusion (MEX) technique.


COVID 19 Analysis:

The COVID19 had significantly brought in challenges for the growth of the Oleochemicals industry. The government regulations and norms in restricting the logistics and other business processes have reduced the production of basic chemicals, feedstocks, and other crucial activities. Such factors have directly affected the Oleochemicals market growth. Similarly, the declining industrial operations in the manufacturing hubs also affected the growth of the oleochemicals industry. For instance, China had reduced over 14% of its manufacturing activities due to the pandemic. Also, the key end-user industries of oleochemicals have reduced their operations and production rates. Such factors have significantly affected the growth of the oleochemicals industry.


Market dynamics


Market drivers


The increasing market value of glycerine in recent times, because of its purity and the potential users who are completely reliant on the purity of the glycerine is boosting the overall growth of the oleochemicals industry.


 


The increasing demand for personal care products, emulsions, and the inclination towards organic products and cosmetics are considered as the major drivers of Oleochemicals market growth. Moreover, the customer awareness towards the product and the necessity to acquire approval from health and safety regulatory bodies are further propelling the overall growth of the oleochemicals market growth.


Market opportunities


The environmental regulations imposed on the manufacturers towards the usage of non-renewable resources had paved the way for the growth of the oleochemicals industry. The increasing price of conventional petroleum-based products is further propelling the overall growth of the oleochemicals industry in recent times.


The specialty esters are growing in demand across several end-user industries because of the intensive utilization in cosmetics, rubber, and pharmaceutical applications. The increasing demand for cosmetics in recent times, owing to the increasing influence from social media and higher disposable income are presenting lucrative opportunities for the overall growth of the Oleochemicals industry during the forecast period. 


Market restraints


Glycerin is considered the major oleochemicals that are used in soap making and detergent making. However, the pre-treatment processes involved in manufacturing processes are likely to emit Volatile organic compounds, and the stringent regulations imposed in some countries are expected to restrict the overall growth of the oleochemical industry.


The increasing competition in the major end-user industries and the marketing strategies are also considered as the major restraints of oleochemicals market growth.


Market challenges


The raw materials costs are continuously varied according to availability and production. Moreover, some of the countries don’t possess sufficient raw materials required for the production of Oleochemicals. Such factors are considered as the major challenge for the overall growth of the Oleo Chemicals industry


The high competition from the petrochemical-based chemicals and the increasing utilization of the petrochemical products due to the attitude of the manufacturers are considered as the major challenge for oleochemicals market growth.


Cumulative growth analysis


The market value of Oleochemicals was at USD 20.97 billion in the year 2021 and it is expected to surpass the market value of over USD 34.90 billion by the year 2028 while registering a CAGR of 7.5% during the forecast period. The primary application of Oleochemicals is to make soaps and personal care products. Over 55% of the Oleo Chemicals are used in the manufacturing of soaps and detergents. On the other hand, they are used in producing lubricants, solvents, and bioplastics as well. These bioplastics are derived from vegetable fats and oils, recycled food waste and therefore they are highly preferred in plastic-free countries as well. The potential advantages of the bioplastics such as negative environmental impacts and lesser greenhouse gases are released. Such factors are impacting the oleochemicals market growth. 


The specialty esters are intensively used in personal care and cosmetics, which come under oleochemicals. The increasing demand for personal care and cosmetics across the developed countries is propelling the overall growth of the oleochemicals industry. The manufacturers are gaining awareness regarding the negative environmental impacts and cost-effectiveness of the oleochemicals and thereby intensively utilizing them in their applications. Moreover, several manufacturers present in the Asia-pacific region are showcasing the highest growth rate for oleochemicals as the raw materials are available abundantly and they are developing new applications as well.


Value chain analysis:


The oleochemicals are primarily used in pharmaceutical and personal care products. Since both these industries are showcasing higher demand due to emergencies they are significantly impacting the oleochemicals market growth. Other than these applications, they are used in the manufacturing of soaps, detergents, cosmetics, the food industry, and medicines. Also, several parts of the Asia-pacific region possess raw materials abundantly and thereby promoting the overall growth of the oleochemicals industry. The manufacturers are also looking for green chemicals which don’t emit greenhouse gases and don’t impact environmental stability in any measure. Such factors are presenting lucrative opportunities for oleochemicals market growth.


Petrochemicals are conventionally utilized for cosmetic manufacturing; however, the costs included in producing petrochemicals are higher. Therefore the manufacturers are inclined towards eco-friendly products. 


Segment overview:


Based on Type:


 



  • Fatty acid

  • Fatty alcohol

  • Glycerin

  • Others


 


Based on Forms:


 



  • Liquid

  • Solid

  • Flakes

  • Pellets

  • Beads

  • Others


 


Based on Applications:


 



  • Pharmaceutical & personal care

  • Food & Beverages

  • Soaps & Detergents

  • Polymers

  • Others


 


Based on Feedstock:


 



  • Palm

  • Soy

  • Rapeseed

  • Sunflower

  • Tallow

  • Palm Kennel

  • Coconut

  • Others


The Global Oleochemicals Market Share by Application, (2016) (%):Oleo Chemicals Market


Regional analysis:


 


The Asia-pacific region is expected to have the highest market share during the forecast period, as they possess a huge amount of raw materials and potential manufacturers that constantly developing new applications for the oleochemicals. There are several Oleo chemical industries built across the region and due to their establishment and experience, they have provided a tiff in the competition with the US and Europe. Some of the leading market players like Henkel, Unilever, Petrofina were involved in promoting the oleochemicals industry. The Asia-pacific region had already registered 40% revenue in the Oleochemicals industry.


On the other hand, North America is experiencing significant growth due to the increasing awareness created by the government towards the usage of chemical additives in personal care and cosmetics. Moreover, a huge population across the region are preferring vegan products in recent times. Such factors are presenting lucrative opportunities for oleochemicals market growth.


Moreover, the regulations imposed across North America regarding the usage of harsh chemicals in personal care and cosmetics have propelled the overall growth of the oleochemicals industry. For instance, usage of methylene chloride, Bithionol, and significant chemicals are banned from being used in personal care products. Similarly, a huge customer base is driven towards veganism and prefers completely plant-based products. Such factors have propelled the overall growth of the oleochemicals industry across North America.


Competitive landscape:



  • Cargill, Inc.

  • SABIC

  • Kuala Lumpur Kepong Berhad

  • BASF SE

  • Oleon N.V.

  • IOI Group Berhad

  • Wilmar International

  • Kao Corp. 


Recent developments:


In June 2023, Wilmar International announced the expansion of its oleochemicals production capacity in Singapore. The expansion is expected to be completed in 2024 and will increase the company's oleochemicals production capacity by 50%.

In August 2023, BASF announced the launch of a new line of sustainable oleochemicals. The new line is made from renewable feedstocks and is designed to meet the growing demand for sustainable products.

Segmentation Table


Based on Type



  • Fatty acid

  • Fatty alcohol

  • Glycerin

  • Others


Based on Forms



  • Liquid

  • Solid

  • Flakes

  • Pellets

  • Beads

  • Others


Based on Applications



  • Pharmaceutical & personal care

  • Food & Beverages

  • Soaps & Detergents

  • Polymers

  • Others


Based on Feedstock



  • Palm

  • Soy

  • Rapeseed

  • Sunflower

  • Tallow

  • Palm Kennel

  • Coconut

  • Others

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