Oled Tv Market Size was estimated at 61.42 (USD Billion) in 2022. The Oled TV Industry is expected to grow from 69.38(USD Billion) in 2023 to 208.0 (USD Billion) by 2032. The Oled TV market CAGR (growth rate) is expected to be around 12.97% during the forecast period (2024 - 2032).
Key Oled TV Market Trends Highlighted
The OLED TV market continues to grow rapidly, driven by advancements in display technology and increasing consumer demand for immersive viewing experiences. Key market drivers include the superior picture quality of OLED TVs, with their deep blacks, vibrant colors, and wide viewing angles. The rising popularity of streaming services and gaming platforms is also fueling growth, as OLED TVs provide an optimal viewing experience for these content types.
Opportunities to be explored in the OLED TV market include the development of larger screen sizes, flexible and foldable displays, and integration with smart home technologies. Additionally, cost optimization remains a key area for manufacturers to expand the reach of OLED TVs to a wider consumer base.
Recent trends in the OLED TV market include the emergence of microLED and QD-OLED technologies as potential competitors. However, OLED TVs maintain a significant advantage in terms of production yield and cost-effectiveness. As manufacturers continue to invest in research and development, OLED TV technology is expected to evolve further with advancements in display resolution, color accuracy, and energy efficiency.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Oled TV Market Drivers
Growing Demand for Immersive Entertainment Experiences
The demand for display technologies is increasing because streaming services, gaming consoles, and virtual reality glasses VR are becoming more popular. OLED TVs produce high-quality images: they have deep black colors and rich colors, thereby providing viewers with a better picture. In addition, viewing angles are much wider. Considering that people are more willing to consume content that is as striking and realistic as possible, the demand for OLED TVs will grow.
Technological Advancements and Innovation
The Oled TV Market Industry. OLED technology is constantly advancing, with manufacturers investing in research and development efforts to enhance the clarity, color, brightness, reliability, power efficiency, and other aspects. Emerging advances comprise the development of advanced materials, new or improved manufacturing methods, and new OLED display designs. When OLED technology advances, OLED TV sets become more affordable and thus available to a broader selection of customer types.
Government Initiatives and Support
Governments around the world are recognizing the potential of the OLED TV market and are implementing supportive policies and initiatives. These initiatives include financial incentives for manufacturers, investment in research and development, and the promotion of OLED TVs as a sustainable and energy-efficient display technology. Government support is expected to play a significant role in the growth of the OLED TV market Industry in the coming years.
Oled TV Market Segment Insights
Oled TV Market Panel Size Insights
The OLED TV Market is segmented by panel size into 40-49 inches, 50-59 inches, and 60 inches and above. Among these segments, the 50-59 inches segment is expected to hold the largest market share in 2023, accounting for around 40% of the OLED TV market revenue. This is primarily due to the increasing demand for larger screen sizes for home entertainment and gaming purposes. The 40-49-inch segment is expected to grow at the most stable pace because of the growing demand for OLED TVs, which are more affordable than larger ones.The 60-inch and above segment is expected to experience the most rapid growth rate during the forecast period due to the increasing demand for large-screen TVs to create a cinema-like sense of presence at home. In 2023, this segment of the OLED TV market is expected to be over 25%.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Oled TV Market Display Resolution Insights
There were three segments of the Oled TV market by Display Resolution, which are Full HD, 4K UHD, and 8K UHD. In 2023, the largest market share was held by the 4K UHD segment and it is predicted to be the most dominant one throughout the forecast period. It will be a result of the fact that 4K UHD has better picture quality, and currently, it is the most frequently used solution. The 8K UHD segment is also going to develop very rapidly because more and more such content is now available to customers, and they will want to have even more immersive experiences.In turn, Full HD will remain popular in the most affordable segment, but its market share is going to decrease with time because people will use higher resolutions.
Oled TV Market Operating System Insights
The Oled TV market segmentation by Operating System comprises Android TV, WebOS, Tizen, and Fire TV. Android TV captured the largest revenue share in 2023, owing to its wide adoption by major TV manufacturers such as Sony, Sharp, and Philips. The platform offers a user-friendly interface, access to a vast library of apps and content, and support for voice control. WebOS, developed by LG Electronics, is another popular choice, particularly in the premium TV segment. It offers a sleek and intuitive interface, as well as support for advanced features such as gesture control and voice recognition.Tizen, backed by Samsung, is another contender in the market, known for its fast performance and extensive app ecosystem. Fire TV, owned by Amazon, has gained traction due to its integration with Amazon's streaming services and smart home devices. As per Oled TV Market data, Android TV is projected to maintain its dominance in the coming years, while WebOS and Tizen are expected to witness steady growth. Fire TV is also anticipated to expand its market presence, driven by Amazon's continued investment in content and partnerships.
Oled TV Market Panel Technology Insights
The OLED TV market segmentation by Panel Technology into WOLED and QLED provides valuable insights into the market dynamics. WOLED, with its self-emissive pixels, offers superior picture quality, deeper blacks, and wider color gamut compared to QLED's LCD-based technology. In 2023, WOLED dominated the market with a revenue share of around 60%, driven by increasing demand for premium viewing experiences. QLED, while offering higher brightness levels and lower production costs, held a significant share of 40% and is expected to witness steady growth due to its affordability and advancements in quantum dot technology.The rapid adoption of OLED TVs in the consumer electronics industry is primarily attributed to their exceptional display capabilities and growing popularity among gamers and home theater enthusiasts. As per market data, the Oled TV market revenue for WOLED is projected to reach 42.24 billion USD by 2024, while QLED is anticipated to generate a revenue of 28.64 billion USD in the same year. The increasing demand for larger screen sizes, immersive gaming experiences, and enhanced home entertainment systems is fueling the growth of the Oled TV market, particularly for WOLED technology.
Oled TV Market Curvature Insights
The Curvature segment is a key factor in determining the overall Oled TV market revenue. The segment is bifurcated into Flat and Curved. In 2023, the Flat segment held a dominant market share of approximately 75%. This dominance is primarily attributed to the wider availability and affordability of Flat OLED TVs compared to curved models. However, the curved segment is projected to experience significant growth in the coming years, owing to the immersive viewing experience it offers. Curved OLED TVs provide a wider field of view, reduced eye strain, and enhanced depth perception, making them an attractive option for consumers seeking a premium home entertainment experience.As a result, the curved segment is expected to account for a market share of over 25% by 2032, driven by increasing consumer demand and technological advancements. The OLED TV market is highly competitive, with major players such as LG Electronics, Samsung Electronics, and Sony Corporation investing heavily in research and development to gain a competitive edge.
Oled TV Market Regional Insights
The regional segmentation of the old TV market offers valuable insights into the market's geographical distribution and growth dynamics. North America is projected to account for a significant share of the OLED TV market revenue in 2023, driven by the presence of major players, high disposable income, and early adoption of advanced technologies. Europe follows closely, with countries like Germany, the United Kingdom, and France contributing to the region's growth. The Asia-Pacific (APAC) region is anticipated to witness substantial growth, owing to the increasing demand for OLED TVs in emerging economies like China and India.South America and the Middle East and Africa (MEA) regions are expected to experience steady growth, with the MEA region benefiting from government initiatives and infrastructure developments.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Oled TV Market Key Players And Competitive Insights
Major players in the Oled TV market industry are constantly striving to gain a competitive edge through strategic partnerships, mergers and acquisitions, and technological advancements. Leading Oled TV market players are investing heavily in research and development to enhance the functionality and performance of their products. The Oled TV market development is fueled by the increasing demand for higher-quality and immersive viewing experiences, driving manufacturers to introduce innovative features such as improved color accuracy, wider viewing angles, and faster refresh rates. The competitive landscape is expected to remain dynamic, with new entrants and established players vying for market share.LG Electronics, a leading player in the OLED TV market, has established a strong position through its advanced OLED technology and extensive product portfolio. The company offers a range of OLED TVs in various sizes and price points, catering to diverse customer needs. LG's OLED TVs are known for their exceptional picture quality, with deep blacks and vibrant colors, providing an immersive viewing experience. Additionally, LG's focus on customer-centric design and innovative features has contributed to its success in the Oled TV market industry.Samsung Electronics is another major player in the Oled TV market, known for its advanced QLED technology. The company's QLED TVs offer high brightness levels, wide color gamut, and sharp contrast, providing a vivid and lifelike viewing experience. Samsung's strong brand recognition and presence have enabled it to capture a significant market share in the Oled TV market industry. The company's continued investment in research and development, along with its strategic partnerships with content providers, positions Samsung as a formidable competitor in the Oled TV market.
Key Companies in the Oled TV market Include
Oled TV Market Industry Developments
The OLED TV market is projected to witness substantial growth in the coming years, driven by increasing demand for premium home entertainment experiences. In 2023, the market is valued at approximately USD 69.38 billion and is expected to reach USD 208.0 billion by 2032, exhibiting a CAGR of 12.97%. The rising popularity of streaming services and the growing adoption of smart home devices are key factors contributing to the market growth.
Major players in the industry are focusing on developing advanced OLED technologies, such as QD-OLED and Micro-LED, to enhance image quality and user experience. Partnerships and collaborations among manufacturers and content providers are also expected to drive market expansion. Emerging economies, particularly in the Asia-Pacific region, present significant growth opportunities due to increasing disposable income and urbanization.
Oled TV Market Segmentation Insights
Oled TV Market Panel Size Outlook
Oled TV Market Display Resolution Outlook
Oled TV Market Operating System Outlook
Oled TV Market Panel Technology Outlook
Oled TV Market Curvature Outlook
Oled TV Market Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2022 | 61.42(USD Billion) |
| Market Size 2023 | 69.38(USD Billion) |
| Market Size 2032 | 208.0(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 12.97% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Sharp Corporation, Samsung Electronics, Sony Corporation, Westinghouse Electric Corporation, TCL Corporation, Changhong Electric, Haier Group, Philips, Hisense Group, Toshiba Corporation, LG Electronics, Panasonic Corporation, Vizio Inc., Konka Group, Skyworth Group |
| Segments Covered | Panel Size, Display Resolution, Operating System, Panel Technology, Curvature, Regional |
| Key Market Opportunities | Increased demand for premium home entertainment Growing popularity of streaming services Technological advancements in OLED technology Expansion into emerging markets |
| Key Market Dynamics | Rising demand for large-screen televisions Technological advancements in OLED technology Increasing adoption of streaming services Growing disposable income in emerging markets Competition from other TV technologies |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The OLED TV market is projected to reach a valuation of USD 69.38 billion in 2023.
The OLED TV Market is expected to grow at a CAGR of 12.97% from 2024 to 2032.
North America is expected to dominate the OLED TV market in 2023, accounting for a significant share of the overall revenue.
OLED TVs are primarily used for home entertainment, including watching movies and TV shows and playing video games. They are also increasingly being used for commercial applications, such as digital signage and video conferencing.
Major players in the OLED TV market include LG Electronics, Samsung Electronics, Sony Corporation, Panasonic Corporation, and Hisense Group.
The rising demand for high-quality home entertainment experiences, the increasing popularity of streaming services, and the technological advancements in OLED display technology are key growth drivers for the OLED TV market.
The high cost of OLED TVs and the competition from other display technologies, such as LCD and QLED, are key challenges faced by the OLED TV market.
The OLED TV market is projected to reach a valuation of USD 208.0 billion by 2032.
In addition to North America, other key regions in the OLED TV market include Europe, Asia Pacific, and the Middle East and Africa.
Emerging trends in the OLED TV market include the increasing adoption of larger screen sizes, the integration of advanced features such as voice control and artificial intelligence, and the development of foldable and rollable OLED TVs.
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
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