Nutritional Supplements Market Overview:
As per MRFR analysis, the Nutritional Supplements Market Size was estimated at 180.22 (USD Billion) in 2022. The Nutritional Supplements Market Industry is expected to grow from 199.82 (USD Billion) in 2023 to 506.2 (USD Billion) by 2032. The Nutritional Supplements Market CAGR (growth rate) is expected to be around 10.88% during the forecast period (2024 - 2032).
Key Nutritional Supplements Market Trends Highlighted
Key factors driving growth in the global nutritional supplement market are increasing consumer health consciousness, improving lifestyles, and changing eating habits. This is also powered more by the increasing cases of chronic diseases globally and the aging population.
New developments within this field include the prospect of developing tailored solutions to an individual’s nutritional needs, new delivery systems and new technologies for product development. These products help to meet the changing consumer needs of health and diet in forms they are able to take. In addition, the combination of functional foods and beverages has the potential for growth in the market.
Current trends show an increase in phytochemical supplements and nutraceutical market products, indicating the consumers’ demand for environmentally friendlier products. The consumption of products in the sports nutrition segment has been on the increase thanks to the high demand for fitness and wellness among consumers. With innovations in research and development, the market is also changing with the launching of new ingredients and formulations that address the varying needs of consumers.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Nutritional Supplements Market Drivers
Rising Health Consciousness and Preventive Healthcare
There is a growing need for nutritional products as people become more aware of the importance of healthy living and the prevention of chronic diseases. As people focus more on leading a healthy lifestyle, there is an increasing demand for nutritional products, including supplements, to improve their overall fitness and prevent chronic diseases. In addition, the growing acceptance of regular check-ups and screenings for illnesses and disorders adds to the growth of dietary supplements, as they are made from ingredients and are considered a smarter and more effective way to stay healthy and fit.As a result, there is an increasing demand for nutritional supplements in the Global Nutritional Supplements Market Industry.
Growing Prevalence of Chronic Diseases
The increasing occurrence of various chronic diseases, such as heart disease, diabetes, and obesity, has opened up a lucrative market for nutritional supplements. People are looking for complementary and alternative ways to manage different kinds of health problems and are thus showing an increasing interest in nutritional supplements. Supplements that are specifically created to support certain health functions are becoming popular, such as joint health, cognitive function, and adaptive immune system support.The rising awareness about the importance of nutrition in managing chronic health problems is boosting the growth of the Global Nutritional Supplements Market Industry.
Technological Advancements and Innovation
The Global Nutritional Supplements Market Industry is experiencing major technological advances. There are new formulation techniques that facilitate the production of more effective and targeted supplements. Research and development have made it possible to formulate supplements with improved bioavailability and higher rates of absorption that are tailored to individual needs. Furthermore, the innovations also make possible new delivery formats, such as gummies, chewable tablets, or effervescent powders.The trend towards the incorporation of technologies into the production and delivery process is likely to result in further growth in that sector.
Nutritional Supplements Market Segment Insights:
Nutritional Supplements Market Product Type Insights
The global nutritional supplements market is segmented by product type into vitamins, minerals, herbal supplements, sports supplements, weight management supplements, and other nutritional supplements. The vitamins segment is expected to hold the largest market share in 2023, due to the increasing demand for vitamins to maintain overall health and well-being. The minerals segment is also expected to grow significantly, due to the rising awareness of the importance of minerals for maintaining a healthy immune system and preventing chronic diseases.The herbal supplements segment is expected to witness the fastest growth, due to the growing popularity of natural and organic products. The sports supplements segment is also expected to grow at a healthy pace, due to the increasing number of people participating in sports and fitness activities. The weight management supplements segment is expected to grow moderately, due to the rising prevalence of obesity and overweight. The other nutritional supplements segment is expected to grow at a steady pace, due to the increasing demand for specialized nutritional products.In 2023, the global nutritional supplements market is expected to be valued at USD 199.82 billion. The growth of the market is attributed to the increasing demand for nutritional supplements to maintain overall health and well-being, the rising prevalence of chronic diseases, and the growing awareness of the importance of nutrition.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Nutritional Supplements Market Health Concern Insights
The Health Concern segment is a significant contributor to the Global Nutritional Supplements Market revenue, with various sub-segments catering to specific health concerns. Immunity Enhancement holds a prominent position, driven by rising awareness about preventive healthcare and the need to boost immunity against various diseases. The Heart Health sub-segment is also witnessing substantial growth due to the increasing prevalence of cardiovascular diseases and the growing adoption of heart-healthy supplements. Bone and Joint Health is another key sub-segment, benefiting from the rising geriatric population and the need to maintain bone and joint mobility.Digestive Health is gaining traction due to the increasing incidence of digestive disorders and the growing popularity of probiotics and prebiotics. Skin and Hair Health is another notable sub-segment, driven by the rising demand for beauty and personal care products. Other Health Concerns, such as cognitive function, weight management, and sports nutrition, are also contributing to the overall growth of the Health Concern segment in the Global Nutritional Supplements Market.
Nutritional Supplements Market Distribution Channel Insights
Pharmacies and drug stores held the largest market share in the global nutritional supplements market in 2023, accounting for over 40% of the total revenue. This is due to the wide availability of nutritional supplements in these channels, as well as the trust that consumers have in pharmacists' recommendations. Mass merchandisers are another important distribution channel for nutritional supplements, with a market share of over 25% in 2023. These channels offer a wide variety of nutritional supplements at competitive prices, making them a popular choice for consumers.Online retailers are also gaining popularity, with a market share of over 15% in 2023. These channels offer convenience and a wide selection of products, making them a popular choice for consumers who are looking for specific or hard-to-find nutritional supplements. Health food stores and natural product stores are another important distribution channel for nutritional supplements, with a market share of over 10% in 2023. These channels offer a wide variety of natural and organic nutritional supplements, making them a popular choice for consumers who are looking for healthier options.Other distribution channels, such as direct sales and subscription boxes, also contribute to the growth of the global nutritional supplements market.
Nutritional Supplements Market Regional Insights
The Global Nutritional Supplements Market is segmented by region into North America, Europe, Asia Pacific, South America, and the Middle East and Africa. North America held the largest market share in 2023 and is expected to continue to dominate the market throughout the forecast period. The growth of the North American market is attributed to the increasing demand for nutritional supplements among the aging population, the rising prevalence of chronic diseases, and the growing awareness of the benefits of nutritional supplements. Europe is the second-largest market for nutritional supplements and is expected to grow at a steady pace during the forecast period.The growth of the European market is driven by the increasing demand for sports nutrition products, the growing popularity of personalized nutrition, and the increasing disposable income of consumers. The Asia Pacific market is expected to be the fastest-growing market for nutritional supplements during the forecast period. The growth of the Asia Pacific market is attributed to the increasing demand for nutritional supplements among the growing middle class, the rising prevalence of chronic diseases, and the increasing awareness of the benefits of nutritional supplements.The South American market is expected to grow at a steady pace during the forecast period. The growth of the South American market is attributed to the increasing demand for nutritional supplements among the growing middle class, the rising prevalence of chronic diseases, and the increasing awareness of the benefits of nutritional supplements. The Middle East and Africa market is expected to be the smallest market for nutritional supplements during the forecast period. The growth of the Middle East and Africa market is attributed to the increasing demand for nutritional supplements among the growing middle class, the rising prevalence of chronic diseases, and the increasing awareness of the benefits of nutritional supplements.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Nutritional Supplements Market Key Players And Competitive Insights:
The major strategy of the key players in the Nutritional Supplements Market is to focus on being on the top. The vast majority of Nutritional Supplements Market players are spending their funds on R and acquiring other vitamin manufacturers to acquire new technologies. They promote M activities with smaller market participants as another sort of investment. The mission of these companies is to offer high-caliber commodities to their clients. Major players are also making efforts to build intellectual property to get a competitive advantage. Leading players accomplish it by investing in the development of novel, unique elements and formulas. One of the major development catalysts of the Nutritional Supplements Market is the increased awareness of the population regarding the importance of health. At the same time, producers are oriented towards expansion due to direct acquisitions and partnerships with local vendors.Herbalife is one of the world’s largest networking companies in the field, and it was founded in 1980. Herbalife Nutrition is committed to developing the best products in terms of quality and taste and supporting a healthy, active way of life. The company invested more than half a billion dollars in the rigorous approach to inspecting, testing, and monitoring the cool ingredients, uplifting them among the best supplement manufacturers. The supplier has been receiving feedback from the most outstanding nutrition advisors to improve their award-winning products. Herbalife Nutrition held more than 40 studies involving such goods as Formula 1, Protein Dishes, and Instant Herbal Beverage, which officially confirmed that saturation. A balanced diet and exercise, when used with Herbalife Nutrition supplements, speed up weight control and muscle gain. Herbalife has over 90 market points and obtains more than $5 billion each year.Nestlé is the world’s leading food and drink business, founded in 1866. The number of markets in which all of the company’s products are marketed exceeds 180. Nestlé earns almost $90 billion a year. Similar to Herbalife, the company also has over 20,000 specialized research staff throughout the globe who are consistently working on developing new products. Overall, corporate spending with funds amounts to $2 billion yearly. The company is one of the most excellent Nutritional Supplements suppliers.
Key Companies in the Nutritional Supplements Market Include:
- Nestle
- Bayer
- Herbalife Nutrition
- Danone
- Meiji
- PepsiCo
- Abbott
- Amway
- Unilever
- Glanbia
- Bionorica SE
- Archer Daniels Midland Company
- Johnson Johnson
- Alfasigma
- Reckitt Benckiser
Nutritional Supplements Market Industry Developments
The global nutritional supplements market is projected to reach USD 506.2 billion by 2032, exhibiting a CAGR of 10.88% during the forecast period (2024-2032). Rising health consciousness, increasing disposable income, and growing awareness of the benefits of nutritional supplements are driving market growth. Furthermore, the COVID-19 pandemic has accelerated the adoption of nutritional supplements as consumers seek ways to boost their immunity and overall well-being. Key industry players are focusing on product innovation and strategic acquisitions to expand their market presence. For instance, in 2023, Nestle acquired The Bountiful Company, a leading provider of vitamins, minerals, and supplements, to strengthen its position in the nutritional supplements market.
Nutritional Supplements Market Segmentation Insights
- Nutritional Supplements Market Product Type Outlook
- Vitamins
- Minerals
- Herbal Supplements
- Sports Supplements
- Weight Management Supplements
- Other Nutritional Supplements
- Nutritional Supplements Market Health Concern Outlook
- Immunity Enhancement
- Heart Health
- Bone and Joint Health
- Digestive Health
- Skin and Hair Health
- Other Health Concerns
- Nutritional Supplements Market Distribution Channel Outlook
- Pharmacies and Drug Stores
- Mass Merchandisers
- Online Retailers
- Health Food Stores and Natural Product Stores
- Other Distribution Channels
- Nutritional Supplements Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
180.22(USD Billion) |
| Market Size 2023 |
199.82(USD Billion) |
| Market Size 2032 |
506.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
10.88% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Nestle, Bayer, Herbalife Nutrition, Danone, Meiji, PepsiCo, Abbott, Amway, Unilever, Glanbia, Bionorica SE, Archer Daniels Midland Company, Johnson Johnson, Alfasigma, Reckitt Benckiser |
| Segments Covered |
Product Type, Health Concern, Distribution Channel, Regional |
| Key Market Opportunities |
Growing demand for personalized nutrition Increasing prevalence of chronic diseases Rising awareness of preventive healthcare Technological advancements in supplement manufacturing Expanding distribution channels through ecommerce and retail stores |
| Key Market Dynamics |
Growing health consciousness, rising prevalence of chronic diseases, increasing disposable income, personalized nutrition and demand for convenience |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The global nutritional supplements market is expected to reach a value of USD 506.2 billion by 2032, exhibiting a CAGR of 10.88% during the forecast period (2024-2032).
North America is expected to dominate the global nutritional supplements market throughout the forecast period. In 2023, the region accounted for a revenue share of over 40%, owing to the rising health consciousness, increasing disposable income, and presence of key market players in the region.
Key growth drivers of the global nutritional supplements market include rising health consciousness, growing prevalence of chronic diseases, increasing disposable income, and the expanding elderly population.
Nutritional supplements find applications in various areas, including general health and wellness, sports nutrition, weight management, and medical nutrition.
Key competitors in the global nutritional supplements market include Herbalife Nutrition, Amway, Nestle, Abbott, and Glanbia.
The global nutritional supplements market is expected to exhibit a CAGR of 10.88% during the forecast period (2024-2032).
Challenges faced by the global nutritional supplements market include regulatory hurdles, concerns over product safety, and intense competition.
Emerging trends in the global nutritional supplements market include personalization, sustainability, and the rise of e-commerce.
The COVID-19 pandemic had a positive impact on the global nutritional supplements market as consumers became more health-conscious and sought ways to boost their immunity.
The future prospects of the global nutritional supplements market are promising, driven by factors such as rising health awareness, increasing disposable income, and the growing elderly population.
