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    Nutritional Food And Drink Market

    ID: MRFR/F-B & N/25079-HCR
    128 Pages
    Varsha More
    September 2025

    Nutritional Food And Drink Market Research Report By Form (Solid, Liquid, Powder, Tablet, Capsule), By Purpose (Weight Loss, Weight Gain, Muscle Building, Health Maintenance, Disease Prevention), By Ingredients (Protein, Carbohydrates, Fats, Vitamins, Minerals), By Target Consumer (Children, Adults, Seniors, Athletes, Vegetarians, Vegans), By Distribution Channel (Supermarkets, Pharmacies, Health Food Stores, Online Retailers, Direct-to-Consumer) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - F...

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    Nutritional Food And Drink Market Research Report — Global Forecast till 2034 Infographic
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    Nutritional Food And Drink Market Summary

    The Global Nutritional Food and Drink Market is projected to grow substantially over the next decade.

    Key Market Trends & Highlights

    Nutritional Food And Drink Key Trends and Highlights

    • The market valuation is expected to increase from 885.7 USD Billion in 2024 to 1924.8 USD Billion by 2035.
    • A compound annual growth rate (CAGR) of 7.31 percent is anticipated from 2025 to 2035.
    • This growth trajectory indicates a robust demand for nutritional products globally.
    • Growing adoption of health-conscious eating habits due to rising awareness of nutrition is a major market driver.

    Market Size & Forecast

    2024 Market Size 885.7 (USD Billion)
    2035 Market Size 1924.8 (USD Billion)
    CAGR (2025-2035) 7.31%

    Major Players

    Nestlé, Mead Johnson Nutrition, Hain Celestial Group, Danone, General Mills, Campbell Soup Company, Reckitt Benckiser, PepsiCo, Mondelez International, The CocaCola Company, Abbott Laboratories, Herbalife Nutrition, Kellogg Company, Mars, Incorporated, Unilever

    Nutritional Food And Drink Market Trends

    The market for healthy food and drinks is expected to expand significantly due to the increasing awareness about health among consumers and the rising need for ready-to-eat healthy food. Several factors are supporting this growth, including the increasing prevalence of lifestyle-related health conditions, like obesity and diabetes, which have increased the need for functional foods and drinks with specific health claims. In addition, market players have been able to widen their market and attend to the needs of consumers with specific diets due to the growing trends of personalized nutrition and the growth of e-commerce sites.

    Market analysis reports on the nutritional food and drink show some of the latest trends being the demand for plant based products due to concerns about the ethics and health benefits of vegan and vegetarian diets. Further, there is a rising consumer demand for clean-label products that are based on natural and less processed ingredients. The market is also benefiting from new technologies such as 3D food printing and AI-powered personalized nutrition, which present opportunities for growth and disruption for the market.

    The increasing consumer awareness regarding health and wellness is driving a notable shift towards nutritional food and drink options, reflecting a broader trend of prioritizing dietary choices that enhance overall well-being.

    U.S. Department of Agriculture

    Nutritional Food And Drink Market Drivers

    Market Growth Projections

    Rising Health Consciousness

    The Global Nutritional Food And Drink Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. Individuals are becoming more aware of the impact of diet on overall health, leading to a shift towards healthier food options. This trend is reflected in the growing preference for organic, low-calorie, and nutrient-dense products. As a result, the market is projected to reach 885.7 USD Billion in 2024, with consumers actively seeking products that align with their health goals. This heightened awareness is likely to sustain growth in the sector, as more people prioritize nutrition in their daily choices.

    Innovative Product Development

    Innovation plays a pivotal role in the Global Nutritional Food And Drink Market Industry, as companies continuously develop new products to meet evolving consumer preferences. The introduction of functional foods, fortified beverages, and plant-based alternatives demonstrates the industry's adaptability. For instance, brands are increasingly incorporating superfoods and probiotics into their offerings, catering to the demand for enhanced nutritional benefits. This trend not only attracts health-conscious consumers but also drives market expansion. With a projected compound annual growth rate of 7.31% from 2025 to 2035, innovation remains a key driver in shaping the future landscape of nutritional products.

    Regulatory Support and Guidelines

    Regulatory support and guidelines play a crucial role in shaping the Global Nutritional Food And Drink Market Industry. Governments worldwide are implementing policies aimed at promoting healthier food choices and improving nutritional standards. Initiatives such as labeling requirements and nutritional guidelines encourage manufacturers to develop products that meet consumer health needs. This regulatory environment fosters innovation and drives market growth by ensuring that consumers have access to safe and nutritious options. As the industry adapts to these regulations, it is likely to see sustained growth, contributing to the overall expansion of the nutritional food and drink sector.

    Growing Demand for Plant-Based Products

    The Global Nutritional Food And Drink Market Industry is witnessing a significant shift towards plant-based products, driven by changing dietary preferences and environmental concerns. Consumers are increasingly opting for plant-based alternatives due to perceived health benefits and a desire for sustainable food choices. This trend is evident in the rising popularity of plant-based proteins, dairy alternatives, and snacks. As more individuals adopt vegetarian and vegan lifestyles, the market is likely to expand further. This shift not only aligns with health trends but also addresses environmental sustainability, positioning the industry for continued growth in the coming years.

    Increased Accessibility and Availability

    The Global Nutritional Food And Drink Market Industry benefits from improved accessibility and availability of nutritional products across various distribution channels. Retailers are expanding their offerings to include a wider range of health-focused options, making it easier for consumers to access nutritious foods and beverages. E-commerce platforms are also gaining traction, allowing consumers to purchase products conveniently from home. This increased accessibility is likely to contribute to the market's growth, as more individuals can incorporate nutritional products into their diets. As a result, the market is expected to reach 1924.8 USD Billion by 2035, reflecting the growing demand for convenient and healthy options.

    Market Segment Insights

    Nutritional Food And Drink Market Segment Insights

    Nutritional Food And Drink Market Segment Insights

    Nutritional Food And Drink Market Form Insights

    Nutritional Food And Drink Market Form Insights

    TheNutritional Food And Drink Market segmentation by Form includes Solid, Liquid, Powder, Tablet, and Capsule. The Solid segment accounted for the largest market share in 2023 and is expected to account for the largest share throughout the forecast period. Increasing demand for convenient and on-the-go food and increased snacking are the trends that account for the dominance of solid food products. The liquid segment would be the second-largest market by form over the next four years. The growth in Liquid is due to increasing the demand for functional beverages and meal-replacement drinks.

    The power segment would grow at a steady pace. Higher use of nutritional power in sports nutrition and weight management products drives the growth of powder form. The Tablet and Capsule segment would be the slowest form segment over the forecast period. The growth of these form segments is driven by an increasing number of dietary supplements and increased concern regarding personal nutrition. Overall, the Form segment would be a highly attractive segment of theNutritional Food And Drink Market.

    The Form segment would continue to grow at a notable rate on the strength of increasing demand for convenient, healthy, and personalized food and drink products.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Nutritional Food And Drink Market Purpose Insights

    Nutritional Food And Drink Market Purpose Insights

    TheNutritional Food And Drink Market is segmented based on purpose into Weight Loss, Weight Gain, Muscle Building, Health Maintenance, and Disease Prevention. Among these, the Weight Loss segment held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The growing prevalence of obesity and related health concerns is driving the demand for weight loss products. The Weight Gain segment is also expected to witness significant growth, owing to the increasing demand for nutritional supplements among individuals looking to gain weight.

    The muscle-building segment is primarily driven by the rising popularity of fitness and bodybuilding activities. The Health Maintenance and Disease Prevention segments are expected to grow steadily due to increased awareness about the importance of nutrition in overall well-being and disease prevention.

    Nutritional Food And Drink Market Ingredients Insights

    Nutritional Food And Drink Market Ingredients Insights

    The Ingredients segment of theNutritional Food And Drink Market is anticipated to exhibit substantial growth, driven by the rising consumer demand for healthier and more nutritious food and beverage options. Protein, carbohydrates, fats, vitamins, and minerals are the key ingredients used in nutritional food and drinks. Among these, the protein segment is expected to account for the largest share of the market, owing to the increasing demand for protein-rich diets among health-conscious consumers. Theprotein market is projected to reach USD 544.27 billion by 2027, growing at a CAGR of 6.5% during the forecast period.

    Carbohydrates, on the other hand, are expected to witness a steady growth rate, attributed to the rising popularity of low-carb and ketogenic diets. Thecarbohydrate market is estimated to be valued at USD 508.66 billion in 2024, with a CAGR of 4.9% from 2024 to 2032 Fats, vitamins, and minerals are also essential ingredients in nutritional food and drinks, contributing to overall health and well-being. TheNutritional Food And Drink Market segmentation provides valuable insights into the market dynamics and helps businesses make informed decisions to capitalize on growth opportunities.

    Nutritional Food And Drink Market Target Consumer Insights

    Nutritional Food And Drink Market Target Consumer Insights

    The increasing health consciousness among consumers is driving the growth of the nutritional food and drink market. The target consumer segment for nutritional food and drink products includes Children Children require a balanced diet to support their growth and development. Nutritional food and drinks can provide them with the essential nutrients they need. Adults Adults need a diet that provides them with energy and supports their overall health. Nutritional food and drinks can help adults maintain a healthy weight, reduce their risk of chronic diseases, and improve their overall well-being.

     Seniors Seniors have unique nutritional needs as they age. Nutritional food and drinks can help seniors maintain a healthy weight, reduce their risk of falls, and improve their cognitive function. Athletes Athletes need a diet that provides them with the energy and nutrients they need to perform at their best. Nutritional food and drinks can help athletes improve their performance, recover from workouts, and reduce their risk of injuries. Vegetarians Vegetarians need to ensure that they are getting all the nutrients they need from their diet.

    Nutritional food and drinks can help vegetarians meet their nutritional needs and maintain a healthy lifestyle. Vegans Vegans need to ensure that they are getting all the nutrients they need from their diet, including vitamin B12, iron, and calcium. Nutritional food and drinks can help vegans meet their nutritional needs and maintain a healthy lifestyle.

    Nutritional Food And Drink Market Distribution Channel Insights

    Nutritional Food And Drink Market Distribution Channel Insights

    Distribution Channel Overview The distribution channel landscape for theNutritional Food And Drink Market is diverse, with various channels playing significant roles in reaching consumers. Supermarkets dominate the market, accounting for a projected revenue share of around 35% in 2024, driven by their extensive reach and convenience for shoppers. Pharmacies and health food stores are also key channels, catering to consumers seeking specialized nutritional products and advice from healthcare professionals. Online retailers are rapidly gaining traction, offering a wide selection and ease of purchase, and are expected to witness significant growth in the coming years.

    Direct-to-consumer channels, such as company websites and subscription boxes, are emerging as alternative routes to market, allowing manufacturers to connect directly with consumers and tailor their offerings.

    Get more detailed insights about Nutritional Food And Drink Market Research Report — Global Forecast till 2034

    Regional Insights

    TheNutritional Food And Drink Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest regional segment, accounting for over 40% of theNutritional Food And Drink Market revenue in 2023. The region is home to a large number of health-conscious consumers who are willing to pay a premium for nutritional products. Europe is the second-largest regional segment, followed by APAC. The APAC region is expected to grow at the fastest CAGR during the forecast period, driven by rising disposable incomes and increasing awareness of the benefits of nutritional products.

    South America and MEA are relatively smaller regional segments, but they are expected to grow at a steady pace in the coming years.

    Nutritional Food And Drink Market By Region

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Nutritional Food And Drink Market industry are constantly striving to gain a competitive edge by introducing innovative products, expanding their distribution networks, and acquiring smaller players. Leading Nutritional Food And Drink Market players are focusing on developing personalized nutrition solutions tailored to specific consumer needs, leveraging technology to enhance customer engagement, and investing in research and development to create new and improved products. The Nutritional Food And Drink Market landscape is characterized by intense competition, with numerousand regional players vying for market share.

    Nestlé, a leading player in the Nutritional Food And Drink Market industry, is known for its wide range of products, including infant formula, nutritional drinks, and medical foods. The company has a strong presence in developed markets and is expanding its reach in emerging markets. Nestlé is committed to innovation and sustainability and invests heavily in research and development to create new products and improve its environmental footprint.

    Danone, another major player in the Nutritional Food And Drink Market industry, is known for its dairy products, plant-based beverages, and early-life nutrition products. The company has a strongpresence and is focused on providing healthy and convenient food and beverage options to consumers. Danone is committed to sustainability and has set ambitious goals to reduce its environmental impact.

    Key Companies in the Nutritional Food And Drink Market market include

    Industry Developments

    Thenutritional food and drink market is projected to reach USD 1452.0 billion by 2032, exhibiting a CAGR of 7.31% during the forecast period (2024-2032). The market growth is driven by increasing health consciousness, rising disposable income, and the growing popularity of functional foods and beverages. Consumers are becoming more aware of the importance of nutrition and are seeking out products that offer health benefits beyond basic sustenance. This has led to a surge in demand for fortified foods and beverages, as well as products that are free from artificial ingredients and added sugars.

    In addition, the growing popularity of plant-based diets is also contributing to the market growth, as consumers are seeking out alternatives to traditional animal-based products.

    Future Outlook

    Nutritional Food And Drink Market Future Outlook

    The Global Nutritional Food And Drink Market is poised for growth at 7.31% CAGR from 2024 to 2035, driven by health consciousness, innovation, and sustainability trends.

    New opportunities lie in:

    • Develop plant-based nutritional products targeting health-conscious consumers.
    • Leverage technology for personalized nutrition solutions and meal planning apps.
    • Expand distribution channels through e-commerce platforms to reach wider audiences.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and increased demand for nutritional products.

    Market Segmentation

    Nutritional Food And Drink Market Form Outlook

    Nutritional Food And Drink Market Purpose Outlook

    Nutritional Food And Drink Market Regional Outlook

    Nutritional Food And Drink Market Ingredients Outlook

    Nutritional Food And Drink Market Target Consumer Outlook

    Nutritional Food And Drink Market Distribution Channel Outlook

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 885.72(USD Billion)
    Market Size 2025 950.48(USD Billion)
    Market Size 2034 11793.82(USD Billion)
    Compound Annual Growth Rate (CAGR) 7.3% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Nestlé, Mead Johnson Nutrition, Hain Celestial Group, Danone, General Mills, Campbell Soup Company, Reckitt Benckiser, PepsiCo, Mondelez International, The Coca-Cola Company, Abbott Laboratories, Herbalife Nutrition, Kellogg Company, Mars, Incorporated, Unilever.
    Segments Covered Form, Purpose, Ingredients, Target Consumer, Distribution Channel, Regional.
    Key Market Opportunities Rise in demand for personalized nutrition Growing awareness of health and wellness Increasing adoption of plant-based diets Technological advancements in food processing Expansion into emerging markets.
    Key Market Dynamics Rising health consciousness Growing demand for personalized nutrition Technological advancements Increasing disposable income Government initiatives
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the current market size of the Nutritional Food And Drink Market?

    The Nutritional Food And Drink Market is expected to reach a valuation of USD 950.48 billion in 2025.

    What is the projected CAGR of the Nutritional Food And Drink Market?

    The Nutritional Food And Drink Market is expected to grow at a CAGR of 7.3% from 2025 to 2034.

    Which region is expected to hold the largest market share in the Nutritional Food And Drink Market?

    North America is expected to hold the largest market share in the Nutritional Food And Drink Market in 2025.

    Which application segment is expected to hold the largest market share in the Nutritional Food And Drink Market?

    The sports nutrition segment is expected to hold the largest market share in the Nutritional Food And Drink Market in 2025.

    Who are some of the key competitors in the Nutritional Food And Drink Market?

    Some of the key competitors in the Nutritional Food And Drink Market include Nestle, Unilever, Danone, PepsiCo, and The Coca-Cola Company.

    What are the key growth drivers of the Nutritional Food And Drink Market?

    The key growth drivers of the Nutritional Food And Drink Market include rising health consciousness, increasing disposable income, and growing demand for convenient and healthy food options.

    What are the key challenges facing the Nutritional Food And Drink Market?

    The key challenges facing the Nutritional Food And Drink Market include intense competition, regulatory hurdles, and fluctuating raw material prices.

    What are the key trends in the Nutritional Food And Drink Market?

    The key trends in the Nutritional Food And Drink Market include the growing popularity of plant-based products, the increasing demand for personalized nutrition, and the emergence of new technologies.

    What is the future outlook for the Nutritional Food And Drink Market?

    The future outlook for the Nutritional Food And Drink Market is positive, with the market expected to reach a valuation of USD 1793.82 billion by 2034.

    What are some of the key opportunities for growth in the Nutritional Food And Drink Market?

    Some of the key opportunities for growth in the Nutritional Food And Drink Market include expanding into emerging markets, developing new products, and investing in research and development.

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