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    Nutraceutical Supplement Market

    ID: MRFR/F-B & N/25065-HCR
    128 Pages
    Pradeep Nandi
    September 2025

    Nutraceutical Supplement Market Research Report By Type (Vitamins and Minerals, Botanicals, Probiotics, Sports Nutrition), By Form (Capsules, Tablets, Softgels, Powders), By Application (General Health and Wellness, Weight Management, Energy and Performance), By Distribution Channel (Retail Stores, Online Stores, Pharmacies, Healthcare Professionals), By Target Group (Adults, Children, Seniors, Athletes) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2034.

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    Nutraceutical Supplement Market Research Report — Global Forecast till 2034 Infographic
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    Nutraceutical Supplement Market Summary

    The Global Nutraceutical Supplement Market is projected to grow from 119.9 USD Billion in 2024 to 305.5 USD Billion by 2035.

    Key Market Trends & Highlights

    Nutraceutical Supplement Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 8.87% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 305.5 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 119.9 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of health-conscious lifestyles due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 119.9 (USD Billion)
    2035 Market Size 305.5 (USD Billion)
    CAGR (2025-2035) 8.87%

    Major Players

    Amway, Herbalife Nutrition, Dupont, Abbott, Danone, Unilever, Nestle, DSM, Lonza, PepsiCo, BASF, Archer Daniels Midland, Bayer, Johnson Johnson, Glanbia

    Nutraceutical Supplement Market Trends

    The Nutraceutical Supplement Market has been a hot cake because of the rising awareness about health and the need for overall healthy living. For their part, consumers have created a demand for alternative and functional supplements that guarantee their general wellness and even the prevention of chronic diseases. This has spurred a mushrooming of nutraceuticals, from minerals and vitamins to herbal varieties. All such markets are also complimented by the developments in nutritional science and attention to research, which has allowed looking at health from the viewpoint of certain nutrients and substances with biologically active compounds.

    For further progress in this particular market, additional factors of state policy on regulation and promotion of nutraceutical usage as a component of a healthy lifestyle were supportive. Changes of recent in the Nutraceutical Supplement Market are focused on the customization of supplementation programs as per the need and what the users want to achieve in terms of health and nutrition. For example, there is a rising trend for organic and plant-based nutraceuticals as consumers become more aware of the importance of the health of the environment and the benefits of plant-based products on health.

    The global nutraceutical supplement market is experiencing a notable shift towards plant-based formulations, reflecting a growing consumer preference for natural ingredients and holistic health solutions.

    U.S. Food and Drug Administration (FDA)

    Nutraceutical Supplement Market Drivers

    Rising Health Consciousness

    The Global Nutraceutical Supplement Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the importance of nutrition and preventive healthcare, the inclination towards dietary supplements grows. This trend is reflected in the projected market value of 119.9 USD Billion in 2024, with expectations to reach 305.5 USD Billion by 2035. The compound annual growth rate (CAGR) of 8.87% from 2025 to 2035 indicates a robust expansion, suggesting that consumers are actively seeking products that support their health and well-being.

    Market Segment Insights

    Nutraceutical Supplement Market Segment Insights

    Nutraceutical Supplement Market Segment Insights

    Nutraceutical Supplement Market Type Insights

    Nutraceutical Supplement Market Type Insights

    TheNutraceutical Supplement Market is segmented by type into vitamins and minerals, botanicals, probiotics, and sports nutrition. In 2023, vitamins and minerals formed the largest segment and are expected to lead over the forecast period. The segment’s growth is driven by the increasing awareness of the importance of vitamins and minerals for health and the growing prevalence of nutrient deficiencies. Vitamins and minerals are vital to health and well-being, and their deficiency can lead to a wide range of health problems. Botanicals, or plant-based supplements, form one of the significant segments of theNutraceutical Supplement Market.

    These supplements have been used for centuries to treat many ailments and are becoming increasingly popular with consumers who take a holistic view of health and value natural solutions. Probiotics are live microorganisms that provide health benefits when consumed, and their consumption is growing steadily as research continues to understand their role in gut health and overall well-being. Sports nutrition supplements are directed at enhancing athletic performance and recovery, and their demand is driven by the increasing popularity of fitness and sports and the desire of many athletes to be competitive and avoid injuries.

    TheNutraceutical Supplement Market is expected to grow at a rapid pace in the coming years. Key drivers of the market’s growth are the increasing prevalence of chronic diseases and rising awareness of the need for preventive healthcare. Other factors that may enhance the market’s expansion are the disposable income in developing countries and changes in consumer buying habits.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Nutraceutical Supplement Market Form Insights

    Nutraceutical Supplement Market Form Insights

    TheNutraceutical Supplement Market segmentation based on Form comprises Capsules, Tablets, Softgels, and Powders. Capsules held the largest market share in 2023 and are projected to maintain their dominance throughout the forecast period. The convenience and ease of swallowing capsules, along with their ability to mask unpleasant tastes and odors, contribute to their popularity. Tablets, on the other hand, are a more traditional form of nutraceutical supplements and offer precise dosages. Softgels, which are filled with liquid or semi-solid formulations, are gaining traction due to their improved bioavailability and absorption rates.

    Powders, which offer versatility in terms of dosage and can be easily added to food or beverages, are also witnessing significant growth. TheNutraceutical Supplement Market revenue for Capsules is projected to surpass USD 45 billion by 2024, while the market for Tablets is estimated to reach over USD 30 billion by the same year.

    Nutraceutical Supplement Market Application Insights

    Nutraceutical Supplement Market Application Insights

    TheNutraceutical Supplement Market is segmented into several applications, including General Health and Wellness, Weight Management, Energy and Performance. Among these, General Health and Wellness held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period. The growing demand for preventive healthcare and the rising prevalence of chronic diseases are key factors driving the growth of this segment. The Weight Management segment is also expected to witness significant growth, owing to the increasing prevalence of obesity and weight-related disorders.

    Moreover, the rising popularity of sports nutrition and fitness supplements is fueling the growth of the Energy and Performance segment.

    Nutraceutical Supplement Market Distribution Channel Insights

    Nutraceutical Supplement Market Distribution Channel Insights

    TheNutraceutical Supplement Market segmentation by distribution channel includes retail stores, online stores, pharmacies, and healthcare professionals. Retail stores held the largest market share in 2023, accounting for over 40% of therevenue. The growth of retail stores is primarily attributed to the increasing consumer preference for in-store purchases and the availability of a wide range of products. Online stores are expected to witness significant growth over the forecast period, owing to the convenience and accessibility they offer to consumers.

    Pharmacies and healthcare professionals are also expected to contribute to the growth of the nutraceutical supplement market, as they play a crucial role in providing personalized recommendations and guidance to consumers.

    Nutraceutical Supplement Market Target Group Insights

    Nutraceutical Supplement Market Target Group Insights

    The target group segment plays a crucial role in shaping theNutraceutical Supplement Market, with specific demographics driving demand for tailored products. Adults remain the primary consumer base, accounting for a significant share of the market due to rising health concerns and the desire for preventive measures. The growing geriatric population is also contributing to the demand for nutraceutical supplements as seniors seek solutions for age-related health issues. Children's health is another key area, with parents increasingly turning to supplements to support their children's growth and development.

    Get more detailed insights about Nutraceutical Supplement Market Research Report — Global Forecast till 2034

    Regional Insights

    The regional landscape of theNutraceutical Supplement Market exhibits significant growth potential across various regions. North America is expected to dominate the market in 2023, capturing a significant market share. The region's well-established healthcare infrastructure, rising consumer awareness of health and wellness, and increasing disposable income contribute to its dominance. Europe is anticipated to follow closely, driven by a growing elderly population and rising health concerns. APAC, with its large population and increasing health consciousness, is projected to witness robust growth over the forecast period.

    South America and MEA regions are also expected to contribute to the overall market growth, albeit at a moderate pace.

    Nutraceutical Supplement Market By Region Source Primary Research, Secondary Research, MRFR Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Nutraceutical Supplement Market industry are constantly striving to gain a competitive edge by introducing innovative products, expanding their distribution channels, and acquiring smaller players. Leading Nutraceutical Supplement Market players are investing heavily in research and development to create new and improved products that meet the evolving needs of consumers. The Nutraceutical Supplement Market development is driven by factors such as rising health consciousness, increasing disposable income, and growing demand for preventive healthcare.

    The Nutraceutical Supplement Market Competitive Landscape is expected to remain highly competitive in the coming years, with major players focusing on product innovation, strategic partnerships, and geographical expansion.

    Amway is a leadingnetwork marketing company that offers a wide range of nutraceutical supplements. The company has a strong presence in over 100 countries and territories and generates annual sales of over USD 8.4 billion. Amway's nutraceutical supplement line includes vitamins, minerals, herbs, and sports nutrition products. The company has a team of scientists and researchers who are dedicated to developing innovative and effective supplements. Amway also has a strong commitment to quality control, and its products are manufactured in accordance with Good Manufacturing Practices (GMP).

    Herbalife Nutrition is another leadingnutrition company that offers a wide range of nutraceutical supplements. The company was founded in 1980 and is headquartered in Los Angeles, California. Herbalife Nutrition has a presence in over 90 countries and territories and generates annual sales of over USD 4.5 billion. The company's nutraceutical supplement line includes vitamins, minerals, herbs, and weight management products. Herbalife Nutrition has a team of scientists and researchers who are dedicated to developing innovative and effective supplements. The company also has a strong commitment to quality control, and its products are manufactured in accordance with Good Manufacturing Practices (GMP).

    Key Companies in the Nutraceutical Supplement Market market include

    Industry Developments

    • Q2 2024: Nestlé Health Science Acquires Majority Stake in Vital Proteins Nestlé Health Science announced the acquisition of a majority stake in Vital Proteins, a leading collagen supplement brand, to expand its portfolio in the growing nutraceutical sector.
    • Q2 2024: DSM-Firmenich Launches New Plant-Based Omega-3 Supplement Line DSM-Firmenich unveiled a new line of plant-based omega-3 supplements targeting the vegan and vegetarian consumer segment, marking its latest product launch in the nutraceutical market.
    • Q3 2024: GNC Announces Strategic Partnership with Amazon for Direct-to-Consumer Supplement Sales GNC entered a partnership with Amazon to expand its direct-to-consumer nutraceutical supplement offerings, aiming to leverage Amazon’s logistics and digital reach.
    • Q3 2024: Herbalife Opens New Manufacturing Facility in Brazil Herbalife inaugurated a new manufacturing facility in Brazil to increase production capacity for its nutritional supplements and support growth in Latin America.
    • Q4 2024: Blackmores Appoints New CEO to Drive International Expansion Blackmores, a leading Australian nutraceutical company, appointed a new CEO to spearhead its international expansion strategy and strengthen its position in the global supplement market.
    • Q4 2024: Bayer Receives FDA Approval for New Multivitamin Supplement Bayer announced FDA approval for its latest multivitamin supplement, designed to address specific nutritional gaps in adult populations.
    • Q1 2025: Nature’s Way Raises $100 Million in Series B Funding to Accelerate Product Innovation Nature’s Way secured $100 million in Series B funding to support research and development of new nutraceutical supplements and expand its market presence.
    • Q1 2025: NOW Foods Launches Women’s Health Probiotic Supplement NOW Foods introduced a new probiotic supplement specifically formulated for women’s health, expanding its targeted nutraceutical product portfolio.
    • Q2 2025: Amway Partners with Alibaba to Boost Supplement Sales in China Amway announced a partnership with Alibaba to enhance its nutraceutical supplement sales and distribution channels in the Chinese market.
    • Q2 2025: Garden of Life Opens New R&D Center in California Garden of Life opened a new research and development center in California to focus on innovation in plant-based and organic nutraceutical supplements.
    • Q3 2025: Hims & Hers Health Acquires Supplement Startup Care/of Hims & Hers Health completed the acquisition of Care/of, a personalized supplement startup, to expand its direct-to-consumer nutraceutical offerings.
    • Q3 2025: Thorne HealthTech Announces Strategic Partnership with CVS Health Thorne HealthTech entered a strategic partnership with CVS Health to distribute its nutraceutical supplements through CVS’s nationwide retail network.

    Future Outlook

    Nutraceutical Supplement Market Future Outlook

    The Global Nutraceutical Supplement Market is projected to grow at an 8.87% CAGR from 2024 to 2035, driven by increasing health awareness, aging populations, and rising demand for preventive healthcare.

    New opportunities lie in:

    • Develop personalized nutraceuticals leveraging AI for tailored health solutions.
    • Expand distribution channels through e-commerce platforms to reach broader demographics.
    • Invest in sustainable sourcing and packaging to appeal to environmentally conscious consumers.

    By 2035, the market is expected to be robust, reflecting a strong consumer shift towards health-oriented products.

    Market Segmentation

    Nutraceutical Supplement Market Form Outlook

    Nutraceutical Supplement Market Type Outlook

    Nutraceutical Supplement Market Regional Outlook

    Nutraceutical Supplement Market Application Outlook

    Nutraceutical Supplement Market Target Group Outlook

    Nutraceutical Supplement Market Distribution Channel Outlook

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 119.90(USD Billion)
    Market Size 2025 130.54(USD Billion)
    Market Size 2034 280.53(USD Billion)
    Compound Annual Growth Rate (CAGR) 8.9% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Dupont, Abbott, Danone, Unilever, Nestle, DSM, Lonza, PepsiCo, BASF, Archer Daniels Midland, Amway, Herbalife Nutrition, Bayer, Johnson & Johnson, Glanbia.
    Segments Covered Type, Form, Application, Distribution Channel, Target Group, Regional.
    Key Market Opportunities Personalized Nutrition PlantBased Supplements Functional Foods Sports Nutrition Cognitive Health Supplements
    Key Market Dynamics Growing consumer awareness Surge in demand for preventive healthcare Advancement in technology
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected overall valuation of the Nutraceutical Supplement Market in 2023?

    The Nutraceutical Supplement Market is projected to reach an overall valuation of 130.54 billion USD in 2025.

    What is the projected overall valuation of the Nutraceutical Supplement Market in 2032?

    The Nutraceutical Supplement Market is expected to reach an overall valuation of 280.54 billion USD by 2034.

    What is the projected CAGR of the Nutraceutical Supplement Market from 2024 to 2032?

    The Nutraceutical Supplement Market is anticipated to grow at a CAGR of 8.9% from 2025 to 2034.

    Which region is expected to dominate the Nutraceutical Supplement Market?

    North America is expected to dominate the Nutraceutical Supplement Market throughout the forecast period.

    What are the key factors driving the growth of the Nutraceutical Supplement Market?

    Rising health consciousness, increasing disposable income, and growing prevalence of chronic diseases are among the primary factors driving the growth of the Nutraceutical Supplement Market.

    What are the major applications of Nutraceutical Supplements?

    Nutraceutical Supplements find applications in various areas, such as dietary supplements, functional foods, sports nutrition, and pet care.

    Who are the key competitors in the Nutraceutical Supplement Market?

    Key competitors in the Nutraceutical Supplement Market include Herbalife, Amway, GNC, and Abbott Laboratories.

    What are the challenges faced by the Nutraceutical Supplement Market?

    Challenges faced by the Nutraceutical Supplement Market include regulatory hurdles, concerns over product safety, and competition from traditional pharmaceuticals.

    What are the growth opportunities for the Nutraceutical Supplement Market?

    Growth opportunities for the Nutraceutical Supplement Market lie in expanding into emerging markets, developing innovative products, and focusing on personalized nutrition.

    What is the impact of COVID-19 on the Nutraceutical Supplement Market?

    The COVID-19 pandemic has had a positive impact on the Nutraceutical Supplement Market, as consumers prioritize health and immunity.

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