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The North American Chocolate Confectionery Market is experiencing the shape of a foot revolution that shows changing consumer tastes, industry innovations, and changing societal beliefs. An important factor is the tendency towards healthier entertainments where the consumers are looking for chocolate snacks meeting their health goals. This therefore led the manufacturers introduce products that are low in sugar, neat label and better ingredients to fulfill the increasing need for quality and healthy treats. The health-nut focus has resulted in brands introducing many dark chocolates, sugar-free options, and ones which have various functional ingredients reflecting the shift in the chocolate industry.
The evolving fashion of innovation in the market keeps on playing a directing role as manufacturers are introducing new flavors, unique textures, and premium ingredients to attract consumer attention. The artisanal and craft chocolates are on a rise because consumers have grown with a taste for authentic and unique chocolate offerings. The market also sees an influx in demand for eco-friendly and ethically sourced chocolates which mirrors a broader movement to transform consumer behaviors into more responsible ones. Brands that emphasize the ethical and sustainable production and purchasing methods nowadays appear to be more in line with the brand value of consumers who are more and more concerned about the environmental and social consequences of their purchases.
Premiumization continues to be a phenomenon in the North American Chocolate Confectionery Market as customers give in to their impulsive desire to splurge on luxury and experiential chocolate products. The public’s preference for fine and very rich chocolates with distinctive taste, stylish packaging, and highly sensory consumer experience is seen in this trend. Top chocolate brands are implementing stories, artisanship, and limited-edition releases to give off an aura of exclusivity and sophistication.
The presence of e-commerce and digital platforms leads to rearrangement of market dynamics, for the consumers are more likely to buy chocolates online instead of buying them in the shops. The combination of shopping from the comfort of your own home and the accessibility to different products as well as reviews from other consumers created the perfect conditions for the e-commerce in chocolate market to spread. Manufacturers make use of a range of online marketing mediums including website, social media, and e-commerce platforms to connect with their consumers, showcase their products and provide them with an opportunity to interact directly with them.
North American Chocolate Confectionery Market Highlights:
North American Chocolate Confectionery Market Overview
North American Chocolate Confectionery Market size was valued at USD 57.4 billion by 2032 Compound annual growth rate (CAGR) of 4.3% from 2024 to 2032. is undergoing slow growth, owing to the changing consumer preference and increasing inclination towards healthier, natural, and clean label products. Furthermore, growing availability of a range of other snack products, such as nuts and meat snacks, have further impacted the growth of the chocolate confectionery market.
Key players in the region are emphasizing on innovation in chocolate confectionery products which is expected to support market growth in the region during the forecast period. Introduction of products with new flavors, such as lemon zest, chocolate products induced with different vegetables, fruits and nuts are gaining popularity among consumers, which will further expected to boost the market growth during the forecast period. Moreover, launches of miniature versions of popular products are expected to boost sale as they contain fewer calories comparatively.
Furthermore, key players are adopting various strategies to attract consumers and boost the market growth such as partnering with celebrities and famous sports personalities to endorse a product, launching new products during festive seasons to drive revenue generation, and creating a presence in digital space to provide consumers with the convenience of home shopping.
Market Segmentation
The North American chocolate confectionery market has been segmented into type, category, distribution channel, and country.
Based on type, the market has been segmented into milk, dark, white. Milk chocolate is a popular choice among consumers and holds a major market share. The dark chocolate segment is expected to dominate the market during the forecast period owing to health benefits of dark chocolates, including their antioxidant properties.
Based on category, the North American chocolate confectionery market has been segmented into chocolate bars, candies, and others.
Based on the distribution channel, chocolate confectionery market in North America has been segmented into store based and non store based. Store based category is further segmented into supermarkets/hypermarkets, convenience store, and others, while e-commerce websites are categorized under the non store based category. The store based segment is expected to show significant growth during the forecast period owing to strong consumer base and a wide variety of product.
Based on country, the market has been segmented into the US, Canada, and Mexico. The US is expected to dominate the North American chocolate confectionery market.
Key players
Mondelez (US), Mars (US), Blommer (US), Puratos (Belgium), Foley’s Candies LP (Canada), Cargill (US), Nestle SA (Switzerland), Hershey (US), Barry Callebaut (Switzerland), Guittard Chocolate Company (US), Valrhona (France), Alpezzi Chocolate (Mexico), Ghirardelli (US), Ferrero (Italy), Republica del Cacao (Ecuador), and Scharffen Berger (US)
Recent Industry Development
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Ferrero (known for Nutella and Ferrero Rocher) continues to make strategic acquisitions. In 2023, they acquired Nestle's U.S. confectionery business, which strengthens their position in North America. They also unveiled new Kinder Chocolate products at a sweets expo in Chicago.
- Hershey's (June 2024): Pioneered new innovations in retail AR (Augmented Reality) at the 2024 Sweets & Snacks Expo. This shows Hershey's focus on incorporating technology to enhance the customer experience. They were also part of the record-breaking attendance at the Expo.
- Mars (May 2024): Appealed to Gen Z through product innovation, focusing on gummies and peanut butter products. This highlights Mars' strategy to cater to evolving consumer preferences. They were also recognized for their focus on sustainability in the confectionery industry.
Regional Market Summary
North American chocolate confectionery Market Share (%), by Region, 2021
Source: Secondary Source, MRFR Analysis
The US is expected to hold the largest share of North American chocolate confectionery market followed by Canada and Mexico. Growing demand for low sugar confectionery products, innovative products such as protein bars and introduction of chocolate products with nuts and fruits in the market is supporting the growth of the North American chocolate confectionery market.
North American chocolate confectionery Market, by Type
- Milk
- Dark
- White
Market by category
- Chocolate bars
- Candies
- Others
Market by Distribution channel
- Store Based
- Supermarkets/Hypermarkets
- Convenience Store
- Others
- Non Store based
Market by Country
- North America
- US
- Canada
- Mexico
Intended Audience
- Cocoa bean producers and suppliers
- Raw material suppliers and distributors
- Regulatory bodies
- Importers and exporters of chocolate confectionery
- Trade association and industrial bodies
- End-use industries
- Supplier of food processing technology
- Confectionery manufacturers and suppliers
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