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North America Textile Coatings Market Share

ID: MRFR//10922-HCR | 128 Pages | Author: Anshula Mandaokar| November 2024

Companies use varied market share positioning methods to acquire a competitive edge and meet the textile industry's complex demands in the North America Textile Coatings Market. A key tactic is product innovation. Companies spend in R&D to provide textile coatings with water resistance, flame retardancy, antibacterial characteristics, and increased durability. Brands dominate in coatings for garments, industrial textiles, and home furnishings by staying ahead of technical advances.

North America Textile Coatings Market share depends on pricing tactics. Some firms start with cost, promoting their coatings as value-for-money. This approach appeals to businesses and consumers seeking affordable, durable textile treatments. In contrast, premium price positions coatings as high-performance and specialist. Technical textiles and outdoor applications require performance and customisation, therefore brands that stress unique formulas, exceptional quality, and novel features target customers.

Market share positioning in the North America Textile Coatings Market requires effective marketing. To demonstrate their coatings' increased textile performance, sustainability, and industry requirements, companies spend much on marketing. Digital content, industry events, and textile trade organization collaborations boost brand visibility and trustworthiness. Successful coating applications in varied textile goods, cost-effectiveness, and the ability to satisfy strict performance standards influence purchase decisions.

Market share positioning requires distribution channel optimization. Through collaborations with textile producers, converters, and distributors, coatings are widely available and evaluated for many textile applications. Collaborations with fashion designers, fabricators, and textile supply chain participants boost exposure and accessibility, connecting brands with significant textile decision-makers.

Strategic relationships in the North America Textile Coatings Market help position market share. Companies may use complementary skills by partnering with textile research universities, fashion brands, and sustainability groups. Cooperative research and development, new solutions, and industry trends and opportunities can result from collaborations.

Sustainability is a crucial aspect in North America Textile Coatings Market share positioning. Water-based formulas, eco-friendly raw ingredients, and recyclable coatings are popular as environmental awareness rises. Certifications, eco-labeling, and sustainable fashion efforts attract environmentally concerned customers and present the brand as a responsible textile industry participant.

Market share positioning in the North America Textile Coatings Market depends on consumer education. Brands engage in content that teaches textile makers, designers, and end-users on coating benefits and uses. Companies enable stakeholders to make educated decisions with technical knowledge, case studies, and practical insights, building trust and brand loyalty."

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 4.50% (2023-2032)

North America Textile Coatings Market Overview


North America Textile Coatings Market Size was valued at USD 1.3 Billion in 2022. The textile coatings industry is projected to grow from USD 1.35 Billion in 2023 to USD 1.931 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2023 - 2032). Two major market drivers propelling the market's expansion are the world's growing need for geotextiles and the industry's rapid industrialization. Additionally, a large number of high-end, waterproof, and heat-resistant textiles are being used extensively in the production of packaging, sportswear, and imitation leather.North America Textile Coatings Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Textile Coatings Market Trends




  • Rapid Expansion of Clothing Industry is Driving the Market growth




The textile coating market CAGR is anticipated to grow at a faster rate in the future due to the expanding apparel sector. The production of garments and clothing made of textiles is referred to as the clothing industry. The material layers provided by the textile coatings adhere to the textile structures. Polymeric binders and additional additives (such colorants, adhesion promoters, biocide, plasticizers, etc.) are frequently found in a normal textile coating formulation. These additives are applied to a textile fabric through a spreading process in the form of a solution, dispersion, paste, or another similar method. For instance, the value added production of textile manufacturing in the United States increased from $9.5 billion in 2019 to $16.59 billion in 2021. As a result, the textile coating market is anticipated to be driven by the expanding apparel industry.


Textile coatings are utilized extensively in the medical field to create instruments such as medical gloves, implants, and extracorporeal devices. Consequently, there is an expectation that the healthcare industry would have very high demand during the assessment period. Hospitals are employing coating and laminating technologies to create clothing that is more comfortable, lighter, and better suited for protecting patients and operating room workers. A sizable and expanding percentage of the textile coating industry is made up of the medical, healthcare, and hygiene industries. Uses for barrier materials in operating rooms can be as intricate as those for a cleaning cloth. The operating room atmosphere is protected against bacterial, viral, and bodily fluid incursions using creative, economical methods that simultaneously safeguard hospital employees and patients. Thus, driving the textile coatings market revenue.


Textile Coatings Market Segment Insights


Textile Coatings Type Insights


The North America Textile Coatings market segmentation, based on type includes Thermosets Cellulosic, Natural Rubber, Polyvinyl Chloride, Thermoplastics, Acrylics, and Polyurethane. The polyurethane segment dominated the market mostly because of its many advantages, such as its great flexibility, resilience to damage, and water resistance. Polyurethane coating is widely used in textile applications since it can serve as a protective layer and enhance the fabric's look. The growing demand for premium textile products across several end-use industries, such as the construction, automotive, and healthcare industries, is driving the growth of the polyurethane textile coatings market.


Figure 1: North America Textile Coatings Market, by Type, 2022 & 2032 (USD Billion)North America Textile Coatings Market, by Type, 2022 & 2032Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Textile Coatings End User Insights


The North America Textile Coatings market segmentation, based on end user, includes Building & Construction Industry, Transportation, Agriculture, Automotive, Industrial, and Fabric Filters. The transportation category generated the most income. Textile coatings are frequently used in the transportation industry to enhance the performance of textiles in a range of applications, such as carpets, airbags, seat belts, and seat covers. A multitude of causes may have contributed to the growth of the transportation sector, including as the growing need for comfortable and safe cars, increased worldwide auto production, and manufacturers' increased attention to textile performance and quality.


Textile Coatings Technology Insights


The North America Textile Coatings market segmentation, based on technology, includes Traditional, Advanced, Magnetron Sputtering, and Plasma Coating. The traditional category generated the most income. Many techniques are taken into consideration within the category of traditional coatings, including vapor deposition, transfer coating, pad-dry-cure coating, direct coating, foamed and crushed foam method, electroplating, electroless plating, and wet chemical processes. Direct coating, sometimes referred to as knife coating, involves pulling tight fabric beneath a floating knife blade and coating it with a liquid; the thickness of the coating is determined by the distance between the two items.


Textile Coatings Regional Insights


The North America Textile Coatings market is growing rapidly over the forecast period. The expansion of the region can be attributed to the increase in demand for advanced textiles in various industries, such as the building, healthcare, and automotive sectors. One of the factors propelling the textile coatings market is the automotive industry's need for durable and high-performing materials for automobile exteriors and interiors. Additionally, the application of cutting-edge technologies like nanotechnology and smart coatings is driving market expansion in North America.


Figure 2: NORTH AMERICA TEXTILE COATINGS MARKET SHARE BY REGION 2022 (USD Billion)NORTH AMERICA TEXTILE COATINGS MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Textile Coatings Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the textile coatings market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, textile coatings industry must offer cost-effective items.


Key Companies in the textile coatings market include




  • Covestro AG (Germany)




  • Huntsman International LLC (U.S.)




  • Solvay SA (Belgium)




  • BASF SE (Germany)




  • Omnova Solutions Inc. (U.S.)




  • The Lubrizol Corporation (U.S.)




  • DSM (Netherlands)




  • Tanatex Chemicals (India)




  • National Coating Corporation (U.S.)




  • Textiles Coated International (Australia)




  • The Dow Chemical Company (U.S.)




  • Sumitomo Chemical Company (Japan)




  • Clariant AG (Switzerland)




Textile Coatings Market Segmentation


Textile Coatings Type Outlook




  • Thermosets Cellulosic




  • Natural Rubber




  • Polyvinyl Chloride




  • Thermoplastics




  • Acrylics




  • Polyurethane




Textile Coatings End User Outlook




  • Building & Construction Industry




  • Transportation




  • Agriculture




  • Automotive




  • Industrial




  • Fabric Filters




Textile Coatings Technology Outlook




  • Traditional




  • Advanced




  • Magnetron Sputtering




  • Plasma Coating




Textile Coatings Regional Outlook




  • North America






  • US




  • Canada




  • Mexico




  • Rest of US



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