North America Seafood Market Size was estimated at 33.09 (USD Billion) in 2023. The Industry is expected to grow from 34(USD Billion) in 2024 to 44.5 (USD Billion) by 2035. The CAGR (growth rate) is expected to be around 2.477% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
North America Seafood Market Key Trends Highlighted
The is witnessing significant trends driven by growing consumer awareness of health and wellness. Seafood is highly regarded for its nutritional benefits, leading to an increased preference for fish and shellfish among health-conscious consumers. Sustainable sourcing practices are gaining traction, with more consumers opting for seafood that is certified by environmental organizations. This trend aligns with the region's emphasis on sustainable fishing practices, further supported by various state regulations promoting responsible seafood harvesting. Opportunities to be explored include the rising demand for convenient and ready-to-eat seafood products.The preference for seafood that can be readily prepared or consumed on-the-go has been influenced by the busy lifestyles of urban residents, which has prompted companies to innovate their product offerings. In addition, there is an increasing demand for seafood that is sourced locally, which not only benefits local economies but also appeals to consumers who are in search of fresh and natural alternatives. In response to the growing number of consumers who are adopting vegetarian and vegan diets, there has been a significant transition toward plant-based seafood alternatives in recent years. This trend offers a distinctive opportunity for product development in the region, as it capitalizes on the marine market while also accommodating a wide range of dietary preferences. As consumers increasingly migrate to online grocery purchasing, it is imperative to implement improved digital marketing strategies and e-commerce platforms. In general, the North American seafood market is undergoing a transformation in response to these emerging trends and opportunities, which are influencing its future trajectory within the culinary landscape.
North America Seafood Market Drivers
Increasing Health Consciousness Among Consumers
In North America, there is a noticeable trend toward healthier eating habits, which is significantly driving the Industry. According to the Centers for Disease Control and Prevention (CDC), approximately 40% of adults are now striving to incorporate more nutritious food options into their diet, with seafood being a key player due to its high omega-3 fatty acid content that promotes heart health. Furthermore, the American Heart Association recommends eating fish at least twice a week, which has led to increased demand for diverse seafood products across the region.As consumers become more health-focused, the demand for seafood is expected to rise, enhancing the overall market growth.
Government Initiatives Supporting Sustainable Fishing
The United States government has been increasingly proactive in promoting sustainable fishing practices, which has a substantial impact on the Industry. Programs and regulations enforced by the National Oceanic and Atmospheric Administration (NOAA) aim to ensure sustainable fish populations and healthy marine environments. A report from NOAA indicates that sustainable fishing can lead to an increase in fish stocks, with commercial landings having increased by 10% in the last five years due to such practices.This governmental support not only boosts consumer confidence in seafood safety and sustainability but also opens the market for new product development and eco-labeled seafood, which appeals to environmentally conscious consumers.
Rise of E-commerce and Online Seafood Retail
The Industry is experiencing a transformation due to the rapid rise of e-commerce platforms that facilitate seafood distribution. According to the United States Department of Agriculture (USDA), online grocery sales surged by more than 50% during the COVID-19 pandemic, with seafood being one of the top categories purchased. This shift toward online shopping has made seafood more accessible to consumers, particularly in areas where local seafood options are limited.Businesses that capitalize on online sales channels are not only expanding their reach but are also meeting the growing consumer demand for convenience and freshness, thereby fostering market growth.
North America Seafood Market Segment Insights
Seafood Market Seafood Type Insights
The North America Seafood Market particularly within the Seafood Type segment, showcases a diverse range of product offerings that cater to varied consumer preferences and culinary trends. This market encompasses various types, including Cephalopods, Shellfish, Mollusks, Level Fish, Groundfish, Salmonids, Fish, and Pelagic, each contributing uniquely to the overall ecosystem. Cephalopods, known for their versatility and flavor, find a substantial footing in North America, especially among gourmet and health-conscious consumers. Shellfish plays a significant role in this market, driven by increasing demand for premium seafood options during festive seasons and special occasions, offering both taste and nutritional benefits. Mollusks are pivotal in culinary traditions across the region, often being favored for their unique textures and flavors, serving as a staple in many local cuisines. Level Fish and Groundfish are renowned for their practical applications in everyday meals, offering affordable and healthy protein choices for a growing population, with sustainability becoming a major focus within this realm. Salmonids, which include species such as salmon and trout, hold considerable importance as they are not only a favorite among seafood lovers but also support various sectors like aquaculture, promoting local economies. Fish, in general, remains a core component of the North American dietary framework, spurred by increasing awareness of health benefits associated with omega-3 fatty acids and lean protein consumption. Pelagic species, known for their migratory patterns, form an essential part of both commercial fishing and recreational activities, contributing richly to the cultural tapestry of North American coastal communities. The segmentation reflects growing sustainability initiatives, shifts toward healthy eating habits, and the influence of global culinary trends. With consumers increasingly prioritizing seafood that is sustainably sourced, the demand for seafood types that adhere to responsible fishing practices continues to swell. This movement is further emphasized in public policy, driving market players to adopt eco-friendly practices. As the market evolves, innovations within processing techniques and product offerings are anticipated to enhance the appeal of diverse seafood types, fostering growth and adaptation in response to consumer preferences and market dynamics.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Seafood Market Seafood Retail Insights
The North America Seafood Market particularly within the Seafood Retail sector, has been experiencing steady growth, propelled by increasing consumer awareness regarding the health benefits of seafood, including high protein and omega-3 fatty acids content. The retail segment encompasses various forms of seafood products, including Surrounding, Frozen, and Chilled offerings, each playing a significant role in fulfilling diverse consumer preferences and needs. Among these, Frozen seafood has emerged as a crucial category due to its convenience and longer shelf life, making it an appealing choice for busy families and individuals.Chilled seafood, on the other hand, caters to consumers seeking fresh, high-quality options, often associated with higher price points reflecting premium quality. In contrast, Surrounding seafood products are gaining traction with consumers interested in sustainability, focusing on ethically sourced options. These trends indicate a shift in consumer buying behavior, emphasizing sustainability and health, which are expected to drive the industry further. As local fisheries and aquaculture continue to evolve, regulatory measures and sustainable practices also shape the data, enhancing product quality while addressing environmental concerns.Overall, the segmentation of the illustrates a dynamic landscape, with growth opportunities aligned with consumer trends toward healthy and sustainable eating.
Seafood Market Seafood Distribution Channel Insights
The North America Seafood Market Distribution Channel within the plays a crucial role in delivering fresh and processed seafood to various consumers and businesses. This market segment is primarily divided into three key areas: Retail, Foodservice, and Institutional, each catering to specific customer needs and preferences. Retail operations are vital as they provide consumers with direct access to seafood products, often emphasizing quality and sustainability, which are increasingly significant to shoppers. Foodservice, encompassing restaurants and catering services, has a substantial share as dining experiences increasingly integrate seafood into their menus, driven by trends that prioritize healthy eating and diverse culinary options.Meanwhile, the Institutional facet serves larger entities such as schools and hospitals, where bulk procurement is necessary, showcasing a reliance on consistent supply chains. The Seafood Distribution Channel has benefited from an upsurge in demand for high-quality seafood, coupled with growing awareness about the health benefits of consuming seafood. However, challenges such as environmental sustainability and fluctuating supply chains remain pertinent, emphasizing the need for innovation and adaptability within these distribution channels. Overall, the dynamics of the revenue are heavily influenced by the segmentation across these distribution channels, shaping the growth and evolution of the industry.
North America Seafood Market Key Players and Competitive Insights
The North America Seafood Market is characterized by a dynamic competitive landscape shaped by evolving consumer preferences, sustainability initiatives, and technological advancements. Growing demand for healthy protein sources and seafood options has intensified the competition among businesses looking to secure market share. Companies in this sector are increasingly focusing on innovative product offerings, enhanced supply chain practices, and sustainable fishing practices to differentiate themselves. The rise of convenience products and ready-to-eat meals has created new avenues for growth, leading to a more competitive environment where firms must continuously adapt to stay ahead. In addition, regulatory frameworks and trade policies further influence market dynamics, requiring companies to remain agile and responsive to shifts in consumer trends and external factors.North Atlantic Sea Farms has established a notable presence in the by focusing on sustainable aquaculture practices and innovative farming techniques. The company's strengths lie in its commitment to producing high-quality, environmentally friendly seafood, which resonates well with the increasing consumer preference for sustainable food sources. By leveraging advanced farming technology and employing responsible sourcing methods, North Atlantic Sea Farms has positioned itself as a leader in the sustainable seafood segment. Their robust market presence is bolstered by partnerships with local retailers and restaurants, ensuring that their products reach consumers efficiently while emphasizing quality and freshness. Their efforts in sustainability also align with broader environmental initiatives, enhancing their brand reputation within a market increasingly concerned with ocean health and biodiversity.Mowi ASA is a prominent player in the , known for its extensive product offerings, which include fresh, frozen, and value-added seafood products. The company has carved a significant niche for itself through its commitment to high standards of quality and sustainability. Mowi ASA's strengths lie in its well-established supply chain, efficient production processes, and a strong emphasis on responsible fish farming practices. This has allowed the company to maintain a competitive edge in delivering premium seafood products to consumers across North America. Additionally, Mowi ASA has pursued strategic mergers and acquisitions to expand its operational capabilities and market reach, enhancing its portfolio of services. The company's proactive approach to sustainability and innovation while consistently investing in R&D allows it to meet the evolving preferences of North American consumers, positioning it well for future growth in the seafood sector.
North America Seafood Market Key Companies in the Include
North America Seafood Market Industry Developments
In the , several developments have recently captured attention. In September 2023, Mowi ASA announced plans to enhance its salmon farming operations in the U.S., focusing on sustainable practices, reflecting the industry's ongoing commitment to environmentally friendly methods. Trident Seafoods Corporation is also expanding its processing capabilities in Alaska to meet rising consumer demand for seafood, particularly amid challenges posed by supply chain disruptions. Additionally, in August 2023, the Seafood Harvesters of America advocated for more robust fisheries management policies, emphasizing the need for sustainable fishing practices to support local economies. Moreover, in July 2023, Cooke Aquaculture Inc. acquired a seafood processing facility in Maine to scale up its production capacity. This acquisition aligns with the company's strategic initiative to broaden its product offerings. The market's valuation has been growing, driven by increased consumer interest in healthy food options and sustainable sourcing. In the past few years, North Atlantic Sea Farms has pioneered seaweed farming, which gained traction as a sustainable seafood alternative, highlighting ongoing innovation in the sector alongside traditional seafood processing companies like Bumble Bee Seafoods, LLC and High Liner Foods Incorporated.
North America Seafood Market Segmentation Insights
Seafood Market Seafood Type Outlook
Seafood Market Seafood Retail Outlook
Seafood Market Seafood Distribution Channel Outlook
Retail
Foodservice
Institutional
| Report Attribute/Metric Source | Details |
| MARKET SIZE 2018 | 33.09(USD Billion) |
| MARKET SIZE 2024 | 34.0(USD Billion) |
| MARKET SIZE 2035 | 44.5(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 2.477% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | North Atlantic Sea Farms, Mowi ASA, Trident Seafoods Corporation, Seafood Harvesters of America, AmeriPure Oyster Company, Great Atlantic and Pacific Tea Company, Eagle Seafood Company, Matrix Marine Group, High Liner Foods Incorporated, Pacific Seafood Group, AquaStar, Bumble Bee Seafoods, LLC, Cooke Aquaculture Inc, Stavis Seafoods, LLC, Ocean Beauty Seafoods |
| SEGMENTS COVERED | Seafood Type, Seafood Retail, Seafood Distribution Channel |
| KEY MARKET OPPORTUNITIES | Sustainable seafood sourcing, Plant-based seafood alternatives, Online seafood retail growth, Premium seafood product demand, Increased awareness of health benefits |
| KEY MARKET DYNAMICS | Sustainable fishing practices, Rising health consciousness, Increased demand for convenience, E-commerce growth, Regulatory challenges |
| COUNTRIES COVERED | US, Canada |
Frequently Asked Questions (FAQ) :
The North America Seafood Market is expected to be valued at 34.0 USD Billion in 2024.
By 2035, the North America Seafood Market is projected to reach a valuation of 44.5 USD Billion.
The expected CAGR for the North America Seafood Market from 2025 to 2035 is 2.477%.
Shellfish is expected to hold the largest market share with a valuation of 10.0 USD Billion in 2024.
The Cephalopods segment is valued at 4.5 USD Billion in 2024.
Major players in the market include North Atlantic Sea Farms, Mowi ASA, and Trident Seafoods Corporation among others.
The Groundfish segment is valued at 5.0 USD Billion in 2024.
The Level Fish segment is expected to be valued at 11.0 USD Billion by 2035.
The Mollusks segment is projected to be valued at 7.8 USD Billion by 2035.
Key trends include increasing health consciousness among consumers and the growing demand for sustainable seafood options.
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