North America Moringa Products Market Trends

North America Moringa Products Market Overview

North America Moringa Products Market is projected to register a CAGR of 10.0% and reach USD 2,263.6 Million by 2027. Moringa products are obtained from different parts of the moringa plant. These products include powders, oils, capsules, pills, soaps, and seeds and help in lowering blood sugar levels, reducing joint pain, and improving heart function. In terms of market volume, the North America moringa products market is expected to register a CAGR of 8.1% during the forecast period. The growth of the North America moringa products market can be attributed to the nutritive and medicinal properties of moringa and the increasing use of moringa in various industries. However, the gap in demand and supply of moringa is expected to hamper market growth during the forecast period.

Market Dynamics

The moringa tree is known worldwide for its nutritional and medicinal properties. Every part of the moringa plant offers significant nutrients. Moringa leaves are rich in minerals such as potassium, calcium, zinc, copper, magnesium, and iron, vitamins such as folic acid, pyridoxine, and nicotinic acid, vitamins C, D, and E, and phytochemicals such as tannins, sterols, terpenoids, and flavonoids. Moringa leaves also have a low-caloric value, leading to their use in treating obesity. The dried leaf powder can be added to any meal as a nutritional supplement. Although moringa pods are relatively low in nutritional value, they are still a very good source for additional nutrients. Moreover, numerous medicinal properties can be attributed to the moringa tree. Almost all parts of the tree are used for treating various ailments in the indigenous medicine of North America. Thus, the high nutritive and medicinal properties of the moringa tree are expected to drive the growth of the North America moringa products market during the forecast period.

Moringa belongs to the Moringaceae family, which comprises 13 species, of which Moringa oleifera is the most cultivated. Moringa oleifera is native to the sub-Himalayan tracts of northwest India, Pakistan, Bangladesh, and Afghanistan. The other most-cultivated species of moringa, Moringa stenopetala, often referred to as the African Moringa tree, is native to Ethiopia, Northern Kenya, and Eastern Somalia. The production of moringa is concentrated in these regions, which limits its supply as a raw material. For instance, while the production of moringa in North America is low, its demand is escalating in the region, which must be met by importing the product. According to the Netherlands Ministry of Foreign Affairs, India is the largest producer and supplier of moringa, and, in 2017, global annual exports of moringa, including leaf powder, seed oil, and other products, from India was estimated to amount to around 500 tons, of which an estimated 100–200 tons were to Europe.

Despite the high cultivation of moringa in Asia and Africa, the demand in North America far exceeds the production and import, leading to a widening demand-supply gap. Thus, the gap in the demand and supply of moringa is expected to restrict the growth of the North America moringa products market during the forecast period.

Segmentation

Based on Type, the North America moringa products market has been divided into leaves & leaf powder, oil, seeds, and others. In 2019, the leaves & leaf powder segment dominated the market. By end use, the market is categorized into functional food & beverages, nutraceuticals, pharmaceuticals, personal care, and others. The nutraceuticals segment garnered the largest revenue share of the North America moringa products market in 2019.

Mexico Moringa Products Market Share, By End Use, 2019 (%)

Sources: MRFR Analysis

Country Analysis

By Country, the North America moringa products market is segregated into the US, Canada, and Mexico. The US accounted for the largest share of the moringa products market in 2019. The country acquired a market share of more than 65% in 2019 and is anticipated to register a growth rate of CAGR 9.9% during the forecast period. Owing to the nutritive properties of moringa, its application is increasing as dietary supplements. For instance, in 2019, All Moringa, a company based in the US, launched powdered moringa and moringa capsules. Additionally, the increasing application of natural ingredients in cosmetic products is further boosting the demand for moringa in the personal care industry of the country.

Key Players

Prominent players in the North America moringa products market include Moringa Pura Vida (Mexico), Kuli Kuli, Inc. (US), Only Natural Inc. (US), Green Virgin Products LLC (US), Kiva (US), Sunfood (US), ADUNA Ltd. (UK), Ancient Greenfields Pvt Ltd (India), Bio Nutrition Inc. (US), and Nutramarks, Inc.(US).

Players operating in the North America moringa products market compete based on product quality, innovation, brand recognition, loyalty, product launches, effective advertising campaigns, marketing programs, and price.

Market Segmentation

North America Moringa Products Market, By Type

• Leaves & Leaf Powder


• Oil


• Seeds


• Others

North America Moringa Products Market, By End Use

• Functional Food and Beverages


• Nutraceuticals


• Pharmaceuticals


• Personal Care


• Others

North America Moringa Products Market, By Country

• US


• Canada


• Mexico

Intended Audience

• Food & Beverage manufacturers


• Pharmaceutical & Nutraceutical Product Manufacturers


• Traders, Wholesalers, Retailers, and Distributors


• Governments, Farmers, Associations, and Industrial Bodies


• Investors and Trade Experts