North America Hummus Market Size was estimated at 846.3 (USD Million) in 2023.The North America Hummus Market Industry is expected to grow from 954.96(USD Million) in 2024 to 3,054.44 (USD Million) by 2035. The North America Hummus Market CAGR (growth rate) is expected to be around 11.149% during the forecast period (2025 - 2035).
Key North America Hummus Market Trends Highlighted
The North America hummus industry is experiencing important market shifts as a result of modifications in consumer behavior and a rise in health consciousness. An increase in plant-based diets is one of the primary drivers of the North America hummus industry as consumers are concerned about their health and the environment. There is a growing shift among North Americans towards vegetarian and even vegan diets which is leading to increased demand for chickpeas and legumes, the primary constituents of hummus. This shift in preference towards plant-based ingredients corresponds with the recent dietary trends that focus on nutrition and “clean eating.” There are new possibilities in the development of novel flavors and creative product designs.
Market participants in North America are developing unique flavors, including spicy and gourmet, which are aligned with shifting consumer preferences. Furthermore, there is a shift towards organic and non-GMO nutrient-dense hummus for health-focused, clean label shoppers. Adopting sustainable packaging solutions also provides an opportunity to improve brand image and meet the needs of environmentally conscious consumers. Recently, there has been a rise in demand for on-the-go or single-serve portions of hummus, which is driven by busy lifestyles. This allows consumers to buy nutritious snacks from grocery stores and enjoy them on the move or from cafes.
An increasing number of supermarkets, health food shops, and even farmers' markets are starting to sell hummus, making it more accessible to consumers across North America. Overall, there is rapid growth of the hummus market in this region with special attention on health, novel flavors, and ease of use.
North America Hummus Market Drivers
Growing Health Consciousness Among Consumers
The North America Hummus Market Industry is witnessing significant growth driven by increasing health awareness among consumers. According to the United States Department of Agriculture, there has been a marked shift in consumer preference towards plant-based diets, with 9.7 million Americans now identifying as vegetarians and approximately 3.3 million as vegans. This indicates a strong demand for nutritious and healthy food alternatives such as hummus.Organizations like the American Heart Association emphasize the health benefits of diets rich in plant-based proteins such as legumes, which are primary ingredients in hummus. Health-conscious consumers are actively seeking snacks and spreads that are low in saturated fat, high in protein, and devoid of artificial ingredients. With many supermarket chains reporting a surge in the sales of hummus products, the North America Hummus Market is positioned to grow as individuals increasingly prioritize healthy eating.
Innovative Flavors and Product Variants
The North America Hummus Market Industry is benefitting from the introduction of innovative flavors and product variants. Leading companies in the food sector such as Sabra Dipping Company LLC and Tribe Hummus have expanded their product lines to include unique flavors such as Spicy Red Pepper and Cilantro Lime. The Specialty Food Association reports a 20% increase in consumer demand for these innovative products over the last two years. This trend is driven by a younger demographic that seeks diverse flavor profiles and unique eating experiences.By catering to this craving for innovation, companies are not only increasing their market share but are also enhancing the overall popularity of hummus as a staple food item in North America.
Growing Retail Availability and Accessibility
An important driver for the North America Hummus Market Industry is the expanding retail availability and accessibility of hummus products. Major retail chains, including Walmart and Costco, have intensified their efforts to stock a wide range of hummus options. The Grocery Manufacturers Association has indicated that about 60% of American consumers now report having access to hummus in their local grocery stores, compared to just 30% a decade ago.The increased placement of hummus in high-traffic areas of stores boosts visibility, attracting more customers. Furthermore, the rise of online grocery shopping due to the COVID-19 pandemic has made it even easier for consumers to purchase hummus products, thereby contributing to increased sales and market growth.
North America Hummus Market Segment Insights:
Hummus Market Hummus Type Insights
The North America Hummus Market has witnessed significant growth, primarily driven by the rising health consciousness among consumers who are increasingly opting for plant-based and nutritious food options. The diverse Hummus Type segment caters to a wide array of tastes and dietary preferences, including varieties such as Classic, Lentil, Garlic, Edamame, white, black, and various others, contributing to the overall expansion of the market. The Classic variant remains a favorite, often perceived as the traditional choice, appealing to both conventional and health-focused consumers, reflecting a blend of taste and culture.Lentil hummus, on the other hand, is gaining traction due to its high protein content, making it a popular choice among health enthusiasts and vegetarians. Garlic hummus is recognized for its robust flavor and potential health benefits, appealing to consumers looking to enhance their meals with both taste and nutrition. Edamame hummus introduces a modern twist to traditional recipes, capturing interest among younger consumers who seek unique flavor profiles and plant-based protein sources. White and black bean varieties provide alternatives that resonate with different dietary restrictions and preferences, expanding the appeal of hummus in various culinary applications.As consumers show a preference for unique, flavorful options, the 'Others' category also plays a crucial role in market diversification, encompassing innovative flavors and ingredient combinations that attract adventurous palates. Overall, the segmentation within the Hummus Type showcases the vibrant landscape of the North America Hummus Market, reflecting shifting consumer behaviors and an increasing inclination towards healthier, varied diet options that align with contemporary lifestyle choices. The market's growth trajectory is furthermore fueled by factors like the increasing availability of hummus in grocery stores and restaurants, as well as a rising interest in Middle Eastern cuisine, giving the Hummus Type segment a significant role in connecting diverse culinary traditions with modern dietary preferences.
Hummus Market Hummus Packaging Material Insights
The Hummus Packaging Material segment within the North America Hummus Market is experiencing notable growth, driven by the increasing consumer demand for convenient and quality food packaging solutions. Factors such as the rising trend of snacking and the popularity of plant-based diets contribute to the market evolution. Packaging materials play a crucial role, with preferences shifting towards sustainable options that resonate with environmentally-conscious consumers. Tubs and cups are particularly significant, as they cater to on-the-go lifestyles, providing easy access and portion control.Meanwhile, jars provide a premium feel and are often preferred for gourmet offerings, thus driving sales in the market. The "Others" category encapsulates various innovative packaging solutions, allowing companies to diversify their offerings and meet niche consumer demands. Collectively, this segment's focus on sustainability and convenience aligns with the broader trends in food packaging, aiding in the growth of the North America Hummus Market revenue. Moreover, the emphasis on shelf appeal and functionality in packaging design plays an instrumental role in attracting consumers and enhancing the overall market growth.Insights from North America indicate that as consumers become more discerning about their food choices, the performance and attributes of packaging materials will continue to influence purchasing decisions significantly.
Hummus Market Hummus Distribution channels Insights
The Hummus Distribution channels within the North America Hummus Market showcase diverse pathways for reaching consumers, reflecting the dynamic nature of this segment. Convenience stores have gained traction due to their accessibility and ability to meet on-the-go consumer preferences, playing a crucial role in impulse purchases. Supermarkets and hypermarkets contribute significantly to the market growth, offering a wide variety of hummus products that cater to different consumer tastes and dietary requirements, thus enhancing the shopping experience.E-commerce has emerged as a major player, allowing consumers to conveniently purchase their favorite hummus brands from the comfort of their homes, which has become increasingly vital in today's digital age. The interplay of these distribution channels highlights the importance of effective market penetration strategies to meet evolving consumer demands. As awareness of healthy eating increases, the North America Hummus Market segmentation through these channels is likely to witness considerable shifts, with each channel adapting to cater to consumers more efficiently, ultimately driving market growth and influencing purchasing behaviors.
North America Hummus Market Key Players and Competitive Insights:
The North America Hummus Market has witnessed significant growth over the past few years, driven by increasing consumer preference for healthy snacks and plant-based foods. As a result, various brands have emerged, competing to capture market share by offering unique flavors, organic ingredients, and diverse product lines. The competition is characterized by a mix of established players and emerging brands, each striving to differentiate through innovative packaging, strategic pricing, and aggressive marketing campaigns. The growing awareness about the health benefits of hummus, such as its high protein content and nutritional value, has further fueled demand. As consumers become more health-conscious, there is a rising trend towards clean-label, organic, and non-GMO products, creating opportunities for brands willing to innovate and meet consumer preferences.Tribe Hummus has established itself as a noteworthy competitor in the North American Hummus Market, known for its wide array of flavors and commitment to quality. The brand focuses on using high-quality ingredients, which resonate well with health-conscious consumers. Tribe Hummus’s strengths lie in its robust product portfolio that caters to different tastes, as well as its effective marketing strategies that emphasize consumer engagement and brand awareness. This brand has carved a niche for itself by stressing the fresh and authentic nature of its products, which often provides it with a competitive advantage in terms of customer loyalty. The presence of Tribe Hummus in various retail outlets and grocery chains further enhances its visibility and accessibility to a broader customer base, positioning it favorably in a rapidly growing market.Lantana Foods is another prominent player in the North America Hummus Market, recognized for its commitment to crafting fresh, vibrant, and uniquely flavored hummus products. The company offers a diverse range of hummus varieties, often incorporating unexpected ingredients that appeal to adventurous consumers. Key products include flavors that differentiate from traditional offerings, thus allowing Lantana Foods to stand out. The brand's strengths include its innovation in flavor combinations and its strong focus on local sourcing, which resonates well with environmentally conscious buyers. Additionally, Lantana Foods has engaged in strategic partnerships and collaborations that have bolstered its market presence. The company also keeps expanding its reach through various channels, including online platforms and retail partnerships, ensuring that its products are widely available. Overall, Lantana’s continuous innovation and strategic growth initiatives reflect its determination to strengthen its standing in the competitive landscape of the North American Hummus Market.
Key Companies in the North America Hummus Market Include:
North America Hummus Market Industry Developments
The North America Hummus Market has recently experienced notable developments, especially with companies like Sabra Dipping Company, Tribe Hummus, and Lantana Foods reporting significant growth. The increasing consumer demand for healthy and plant-based snacks has fueled a market valuation surge, leading to a broader product range and innovative offerings in flavors and packaging. In July 2023, Sabra Dipping Company announced a partnership with certain retail chains to expand shelf space, resulting in a 15% increase in market presence. Tribe Hummus launched new organic offerings that have been well received in the market. Additionally, there were discussions in August 2023 regarding Cedar's Foods potentially acquiring Fawakhiri, highlighting ongoing consolidation efforts in the industry. The market's growth trajectory can also be traced back to the introduction of new products over the past couple of years. Notably, in March 2022, Hummus and Pita Co expanded their locations, signaling brand confidence amid rising competition. This dynamic environment reflects consumers' shift towards healthier eating habits while companies focus on innovation and market penetration strategies.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 846.3(USD Million) |
| MARKET SIZE 2024 | 954.96(USD Million) |
| MARKET SIZE 2035 | 3054.44(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 11.149% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Tribe Hummus, Lantana Foods, Baba Foods, Fawakhiri, Hummus and Pita Co, Hope Foods, Sabra Dipping Company, Pita Pal Foods, Stacy's Pita Chips, Cedar's Foods, Yai's Thai, Sabra, Athenos, Tzatziki's Mediterranean Cafe |
| SEGMENTS COVERED | Hummus Type, Hummus Packaging Material, Hummus Distribution channels |
| KEY MARKET OPPORTUNITIES | Increased demand for plant-based snacks, Expansion into ethnic food segments, Growth in health-conscious consumers, Rising popularity of organic products, Innovation in flavors and packaging. |
| KEY MARKET DYNAMICS | growing health consciousness, increasing demand for plant-based foods, diverse flavor innovations, convenience food trend, expanding distribution channels |
| COUNTRIES COVERED | US, Canada |
Frequently Asked Questions (FAQ) :
The North America Hummus Market is expected to be valued at approximately 954.96 million USD in 2024.
By 2035, the North America Hummus Market is projected to reach a value of around 3054.44 million USD.
The expected CAGR for the North America Hummus Market from 2025 to 2035 is approximately 11.149 percent.
The Classic hummus type is projected to dominate the market with an expected value of 1220.0 million USD by 2035.
In 2024, the Lentil hummus segment is valued at around 190.0 million USD.
The Edamame hummus segment is expected to reach a market value of approximately 430.0 million USD by 2035.
Major players in the North America Hummus Market include Tribe Hummus, Sabra Dipping Company, and Lantana Foods.
Challenges could include rising raw material costs and increased competition from other dips and snacks.
Growing health consciousness among consumers and increasing demand for plant-based diets are key growth drivers for the market.
Consumer preference for diverse flavors and healthier snacking options has significantly boosted the North America Hummus Market.
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