As per MRFR analysis, the North America Craft Beer Market Size was estimated at 30.64 (USD Billion) in 2023. The North America Craft Beer Market Industry is expected to grow from 33(USD Billion) in 2024 to 120 (USD Billion) by 2035. The North America Craft Beer Market CAGR (growth rate) is expected to be around 12.453% during the forecast period (2025 - 2035).
Key North America Craft Beer Market Trends Highlighted
The North America Craft Beer Market keeps changing because of many its key guiding trends. One of the most important market drivers is the growing consumer preference towards locally manufactured and artisanal goods. This is true as a large number of consumers are moving towards craft beers as they are engineered with extraordinary flavors as well as brewing techniques which capture the innovation of local breweries. Moreover, the health consciousness has greatly increased, which seeks to widen the audience scope by using, producing, and modifying recipes to include lower calorie options, gluten-free, and organic ingredients.
The dynamic nature of the market offers numerous untapped opportunities. Breweries can take advantage of the new trend of experiential consumption where consumers now expect to interact with brands in creative ways beyond just drinking. This includes brewery tours, beer festivals, and educational tasting sessions. In addition to this, the market has not fully supplied differing flavored beers, which means there is untapped potential from specialized brewers. There has been an increase in partnerships between craft breweries and local businesses which has helped promote community involvement and supporting local business.
As breweries use social media to tell their brand stories and connect with consumers, innovative marketing strategies are becoming indispensable. Sustainability practices are increasingly becoming a focus for many breweries as businesses attempt to reduce their environmental footprint. This shift, which is often embraced by environmentally conscious consumers, works to increase brand loyalty and improve company image. In general, the North America Craft Beer Market is marked by the continuous evolution of consumer preferences and community-driven movements.
North America Craft Beer Market Drivers
Growing Craft Beer Trend and Consumer Preference
The North America Craft Beer Market Industry is significantly fueled by the growing trend of craft beer consumption among consumers. According to the Brewers Association, craft breweries in the United States accounted for 23.1% of the total beer sales by volume in 2021, showcasing a remarkable increase in consumer preference for local and artisanal products. Additionally, research from the Alcohol and Tobacco Tax and Trade Bureau indicates that the number of craft breweries in the United States has dramatically increased from approximately 1,500 in 2004 to over 8,000 by 2020.
This surge illustrates a 433% growth in craft breweries, reflecting the changing consumer attitudes toward premium, handcrafted beer. The increasing number of breweries not only enhances variety but also promotes local economic development, further driving interest and expenditure in the North America Craft Beer Market Industry. With millennials and Generation Z consumers showing a proclivity for unique flavors, innovative brewing techniques, and supporting local businesses, the outlook for craft beer consumption is likely to remain optimistic, indicating a robust growth trajectory leading up to 2035.
Increased Interest in Healthier Alcohol Alternatives
There is a rising consumer shift towards healthier lifestyles, including an interest in lower-calorie and organic alcoholic beverages. The North America Craft Beer Market Industry is benefiting from this trend, with many craft beer producers shifting their production towards lighter and lower-calorie options. According to a survey by the American Institute for Cancer Research, 63% of adults are conscious about making healthier choices, leading to a 20% increase in demand for light craft beers from 2020 to 2022.
The availability of gluten-free, organic, and low-calorie craft beer options is meeting this growing demand and attracting health-conscious consumers. Organizations like the Brewers Association are actively encouraging this transition through seminars and educational materials, enabling craft brewers to innovate and tap into this expanding market segment.
Strong Support from Local and State Regulations
In the North America Craft Beer Market Industry, favorable local legislations and policies are a significant driver of market growth. Various state governments have been enacting laws to support the craft brewing industry by allowing for more flexible licensing processes and reduced taxation on smaller brewers. For instance, Illinois’ Craft Breweries and Distilleries Act, which was passed in 2019, significantly reduced the costs and barriers to entry for new craft breweries.
As a result, the number of new breweries in Illinois surged by 36% from 2019 to 2021, fostering economic growth and creating thousands of jobs. Such legislative support across various states serves as a catalyst for budding craft beer businesses and strengthens the overall market framework in North America.
Expanding Distribution Channels and E-commerce Growth
The rapid expansion of distribution channels and the growth of e-commerce present exciting opportunities for the North America Craft Beer Market Industry. Post-pandemic, the United States saw a 100% increase in online alcohol sales, indicating consumers' readiness to purchase alcoholic beverages online. As local craft breweries discover the potential of e-commerce platforms and direct-to-consumer delivery services, they can extend their reach beyond local taprooms and retail spaces.
For instance, the Independent Beer Company reported a 150% increase in online sales from 2020 to 2021, demonstrating how digital channels can bolster market presence. The American Craft Beer Association has also been supporting efforts to streamline distribution through legislative initiatives, propelling the craft beer market into new territory, thereby strengthening its growth trajectory through 2035.
North America Craft Beer Market Segment Insights
Craft Beer Market Type Insights
The North America Craft Beer Market showcases an increasingly diverse range of product offerings categorized primarily by Type, which includes Ale, Lager, and Stouts. This segmentation reflects the varied preferences of consumers across the region, driven by an evolving taste profile that favors unique and artisanal brews. Craft beer, fundamentally rooted in high-quality ingredients and traditional brewing methods, continues to gain traction among millennials and younger demographics who value authenticity and local production. Ale, known for its fruity and complex flavors, is especially popular among consumers seeking variety, whereas Lager, with its crisp and clean finish, often attracts a broader audience due to its refreshing qualities.
Additionally, Stouts have carved out a significant niche within the market, appealing to those who enjoy rich and bold flavors, often enriched with chocolate, coffee, and caramel notes. The North America Craft Beer Market segmentation illustrates a growing culture of experimentation, where craft brewers push boundaries with unique ingredients and innovative brewing techniques. This increasing inclination towards diverse beers has led to a robust platform for local breweries, as there is a rising trend of consumers seeking out authentically brewed products made by artisans in their communities.
The market is further bolstered by the trend of food pairings, with restaurants and bars increasingly offering curated experiences that complement specific types of craft beers, thereby enhancing customer engagement. Regulatory support for small breweries combined with changing consumer preferences towards premium products position the craft brewery segment favorably for sustained growth. The resilient nature of the craft beer community, marked by collaboration among brewers and involvement in local events, fosters a strong social component that enhances brand loyalty.
Overall, the segmentation by Type in the North America Craft Beer Market not only mirrors consumer desires for varied tastes but also embodies the innovative spirit of the craft brewing industry, ensuring continued opportunity and demand in the marketplace.
Craft Beer Market Ingredients Insights
The Ingredients segment of the North America Craft Beer Market plays a crucial role in defining the quality and flavor profile of craft beers, which have seen a robust growth trajectory in recent years. This segment includes essential components such as Malt, Yeast, Enzymes, and Hops, each vital for the brewing process. Malt serves as the backbone, contributing to the beer's sweetness, color, and body, while Yeast is responsible for fermentation, impacting both the alcohol content and taste. Enzymes enhance brewing efficiency, optimizing the conversion of starches to sugars, which is increasingly vital as craft brewers explore diverse ingredients and brewing techniques.
Hops not only provide bitterness to balance the malt sweetness but also impart distinctive aromas and flavors that are highly sought after in the craft beer industry. As consumer preferences shift toward more innovative and flavorful brews, these ingredients will continue to shape the North America Craft Beer Market, driving growth and showcasing regional terroir influences. The increasing demand for organic and locally sourced ingredients also presents an opportunity for brewers to differentiate their products in a competitive market landscape.
Overall, the Ingredients segment is instrumental in the strategic advancement of the North America Craft Beer Market.
Craft Beer Market Distribution channel Insights
The Distribution channel segment of the North America Craft Beer Market plays a crucial role in determining how craft beer reaches consumers across this vast region, which is known for its rich brewing culture. This segment primarily consists of two key categories: Store and Non-store channels. Store channels are often significant as they provide consumers with immediate access to a variety of craft beer options, including local and artisanal brands, thus strengthening the craft beer community and enhancing consumer loyalty. In contrast, Non-store channels, which include online sales and direct-to-consumer methods, are becoming increasingly important, especially in light of a growing trend toward e-commerce.
The shift towards online purchasing has been accelerated by changing consumer behaviors and preferences during the recent pandemic, presenting opportunities for craft brewers to broaden their reach and establish new customer relationships. The North America Craft Beer Market is witnessing a dynamic transformation in its distribution approaches, driven by evolving consumer demands and innovations in retail strategies. As breweries engage more with direct distribution methods, they also gain better control over their brand, pricing, and customer interaction, which amplifies their position in the competitive landscape.
Overall, the distribution channels are vital in shaping the purchasing experience and influencing market dynamics within the North America Craft Beer Market.
North America Craft Beer Market Key Players and Competitive Insights
The North America Craft Beer Market has witnessed tremendous growth over the past decade, shaped by an evolving consumer preference for unique and diverse beer options. With a substantial number of microbreweries and craft breweries entering the market, the competition is fierce. Companies are continually innovating and expanding their offerings to capture the attention of consumers who are inclined toward artisanal and locally-produced beverages. The landscape is characterized by a focus on quality, creativity, and regional authenticity, with major players vying for market share while smaller breweries offer niche products that often appeal to specific demographics. As the craft beer movement continues to thrive, the importance of branding, marketing strategies, and distribution networks becomes even more pronounced, further influencing competitive dynamics.
Bell's Brewery has firmly established itself as a prominent player in the North America Craft Beer Market, boasting a strong regional presence and a dedicated consumer base. Known for its diverse product line that includes seasonal releases and flagship beers, Bell's Brewery excels in promoting quality and flavor, which has resulted in a loyal following among craft beer enthusiasts. The company’s commitment to innovation is evident through its ongoing development of new styles and variations, allowing it to stay relevant amid shifting market trends. Bell's Brewery benefits from its strong distribution capabilities and effective branding that resonates with consumers, thereby enhancing its competitiveness within the craft beer sector. Its focus on sustainability and community engagement also strengthens its image and aligns with the values held by many craft beer drinkers, helping it maintain a favorable position in the market.
Anchor Brewing Company has a rich heritage in the North America Craft Beer Market, recognized for its pioneering role in the craft brewing movement. The company offers a range of iconic products, including its signature Anchor Steam beer, that resonate well with both traditional and modern craft beer drinkers. Anchor Brewing Company's strengths lie in its established brand reputation, innovative brewing techniques, and dedication to quality. The company has successfully navigated various challenges through strategic partnerships and collaborations that have expanded its reach in the growing market. Although Anchor Brewing has undergone changes in ownership, its focus remains on providing high-quality craft beer that captures the essence of its San Francisco roots. By leveraging its historic significance and commitment to brewing excellence, Anchor Brewing Company continues to solidify its stature as a key player in the North America Craft Beer Market.
Key Companies in the North America Craft Beer Market Include:
North America Craft Beer Market Industry Developments
The North America Craft Beer Market has witnessed significant developments recently. Notably, in October 2021, Anheuser-Busch acquired a share of the Dogfish Head Craft Brewery, enhancing its portfolio of craft brands. In January 2023, Bell's Brewery announced its expansion plans with a new brewing facility in Comstock, Michigan, aimed at increasing production capacity to meet rising consumer demand.
The craft beer segment continues to thrive, with increased competition as Oskar Blues Brewery and SweetWater Brewing Company introduce innovative flavors and styles to capture consumer interest.
Growth in the market valuation has been propelled by the shift towards local and artisanal products, with consumers increasingly opting for craft beers over mainstream options. Deschutes Brewery reported a 15% increase in sales in the first quarter of 2023. Meanwhile, on the merger front, Founders Brewing Company announced plans to collaborate with other local breweries to create unique co-branded offerings.
In recent years, the craft beer segment has expanded with more than 8,000 breweries now operational in the U.S. as of mid-2023, demonstrating robust growth and consumer interest sustained by supportive regulations and increasing consumer shifts towards craft products.
Craft Beer Market Segmentation Insights
Craft Beer Market Type Outlook
Craft Beer Market Ingredients Outlook
Craft Beer Market Distribution channel Outlook
Store
Non-store
| Report Attribute/Metric | Details |
| Market Size 2023 | 30.64 (USD Billion) |
| Market Size 2024 | 33.0 (USD Billion) |
| Market Size 2035 | 120.0 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 12.453% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Bell's Brewery, Anchor Brewing Company, New Belgium Brewing Company, Oskar Blues Brewery, Stone Brewing, MillerCoors, Founders Brewing Co., SweetWater Brewing Company, Deschutes Brewery, Sierra Nevada Brewing Company, Boston Beer Company, Lagunitas Brewing Company, AnheuserBusch, Dogfish Head Craft Brewery, Brooklyn Brewery |
| Segments Covered | Type, Ingredients, Distribution channel |
| Key Market Opportunities | Sustainable brewing practices, Expansion of craft breweries, Innovative flavor profiles, Collaboration with local businesses, Increased online sales channels |
| Key Market Dynamics | increasing craft brewery count, rising consumer preferences, innovative flavors and styles, focusing on local ingredients, e-commerce growth for sales |
| Countries Covered | US, Canada |
Frequently Asked Questions (FAQ) :
The North America Craft Beer Market was valued at 120.0 billion USD by 2035.
In 2024, the North America Craft Beer Market was valued at 33.0 billion USD.
The expected CAGR for the North America Craft Beer Market from 2025 to 2035 is 12.453%.
The Lager segment is projected to have the largest market size of 50.0 billion USD in 2035.
The Ale segment was valued at 12.0 billion USD in the North America Craft Beer Market in 2024.
Key players in the North America Craft Beer Market include Bell's Brewery, Stone Brewing, MillerCoors, and Boston Beer Company.
The Stouts segment is projected to reach a market size of 25.0 billion USD by 2035.
Emerging trends include increased consumer preference for unique flavors and a rise in microbreweries.
Global economic conditions and supply chain disruptions could have a significant impact on the North America Craft Beer Market.
The Lager segment was valued at 15.0 billion USD in 2024.
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Research Analyst Harshita post graduate mba in business administration from welingkar institute, mumbai and 5 years of experience in the field of product market research. as a research analyst, i have cross-domain experience in packaging, and industrial automation & equipment. i am currently looking after the research process of packaging, logistics & transportation, and industrial automation & equipment at market research future reports. my responsibilities at the organization involve handling syndicate and custom reports as well as responding to client inquiries, and organize, co-ordinate with a group of 5 to 6 persons to manage all workflows.
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