Global Packaged Pumpkin Craft Beer Market Overview
Packaged Pumpkin Craft Beer Market Size was estimated at 7.17 (USD Billion) in 2022. The Packaged Pumpkin Craft Beer Market Industry is expected to grow from 7.57(USD Billion) in 2023 to 12.3 (USD Billion) by 2032. The Packaged Pumpkin Craft Beer Market CAGR (growth rate) is expected to be around 5.54% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Packaged Pumpkin Craft Beer Market Trends Highlighted
Key Market Drivers
Seasonal demand, particularly around fall festivals and holidays, drives the growth of the packaged pumpkin craft beer market. Consumers' preference for unique and flavorful seasonal beers, along with the rising popularity of craft brewing, has further fueled market expansion.
Opportunities to Explore or Capture
The market presents opportunities for innovation in pumpkin beer flavors and styles. Expanding distribution channels, including online retailers, can increase accessibility for consumers. Collaboration between breweries and other food and beverage companies can create new and exciting pumpkin-infused products.
Recent Market Trends
In recent years, the packaged pumpkin craft beer market has experienced a surge in demand for limited-edition and small-batch releases. Brewers are experimenting with new hop varieties, aging techniques, and spice additions to create distinctive and memorable pumpkin beers. The increasing popularity of pumpkin-themed events and festivals has also boosted market growth.
Packaged Pumpkin Craft Beer Market Drivers
Rising Demand for Seasonal and Craft Beers
The Packaged Pumpkin Craft Beer Market Industry is experiencing growth courtesy of the rise in demand for seasonal and craft beers. More and more consumers are on the lookout for specialty and flavored beers, and pumpkin craft beers are a seasonal variety of such beer. Moreover, the scare of a shortage of pumpkin-crafted beers in fall increases their demand during that time, making the seasonal craft even more appealing. Therefore, packaged pumpkin craft beers have been on the rise in demand over recent years.
Increasing Health Consciousness
Consumers are becoming increasingly health-conscious and are seeking out healthier alternatives to traditional beers. Pumpkin craft beers are often perceived as a healthier option due to their lower calorie and carbohydrate content, as well as their high fiber content. In addition, pumpkin craft beers are often made with natural ingredients, which appeals to consumers who are looking for healthier and more natural products.
Growing Popularity of Pumpkin-Flavored Products
The growing popularity of pumpkin-flavored products has also contributed to the growth of the Packaged Pumpkin Craft Beer Market Industry. Pumpkin spice lattes, pumpkin pies, and other pumpkin-flavored products have become increasingly popular in recent years, and this has led to a greater demand for pumpkin-flavored beers. Packaged pumpkin craft beers offer a convenient and portable way for consumers to enjoy the taste of pumpkin spice.
Packaged Pumpkin Craft Beer Market Segment Insights
Packaged Pumpkin Craft Beer Market Packaging Material Insights
The Packaging Material segment of the Packaged Pumpkin Craft Beer Market exhibits a dynamic competitive landscape, with various packaging formats catering to the diverse preferences of consumers. Aluminum Cans hold a significant market share, driven by their lightweight, durability, and recyclability. In 2023, the Aluminum Cans segment accounted for approximately 38.6% of the Packaged Pumpkin Craft Beer Market revenue, valued at USD 2.97 billion. The market is projected to witness a steady growth rate, reaching USD 4.62 billion by 2032.
Glass Bottles constitute another prominent segment, offering premium aesthetics and preserving the flavor and aroma of the beer. Glass Bottles held a market share of around 32.4% in 2023, valued at USD 2.49 billion. The segment is anticipated to experience moderate growth, reaching USD 3.32 billion by 2032. Plastic Bottles, while less common in the Packaged Pumpkin Craft Beer Market, offer advantages such as cost-effectiveness and shatter resistance. The Plastic Bottles segment accounted for approximately 18.1% of the market revenue in 2023, valued at USD 1.39 billion.
It is projected to grow steadily, reaching USD 1.97 billion by 2032. Kegs, primarily used for commercial purposes and on-tap dispensing, represent a notable segment in the market. In 2023, the Kegs segment held a market share of around 10.9%, valued at USD 840 million. This segment is expected to witness a stable growth rate, reaching USD 1.16 billion by 2032. The choice of packaging material depends on factors such as cost, sustainability, product shelf life, and consumer preferences. Aluminum Cans and Glass Bottles are often preferred for their premium image and ability to maintain the integrity of the beer, while Plastic Bottles offer a more economical and shatter-resistant option.
Kegs are primarily used for commercial applications and on-tap dispensing.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Packaged Pumpkin Craft Beer Market Pumpkin Variety Insights
The Traditional Pumpkin variety dominates the Packaged Pumpkin Craft Beer Market revenue, accounting for over 55% of the market share in 2023. Traditional Pumpkin is a popular choice among craft beer enthusiasts due to its rich, sweet flavor and versatility in brewing. Butternut Squash is another significant variety, known for its nutty and slightly sweet taste, and is expected to witness steady growth in the coming years. Kabocha Squash, with its unique, slightly sweet and earthy flavor, holds a smaller market share but is gaining traction among craft beer producers seeking distinctive flavors.
Sugar Pie Pumpkin, valued for its intense sweetness and smooth texture, caters to a specific consumer segment and contributes to the overall market growth. The Packaged Pumpkin Craft Beer Market segmentation based on Pumpkin Variety provides valuable insights into the preferences and trends within the industry, enabling manufacturers to develop targeted products and cater to evolving consumer demands.
Packaged Pumpkin Craft Beer Market Alcohol Content Insights
The Packaged Pumpkin Craft Beer Market is segmented based on Alcohol Content into Below 5%, 5.0-7.0%, 7.1-9.0%, 9.1-11.0%, and Above 11.0%. Among these segments, the Below 5% segment is expected to hold the largest market share in 2023. The increasing popularity of low-alcohol and no-alcohol beverages, particularly among health-conscious consumers, is driving the growth of this segment. The 5.0-7.0% segment is also expected to witness significant growth due to the rising preference for moderate-alcohol craft beers among consumers. Additionally, the growing demand for sessionable and easy-to-drink beers is further fueling the growth of this segment.
Packaged Pumpkin Craft Beer Market Flavor Profile Insights
The Flavor Profile segment plays a crucial role in the Packaged Pumpkin Craft Beer Market. The market is segmented based on flavor into Sweet, Spicy, Hoppy, Malty, and Smoky flavors. Among these, the Sweet flavor profile dominates the market, accounting for around 45% of the market share in 2023. This dominance is attributed to the widespread popularity of sweet pumpkin beers, which appeal to a broad consumer base. The Spicy flavor profile is another significant segment, capturing approximately 20% of the market share. Spicy pumpkin beers offer a unique and flavorful experience, combining the sweetness of pumpkin with the warmth of spices like cinnamon, nutmeg, and ginger.
The growing demand for craft beers with bold and distinctive flavors has contributed to the growth of the Spicy segment. The Hoppy flavor profile, characterized by the addition of hops, accounts for around 15% of the market share. Hoppy pumpkin beers offer a balance between the sweetness of pumpkin and the bitterness of hops, appealing to craft beer enthusiasts who seek complex and flavorful brews. The Malty and Smoky flavor profiles collectively hold a market share of approximately 20%. Malty pumpkin beers emphasize the rich and toasty flavors of malted barley, while Smoky pumpkin beers incorporate smoked malt or wood chips during the brewing process, resulting in a unique and savory taste.
The Packaged Pumpkin Craft Beer Market is projected to grow at a steady pace in the coming years, driven by the increasing popularity of craft beers and the growing demand for seasonal and flavored brews. As consumers continue to seek out unique and flavorful beer experiences, the Flavor Profile segment is expected to remain a key growth driver for the market.
Packaged Pumpkin Craft Beer Market Regional Insights
The Packaged Pumpkin Craft Beer Market is segmented into North America, Europe, APAC, South America, and MEA. North America is expected to hold the largest market share in 2023, owing to the increasing popularity of craft beer and the rising demand for seasonal flavors. The European market is expected to grow at a significant CAGR during the forecast period, driven by the growing popularity of craft beer in countries such as the United Kingdom, Germany, and France. The APAC region is expected to witness the fastest growth during the forecast period, owing to the increasing disposable income and the growing popularity of craft beer in countries such as China and India.
The South American market is expected to grow at a steady pace during the forecast period, driven by the growing popularity of craft beer in countries such as Brazil and Argentina. The MEA market is expected to witness moderate growth during the forecast period, owing to the increasing popularity of craft beer in countries such as Saudi Arabia and the United Arab Emirates.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Packaged Pumpkin Craft Beer Market Key Players And Competitive Insights
The Packaged Pumpkin Craft Beer Market is highly competitive, with a significant number of key players. Leading Packaged Pumpkin Craft Beer Market players are constantly innovating and expanding their product offerings to meet the evolving demands of consumers. Major players in the Packaged Pumpkin Craft Beer Market include Sierra Nevada Brewing Co., Boston Beer Co., New Belgium Brewing Co., Anheuser-Busch InBev, and Diageo. These players have a strong presence and are well-positioned to capitalize on the growing demand for the Packaged Pumpkin Craft Beer Market.
Sierra Nevada Brewing Co. is a leading Packaged Pumpkin Craft Beer Market player known for its high-quality craft beers. The company's Pumpkinator is a popular choice among consumers and has received numerous awards. Boston Beer Co. is another major Packaged Pumpkin Craft Beer Market player with a wide range of craft beers. The company's Samuel Adams Octoberfest is a popular pumpkin-flavored beer that is widely distributed. New Belgium Brewing Co. is a leading craft brewer known for its Fat Tire Amber Ale. The company's Voodoo Ranger Atomic Pumpkin is a seasonal offering that has gained popularity among consumers.
Anheuser-Busch InBev is a brewing giant with a wide range of beer brands. The company's Michelob Ultra Pumpkin Spice is a low-calorie pumpkin-flavored beer that has been well-received by consumers. Diageo is a beverage company with a portfolio of spirits, wines, and beers. The company's Guinness Draught Stout is a well-known stout that is often used in pumpkin-flavored beers.
Key Companies in the Packaged Pumpkin Craft Beer Market Include
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Avery Brewing Company
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Elysian Brewing Company
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The Bruery
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New Glarus Brewing Company
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Off Color Brewing
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Founder's Brewing Company
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Sierra Nevada Brewing Company
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Allagash Brewing Company
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Jack's Abby Craft Lager
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Dogfish Head Brewery
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Oskar Blues Brewery
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Jolly Pumpkin Artisan Ales
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Bells Brewery
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Great Lakes Brewing Company
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Southern Tier Brewing Company
Packaged Pumpkin Craft Beer Market Industry Developments
The packaged pumpkin craft beer market reached a value of USD 9.15 billion in 2024. The market is expected to grow at a CAGR of 5.54% over the forecast period of 2024-2032, reaching a value of USD 12.3 billion by 2032. The growth of the market is attributed to the increasing popularity of craft beer, the growing demand for seasonal and specialty beers, and the rising disposable income of consumers.
Recent news developments and current affairs in the packaged pumpkin craft beer market include the launch of new products by major brewers, such as Anheuser-Busch InBev and Boston Beer Company, and the acquisition of smaller craft breweries by larger companies. For instance, in 2021, Anheuser-Busch InBev acquired Wicked Weed Brewing, a craft brewery known for its sour beers.
- Packaged Pumpkin Craft Beer Market Segmentation Insights
- Packaged Pumpkin Craft Beer Market Packaging Material Outlook
- Aluminum Cans
- Glass Bottles
- Plastic Bottles
- Kegs
- Packaged Pumpkin Craft Beer Market Pumpkin Variety Outlook
- Traditional Pumpkin
- Butternut Squash
- Kabocha Squash
- Sugar Pie Pumpkin
- Packaged Pumpkin Craft Beer Market Alcohol Content Outlook
- Below 5%
- 5.0-7.0%
- 7.1-9.0%
- 9.1-11.0%
- Above 11.0%
- Packaged Pumpkin Craft Beer Market Flavor Profile Outlook
- Sweet
- Spicy
- Hoppy
- Malty
- Smoky
- Packaged Pumpkin Craft Beer Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
7.17(USD Billion) |
| Market Size 2023 |
7.57(USD Billion) |
| Market Size 2032 |
12.3(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.54% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Avery Brewing Company, Elysian Brewing Company, The Bruery, New Glarus Brewing Company, Off Color Brewing, Founder's Brewing Company, Sierra Nevada Brewing Company, Allagash Brewing Company, Jack's Abby Craft Lager, Dogfish Head Brewery, Oskar Blues Brewery, Jolly Pumpkin Artisan Ales, Bells Brewery, Great Lakes Brewing Company, Southern Tier Brewing Company. Â Â |
| Segments Covered |
Packaging Material, Pumpkin Variety, Alcohol Content, Flavor Profile, Regional |
| Key Market Opportunities |
1 Increasing popularity of craft beer2 Growing demand for seasonal and specialty beers3 Expansion into new markets4 Innovation in flavors and packaging5 Rising disposable income |
| Key Market Dynamics |
Increasing demand for seasonal craft beers Health and wellness trend Growing popularity of pumpkin-flavored products Rise in e-commerce sales Expanding retail distribution channels |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Packaged Pumpkin Craft Beer Market was valued at USD 7.57 billion in 2023 and is expected to reach USD 12.3 billion by 2032, exhibiting a CAGR of 5.54% during the forecast period.
North America is expected to account for the largest market share due to the presence of numerous craft breweries and a growing consumer preference for local and seasonal beers.
The key growth drivers of the Packaged Pumpkin Craft Beer Market include rising consumer demand for premium and flavorful beers, increasing popularity of seasonal and limited-edition products, and growing awareness of craft beer culture.
Some of the major competitors in the Packaged Pumpkin Craft Beer Market include Anheuser-Busch InBev, Boston Beer Company, Craft Brew Alliance, Heineken NV, and Sierra Nevada Brewing Company.
Key trends in the Packaged Pumpkin Craft Beer Market include the increasing popularity of pumpkin-flavored beers beyond the fall season, the emergence of new and innovative pumpkin beer variants, and the growing demand for canned and ready-to-drink pumpkin craft beers.
Key challenges in the Packaged Pumpkin Craft Beer Market include intense competition, seasonality of demand, and the need for effective distribution and marketing strategies.
The outlook for the Packaged Pumpkin Craft Beer Market is positive due to the growing popularity of craft beer, increasing consumer demand for seasonal and flavorful beers, and the expansion of distribution channels.
Key opportunities in the Packaged Pumpkin Craft Beer Market include the development of new and innovative pumpkin beer variants, the expansion of distribution channels, and the growing popularity of pumpkin-flavored beers beyond the fall season.
Key threats in the Packaged Pumpkin Craft Beer Market include intense competition, seasonality of demand, and the need for effective distribution and marketing strategies.
Key recommendations for success in the Packaged Pumpkin Craft Beer Market include focusing on innovation, expanding distribution channels, and developing effective marketing strategies.
